Hand Book 2010

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Hand Book 2010-revision

Text of Hand Book 2010

  • HANDBOOK

  • Display booth for Addidas

  • DEVELOPED MINDMAP

    LEGEND

    ISSUE

    INSIGHT

    Conceptual MindMap Thinking

    Price

    Comfortable

    Quality

    Cyber

    Target Youngscustomer

    AddidasStyle

    Image

  • Conceptual MindMap Thinking

    Dancing withlighting

    Cyber ImageTarget Youngscustomer

  • Conceptual MindMap Thinking

    Lighting in the rack

    Cyber

  • Conceptual drawing

  • Conceptual drawing

    Colour lighting in the rack

    Plan

    Section

    Lighting underneath

    Air max

    Air max

    Air max

    Air max

    Elevation 3000 AFFL

    FCL

    Colour lightingin the rack sliding

  • Photo book

  • DEVELOPED MINDMAP

    LEGEND

    ISSUE

    INSIGHT

    Conceptual MindMap Thinking

    UnknnownBehind = ?

    DarkBehind = ?

    Crime = ?

    Crime Dark

    Image

    Unknown

  • Work Project

  • Work Project UnknnownBehind = ?

  • Work Project

  • Work Project

  • Work Project

  • Work Project

  • Work Project

  • Work Project

  • Work Project

  • Work Project

  • Work Project

  • Work Project

  • Work Project

  • Work Project

  • Bridge Design

  • Conceptual MindMap Thinking

    DEVELOPED MINDMAP

    LEGEND

    ISSUE

    INSIGHT

    Connect withPeople

    Connection

    UnderChineseCulture

    Mascot

    Bridge Mission

    Site Area: Kwun Tong

    Old Area withNew Area

  • Study

  • Design Process

    1. 2. 3.

    4. 5. 6.

  • Analyze UnderChineseCulture

    Mascot

  • Conceptual Drawing(Hand Marker with Sketch)

  • Conceptual Drawing(Hand Marker with Sketch)

  • Packaging re-design & Exhibition for Bonaqua

  • DEVELOPED MINDMAP

    LEGEND

    ISSUE

    INSIGHT

    BottledMineral water

    Price

    Health

    Customer

    Popular

    Convenient

    Service

    Hygiene

    Locals Brand/Foreign Brand

    Sales PlaceCondence of

    consumer goodsImage

    ImproveValue

    Added

    Conceptual MindMap Thinking

  • Research & Observationcompetitor compare

    BonaquaSelling Point: Fresh, SportPackage: Made by PlasticSale Target: Popular, lower income classDistributor: Cola-Coca

    EvianSelling Point: Nature, its ca me from Alps, French ()Package: Made by GlassSale Target: Designer, Higher income classDistributor: Evian, French

  • Research & Observation

    1.

    Information Analyze

    From Wikipedia

    Mineral water is water containing minerals or other dissolved substances that alter its taste or give it therapeutic value. Salts, sulfur compounds, and gases are among the substances that can be dissolved in the water. Mineral water can often be effervescent. Mineral water can be prepared or can be obtained from naturally occurring mineral springs. In many places, mineral water is often colloquially used to mean carbonated water, which is usually carbonated mineral water, as opposed to tap water.

  • Summary from the Research and Observation

    Insight of selling point: Dew()Image Improve & Value addedHygieneHealthFresh

    ValueAdded

    ImageImprove

  • Silvering- To plate with sliver

    Glass- Glass in purples blue colour.

    1. 2.

    Conceptual drawing for new bottle.1

    2

  • Booth Outside- Glass in 5mm thick.

    Booth Inside- White plastic plate with lighting for the display.

    Base- Aluminum plate box with Wooden based.

    3. 4. 5.

    Conceptual drawing for booth.

    4

    3

    5

  • Exhibition Booth for Lexmark

  • DEVELOPED MINDMAP

    LEGEND

    ISSUE

    INSIGHT

    Conceptual MindMap Thinking

    Lexmark

    Price

    Corp. Image

    Professional

    Sale Target/Ages Ranges

    Oce

    Eciency

    Function

    Convenient

    After Sales Service

    Eco-Friendly

    Quality

  • AnalyzeDirectly use sensative color to emphasis the spirit of the Corp.

    Meaning of the colour(Dark Gray/Black) = Cool, Professional, MysteriousRed = Passion, Auspicious( in Chinese)

    Red

  • Meaning of Chromatology:

    Study

    Black: Cool, ProfessionalRed: Passion, DynamicWhite: Clear, Brightness, Simple, PureBlue: Melancholy, Professional, Sky, Ocean, WaterYellow: Money, BrightnessGold: Impressive, WealthGreen: Plant

  • Conceptual Drawing(Hand Marker)

  • Conceptual Drawing(3D)

  • End

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