History of Mas Airlines

8/17/2019 History of Mas Airlines

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HISTORY OF MAS AIRLINES

Malaysia Airlines Berhad (MAB) (Malay: Penerbangan Malaysia Berhad ) formerly no!n as

Malaysian Airline Sys"em Berhad (MAS# Malay: Sistem Penerbangan Malaysia)# $randed as

Malaysia Airlines# (Malay: Penerbangan Malaysia# MY%: &' as Malaysian Airline System

Berhad ) is a ma*or airline o+era"in, fli,h"s from -.ala L.m+.r In"erna"ional Air+or" and from

se/ondary h.$s in -o"a -ina$al. and -./hin, "o des"ina"ions "hro.,ho." Asia0 O/eania and

E.ro+e1 Malaysia Airlines is "he fla, /arrier of Malaysia and a mem$er of "he one!orld airline

allian/e1 The /om+any2s head3.ar"ers are lo/a"ed a" -.ala L.m+.r In"erna"ional Air+or"1 In

A.,.s" 45670 "he Malaysian ,o8ernmen"2s so8erei,n !eal"h f.nd Khazanah Nasional 9!hi/h

"hen o!ned 1&'; of "he airline9anno.n/ed i"s in"en"ion "o +.r/hase remainin, o!nershi+

from minori"y shareholders and de


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In 45670 Malaysia Airlines los" "!o air/raf"9 Fli,h" &'5 and Fli,h" 6' 9less "han fi8e mon"hs

a+ar"0 e=a/er$a"in, "he airline2s finan/ial "ro.$les and leadin, "o "he rena"ionalisa"ion of "he

airline1 >rior "o 45670 MAS had one of "he !orld2s $es" safe"y re/ords9*.s" "!o fa"al a//iden"s

in years of o+era"ion0? in/l.din, "he hi*a/in, in 6'' of Fli,h" @& "ha" res.l"ed in 655

/as.al"ies1

In 67'0 "he airline $e,an as Malayan Air!ays0 $ein, renamed Malaysian Air!ays af"er

Malaysia ,ained inde+enden/e1 Af"er "ha"0 i" /han,ed i"s name on/e more "o Malaysiaenan, from 6 May 67' !i"h "he same air/raf" "y+e1 ?6 The airline

/on"in.ed "o e=+and d.rin, "he res" of "he 675s and 6@5s0 as o"her Bri"ish ommon!eal"h

