Identity manual 10-10-08 - Winnetka · The Winnetka Public Schools Identity & Style Manual • Page 5 The Winnetka Public Schools Identity & Style Manual has been developed to aid

The Winnetka Public Schools Identity & Style Manual • Page 1

Identity& StyleMANUAL

Publication version 1.2October 10, 2008

Page 2 • The Winnetka Public Schools Identity & Style Manual


The purpose of the The Winnetka Public Schools Identity & Style Manual is to establish our strategy for connecting with our community, communicating with the public, and collaborating as citizens in our digital world. The guidelines presented here are not meant to dictate all design decisions, but to aid in the creation of printed and digital materials to convey a consistent image to the public.

This Identity & Style Manual will guide those who produce printed and digital materials for The Winnetka Public Schools in a variety of media:• letters• business cards• memos• fax messages• presentations

These design guidelines can also be applied to other media not currently specified in this manual such as:• certificates• newsletters• promotional items• other printed and digital materials

Please join us in supporting this effort to produce consistently-designed materials. An effective communications strategy is an effort shared by all members of our community of learners, not just a select few individuals or departments.

This is a living document. When appropriate, these guidelines will be modified, updated, and expanded.

Publication version 1.2October 10, 2008

Introduction



.....................................................Introduction 1

..........................................................Overview 5

.............................................Identity Elements 7

.............................................................Identity 9.................................................... Type Attachments 9

........................................................... Logotype Use 9........................................................................ Color 10

.................................................................... Position 10............................................................. Clear Space 11

........................................................ Minimum Size 11......................................................... Incorrect Uses 12

..............................................................Fonts 13

............................Communications Collateral 15............................................... Letterhead: General 16

...................................... Letterhead: Personalized 16...................... Letterhead: School or Department 17

........................................ Business-Size Envelope 18......................................................... Business Card 18

.................................................................. Note Pad 19................................................................ Disc Label 19................................................................ Note Card 20

....................................................................... Memo 21...................................................... Fax Cover Sheet 21.................................................... Tri-fold Brochure 22

Presentation (Keynote or PowerPoint ..................) 23

..............................................................Style 25

Contents

Appendix:..............Communications Collateral Samples 29

............................................... Letterhead: General 31...................................... Letterhead: Personalized 32

...................... Letterhead: School or Department 33........................................ Business-Size Envelope 34

......................................................... Business Card 35.................................................................. Note Pad 36................................................................ Note Card 37................................................................ Disc Label 38

....................................................................... Memo 39...................................................... Fax Cover Sheet 40.................................................... Tri-fold Brochure 41

Presentation (Keynote or PowerPoint ..................) 42

.........................................Acknowledgements 43



The Winnetka Public Schools Identity & Style Manual has been developed to aid those involved in producing communications materials for The Winnetka Public Schools. This includes, but is not limited to, printed and digital documents. The Identity Manual is meant to serve as a reference tool. These guidelines apply to any item bearing the district logo or that serves to communicate district-level information (as opposed to building-level information). These guidelines are meant to be used for both internal and external district-level communication.

The identity of The Winnetka Public Schools consists of a system of logos, fonts, and specific terminology usages. Together, this system is designed to unify the district and present a clear, consistent image to our community of learners and the public. Consistent and widespread use of our identity will help identify documents, services, and publications as uniquely ours.

The identity elements (logo, fonts, layouts, and style) are the foundation of our identity. Altering our identity elements diffuses our image. This manual will specify the treatment of our identity elements in a variety of uses.

Vendors and organizations outside of The Winnetka Public Schools should contact the Director of Technology and Communications for assistance in obtaining and using identity elements of The Winnetka Public Schools.

Overview



A Community of Learners

Identity (Logo)

icon typographic signature

Type Attachment

Identity Elements

The logo for The Winnetka Public Schools consists of the tree graphic (icon) and the words (typographic signature) “The Winnetka Public Schools District 36.” The layout including the overlapping leaves onto the “W” should always be maintained along with the layout in the logo.

This logo should be used unaltered on all district-level printed materials.

