LinkedIn & Your Personal Brand

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LinkedIn & Your Personal Brand Presentation - July 25th 2012 - Held at Jewish Family Services in Greensboro, NC - Presenter: Mitch Miles & The 26.2 Group

Text of LinkedIn & Your Personal Brand

  • Your Personal Brand and LinkedIn July 25th 2012
  • Your Personal Brand and LinkedIn
  • Mitch Miles Social Media TrainingThe 26.2 Group
  • Our Roadmap Develop Your Personal Brand & Profile (Today) Personal Branding What Is LinkedIn Why LinkedIn Professional Profile Manage Your Professional Brand & Profile (8/1/12) LinkedIn Applications, Tools Connect Your Professional Brand & Profile (8/8/12) Job/Career Best Practices
  • Wednesday, July 25th 2012:Develop Your Personal Brand & Profile LinkedIn Overview Create Your Professional Profile Professional Headline Establish Your Unique LinkedIn URL Professional Headshot Photo Summary Statement Skills & Expertise
  • Wednesday, August 1st 2012:Manage Your Professional Brand & ProfileLeveraging Connections, Colleagues, and ClassmatesImporting Your Address BookAdvanced People SearchUnderstanding Company and Groups SectionsProfessional RecommendationsLinkedIn Answers
  • Wednesday, August 8th 2012: Connect Your Professional Brand & Profile Job Search Best Practices Navigating the Learning Center Career Applications: Resume Builder, JobFinder LinkedIn Today Engaging HR, Recruiters, and Staffing Organizations Use the JobInsider Toolbar *Professional Photo Day Professional Dress
  • WHAT IS
  • LinkedInistheworldslargestprofessionalnetworkwithover170 millionmembersandgrowingrapidly.ProvidesConnections=Re-connectPowersYourCareer=Re-positionProducesAnswers=Re-search
  • #1 Social Networking Site for Business Professionals.
  • WHY
  • 170+ Million Members in 200+ Countries
  • A NEW MEMBER JOINS LINKEDIN EVERY SECOND.
  • Over 2 MILLION COMPANY
  • Top Priorities1. Importance of Your Personal Brand2. Complete Your Personal Profile3. Grow Your Personal Network4. Join Industry/Alumni/Professional Groups5. ASK and ANSWER QUESTIONS6. Seek Introductions7. Gather Recommendations
  • Top Priorities1. Importance of Your Personal Brand2. Complete Your Personal Profile3. Grow Your Personal Network4. Join Industry/Alumni/Professional Groups5. ASK and ANSWER QUESTIONS6. Seek Introductions7. Gather Recommendations
  • Personal Brand Defined stimulatesameaningfulemotionalresponseinanotherpersonoraudienceaboutthequalitiesorvaluesforwhichthatpersonstands. Whataretheemotionsheorsheevokes? Whatarethevaluesandqualitiesthatcometo mindwhenyouthinkofthatperson?
  • ThesinglemostimportantstepinbuildinganeffectivePersonalBrandisacceptingthatwhatyouthinkofyourselfisnearlyirrelevant:Branding is all about what others think. 22 Immutable Laws of Branding AlandLauraRies
  • reserving a word or phrase in the mind of another. Steps to determine your Personal Brand 1.Identifytheemotionyouwanttoevokeinyouraudience.2.Identifythewordorphrasethatreflectsthatemotionyouwantotherstoassociatewithyou.3.Youmustconsistentlyengageinintentionalbehaviorthatpromotesandreinforcesthewordorphraseyouhavechosen. 22 Immutable Laws of Branding AlandLauraRies
  • myONEword/phrase isENCOURAGE, TO ENCOURAGEAmIEncouraging?WouldthisEncourageorDiscourage?DoIbringasmileorafrownwhenIamaroundothers?PraisingorPuttingDown?IsmytoneKindorMean?
  • People HIRE, workwith others they Like Trusthave a connection/bond with
  • If People hire and work with peoplethey like, trust and connect with, keep inmind the following when making animpression on LinkedIn
  • You dont get a second chance to make a first impression
  • Past = 1st Impression Today = 2nd Impression
  • Today = 1st Impression
  • areNOT what You Say its what SAY !
  • Search EngineGoogle Alerts
  • Example: Google Alert
  • HOW DOES WORK
  • 1st Degree personal, immediate network. 2nd Degree connected to at least one member of your 1st degree to introduce you. 3rd Degree connected to at least one member of your 2nd degree connection.
  • 100% Profile1. Professional Profile Photo2. Profile Summary with Specialties3. Obtain at least 3 Recommendations4. Education History5. Current Employment Position6. 2 Past Employment Positions
  • Professional LinkedIn HeadlineI help X do Y so that Z.
  • **Attend all three sessions and receive the following bonuses: Free Professional Headshot: Suitable for LinkedIn and other online platforms. August 8th 2012 is Professional Headshot Day
  • Keep your sleeves on No full body shots Show your entire face
  • No AvatarsNo SunglassesAlways Smile!
  • Please NO
  • 2 Keys 4 LinkedIn Success1.Keywords2.List
  • Whos on YOUR list?
  • Building YOUR LinkedIn Network Upload Contacts from your email provider. Connect with (new/old) colleagues and classmates.
  • LIVE
  • For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following mitchmiles - Twitter www.gothe262.com - Web LinkedIn.com/in/mitchmiles - LinkedIn mitch@gothe262.com - Web