https://en.wikipedia.org/wiki/Malaysia_Airlines_Flight_370https://en.wikipedia.org/wiki/Malaysia_Airlines_Flight_17https://en.wikipedia.org/wiki/Malaysia_Airlines#cite_note-8https://en.wikipedia.org/wiki/Malaysia_Airlines#cite_note-8https://en.wikipedia.org/wiki/Malaysian_Airline_System_Flight_653https://en.wikipedia.org/wiki/Malaysia-Singapore_Airlineshttps://en.wikipedia.org/wiki/Malaysia-Singapore_Airlineshttps://en.wikipedia.org/wiki/Malaysian_Airline_Systemhttps://en.wikipedia.org/wiki/Malaysian_Airline_Systemhttps://en.wikipedia.org/wiki/Singapore_Airlineshttps://en.wikipedia.org/wiki/Singaporehttps://en.wikipedia.org/wiki/Kuala_Lumpurhttps://en.wikipedia.org/wiki/Penanghttps://en.wikipedia.org/wiki/Malaysia_Airlines#cite_note-9https://en.wikipedia.org/wiki/De_Havilland_Dragon_Rapidehttps://en.wikipedia.org/wiki/Malaysia_Airlines#cite_note-10https://en.wikipedia.org/wiki/Kallang_Airporthttps://en.wikipedia.org/wiki/Malaysia_Airlines#cite_note-11https://en.wikipedia.org/wiki/Malaysia_Airlines#cite_note-11https://en.wikipedia.org/wiki/Ipohhttps://en.wikipedia.org/wiki/World_War_IIhttps://en.wikipedia.org/wiki/Malaysia_Airlines#cite_note-12https://en.wikipedia.org/wiki/Ocean_Group_plchttps://en.wikipedia.org/wiki/Malaysia_Airlines#cite_note-13https://en.wikipedia.org/wiki/Imperial_Airwayshttps://en.wikipedia.org/wiki/Straits_Settlementhttps://en.wikipedia.org/wiki/Singaporehttps://en.wikipedia.org/wiki/Kuala_Lumpurhttps://en.wikipedia.org/wiki/Airspeed_Consulhttps://en.wikipedia.org/wiki/Malaysia_Airlines#cite_note-14https://en.wikipedia.org/wiki/Malaysia_Airlines#cite_note-14https://en.wikipedia.org/wiki/Malaysia_Airlines#cite_note-15https://en.wikipedia.org/wiki/Malaysia_Airlines#cite_note-16https://en.wikipedia.org/wiki/Commonwealth_of_Nationshttps://en.wikipedia.org/wiki/Malaysia_Airlines_Flight_370https://en.wikipedia.org/wiki/Malaysia_Airlines_Flight_17https://en.wikipedia.org/wiki/Malaysia_Airlines#cite_note-8https://en.wikipedia.org/wiki/Malaysian_Airline_System_Flight_653https://en.wikipedia.org/wiki/Malaysia-Singapore_Airlineshttps://en.wikipedia.org/wiki/Malaysia-Singapore_Airlineshttps://en.wikipedia.org/wiki/Malaysian_Airline_Systemhttps://en.wikipedia.org/wiki/Malaysian_Airline_Systemhttps://en.wikipedia.org/wiki/Singapore_Airlineshttps://en.wikipedia.org/wiki/Singaporehttps://en.wikipedia.org/wiki/Kuala_Lumpurhttps://en.wikipedia.org/wiki/Penanghttps://en.wikipedia.org/wiki/Malaysia_Airlines#cite_note-9https://en.wikipedia.org/wiki/De_Havilland_Dragon_Rapidehttps://en.wikipedia.org/wiki/Malaysia_Airlines#cite_note-10https://en.wikipedia.org/wiki/Kallang_Airporthttps://en.wikipedia.org/wiki/Malaysia_Airlines#cite_note-11https://en.wikipedia.org/wiki/Ipohhttps://en.wikipedia.org/wiki/World_War_IIhttps://en.wikipedia.org/wiki/Malaysia_Airlines#cite_note-12https://en.wikipedia.org/wiki/Ocean_Group_plchttps://en.wikipedia.org/wiki/Malaysia_Airlines#cite_note-13https://en.wikipedia.org/wiki/Imperial_Airwayshttps://en.wikipedia.org/wiki/Straits_Settlementhttps://en.wikipedia.org/wiki/Singaporehttps://en.wikipedia.org/wiki/Kuala_Lumpurhttps://en.wikipedia.org/wiki/Airspeed_Consulhttps://en.wikipedia.org/wiki/Malaysia_Airlines#cite_note-14https://en.wikipedia.org/wiki/Malaysia_Airlines#cite_note-15https://en.wikipedia.org/wiki/Malaysia_Airlines#cite_note-16https://en.wikipedia.org/wiki/Commonwealth_of_Nations


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airlines (s./h as BOA and an"as Em+ire Air!ays) +ro8ided "e/hni/al assis"an/e0 as !ell as

assis"an/e in *oinin, IATA1 By 6@@0 Malayan Air!ays2 flee" had ,ro!n "o in/l.de a lar,e

n.m$er of o.,las

$e"!een "!o ne! airlines# Malaysian Airline Sys"em (MAS)0 and Sin,a+ore Airlines1

Di"h "he Sin,a+ore ,o8ernmen" de"ermined "o de8elo+ Sin,a+ore Airlines2 in"erna"ional ro."es0 i"

"oo "he en"ire flee" of se8en Boein, '5's and fi8e Boein, '&'s0 !hi/h !o.ld allo! i" "o

/on"in.e ser8i/in, i"s re,ional and lon,


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hands of Sin,a+ore Airlines1 In addi"ion0 MSA2s head3.ar"ers0 !hi/h !as lo/a"ed in Sin,a+ore0

$e/ame "he head3.ar"ers of "ha" airline1

The ini"ials MSA !ere !ell re,arded as an airline i/on0 and $o"h /arriers "ried "o .se "hem1

Malaysian !en" for MAS $y *.s" "rans+osin, "he las" "!o le""ers and /hoosin, "he name

Malaysian Airline Sys"em0 !hile Sin,a+ore ori,inally +ro+osed "he name Mer/.ry Sin,a+ore

Airlines "o ee+ "he MSA ini"ials0 ?6' $." /han,ed i"s mind and !en" for SIA ins"ead1 A/ronyms

for airline names la"er $e/ame less fashiona$le0 and $o"h /arriers "hen mo8ed on "o "heir

des/ri+"i8e names1

Malaysian Airline Sys"em "oo all domes"i/ ro."es !i"hin Malaysia and in"erna"ional ro."es o."