Under no circumstances should the elements of the logo be separated, distorted, or altered. However, the tree graphic may be used separately as a visual element within a piece, but never as the sole identifier of The Winnetka Public Schools.

The logotype for The Winnetka Public Schools consists of the words “The Winnetka Public Schools” in the font, spacing, and style shown.

Logotype



Type Attachments

The primary type attachment for the logo of The Winnetka Public Schools is the tag line, “A Community of Learners.” When included as a part of the logo, type attachments should appear below the “District 36” text block at the exact width of the text block in the font Book Antiqua Italic (the font size will vary depending upon the type attachment used). This font is widely available in the district. The tag line’s size should exactly match the width of the “District 36” text above. Type attachments should also match the exact color of the logo font.

When necessary, use character spacing controls, tracking controls, or set a type size using decimals (i.e., 14.8 pt) to precisely match the width.

Identity


Logotype Use

In an instance where a second occurrence of our logo would detract from a design (i.e., on the back of a note card that already displays the logo on the front), the secondary logotype may be used.

The logotype is a graphic image consisting of a specific type layout of the district name, “The Winnetka Public Schools” (using the same font as the logo with customized character proportions and spacing).

Type attachments are set at the exact width of the logo’s text block.

Use the logotype in addition to the main identity, never in place of it.


Color

The official color green used for The Winnetka Public Schools identity is:

RGB: R=81, G=144, B=65CMYK: C=62%, M=8%, Y=84%, K=7%HSB: H=108º, S=55%, B=56%PMS: 369UHEX: #519041HEX: #558844 (websafe)

These colors are references. Color matching varies depending upon your output device (screen, monitor, television, printer, etc.)

The identity should be used against a white or light-color background. Preferably, the background should be a solid color. If the background is patterned or is a photographic background field, the pattern should never compete with the identity.

The identity may also be used in all black or in a single solid color; it should never be used multi-colored.

Identity

Position

The identity should be included on all materials that include the district’s name. The identity should be clearly visible and placed where it does not compete with the message of the material.

R=81, G=144, B=65PMS 369U

Background colors or designs must never compete with the identity.

Position the identity so it does not compete with the main message of the piece.


Clear Space

Clear space is the area around a visual element that is free of other elements (e.g., graphics, text, page numbers, page edges, bindings, etc.). For the identity of The Winnetka Public Schools, the amount of clear space recommended is equal to one-third the height of the identity.

Identity

1/3

Minimum Size

The minimum reproduction size of the identity of The Winnetka Public Schools is 1.75 inches wide.

At smaller sizes, the identity reproduces better in black.

Surround the identity with clear space at a minimum of 1/3 the height of the logo.

1.75”

1/3

1/3

1/31/3 logo height


Incorrect Uses

Consistent use of the identity of The Winnetka Public Schools strengthens the image of the district. Use these examples as a guide to avoid inappropriate design choices.

Identity

DO NOT

(Multi-colored logo)


Trajan Pro

Trajan Pro is the font used in the identity of The Winnetka Public Schools logo. It is also used for the secondary logotype. This font is not widely available and should only be used in the identity and included in the exact layout and spacing provided in digitally-distributed logo graphics.

Possible font substitutions: none.

Book Antiqua

Book Antiqua is the primary font that should be used for the majority of text in all printed district communication. This font is available on all district Macintosh computers.

Possible font substitutions: Palatino, Times New Roman.

News Gothic MT

News Gothic MT is the secondary font that should be used in printed district communication. This font should be used for headings, subheadings, and other instances where a contrasting font is appropriate. This font is available on all district Macintosh computers.

Possible font substitutions: Arial, Helvetica.

Note: This manual is one example of the use of Book Antiqua and News Gothic MT in a district publication.

