INTERNET USAGE BY HOUSEHOLDS AND INDIVIDUALS, 2011

ONLINE SURVEY

2

Client: National Media and Infocommunications Authority (NMIA, Hungarian

abbreviation: NMHH)

Service provider: NRC Market Research Ltd. – Ariosz Ltd.

Timing of the fieldwork: 8th December, 2011 – 3rd January, 2012

Survey methodology: online interviews with standardised questionnaire

Average length of interviews: 41 minutes

Population: Hungarian citizens aged 14+ with residence in Hungary and using the

Internet at least once a week

Sample size: 3100 respondents

Weighting: on the basis of the survey ‘Use of Telecommunication Services in the

Households 2011’ conducted for the NMIA in November-December,

2011. Weighting items in case of households: size of the household,

type of settlement, Internet technology, and children aged 0-18 in the

household. In case of individuals: gender, age, and level of education.

Applied weighting method: RIM weighting

BACKGROUND OF THE SURVEY

3

persons using the Internet at least once a week at any place, with any

equipment and by any technology

Internet users

a household having a contract for a service in the name of the respondent or

of a member of the same household while this contract is registered at the

service provider as an individual, not business contract

Subscriber

all kinds of wired and wireless technologies for accessing the Internet except

MBB

Fixed-line Internet access

usage of MBB technology on any equipment (PC, phone, stick, data card, data

cable, etc.) and by any screen (screen of a PC or of a phone)

MBB usage

DEFINITIONS

Mobile phone appropriate for both voice and Internet services with a

developed operating system that can handle applications of these operating

systems and can be controlled by its touch screen or keyboard

Smartphone

4

58 48

64 56

male female

%

2010 2011

90

77 72

58

45

16

91 86

78 72

51

17

14-19 20-29 30-39 40-49 50-59 60-X

%

2010 2011

53% of the Hungarian population aged 14+ used the Internet in any place and by any technology in 2010 while this proportion was

60% in 2011.

The distribution of Internet usage in the population is unequal in many respects, but these unequalities have been decreasing as

Internet penetration is more widespread.

All persons aged 14+: N=8.6 million; n=4241

25

48

77 84

39

52

80 88

elementary school vocational training secondary school diploma

%

2010 2011

64 65

52

40

67 69 62

49

Budapest county town other town village

%

2010 2011

INTERNET USAGE

5

The number of MBB subscriptions in the households increased to 165% in one year.

The number of supplementary MBB subscriptions increased more (to 182%), than the number of substituting MBB subscriptions (to

144%).

Households with at least one member using the Internet

N=2.4 million; n=3100

TECHNOLOGY OF INTERNET IN THE HOUSEHOLDS

Fixed-line

524

229 295 1 507

1 802

MBB

866

329 537 1 409

1 946

Fixed-line

MBB

2010

2011

Thousand households

Do not have Internet at home: 254

Do not have Internet at home: 153

6

50

48

6

3

5

5

2010

2011

%

bundle same service provider but not bundle different service providers

Having both

fixed-line Internet

and fixed phone

BUNDLED SERVICES IN THE HOUSEHOLDS

67

68

13

8

9

9

2010

2011

%

Having both

fixed-line Internet

and pay TV

54

64

14

12

27

23

2010

2011

%

bundle same service provider but not bundle different service providers

Having both MBB and

mobile phone

Individuals using the Internet: N=5.2 million; n=3100

Households with at least one member using the Internet

N=2.4 million; n=3100

7

The proportion of households having a smartphone doubled in 2011. In relation to this, a slight decrease can be noticed in the

penetration of traditional mobile phones, portable music and video players, digital cameras, desk PCs, and printers.

The proportion of smartphones increased more in households with children (from 19 to 45%) than in those without children.

An increase can be noticed in case of some new devices with a very low penetration yet (TV appropriate for Internet usage, tablet, and

e-book).

