Getting The Most Out Of Your LINKEDIN PROFILE

Your LinkedIn profile can be crucial for networking, recruitment and lead generation. To help ensure you are optimizing on opportunity with your profile, we have prepared this useful chart of insightful ways to enhance your profile and generate more profile views.

Jane DoeI help small-to-mid sized companies minimize tax exposure and maximize results.

Calgary, AB | Accounting

Current MNP LLP Previous MNP LTD Education University of Calgary

Email jane.doe@mnp.ca

Phone XXX.XXX.XXXX

Twitter @janedoe

Websites www.mnp.ca www.janedoe.com

Headline

Create a headline that lets potential employers know how you could help them. This is your opportunity to create an immediate value proposition.

Picture

Profile pictures help to increase engagement by 40%. Choose an image that is professional, but approachable at the same time. Be sure to choose a photo that is current and high resolution. This is your first opportunity to put your best foot forward.

Contact Information

List your phone number, email address, Twitter handle and any websites or online portfolios that are available to make yourself approachable for potential opportunities.

LinkedIn URL

Create a customized URL to simplify your name for search purposes. This also makes for simple linking and printing on collateral like business cards. If you have a very common name, try inserting your middle name or initial.

Connections

It’s important to build a high network of quality connections that you have interacted with either personally or online. For a personal approach, send customized invitations. While it’s okay to send requests to people you have not met, remember to include your reasoning and the potential value you bring as a connection.

Summary

Try to build a three paragraph summary, keeping each paragraph to three sentences or less.

In the first paragraph of your summary, repeat the personal value proposition from your headline.

In the second paragraph of your summary, give a detailed explanation of the work you have done. Include any specific projects or accomplishments that will showcase your key points of strength.

In the third paragraph of your summary, include a direct call to action that encourages interested parties to get in contact with you.

Content

Should you have them, including two to four visual, eye-catching pieces of content within your LinkedIn profile will increase engagement.

www.linkedin.com/in/janemdoe

Connections

Steven ChanTax Services

Melissa ScottManager at Outsource Co.

Amanda BellBusiness Advisor

William TellerSales Representative

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Summary

I am passionate about developing customized tax strategies that help businesses reduce tax exposure, so that they can drive business forward, maximize results and find practical solutions that not only meet, but exceed their goals.

By creating a tailored strategy, I was able to help increase the revenue of a small business by 30%. This success allowed the business to expand into the mid-market.

I am dedicated to partner-led engagements, providing a cost effective approach to doing business and creating personalized strategies to help businesses achieve their goals. Contact me anytime at jane.doe@mnp.ca or call me at XXX.XXX.XXXX.

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Experience

While this section will read very much like a resume, it’s important to still build it with your audience in mind. List professional titles, keep summaries short and include three to five bullet points highlighting your strengths and accomplishments in each position.

Honours and Awards

List any career related honors or awards you have received with a brief summary of each.

Publications

This is a great spot to post any published blogs from third-party sites.

Education

While it’s important to include your official degree, it’s also helpful to include any professional development courses or certifications you have taken. This highlights your interest and drive to continue thriving within your field.

Groups

When you join a group that someone else in your network is participating in, you are letting them know that you share the same interests. Participating in these groups gives interested parties more information about who you are and what you bring to the table.

Recommendations

You can request recommendations from coworkers or customers you have worked with in the past six months. These testimonials will increase the value and credibility of your profile and enhance your networking opportunities.

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Experience8

Business Advisor MNP LLP July 2013-Present

I initiate and execute business strategies and transactions designed to help clients realize their goals in complex situations. My client base is involved in a broad range of industries including oil & gas, energy services, and ancillary companies to the energy sector, both domestic and international. I specialize in:

• Mergers

• Acquisitions

• Wealth management

• Real estate transactions

• Sourcing Capital

Trustee MNP LTD. March 2011-June 2013

I specialized in assisting individuals, small businesses and corporations in managing all aspects of bankruptcies and proposals to creditors. I also provided initial consultations to consumers and companies in financial distress and continued to work alongside clients all the way through to trustee discharge.

• Developed personalized tax portfolios that helped clients understand all of their options.

• Assisted individuals, small businesses and corporations with managing all aspects of bankruptcies and proposals to creditors.

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Honours And Awards 9

Outstanding Business Advisory Award

I received MNP’s Business Advisory Award for excelling throughout the process of over 25 mergers.

2012 Financial Services Contract Award

I was recognized by the Alberta Association of Financial Services for turning a high level potential bankruptcy clients, into successful consumer proposals.

Publications

Insolvency: Exploring Your Options

Managing Your First Merger

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Education

University of Calgary Bachelor of Commerce 2007-2011

Canadian Association of Insolvency and Restructuring Professionals (CAIRP) Chartered Insolvency and Restructuring Professional Qualification Program (Formerly NIQP) 2012

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Groups

• Insolvency and Options

• B2B Communications

• Hidden Canadian Tax Exposures

• Mid-market Taxation Tips

• Wealth Management Today

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John Smith Small Business Supplies Inc.

“Jane engaged with me on a social media platform after I posted a note seeking advice as to how I could start minimizing tax exposure while maximizing cost-effective results. She was able to introduce me to incredible cost saving opportunities, I have been able to drive my business to the next level in just over a year. All thanks to Jane for taking the time to connect with me.”

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