Fonts

Trajan Pro

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 ?!@#$%&

Book AntiquaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 ?!@#$%&

Book Antiqua BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 ?!@#$%&

Book Antiqua ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 ?!@#$%&

News Gothic MTABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 ?!@#$%&

News Gothic MT BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 ?!@#$%&

News Gothic MT ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 ?!@#$%&



1235 Oak Stre

et

Winnetka, IL 60093

ph 847-446-9400

fax 847-446-0000

www.winnetka36.org

A

Community

of

Learners

Several pieces of communications collateral have been designed that use the identity of The Winnetka Public Schools. These pieces include letterhead, business-size envelope, business card, note pad, note card, disc label, memo, and fax message sheet.

All of these designs are available as editable digital files in the appropriate formats for use on district computers. In the digital templates, fonts have already been selected to make using the templates as simple as possible.

Please contact the Director of Technology and Communication to request more layouts and templates.

Communications Collateral

v3ex1

Dr. Jan Smith, Superintendent

Anytown School District 78

1234 North Main Street

Anytown, IL 60000

August 1, 2008

Dr. Smith:

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed diam nonnumy

eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor

etorelit, sed diam nonnumy eiusmod tempor labore etor. Ipsum dolor sit amet,

consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit,

sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy

eiusmod tempor labore etor.

Amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore

etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam

nonnumy eiusmod tempor labore etor. Ipsum sit amet, consectetur adipiscing

elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy

eiusmod labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor.

Consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit,

sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy

adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam

nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod

tempor labore.

Sincerely,

Dr. Mary Herrmann

Superintendent

1235 Oak Street • Winnetka, IL 60093

phone 847-446-9400 •!fax 847-446-0000

www.winnetka36.org


Mary Herrmann, Ph.D.Superintendent1235 Oak StreetWinnetka, IL 60093ph 847-446-9400 • fax [email protected] Community of Learners


v3ex2

Dr. Jan Smith, SuperintendentAnytown School District 781234 North Main StreetAnytown, IL 60000

August 1, 2008

Dr. Smith:

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor. Ipsum dolor sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor.

Amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor. Ipsum sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor.

Consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor labore.

Sincerely,

Dr. Mary HerrmannSuperintendent

1235 Oak Street • Winnetka, IL 60093phone 847-446-9400 •!fax 847-446-0000

Mary B. Herrmann, Ph.D., [email protected]


Letterhead: General

Address:Book Antiqua 10 ptsingle-line spacingright-justifiedtext aligned to bottom

1235 Oak Street • Winnetka, IL 60093phone 847-446-9400 • fax 847-446-0000

www.winnetka36.org

Tag Line:Book Antiqua Italic 14 ptcentered



Letterhead: Personalized






v3ex1


August 1, 2008

Dr. Smith:




Sincerely,



www.winnetka36.org


1"

2"

1"

1.5"

1.5"

0.5"

1"

2"

1"

1.5"

1.5"

0.5"


v3ex3


August 1, 2008

Dr. Smith:




Sincerely,

Deirdre LynePrincipal

Crow Island School

1112 Willow Road • Winnetka, IL 60093phone 847-446-0000 •!fax 847-446-0000

www.winnetka36.org/Crow_IslandDeirdre Lyne, Principal



Letterhead: Department


Technology DepartmentThe Skokie School

520 Glendale Avenue • Winnetka, IL 60093phone 847-441-1750 • fax 847-441-0000

www.winnetka36.org/technology



1"

2"

1"

1.5"

1.5"

0.5"


Business-Size Envelope

Address:Book Antiqua 10 ptsingle-line spacingright-justified

1235 Oak StreetWinnetka, IL 60093


Business Card

Contact information block:Book Antiquasingle-line spacingleft-justified

Book Antiqua Bold 9 pt

Mary Herrmann, Ph.D.

Book Antiqua Italic 9 pt

Superintendent

Book Antiqua 7.5 pt

1235 Oak StreetWinnetka, IL 60093ph 847-446-9400 • fax [email protected]

Book Antiqua Italic 10 pt




Tag Line:Book Antiqua Italic 14 pt(width matches logo text block above)



Address in Book Antiqua 12 pt

Mary Herrmann, Ph.D.Superintendent1235 Oak StreetWinnetka, IL 60093ph 847-446-9400 • fax [email protected]


Shown actual size.