98

86

75

74

67

52

53

46

55

45

19

29

27

16

5

1

2

89

79

73

68

62

54

53

49

48

45

41

35

26

15

9

3

3

traditional mobile phone

desk PC

separate DVD player

digital camera

printer

portable PC

webcamera

flat PC screen

portable music and video player

router

smartphone

flat TV

media centre

videogame console

TV appropriate for Internet usage

tablet

e-book reader

%

2010 2011

Households with at least one member using the Internet

N=2.4 million n=3100

PENETRATION OF ICT DEVICES

8

In 2011, about twice as many households planned to buy a smartphone in the first half of the coming year than a year before. The

proportion of households planning to buy a tablet has also increased singificantly.

Households having children plan more often (30%) to buy a smartphone than households without children (27%).

Households with at least one member using the Internet

N=2.4 million; n=3100

21

15

9

2

22

28

10 10

laptop smartphone desktop tablet

Pe

rce

nt

of

an

sw

ers

, %

2010 2011

Devices that households would buy in the first half of 2012

PURCHASING PLANS

The proportion of purchasing

plans does not mean

automatically the same increase

in the proportion of households

or individuals having the given

equipment. Because in many

cases, it is about to change an

already existing equipment for a

new one.

9

The average Internet user used 1.6 type of tools in 2010 and 2 types of tools in 2011 for accessing the Internet. The reason for this

increase is the spreading of portable devices.

Instead of switching from fixed to portable devices, it is the parallel use of fixed and portable devices which is typical.

86

46

13

14

1

4

87

54

90

54

28

20

4

4

90

68

desktop

portable PC

smartphone

mobile phone

TV

tablet

Total: fixed devices

Total: portable devices

%

2010 2011

Individuals using the Internet:

N=5.2 million; n=3100

13

46

41

9

31

60

portable only

fixed only

both

%

2010 2011

TOOLS OF INTERNET USAGE

10

It would be too expensive for a significant majority of Hungarian Internet users to use both fixed-line and mobile Internet subscriptions

in parallel. In case of no limitation in technical and economic terms, a lot fewer people would subscribe only for fixed-line or MBB

while much more would subscribe for both fixed-line and MBB technology.

Individuals using the Internet:

N=5.2 million; n=3100

13

9

32

20

6

2

7

10

26

20

9

7

5 4

2

27

CaNet+MBB ADSL+MBB CaNet ADSL no subscription more MBBs one MBB other fixed-line (+MBB) DK

%

reality wishes

What would you prefer in case of no limitation in economic and technical terms?

PREFERRED TECHNOLOGY WITHOUT ECONOMIC CONSTRAINS

11

do not use

68

only with PC

19

only with phone

6

with both

6

%

2010

Individuals using the Internet:

N=5.2 million; n=3100

do not use

62

only with PC

8

only by phone

19

both with PC and

phone

11

2011

As smartphones and MBB usage is more widespread, more and more people use MBB on their phone.

Perception of people not using MBB did not change much about this technology compared to the previous year.

MBB usage

General knowledge

about MBB

Individuals not using MBB:

N=3.3 million; n=1917

17

42

41

feel to be well-

informed

informed on

average level

do not know

much about it

%

27

23

9

40

slower than the

fixed-line

about the same

faster than the

fixed-line

DK

%

7

16

40

37

cheaper than the

fixed-line

about the same

more expensive

than the fixed-line

DK

%

Price level of MBB

Speed of MBB

MBB: USAGE AND AWARENESS

12

41

35

34

38

28

37

26

22

18

17

13

10

9

4

7

6

47

42

41

40

39

39

31

26

13

13

12

11

9

6

6

5

have a data limit and an extra cost has to be paid above a given data traffic

unreliable, changing speed, breaks down often

cannot be used in certain buildings

cannot be used in all settlements

slow

expensive

have to wait too much for downloading a big amount of data

cannot be shared

can be used only with modern and expensive phones

cannot be subscribed in all settlements

operator does not allow P2P file exchange, torrenting

good only for travelling

special devices has to be bought for it

good only for starters

good only for the youth

uncomfortable

%

do not use MBB

use MBB

Users have more negative opinions about MBB than those who only heard about it.

Critiques are mostly not about the technology itself, but about service providers: the quality of the network and package policy.

