HALO - ezclone.com · H A L O For additional information contact marketing@ezclone .com HALO 3 THE IMPORTANCE OF BRANDING

H A L O

B R A N D S T R A T E G Y

BRANDING . . . .3

H A L O

3For additional information contact marketing@ezclone .com H A L O

THE IMPORTANCE OF BRANDING

Building a brand takes vision . It takes passion and sweat . And perhaps most importantly, it takes discipline . The discipline to never waiver from your brand’s DNA and what your message to the world will be . We created these guidelines so the tenets of the brand are not just in the hearts and minds of a few, but in the hundreds of you who will touch this brand and share it with the world . It is impossible to overemphasize the importance of brand consistency . Endless studies prove consistency increases awareness and helps cement an emotional connection to a brand . The more single-minded we are, the more powerful the EZ-CLONE brand will be . It’s that simple .

EZ-CLONE’s new vision is broken down in the next few pages giving you an in-depth view of the revamped brand strategy .

B A S I C S T A N D A R D SCOLORS . . . . . . . . . . . . . . . .5COLOR BRANDING . . . . . . .6BRAND LOOK AND FEEL . .7LOGO USAGE . . . . . . . . . . .8ICON . . . . . . . . . . . . . . . . . .9ICON & LOGO . . . . . . . . . . .10TAGLINES . . . . . . . . . . . . . .11LIVE ADS . . . . . . . . . . . . . . .12FONTS . . . . . . . . . . . . . . . . .13

H A L O


COLORS:Color is a very important factor in design and can be quite significant in defining the identity or branding of a company . Companies use colors to brand their products so that we are reminded of the product simply by recognizing a combination of colors .

The following are EZ-CLONE’s color swatches .

PANTONE 368C

66BC29105/190/4063/0/97/0HEXRGBCMYK

PANTONE 364C

33663354/118/5780/30/100/20HEXRGBCMYK

PANTONE 420C

D2D2CD210/210/20517/12/16/0HEXRGBCMYK

PANTONE 431C

646E73100/110/11563/48/45/15HEXRGBCMYK

PANTONE BLACKC

0000000/0/060/60/60/100HEXRGBCMYK

WHITE

FFFFFF255/255/2550/0/0/0HEXRGBCMYK

H A L O


PANTONE 364C

PANTONE 368C

PANTONE 420C

PANTONE 431C

PANTONE BLACKC

WHITE

368 and 364: Our main color and secondary color . Strictly for logos and the EZ-CLONE on ezclone .com and on main lines such as “the best way to predict the future is to invent it” .420: (Pro’s actual color swatch) it will also be our undertone, the tone that adds “Mystique”431: Compliment to 420 . For sublines secondary to main content . ie ., follow ezclone inc online .Black & White: Our background colors . They will serve as plates to put our MAIN dish (content) .

COLOR BRANDING USAGE

A sleek upscale “we mean business” look .The following colors will allow for our clean “we mean business” look .

H A L O


BRAND LOOK AND FEELAdditional elements have been developed to support the logo and further the brand look and feel . Vector-based roots are composited together with varied levels of opacity and other blending techniques to create an earthy, yet contemporary layout that can serve as the background for anything from advertisements to tradeshow displays .

Proper Usage of the roots consist of the PANTONE 420C . Roots can be used as a border around any EZ-CLONE content

H A L O


PROPER USAGEA brand identity is the sum of all the various elements that combine to build an overall brand perception . From the name and logo mark to the tagline, graphic elements and colors, everything works together to position EZ-CLONE with its own unique identity .

When Using the EZ-CLONE logo alone with no icons these are the guidelines that need to be followed .

COLOR USAGESuggested usage for this version includes any process by which color and quality can be reproduced, such as offset printing .

COLOR USAGEAll green color provides identification of our main color . Usage for jobs that require only one color .

BLACK AND WHITESuggested usage for this version includes newsletters, newspaper ads, coffee mugs, pens or other applications where color reproduction is difficult or not an option .

H A L O


ICONOur icon representative of cloning and water in our main corporate colors .Also in grayscale and in one color to show how easy it will show in different mediums .

When using the EZ-CLONE icon alone with no icons these are the guidelines that need to be followed .

COLOR USAGESuggested usage for this version includes any process by which color and quality can be reproduced, such as offset printing .

TWO COLOR USAGETwo color logo provides identification of our main color and secondary color .

GRAYSCALE USAGEUsage of our logo in grayscale for jobs that require a single color mode .

H A L O


PROPER USAGEWhen placing a logo into a document (flyer, ad, brochure, etc .) from a digital source, it is important to avoid stretching or pulling the logo, thereby distorting it from its correct dimensions . The logo is never to be stretched in an effort to “fill” or accommodate an existing space . The size of the logo can be increased or decreased, providing it is done uniformly . If you are not aware of the correct procedure for changing the logo’s size, do not guess . Please contact Zury Delacerda via email (zury@ezclone .com) or at the office (916 .626 .3300) for the correct procedure .

CORRECT

CORRECT

INCORRECT

17 units (eg . pixels, inches, picas, points)

21 units

H A L O


TAGLINES:It is important to use EZ-CLONE’s Taglines whenever a product is shown .

