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Styling by BASF’s Care CreationsTM :Expressing Individuality
Hair Styling
Trends & Textures
Enduring
Performance
Styling Gel
Sports men and women
work hard to look good.
Styling products designed
for use during sports can
be seen in the US and
European markets.
These products need to
be carefully engineered.
The generation of sweat
and salts on the skin can
lead to the breakdown of
some traditional gel
textures.
BASF offer the gelling
agent Luvigel® Fit UP
found not to thin and run
in the presence of salts
offering the ideal solution
for sports styling gels.
HB-DE-14-195-1
Ingredients INCI % Weight Function
Luvigel® Fit UP Acrylates/C10-30 Alkyl Methacrylate Copolymer 3.22 Rheology modifier
Luviset® Clear AT 2 VP/Methacrylamide/Vinyl Imidazole Copolymer 15.00 Fixative
1,2 Propylene Glycol Care Propylene Glycol 5.00 Humectant
AMP Ultra PC 2000
(Angus Chemical Company)Aminomethyl Propanol 0.35 Neutralising agent
Water,demin Aqua To 100
Perfume Cotton Touch
(Symrise)Parfum 0.10 Fragrance
Eumulgin® CO 40 PEG-40 Hydrogenated Castor Oil 0.40 Solubiliser
Preservative q.s
Trends & Textures
Enduring Performance Styling Gel
This document, or any answers or information provided herein by BASF, does not constitute a legally binding obligation of BASF.While the descriptions, designs, data and information contained herein are presented in good faith and believed to be accurate, they are
provided for your guidance only. Because many factors may affect processing or application/use, we recommend that you make tests to determine the suitability of a product for your particular purpose prior to use. It does not relieve our customers of the obligation to
performafull inspectionof theproductsupondeliveryoranyotherobligation.Theclaims andsupportingdataprovidedin thispublicationhavenotbeenevaluatedforcompliance withany jurisdiction’s regulatoryrequirementsand theresults reportedmay notbegenerally
true under other conditions or in other matrices. Users must evaluate what claims and information are appropriate and comply with a jurisdiction’s regulatory requirements. NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING
WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESIGNS, DATA, OR
INFORMATIONMAYBEUSEDWITHOUTINFRINGINGTHEINTELLECTUAL PROPERTYRIGHTSOFOTHERS. INNOCASESHALLTHEDESCRIPTIONS, INFORMATION,DATA,ORDESIGNSPROVIDED BECONSIDEREDAPARTOFOURTERM
SANDCONDITIONSOFSALE.
Rock Hard
Styling Gel
After first appearing in the 1970s,
punky and spiky styles return year
after year. What better way to
signal teenage exuberance and a
rebellious spirit than with a wild
hairstyle?
Crazy styles need extra strong
styling products with high setting,
and long lasting hold.
Combinations of cationics and
anionics work together to deliver
the highest performance.
Luviset® One provides both gel
creation and setting properties
whilst adding Luviquat® Supreme
AT 1 takes the styling
performance to the next level.
HB-DE-14-227-12
Ingredients INCI % Weight Function
Luviset® One Acrylates/Methacrylamide Copolymer 13.00Fixative and
rheology modifier
Luviquat® Supreme AT 1 Polyquaternium-68 2.50 Fixative
AMP Ultra PC 2000
(Angus Chemical Company)Aminomethyl Propanol 1.50 Neutralising agent
Water, demin Aqua To 100
Perfume Cotton Touch
(Symrise)Parfum 0.10 Fragrance
Eumulgin® CO 40 PEG-40 Hydrogenated Castor Oil 0.40 Solubiliser
Preservative q.s
Trends & Textures
Rock Hard Styling Gel
This document, or any answers or information provided herein by BASF, does not constitute a legally binding obligation of BASF.While the descriptions, designs, data and information contained herein are presented in good faith and believed to be accurate, they are
provided for your guidance only. Because many factors may affect processing or application/use, we recommend that you make tests to determine the suitability of a product for your particular purpose prior to use. It does not relieve our customers of the obligation to
performafull inspectionof theproductsupondeliveryoranyotherobligation.Theclaims andsupportingdataprovidedin thispublicationhavenotbeenevaluatedforcompliance withany jurisdiction’s regulatoryrequirementsand theresults reportedmay notbegenerally
true under other conditions or in other matrices. Users must evaluate what claims and information are appropriate and comply with a jurisdiction’s regulatory requirements. NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING
WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESIGNS, DATA, OR
INFORMATIONMAYBEUSEDWITHOUTINFRINGINGTHEINTELLECTUAL PROPERTYRIGHTSOFOTHERS. INNOCASESHALLTHEDESCRIPTIONS, INFORMATION,DATA,ORDESIGNSPROVIDED BECONSIDEREDAPARTOFOURTERM
SANDCONDITIONSOFSALE.