0.3"

0.3"

Contactinformation block

center-aligned and printed

in black

0.3"


Note Pad

5.5” x 8.5”



847-446-9400www.winnetka36.org




Disc Label

Address:Book Antiqua 9 ptsingle-line spacingleft-justified

Winnetka, IL 60093ph 847-446-9400fax 847-446-0000www.winnetka36.org

Tag Line:Book Antiqua Italic 12 ptstacked and centered0.8 line spacing

A Community

of Learners




1235 Oak StreetWinnetka, IL 60093ph 847-446-9400fax 847-446-0000www.winnetka36.org

A Community

of Learners

Area to handwrite title and/or

disc contents

0.3" margin


Note Card

Stock: 5.5” x 8.5” (folded)Finished note card: 4.25” x 5.5”

Front:logo

Back:logotype (3” centered)Book Antiqua 9 ptsingle-line spacingcentered




0.5"0.5"



Front

Back


v3ex9

MEMO

To: All Employees

From: M. Herrmann

Re: Summer Vacation

Date: 8-1-08





www.winnetka36.org


v3ex10

FAX MESSAGE


www.winnetka36.org

To

From

Fax Number

Phone Number

From

Number of Pages

Comments


Memo



www.winnetka36.org

Tag Line:Book Antiqua Italic 16.5 ptcentered under logo text block

A Community of LearnersHeader:News Gothic MT Bold 18 pt

MEMONote: Printed in all black


1"

2"

1"

1.5"

1.5"

1"

2"

1.5"

1.5"Fax Cover Sheet



www.winnetka36.org

Tag Line:Book Antiqua Italic 16.5 ptcentered under logo text block

A Community of LearnersHeader:News Gothic MT Bold 18 pt

FAX MESSAGE6 x 2 Table containing information shown using Book Antiqua Bold 12 pt

Note: Printed in all black

2.5"2.875"

5"

5.5"

2.5"3"

Handwritten or typed text area



Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy.

Lorem Ipsum

Dolor Eiusmod

Sed Diam Nonnumy

Lorem ipsum dolor sit amet, consectetur

adipiscing elit, sed diam nonnumy eiusmod

tempor labore etorelit, sed diam nonnumy

eiusmod tempor labore etor etorelit, sed diam

nonnumy eiusmod tempor labore etor. Ipsum

dolor sit amet, consectetur adipiscing elit, sed

diam nonnumy eiusmod tempor labore etorelit,

sed diam nonnumy eiusmod tempor labore etor

etorelit, sed diam nonnumy eiusmod tempor

labore etor.

Amet, consectetur adipiscing elit, sed diam

nonnumy eiusmod tempor labore etorelit, sed

diam nonnumy eiusmod tempor labore etor


labore etor. Ipsum sit amet, consectetur



eiusmod labore etor etorelit, sed diam nonnumy


Consectetur adipiscing elit, sed diam nonnumy

eiusmod tempor labore etorelit, sed diam

nonnumy eiusmod tempor labore etor etorelit,

sed diam nonnumy adipiscing elit, sed diam


diam nonnumy.


847-446-9400

Consectetur Adipiscing

Amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor.

Ipsum sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor.

Sed Diam Nonnumy


Nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor. Ipsum sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor.

Consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy.

Sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor. Ipsum dolor sit amet,

consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor.

Amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod

Empor labore etor. Ipsum sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor.

Adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor labore.

Tempor Labore Etorelit

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor. Ipsum dolor sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor.

Tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor labore.



adipiscing elit, sed diam nonnumy


nonnumy eiusmod tempor labore etor

etorelit, sed diam nonnumy eiusmod

tempor labore etor. Ipsum dolor sit amet,

consectetur adipiscing elit, sed diam

nonnumy eiusmod tempor labore etorelit,

sed diam nonnumy eiusmod tempor

labore etor etorelit, sed diam nonnumy


Ipsum Dolor 2007–12

Nonnumy eiusmod tempor labore etor


tempor labore etor. Ipsum sit amet,



sed diam nonnumy eiusmod labore etor


tempor labore etor.