of "ha" /o.n"ry0 as !ell as "he remainin, flee" of Foer F4'2s1 I" $e,an fli,h"s on 6 O/"o$er 6'4

and soon e=+anded0 in/l.din, in"rod./in, fli,h"s from -.ala L.m+.r "o London1?6

In "ha" year MAS o+era"ed fli,h"s "o more "han &7 re,ional des"ina"ions and si= in"erna"ional

ser8i/es1 In 6'0 af"er re/ei8in, i"s


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RM76' million in FY4555K4556 and RM& million in FY4556K45541 Di"h "hese losses0 "he

airline /." many .n+rofi"a$le ro."es0 s./h as Br.ssels0 ar!in0 Madrid0 M.ni/h and Jan/o.8er 1

The airline re/o8ered from i"s losses in "he year 4554K455&1 I" a/hie8ed i"s "hen


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and re8en.e mana,emen"0 sales and dis"ri$."ion0 $rand +resen/e in forei,n mare"s0 and allian/e

$ase1 Malaysia Airlines has one of "he lo!es" la$o.r /os"s +er AS- a" S51760 /om+ared "o

o"her airlines s./h as a"hay >a/ifi/ and Sin,a+ore Airlines a" S51@ and S515?45

res+e/"i8ely1 es+i"e lo! la$o.r /os"s0 ho!e8er0 "he ra"io of AS- re8en.e "o "his /os" !as0 a" 410

m./h lo!er "han Sin,a+ore Airlines0 !here "he ra"io is @150 and sli,h"ly hi,her "han Thai

Air!ays?45

There are o"her fa/"ors lis"ed in "he B.siness T.rnaro.nd >lan of Malaysia Airlines0 all leadin, "o

"he ne" loss of RM61& $illion in "he year 455@1

nder "he 8ario.s ini"ia"i8es0 la.n/hed "o,e"her !i"h "he B.siness T.rnaro.nd >lan0 Malaysia

Airlines s!i"/hed from losses "o +rofi"a$ili"y $e"!een FY455 and FY455'1 Dhen "he B.siness

T.rnaro.nd >lan /ame "o an end0 "he airline +os"ed a re/ord +rofi" of RM@& million(S4@

million) in 455'0 endin, a series of losses sin/e 455@1 The res.l" e=/eeded "he "ar,e" of RM&55

Million $y 67;1?46

Ro."e ra"ionalisin, !as one of "he ma*or /on"ri$."ors "o "he airline2s re".rn "o +rofi"a$ili"y1

Malaysia Airlines +ared i"s domes"i/ ro."es from 667 "o 4&0 and also /an/elled 8ir".ally all

.n+rofi"a$le in"erna"ional ro."es1 A+ar" from "ha"0 Malaysia Airlines also res/hed.led all of i"s

fli,h" "imin,s and /han,ed i"s o+era"ions model from +oin"ro*e/" Al+ha "o im+ro8e "he /om+any2s

ne"!or and re8en.e mana,emen"1 Em+hasis has $een +la/ed on si= areas: +ri/in,0 re8en.e

mana,emen"0 ne"!or s/hed.lin,0 o+enin, s"orefron"s0 lo! season s"ra"e,y and dis"ri$."ion

mana,emen"1

Malaysia Airlines has $een in8ol8ed in dis/.ssions for ne! air/raf" +.r/hases0 .sin, i"s /ash

s.r+l.s of RM@1& $illion "o e8en".ally +.r/hase narro!


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s.$s"an"ial in8es"men"s in /.s"omer ser8i/e0 es+e/ially /om+ared "o Thai Air!ays or Sin,a+ore

Airlines1

On 44 e/em$er 4550 Malaysia Airlines anno.n/ed "he +.r/hase of 6@ ne! Air$.s A&&5

air/raf"0 !i"h o+"ions for ano"her 651 E=+e/"ed "o $e deli8ered $e"!een 4566 and 4560 "hey are

in"ended "o o+era"e on medi.m


8/18

Malaysia Airlines !as s"r.,,lin, "o /." /os"s "o /om+e"e !i"h a !a8e of ne!0 lo!