Individuals using /not using MBB:

N=2 million/3.2 million; n=1183/1917

OPINIONS ON MBB

13

no smartphone

in the household

59

one smartphone

27

more

smartphones

14

%

Households

57

15

6

5

2

2

3

11

Android

Symbian OS

iOS (Apple)

Windows Mobile

Bada

Blackberry OS

other

DK

%

There are 995 thousand households with smartphone out of which 347 thousand (35%) have more devices. 64% of individuals living

in households with smartphone actively use this device. According to these data, there are 1.5 million smartphones in use in

Hungary.

Two thirds of smartphones were bought in 2011.

no smartphone

in the household

54

someone else

uses it only

17

have

smartphone in

the household

and the

respondent uses

it

29

Individuals

Individuals using the Internet:

N=5.2 million; n=3100

Households with at least one

member using the Internet,

N=2.4 million; n=3100

43

25

24

8

in July 2011 or later

between January and June, 2011

in 2010

earlier

% Time of purchasing

Individuals using smartphone:

N=1.5 million; n=901

Operating system

PENETRATION AND USAGE OF SMARTPHONES

14

6

23

59

11

only make phone

calls

both make phone

calls and use the

Internet

do not use mobile

phone

%

have a smartphone

do not have a smartphone

83

22

16

78

do not have a smartphone

have a smarthpone

%

make phone calls

make phone calls and use the Internet

99% of Internet users make phone calls from their mobile phones and 34% use the Internet on it.

Purchasing a smartphone promotes Internet usage on the phone. About 1.2 million smartphones are used for browsing the Internet.

Individuals using the Internet:

N=5.2 million; n=3100

For what do you use your mobile phone?

MOBILE PHONE AND INTERNET USAGE

65

34

1

15

88

83

53

8

67

53

50

42

35

19

45

44

30

9

4

40

38

28

23

20

39

36

34

24

19

27

20

8

6

6

9

email

browsing, searching

forums and blogs, passively

feed, RSS, live bookmark

social networking site, passively

listening to music

watching videos

playing games

listening to radios, watching TV

sharing photos, passively

social networking site, actively

text chat

video chat

playing on a pay server

virtual world

shopping

banking

other errands

advertising, selling

e-governance

downloading music

downloading videos

downloading softwares

file-sharing

downloading large files

forums and bolgs, actively

sharing photos, actively

writing blogs, own website

community work, e.g. wiki

social bookmarking

work for earning money

%

Individuals using the Internet:

N=5.2 million; n=3100

passively: reading, watching, downloading

actively: writing, liking ,uploading

ACTIVITIES ON THE INTERNET

information

passive entertainment

social entertainment,

socializing

errands

download

publication

work

Activities one week before the survey

Activities were grouped by a multivariate statistical method.

16

Internet users gave 3.3 on average by a 5-point scale for their skills of using the Internet.

High-level users are mostly among young people studying in elementary and secondary schools, in universities and colleges, and

among top managers.

The results of this self-identification was prooved by a more detailed objective index as well.

Individuals using the Internet:

N=5.2 million; n=3100

2

21

36

28

13

1 -

newcomer

2 - starter

3 -

average

4 -

advanced

5 - high-

level

%

3,5

3,1

4,0

3,7

3,2

2,9

2,8

2,7

3,4

3,7

3,4

3,4

3,2

3,0

3,2

3,4

4,0

3,9

3,0

3,3

male

female

14-19

20-29

30-39

40-49

50-59

60-X

self-employed

top manager

other manager

intellectual

other white-collar

blue-collar

mixed of blue and white-collar

other active

pupil

student

other inactive

Total

Means on the 5-point scale (see on the left)

Q: How would you characterise yourself according to your skills of using the Internet?