7%8%

10%

11%

29%

35%

2007 2008 20092010 2011 2012

Tri-fold Brochure

Headers:News Gothic MT Bold 18-24 pt

Body:Book Antiqua 10-12 pt


3.67" 3.67" 3.66"


Presentation (Keynote or PowerPoint)

Headers:News Gothic MT Bold 18 pt

Charts:News Gothic MT Bold 18 pt

Body:Book Antiqua 10 pt

Bullet:Custom graphic

Color Scheme:Gradient background

R=185, G=224, B=151

R=218, G=230, B=208

Fonts

R=98, G=158, B=83

Charts

R=225, G=148, B=42

R=48, G=88, B=200

R=81, G=144, B=65

R=102, G=51, B=152

R=151, G=51, B=32

R=252, G=236, B=38

R=251, G=189, B=25

R=66, G=133, B=253

R=112, G=202, B=93

R=149, G=78, B=219

R=195, G=65, B=42

R=253, G=244, B=133




abbreviations Do not use periods in abbreviations (do not use W.T.I.,

use WTI). When using abbreviations, spell out the entire term first and follow with the abbreviation in parentheses; subsequent uses may use abbreviation.

Example: The Planning Advisory Committee (PAC) will meet

Wednesday. The PAC plans to finalize the calendar by June 15.

Book Antiqua Use this font for the main body text in all publications

and communication for The Winnetka Public Schools.

Carleton Washburne School Always spell out the entire name Carleton

Washburne School. Do not use Washburne Middle School or other formats.

comma In lists of three or more, always use a comma before

and.

committees When referring to district committees, capitalize the

name of the committee, such as Math Committee. Do not capitalize the word committee when it is used on its own.

Crow Island School Use format as shown. Do not use Crow Island

Elementary School or other formats.

District 36 When it is necessary to refer to The Winnetka Public

Schools by our district number, use District 36. Do not use a pound symbol before the numeral 36 (do not use: District #36).

Style

email Spell as shown. Do not capitalize or add a dash (do

not use: Email, e-mail).

Go-To-School Night Hyphenate Go-To-School Night and capitalize as

shown.

Greeley School Use format as shown. Do not use Greeley Elementary

School or other formats.

Hubbard Woods School Use format as shown. Do not use Hubbard Woods

Elementary School or other formats.

italics Use italics for titles and occasionally for stress. Do not

use underlining for titles or stress.

Learners Learners is the abbreviated title of a publication and

should be italicized. The formal title is A Community of Learners. Do not underline titles when italics are available.

NSSED Abbreviation for Northern Suburban Special

Education District (do not use periods: N.S.S.E.D.)

NT News Gothic Use this font for headers and as a secondary font in all

publications and communication for The Winnetka Public Schools.

The purpose of this style guide is to make district-level writing for The Winnetka Public Schools stylistically consistent, regardless of the author or source. This guide covers only specific style issues relevant to The Winnetka Public Schools community of learners; it does not attempt to present a comprehensive style manual at the level of publications such as the MLA Handbook (Joseph Gibaldi) or The Chicago Manual of Style (The University of Chicago). Please read these guidelines and follow them so district publications present a uniform style to the public. If you wish to add entries to the Style section of this manual, please contact the Director of Technology and Communication.


ordinal numbers Do not use ordinal number abbreviations in print (do

not use: 1st, 2nd, 3rd, etc.). Spell out ordinal numbers: first, second, third, etc. Do not use ordinal numbers with superscripts (do not use: 1st, 2nd, 3rd, etc.).

When referring to grade levels, either use spelled-out ordinals (i.e., first grade) or grade 1, grade 2, etc.

PAC Abbreviation for Planning Advisory Committee

(known informally as “The Calendar Committee”).

Pioneer Room The Pioneer Room is located in the lower level of

Crow Island School. Always capitalize Pioneer Room.

PTO Abbreviation for Parent Teacher Organization (do

not use periods: P.T.O.). Each school in The Winnetka Public Schools belongs to a PTO. No school in The Winnetka Public Schools belongs to a PTA.