9/18

E8en $efore "he /rash of Fli,h" 6'0 many analys"s and "he media s.,,es"ed "ha" Malaysia Airlines

!o.ld need "o re$rand and re+air i"s ima,e andKor re3.ire ,o8ernmen" assis"an/e "o re".rn "o

+rofi"a$ili"y1?&?&'?&?&?75 On A.,.s"0 "radin, in "he /om+any2s s"o/ !as "em+orarily s.s+ended

!hen -haPanah Nasional 9"he ma*ori"y shareholder (1&';)?76 and a Malaysian s"a"e


10/18

e=+e/"in, "he A&@52s "o deli8er e=/e+"ional +assen,er /omfor" and im+ro8e "he o8erall effi/ien/y

of "heir flee"1

On O/"o$er 660 456@0 Malaysia Airlines Berhad anno.n/ed "ha" i" is se" "o .nder,o a $rand

o8erha.l in8ol8in, a ne! name0 lo,o and li8ery for i"s air/raf"0 !i"h "he /han,es "o $e .n8eiled

on a da"e .nno!n1 On No8em$er &0 456@0 Malaysia Airlines in"rod./ed "heir ne! $.siness /lass

sea"s !hi/h !ill $e fi""ed on all of "heir A&&52s $y Se+"em$er 4561 The EO also said "ha" "hey

!ill /onsider on in"rod./in, >remi.m E/onomy lass ne=" year1

In A+ril 4560 Malaysian Airlines EO hris"o+h M.eller0 resi,ned from his +os" af"er less "han

one year of leadin, "he /arrierQs reor,anisin, effor"s0 fr.s"ra"ed from +oli"i/al in"erferen/e and

/ri"i/ism "ha" his effor"s so far had no immedia"e effe/" on "he airlinesQ +erforman/e1

M.eller !ill /on"in.e "o ser8e .n"il Se+"em$er 456 and !ill s"ay on "he airlineQs $oard as a non<

e=e/."i8e dire/"or "o o8ersee "he "ransi"ion "o a ne! EO1?7

Malaysia Airlines is lis"ed on "he s"o/ e=/han,e of B.rsa Malaysia .nder "he name Malaysian

Airline System Berhad1 The airline s.ffered hi,h losses o8er "he years d.e "o +oor mana,emen"

and f.el +ri/e in/reases1 As a res.l" of finan/ial res"r./".rin, (Widespread Asset Unbundling)

?6 in 45540 led $y BinaFikir0 >ener$an,an Malaysia Berhad $e/ame i"s +aren" /om+any0

in/or+ora"ed in 45540 in e=/han,e for ass.min, "he airline2s lon,lan (BT>) in Fe$r.ary 4550 !hi/h

iden"ified lo! yield0 an ineffi/ien" ne"!or and lo! +rod./"i8i"y (o8ers"affin,)1

Follo!in, "he Dides+read Asse" n$.ndlin, (DA) res"r./".rin, of Malaysia Airlines0

Malaysian o8ernmen" in8es"men" arm and holdin, /om+any0 -haPanah Nasional2s s.$sidiary0

>ener$an,an Malaysia Berhad ?@5 is "he ma*ori"y shareholder !i"h a @415; s"ae1?@5 Af"er

>ener$an,an Malaysia Berhad0 "he se/ond


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Sara!a (41'6;)0 forei,n shareholders (@16&;)?@5 and Darisan Har"a Sa$ah (417;)1 I" has

60@7 em+loyees (as of Mar/h 455')1?@6

So.r/e:

h""+s:KKen1!ii+edia1or,K!iiKMalaysiaAirlines

Referen/e:

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12/18

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15/18

) ;he MS *ay usiness ;urnaround Ma&aysia ir&ines# 27

February 200%# p# //# etrieed on 1 8ctober 2012# *e hae moed our head

o?ce to Subang# ;he reason for this moe is not on&y to generate cash =through the

disposa& of the 5: head o?ce>, but a&so to achiee greater e?ciencies in terms of

reduced trae&&ing bet"een o?ces to attend meetings and reduced bui&ding

maintenance and other support costs# &ear&y, this a&so he&ps to un&eash ta&ents andpromote greater team"or@#) rchied 20 6anuary 201 at the *aybac@ Machine#

)Ma&aysia ir&ines boosted after s"eeping reforms#) ',annel (ews Asia# 7

March 2010# etrieed on 1 8ctober 2012#

)angunan MS to be upgraded#) 7,e tar # ;hursday 21 8ctober 2010#

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16/18

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17/18

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onomy-main/377551765618807http://www.marketwire.com/mw/release.do?id=770255&sourceType=3http://www.marketwire.com/mw/release.do?id=770255&sourceType=3


18/18

"Malaysia Airlines H Reviews H =n @ig,t Cntertainment H analysis D o$inions

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History of Mas Airlines