A:

1-I am absolutely a newcomer in using the Internet

2-I am not a newcomer any more, but there are many things I do not know yet

3-I have an average knowledge in using the Internet

4-I am not a high-level user, but I have an above average knowledge about it

5-I am a high-level user of the Internet

SKILLS OF USING THE INTERNET

17

Individuals using the Internet: N=5.2 million; n=3100

10

29

53

24

12

9

13

28

15

15

8

9

23

6

2

2

16

9

10

2

10

1

2

10

9

11

30

24

10

11

17

26

29

11

9

9

6

16

21

23

iWiW

myVIP

baratikor

Hi5

YouTube

Videa

IndaVideó

Twitter

Facebook

MySpace

Flickr

Second Life

Facebook Chat

MSN (Windows Live)

Skype

%

(about)

every day

more times

a week

about once

a week

one or two times

in the last six months

MAIN FIELDS OF SOCIALISATION

90

62

56

24

1

10

66

42

25

18

7

8

43

21

19

9

14

9

41

18

16

6

14

7

34

13

12

6

13

10

29

7

7

4

16

15

Facebook

YouTube

Facebook Chat

MSN

IWiW

Skype

%

14-19 20-29 30-39 40-49 50-59 60-X

Facebook is the absolute front-runner among social networking sites: more than half of Hungarian Internet users visit it on a daily

basis. The proportion of daily visitors of iWiW decreased to 10% by now and it is more common to use it among older users.

Frequency of visiting websites Daily visitors of some sites by age-

groups (visiting daily and about daily)

18

Households subscribed for MBB technology

N=867 thousand; n=1106

89% of subscribers filled out the questionnaire through his/her own subscription and two thirds of these repsondents were able and

willing to do the speed test. The website of this speed test (www.speedtest.net) is an internationally accepted site that can provide

comparative data. Thus, there are observed speed data about 54% of households with Internet subscription. It could be compared

with the typical download speed and nominal download speed data provided by respondents in case of 42% of households with fixed-

line and 12% of households with MBB Internet subscription. Others could not tell the speed of their Internet subscription or they filled

out the questionnaire with their fixed-line connection instead of their MBB.

All in all, 30% of subscribers for fixed-line Internet and 10% of MBB subscribers have realistic knowledge about the speed of their

Internet connection.

Households subscribed for fixed-line technology

N=1.9 million; n=2484

Proportion of those who do not know the

download speed of their Internet subscription

36 30

44 38 39

32

49

40

nominal download

speed, fixed-line

typical download

speed, fixed-line

nominal download

speed, MBB

typical download

speed, MBB

%

2010 2011

Proportion of those whose expected and

observed speed match together

46 47

17

24

47 47

15 18

nominal download

speed, fixed-line

typical download

speed, fixed-line

nominal download

speed, MBB

typical download

speed, MBB

%

2010 2011

SPEED TEST: KNOWLEDGE ABOUT DOWNLOAD SPEED

http://www.speedtest.net/http://www.speedtest.net/http://www.speedtest.net/http://www.speedtest.net/http://www.speedtest.net/

19

Households with MBB subscription and taking part in the

speed test, N=121,000 ; n=154

A slight increase can be noticed in case of download speed of fixed-line Internet subscriptions compared to the previous year. Other

relevant change did not occur from last year.

There is not significant difference in the different types of settlements in the speed of MBB connections provided by the different

operators.

In contrast, there are big differences between types of settlements and service providers in case of fixed-line Internet subscriptions.

11 12

3 3 3 3

1 1

2010, fixed-line 2011, fixed-line 2010, MBB 2011, MBB

Mb

ps

download speed upload speed

2,3 4,4

2,5 0,3

T-Mobile Telenor Vodafone other

Mb

ps

Observed download speed of MBB subscriptions, 2011

2,5 2,8 3,4 2,8

Bp. county town other town village M

bp

s

Observed download speed of fixed-line Internet subscriptions, 2011

8

5

20 20

7

T-Home Invitel UPC Digi other

Mb

ps

18 16

8 6

Bp. county town other town village

Mb

ps

Households with fixed-line Internet subscription and taking

part in the speed test, N=1.1 million; n=1412

OBSERVED DOWNLOAD SPEED OF INTERNET SUBSCRIPTIONS

20

A few years ago, the speed of ADSL and cable net were about the same, but nowadays, the speed of cable net is twice as high as of

ADSL.