Resource Center Resource Center is the term used for school libraries

in The Winnetka Public Schools. Always capitalize Resource Center.

spaces (after periods, colons, and semicolons) Use one space following periods, colons, and

semicolons. Do not use two spaces. If necessary, use your word processor’s “find and

replace” feature to remove additional spaces.

The Skokie School Always spell out the entire name The Skokie School,

including a capitalized The. Do not use Skokie Middle School or other formats.

tag line The tag line for The Winnetka Public Schools is: A Community of Learners The tag line should always be capitalized as shown

and formatted in italics.

post-graduate titles (in a list) When referring to a person with a title of Dr. in a list

with others, follow their name with a comma and then their degree.

Use Mary Herrmann, Ph.D. (with periods). Do not use Dr. Mary Herrmann.

TOSA Abbreviation for Teacher on Special Assignment (do

not use periods: T.O.S.A.).

Styleunderlining Do not use underlining. Instead, use bold, different

point sizes, or a different font (such as MT News Gothic).

Exception: only underline active URLs in digital documents. See also URLs.

URL URL is the abbreviation for Uniform Resource Locator

and means “website address.” Do not underline URLs in printed documents and

display them in color. Do not use http:// before a website address that is preceded by www.

Use www.google.com Some website addresses are not preceded by www. In

these cases, use http:// at the beginning of the URL. Use http://pws.winnetka36.org Do not use pws.winnetka36.org Underline and/or display URLs in color in digital

documents only if they are active links (links you can click that take you to a website).

Use (in a digital document only) www.google.com

vision statement Winnetka Public Schools Vision We are a dynamic community of learners committed

to respecting childhood, challenging the intellect, nurturing creativity, fostering reflection, encouraging action, and exploring possibilities for the future. We believe that a developmental, child-centered approach to education is the most effective way to meet the needs of our students and the high level of expectations we set for them. We are guided by a set of beliefs embedded in a culture that honors tradition, reflects on transitions, and makes choices about transformations.

vision statement (truncated) Winnetka Public Schools Vision We are a dynamic community of learners committed

to respecting childhood, challenging the intellect, nurturing creativity, fostering reflection, encouraging action, and exploring possibilities for the future.

Washburne School See Carleton Washburne School.

webpage Spell as shown. Do not capitalize or spilt into two

words (do not use: Webpage, web page). See also URLs.

http://www.google.com

http://www.google.com


website Spell as shown. Do not capitalize or spilt into two

words (do not use: Website, web site). See also URLs.

Winnetka: A Community of Learners Winnetka: A Community of Learners is the title of a

pamphlet and should be italicized. Do not underline titles when italics are available.

The Winnetka Public Schools Refer to the district as The Winnetka Public Schools.

Capitalize The when used in the middle of a sentence. When greater specificity is needed use The Winnetka Public Schools District 36.

Do not use a pound symbol before the numeral 36 (do not use: #36).

Winnetka Teachers’ Institute Always use s’ to correctly spell this term. Use WTI as

the abbreviation.

WLI Abbreviation for Winnetka Leadership Institute (do

not use periods: W.L.I.).

WPI Abbreviation for Winnetka Parents’ Institute (do not

use periods: W.P.I.). Always use s’ to correctly spell this term.

www.winnetka36.org When printing the district website, use the format

www.winnetka36.org. Do not underline the website or print it in color (unless it is an active link in a digital document). See also URLs.

WTI Abbreviation for Winnetka Teachers’ Institute (do

not use periods: W.L.I.). Always use s’ to correctly spell this term.

Style

http://www.winnetka36.org






The following pages contain samples of templates and layouts of communications collateral for The Winnetka Public Schools. For illustrative purposes, placeholder text has been used to show font choice, size, and style. Placeholder text begins with “Lorem ipsum…” and is traditionally used for this purpose. The following samples are shown here:

• Letterhead: General• Letterhead: Personalized• Letterhead: School or Department• Business-Size Envelope• Business Card• Note Pad• Disc Label• Note Card• Memo• Fax Cover Sheet

All communications collateral samples are shown at actual size.