Sleek and Styled
Bodying Cream
Classy updos never go out of
fashion signalling a sleek and
stylish approach to life. The trend
for braids and plaits is also closely
linked.
To create such hairstyles a
product is needed that helps to
build texture and hold, particularly
at the hair roots. If hair is too clean
it can be harder to style making
wax and cream textures more
relevent to this trend.
The cationic polymer Luviquat®
PQ11 AT 1 imparts the styling and
hold properties of this soft smooth
cream texture.
HB-DE-13-219-13
Ingredients INCI % weight Function
Eumulgin® B2 Ceteareth-20 1.00 Emulsifier
Lanette® O Cetearyl Alcohol 5.00 Consistency agent
Cetiol® OE Dicaprylyl Ether 2.00 Emollient
Eumulgin® CO 40 PEG-40 Hydrogenated Castor Oil 1.00 Emulsifier
Water, demin Aqua To 100
Luviquat® PQ11 AT 1 Polyquaternium-11 5.00 Fixative
Perfume Cotton Touch
(Symrise)Parfum 0.30 Fragrance
Citric Acid Citric Acid q.s. pH Adjustment
Preservative q.s
Trends & Textures
Sleek and Styled Bodying Cream
This document, or any answers or information provided herein by BASF, does not constitute a legally binding obligation of BASF.While the descriptions, designs, data and information contained herein are presented in good faith and believed to be accurate, they are
provided for your guidance only. Because many factors may affect processing or application/use, we recommend that you make tests to determine the suitability of a product for your particular purpose prior to use. It does not relieve our customers of the obligation to
performafull inspectionof theproductsupondeliveryoranyotherobligation.Theclaims andsupportingdataprovidedin thispublicationhavenotbeenevaluatedforcompliance withany jurisdiction’s regulatoryrequirementsand theresults reportedmay notbegenerally
true under other conditions or in other matrices. Users must evaluate what claims and information are appropriate and comply with a jurisdiction’s regulatory requirements. NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING
WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESIGNS, DATA, OR
INFORMATIONMAYBEUSEDWITHOUTINFRINGINGTHEINTELLECTUAL PROPERTYRIGHTSOFOTHERS. INNOCASESHALLTHEDESCRIPTIONS, INFORMATION,DATA,ORDESIGNSPROVIDED BECONSIDEREDAPARTOFOURTERM
SANDCONDITIONSOFSALE.
Out of the
Shower
Wet Look
Styling
Gel
Fresh off the
catwalk, wet look
hair is making a
splash. Out of the
Shower Wet Look
Styling Gel is
applied to the hair
pulling it back from
the face and
creating a stunning
appearance. The
look is a simple yet
effective way of
enhancing facial
beauty.
Ultrahold® Power
provides the strong
hold needed to
keep the hair in
place.
HB-DE-15-22-1
Ingredients INCI % weight Function
Ultrahold® Power Acrylates/t-Butylacrylamide Copolymer 9.20 Fixative
Luvigel® Fit UP Acrylates/C10-30 Alkyl Methacrylate Copolymer 4.00 Rheology modifier
Water,demin Aqua To 100
AMP Ultra PC 2000
(Angus Chemical Company)Aminomethyl Propanol q.s Neutralising agent
Sorbitol
(Bernd Kraft)Sorbitol 10.00 Humectant
D Panthenol 75 W Panthenol 0.50 Plasticiser
Eumulgin® CO 40 PEG-40 Hydrogenated Castor Oil 0.80 Solubiliser
Perfume Cotton Touch
(Symrise)Parfum 0.70 Fragrance
EDETA BD Disodium EDTA 0.05 Complexing agent
Preservative q.s
Trends & Textures
Out of the Shower Wet Look Styling Gel
This document, or any answers or information provided herein by BASF, does not constitute a legally binding obligation of BASF.While the descriptions, designs, data and information contained herein are presented in good faith and believed to be accurate, they are
provided for your guidance only. Because many factors may affect processing or application/use, we recommend that you make tests to determine the suitability of a product for your particular purpose prior to use. It does not relieve our customers of the obligation to
performafull inspectionof theproductsupondeliveryoranyotherobligation.Theclaims andsupportingdataprovidedin thispublicationhavenotbeenevaluatedforcompliance withany jurisdiction’s regulatoryrequirementsand theresults reportedmay notbegenerally
true under other conditions or in other matrices. Users must evaluate what claims and information are appropriate and comply with a jurisdiction’s regulatory requirements. NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING
WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESIGNS, DATA, OR
INFORMATIONMAYBEUSEDWITHOUTINFRINGINGTHEINTELLECTUAL PROPERTYRIGHTSOFOTHERS. INNOCASESHALLTHEDESCRIPTIONS, INFORMATION,DATA,ORDESIGNSPROVIDED BECONSIDEREDAPARTOFOURTERM
SANDCONDITIONSOFSALE.