GET ROOTED . GET GROWING.™

GET ROOTED . GET GROWING. ™

GET ROOTED. GET GROWING. ™

GET ROOTED . GET GROWING.

™

™

™

™

™

™MANY COPIES .ZERO RIVALS.


MANY COPIES .ZERO RIVALS.


MANY COPIES .ZERO RIVALS.

MANY COPIES . ZERO RIVALS. ™



GET ROOTED . GET GROWING.Univers Bold Condensed in Pantone 364C all in one line Usage .

MANY COPIES . ZERO RIVALS.Univers Bold Condensed in Pantone 364C all in one line Usage .

GET ROOTED . GET GROWING.Univers Bold Condensed in Pantone 364C in two line Usage .

MANY COPIES . ZERO RIVALS.Univers Bold Condensed in Pantone 364C in two line Usage .

H A L O


Samples of Icon and Logo in live ads.Combination of icon and logo and icon separated from logo.

H A L O


FONTS:Our primaty font UNIVERS is to be used in ALL materials . The misuse of a company font is one of the most widely found mistakes in brand management, often changing the look and feel of materials and veering from consistency and a uniform direction .

These guidelines must apply to even the simples of materials, such as a directional sign, a name badge or any other printed item . Setting such a standard will not only help guide personnel but also conserve time and effort during production .

BODY COPY(UNIVERS CONDENSED)

ABCDEFGHIJKLMNOPQRSTYVWXYZabcdefghijklmnopqrstuvwxyz1234567890

HEADLINES(UNIVERSBOLD CONDENSED)

ABCDEFGHIJKLMNOPQRSTYVWXYZabcdefghijklmnopqrstuvwxyz1234567890

SUB TEXTS(UNIVERS CONDENSED KERNED/ALL CAPS)

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

P R O D U C T U S A G E30-UNIT . . . . . . . . . . . . . . . . . . . . . . . . . . 1560-UNIT . . . . . . . . . . . . . . . . . . . . . . . . . . 16120-UNIT . . . . . . . . . . . . . . . . . . . . . . . . . 17CLEAR REZ/ROOTING COMPOUND . . . 18WATER PUMP . . . . . . . . . . . . . . . . . . . . . 19

H A L O


EZ-CLONE® 30 UnitLarge reservoir and deep lid for easy access . High flow-rate EZ-CLONE 750 Mag Drive Pump with Manufacturers Lifetime Warranty* . Custom designed Aeroponic Manifold with 360 degree misters . Custom Collars for easy insertion and extraction of cuttings, and an EZ-CLONE Air Pump providing External Forced Air Intake System for supplying fresh oxygen to root zone . No Humidity Dome required!

MANY COPIES. ZERO RIVALS.™

All images are property of EZ-CLONE ENTERPRISES INC®, and may not be used without written permission first .

PROPER USAGE 30-UNITIt is important to have proper wording and usage of photography for our products . The following pages have the layouts and wording for our products . A disclaimer may be attached with any letter or email or on the web (where our HALO will be downloadable) explaining that no one can use any information or the following photos without prior consent or permission from EZ-CLONE .

Proper verbage including font style and color and positioning of EZ-CLONE logo with tagline .Proper Usage of Images in full color .

H A L O







H A L O







H A L O


PROPER USAGEIt is important to have proper wording and usage of photography for our products . The following pages have the layouts and wording for our products . A disclaimer may be attached with any letter or email or on the web (where our HALO will be downloadable) explaining that no one can use any information or the following photos without prior consent or permission from EZ-CLONE .

Clear Rez™

The newest edition to the EZ-CLONE® product line . This solution is designed to keep all of the internal workings of your Aeroponic and Hydroponic systems crystal clear . Insuring that your systems run as efficiently as possible . Clear Rez™ is currently available in 4oz, 8oz and 16oz sizes . Please ask for it today at your local hydroponic shop .

GET ROOTED. GET GROWING.™

Rooting Compound™

The perfect blend of the essential hormone indole butyric acid and vitamin b1 . Everything that your cutting needs to establish prolific growth . Rooting Compound™ is currently available in 1oz, 2oz, 4oz and 8oz sizes . Please ask for it today at your local hydroponic shop .


Proper verbage including font style and color and positioning of EZ-CLONE logo with tagline .

Proper Usage of Images in full color .


H A L O


PROPER USAGEIt is important to have proper wording and usage of photography for our products . The following pages have the layouts and wording for our products . A disclaimer may be attached with any letter or email or on the web (where our HALO will be downloadable) explaining that no one can use any information or the following photos without prior consent or permission from EZ-CLONE .


Proper verbage including font style and color and positioning of EZ-CLONE logo with tagline .

Proper Usage of Images in full color .

Water Pump™

Introducing the new EZ-CLONE® 750 water pump . This water pump is universal and ultra efficient . Its smaller in physical size has a large impeller and has a teflon coated magnet which allows the pump to run cosiderably cooler than its predecessors . Please ask for it today at your local hydroponic shop .


Documents

HALO - ezclone.com · H A L O For additional information contact marketing@ezclone .com HALO 3 THE IMPORTANCE OF BRANDING