Subscribers in smaller settlements use much slower cable net than users in bigger cities. It is true to some extent to the subscribers

of the same service providers.

19

6

15

5

fiber ADSL CaNet other fixed-line

Mb

ps

Households with fixed-line Internet subscription and taking

part in the speed test, N=1.1 million; n=1412

21

18

10 8

Bp. county town other town village

Mb

ps

Average download speed of CaNet

12 13

9 10

24 22

16 15

23

19 19

Bp. county t. other t. village Bp. county t. other t. village Bp. county t. other t.

Mb

ps

Average download speed of CaNet

11

6

21 20

6

T-Home Invitel UPC Digi other

Mb

ps

Average download speed of CaNet

T-Home UPC Digi

OBSERVED DOWNLOAD SPEED OF FIXED-LINE INTERNET

CONNECTIONS

21

75

21

77

64

22

66

problem with

the service

problem with

the operator

problems in

total

%

2010 2011 57

40

44

29

18

14

12

9

7

52

38

36

24

18

15

13

10

7

connection slowed down significantly

connection constantly broke down

the web could not be reached for a long time

it was impossible to send emails

emails did not arrive

client service of operator could not help

repairmen did not come or came to late to fix

the problem

a too high or wrong bill was sent

client service of operator did not want to help

% 2010 2011

Individuals having Internet subscription:

N=4.8 million; n=2907

Proportion of those experiencing problems

Average number of experienced problems

The proportion of Internet users experiencing problems in the previous six months decreased from 77 to 66% between 2010 and

2011. There are some minor changes in the frequency of some certain problems.

Subscribers for fixed-line Internet experienced complete break-down of their Internet connections more regularly while MBB

subscribers experienced slow-downs and break-downs more often.

Clients of the service provider Digi among subscribers for fixed-line Internet and clients of Vodafone among MBB subscribers

experienced less problems than clients of other big operators.

1,9

0,4

2,3

1,6

0,4

2,0

problem with

the service

problem with

the operator

problems in

total

%

2010 2011

PROBLEMS WITH THE INTERNET CONNECTION

22

Security applications are used on desktops at home and on laptops in about the same proprortion. There are permanent antivirus softwares on

two thirds of PCs, separated firewalls not installed in the operating system are on two fifths of PCs, and 5% of them have some kind of content

filtering software. The vast majority of these applications are used for free.

More households with children use any kind of security application (72%) than households without children (68%).

43

66

5

45

68

6

separated firewall permanent

antivirus

separated

childproof lock

%

all individuals all individuals living with children

Desktop Laptop

69 72 64

1 1 4

13 15 10

17 12 22

separated firewall permanent

antivirus

separated

childproof lock

%

free for a monthly cost bought it in a shop DK

Individuals having desk PC at home:

N= 4.2 million; n= 2555

Individuals having laptop:

N= 2.8 million; n= 1671

69 72 52

1 1

2

14 15

11

16 12

35

separated firewall permanent

antivirus

separated

childproof lock

%

free for a monthly cost bought it in a shop DK

41

64

5

46

67

6

separated firewall permanent

antivirus

separated

childproof lock

%

all individuals all individuals living with children

SECURITY APPLICATIONS

23

90

24 20

4

children watch TV

at home

have a set-top box heard about

content filtering

softwares for set-

top boxes

use content

filtering software

on the set-top box

%

Children use the Internet in 73% of households with PC and with children. The majority of these households heard about content

filtering softwares, but only a slight minority use it.

Children watch TV in 90% of households with children and if they have a set-top box, they usually know that content filtering softwares

can be installed on it. One out of five of these households use content filtering software on their set-top box.

Children and adults heard about content filtering softwares in the same proportion. The answers of children and adults are not

different about the use of content filtering.

Households with a member using the Internet, with PC, and

with children

N= 913,000; n= 1213

73

60

9

children use the

Internet at home

heard about content

filtering softwares

use content filtering

software

%

Households with a member using the Internet and with

children

N= 952,000; n= 1267

Internet Usage Watching TV

CONTENT FILTERING