HOW TO BECOME A TH

OUGHT LEA

DER ON

LINKEDIN

BY J UAN M

A RT I NE Z ‘ 9

5 & A

NN I E

H A R R I SO N

• More than 467 million members

• 200 countries and territories

• Students and recent grads are fastest-growing demographic

WHAT IS LINKEDIN?

1. “About Us,” LinkedIn https://press.linkedin.com/about-linkedin

YOUR PROFILE

• Upload photo• Create an

interesting headline

• Add a custom URL• List skills and

endorsements

• Talk about what motivates you

• Demonstrate expertise

• Mention personal interests

• Include call to action

UPDATE YOUR SUMMARY

1. “7 LinkedIn Profile Summaries That We Love (And How to Boost Your Own).” LinkedIn. https://business.linkedin.com/talent-solutions/blog/linkedin-best-practices/2016/7-linkedin-profile-summaries-that-we-love-and-how-to-boost-your-own

• Document• Photo• Link• Video• Presentatio

n

ADD MEDIA

LINKEDIN PREMIUM

1. “Which LinkedIn Subscription Should You Buy?” Intero Advisory. http://www.interoadvisory.com/2016/01/which-linkedin-subscription-should-you-buy/

• Long-form posts become part of your profile

• Shared with followers on news feeds

• Can be featured• Not available to

company pages

LINKEDIN PUBLISHING

1. Roth, Daniel. “When you write, write to start a conversation. Here’s How.” LinkedIn. https://www.linkedin.com/pulse/what-happens-after-you-hit-publish-daniel-roth

2. “Long-Form Posts on LinkedIn – Overview,” LinkedIn. https://www.linkedin.com/help/linkedin/answer/47445/long-form-posts-on-linkedin-overview?lang=en

• Be authentic• Write often• Share• Topics:

• Challenges• Opportunities• Trends• Advice

WRITING TIPS

1. “Tips for Writing Long-Form Posts on LinkedIn,” LinkedIn. https://www.linkedin.com/help/linkedin/answer/47537

EXAMPLE HEADLINES

“How to Sell Anything: An Introductory Guide”

“Project management lessons from Gandalf”

“Things Your Real Estate Agent Might Not Tell You”

“What’s next for Nintendo?”“5 Ways Wearable Technology Will

Impact Healthcare”

• Presentations

• Infographics• Documents

SLIDESHARE

1. SlideShare. http://www.slideshare.net/

CONNECT WITH PROFESSIONALS

• Join groups• Update

status• Comment on

articles• Use InMail

• By invitation only

• Industry leaders

• Pulse Discover

LINKEDIN INFLUENCERS

1. “Applying to be an Influencer,” LinkedIn. https://www.linkedin.com/help/linkedin/answer/36307/applying-to-be-an-influencer?lang=en

QUESTIONS?Juan Martinezwww.linkedin.com/in/jmart73Annie Harrisonwww.linkedin.com/in/anniegh