Sugar Spun Smoothing Soufflé
New textures are always of interest for styling and sugar emulsifiers are great for creating
light dreamy confections.
Creams and soufflés can be used to smooth down flyaway hair, to condition dry ends or
create a smooth and silky finish to the hair.
Emulgade® Sucro Plus our new sugar based emulsifier creates this light delicate texture.
HB-DE-14-227-11
Ingredients INCI % weight Function
Emulgade® Sucro Plus Sucrose Polystearate, Cetyl Palmitate 5.00 Emulsifier
Lanette® O Cetearyl Alcohol 1.00 Consistency agent
Cetiol® CC Dicaprylyl Carbonate 5.00 Emollient
Cetiol® LC Coco-Caprylate/Caprate 5.00 Emollient
Water, demin Aqua 82.10
Cosmedia® SP Sodium Polyacrylate 0.30 Rheology modifier
Perfume Cotton Touch
(Symrise)Parfum 0.20 Perfume
Citric Acid (10% soln) Citric Acid 0.40 pH adjustment
Preservative q.s
Styling Trends and Textures
Sugar Spun Smoothing Soufflé
This document, or any answers or information provided herein by BASF, does not constitute a legally binding obligation of BASF.While the descriptions, designs, data and information contained herein are presented in good faith and believed to be accurate, they are
provided for your guidance only. Because many factors may affect processing or application/use, we recommend that you make tests to determine the suitability of a product for your particular purpose prior to use. It does not relieve our customers of the obligation to
performafull inspectionof theproductsupondeliveryoranyotherobligation.Theclaims andsupportingdataprovidedin thispublicationhavenotbeenevaluatedforcompliance withany jurisdiction’s regulatoryrequirementsand theresults reportedmay notbegenerally
true under other conditions or in other matrices. Users must evaluate what claims and information are appropriate and comply with a jurisdiction’s regulatory requirements. NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING
WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESIGNS, DATA, OR
INFORMATIONMAYBEUSEDWITHOUTINFRINGINGTHEINTELLECTUAL PROPERTYRIGHTSOFOTHERS. INNOCASESHALLTHEDESCRIPTIONS, INFORMATION,DATA,ORDESIGNSPROVIDED BECONSIDEREDAPARTOFOURTERM
SANDCONDITIONSOFSALE.
“Rough and Tumble” Matt Styling PasteMatt hair styling products are becoming ever more popular. Hair that is washed every day
can be slippery and difficult to control, use of a matt styling product adds texture and
roughness making hair easier to style and shape.
Wax based products add an element of restylability and flexability to the hair.
Luviskol® K 90 Solution contributes a light hold to the formulation.
HB-DE-14-215-33
Ingredients INCI Function
Cutina® FS 45 Stearic Acid, Palmitic Acid 2.00 Consistency agent
Lanette® O Cetearyl Alcohol 8.00 Consistency agent
Rita PEO-18 (Rita Corp) PEG-90M 0.01
Emulgade® 165 Glyceryl Stearate, PEG-100 Stearate 2.50 Emulsifier
Luviskol® K90 Solution PVP 1.50 Fixative
Water, demin Aqua To 100
1,2 Propylene Glycol Care Propylene Glycol 2.00 Humectant
Glycerin Glycerin 3.50 Humectant
Water, demin. Aqua 20.00
AMP-Ultra PC 2000
(Angus Chemical Company)
Aminomethyl Propanol 0.30 Neutralizing agent
Kaolin (Brenntag Specialities) Kaolin 3.00 Mattifying agent
Parfum Cool Style Hydro RS
39136 (Technico Flor)
Perfume q.s. Fragrance
Preservative q.s. Preservative
Styling Trends and Textures
“Rough and Tumble” Matt Styling Paste
This document, or any answers or information provided herein by BASF, does not constitute a legally binding obligation of BASF.While the descriptions, designs, data and information contained herein are presented in good faith and believed to be accurate, they are
provided for your guidance only. Because many factors may affect processing or application/use, we recommend that you make tests to determine the suitability of a product for your particular purpose prior to use. It does not relieve our customers of the obligation to
performafull inspectionof theproductsupondeliveryoranyotherobligation.Theclaims andsupportingdataprovidedin thispublicationhavenotbeenevaluatedforcompliance withany jurisdiction’s regulatoryrequirementsand theresults reportedmay notbegenerally
true under other conditions or in other matrices. Users must evaluate what claims and information are appropriate and comply with a jurisdiction’s regulatory requirements. NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING
WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESIGNS, DATA, OR
INFORMATIONMAYBEUSEDWITHOUTINFRINGINGTHEINTELLECTUAL PROPERTYRIGHTSOFOTHERS. INNOCASESHALLTHEDESCRIPTIONS, INFORMATION,DATA,ORDESIGNSPROVIDED BECONSIDEREDAPARTOFOURTERM
SANDCONDITIONSOFSALE.