In what ways does your media product use, develop and challenge

forms and conventions of real media products?

Many indie-rock bands have the front cover of their album as the main image for their advertisement - a convention which my group have immediately challenged, as we have used an image of the band, rather than a copy of the front cover of the album:

Examples of the convention I have challenged; the following bands use the same image on both the digipak and advert:

A clear convention we have used is the large text showing the band name, title of the album, date of release, as seen in Coldplay's advert for their album 'X&Y'. However, my group have developed this idea further as we have added the effect of "outer-glow" to our band title in order to really emphasise the title of the album.

Also like the Coldplay advert, we have included more information at the bottom of the advertisement, such as the record label, a website, etc. This way we are promoting the band and record label, as well as providing audiences with access to further information of the band.

When researching into indie-rock advertisements, I found that many chose to have just a plain colour background, as seen in the advert for Mumford and Sons. Although my group have used this idea in the colour of brown, we have also developed it; we have used a photograph of strips of wood as our background - adding both texture and creativity to our advertisement. Similar to the Mumford and Sons advertisement however, we have also included a brief list of what songs the album includes, as we felt this would broaden the audience, and make the band easier to recognise.

As well as this, in our advertisement, although we have a photograph of the band altogether, they are spread out - enabling them to create their own identity, while still being united in their band.