Appendix: Communications Collateral Samples




August 1, 2008

Dr. Smith:




Sincerely,



www.winnetka36.org




August 1, 2008

Dr. Smith:




Sincerely,






1235 Oak Street

Winnetka, IL 60093

A C

omm

unity of Learners


Mary Herrmann, Ph.D.Superintendent1235 Oak StreetWinnetka, IL 60093ph 847-446-9400 • fax [email protected]










1235 Oak StreetWinnetka, IL 60093ph 847-446-9400fax 847-446-0000www.winnetka36.org

A Community

of Learners


MEMO

To: All Employees

From: M. Herrmann

Re: Summer Vacation

Date: 8-1-08





www.winnetka36.org



FAX MESSAGE


www.winnetka36.org

To

From

Fax Number

Phone Number

From

Number of Pages

Comments



Sed Diam Nonnumy


Nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor. Ipsum sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor.

Consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy.

Sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor. Ipsum dolor sit amet,

consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor.

Amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod

Empor labore etor. Ipsum sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor.

Adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor labore.


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor. Ipsum dolor sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor.

Tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor labore.



adipiscing elit, sed diam nonnumy


nonnumy eiusmod tempor labore etor


tempor labore etor. Ipsum dolor sit amet,



sed diam nonnumy eiusmod tempor

labore etor etorelit, sed diam nonnumy


Ipsum Dolor 2007–12

Nonnumy eiusmod tempor labore etor


tempor labore etor. Ipsum sit amet,



sed diam nonnumy eiusmod labore etor


tempor labore etor.

7%8%

10%

11%

29%

35%

2007 2008 20092010 2011 2012


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy.

Lorem Ipsum

Dolor Eiusmod

Sed Diam Nonnumy




eiusmod tempor labore etor etorelit, sed diam

nonnumy eiusmod tempor labore etor. Ipsum

dolor sit amet, consectetur adipiscing elit, sed

diam nonnumy eiusmod tempor labore etorelit,

sed diam nonnumy eiusmod tempor labore etor


labore etor.

Amet, consectetur adipiscing elit, sed diam


diam nonnumy eiusmod tempor labore etor


labore etor. Ipsum sit amet, consectetur



eiusmod labore etor etorelit, sed diam nonnumy


Consectetur adipiscing elit, sed diam nonnumy


nonnumy eiusmod tempor labore etor etorelit,

sed diam nonnumy adipiscing elit, sed diam


diam nonnumy.


847-446-9400

Consectetur Adipiscing

Amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod tempor labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor.

Ipsum sit amet, consectetur adipiscing elit, sed diam nonnumy eiusmod tempor labore etorelit, sed diam nonnumy eiusmod labore etor etorelit, sed diam nonnumy eiusmod tempor labore etor.




Version 1.0

Special thanks to everyone who proofread, suggested, or otherwise contributed to the production of Version 1.0 of this manual.

PeopleMary Herrmann, Ph.D., SuperintendentJulie Pfeffer, Curriculum CoordinatorCathy Koller, Secretary for Curriculum and TechnologyKathleen Babb, Publications Director

FontsTrajan Pro—published by Adobe Systems Inc.Book Antiqua—published by Monotype Imaging.News Gothic MT—published by Monotype Imaging.Palatino—designed by Linotype.Times New Roman—published by Monotype Imaging.Arial—published by Monotype Imaging.Helvetica— designed by Linotype.

SourcesCuyamaca College Logo Usage Manual: Standards, Guidelines and Rules for Using the Logo

and Related Materials, Second edition (May 2005). Cuyamaca College, El Cajon, CA (www.cuyamaca.edu).

Acknowledgements

Legal Notices

Macintosh® is a registered trademark of Apple Inc.

Pantone® color reproduction information has been provided for the guidance of the reader. Pantone® is a registered trademark of Pantone, Inc.

Documents

Identity manual 10-10-08 - Winnetka · The Winnetka Public Schools Identity & Style Manual • Page 5 The Winnetka Public Schools Identity & Style Manual has been developed to aid