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Jessica McGraw's Portfolio

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The following portfolio contains samples of media relations, written pieces and social media initiatives.

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Page 1: Jessica McGraw's Portfolio
Page 2: Jessica McGraw's Portfolio

Jessica McGraw Bachelor of Public Relations

Bachelor of Arts !!

!!"#$%&'(($)*$+,#-.'/#$0,'.'12$'%$3),#$."-1$45%.$.#(('12$-1$'%%5#6$'.$'%$-7)5.$.#(('12$-$%.),89$:8$()/#$)*$%.),8.#(('12$"-%$25';#;$38$('*#9$<.$"-%$%#=-,-.#;$3#$*,)3$38$=##,%6$*5#(#;$38$1##;$.)$.,-/#($-1;$;#.#,3'1#;$38$+-,##,$=-."9$<$=#,%)1-((8$7#('#/#$."-.$=57('+$,#(-.')1%$'%$."#$5(.'3-.#$%.),8.#(('12$+-,##,9$>%$-$=,-+.'.')1#,$<$-3$-7(#$.)$+,#-.#$3#-1'12*5($,#(-.')1%"'=%$7#.0##1$-1$),2-1'?-.')1$-1;$."#',$-5;'#1+#$78$.#(('12$-$+,#-.'/#$%.),89$$$<1$@AAB6$<$2,-;5-.#;$*,)3$C.9$D,-1+'%$E-/'#,$F1'/#,%'.8$0'."$-$4)'1.$3-4),$'1$D,#1+"$-1;$G12('%"$H'.#,-.5,#$-1;$0'(($7#$2,-;5-.'12$0'."$$-$I-+"#(),$)*$J57('+$K#(-.')1%$*,)3$:)51.$C-'1.$L'1+#1.$."'%$*-((9$:8$7-+&2,)51;$"-%$=,)/';#;$3#$0'."$-$;,'/#$-1;$#1."5%'-%3$."-.$)1(8$+)3#%$0'."$()/'12$."#$0),&$8)5$;)9$:8$'1.#,#%.%$"-/#$(#;$3#$.)$7#$'1$.51#;$0'."$."#$0),(;$-1;$"-/#$,#%5(.#;$'1$%#/#,-($%5++#%%*5($=57('+$,#(-.')1%$'1'.'-.'/#%9$$$$:8$-2#1+8$-1;$#M.#1%'/#$/)(51.##,$#M=#,'#1+#$"-/#$-(()0#;$3#$.)$0),&$0'."$#/#,8)1#$*,)3$(-,2#$'1.#,1-.')1-($+)3=-1'#%$.)$%3-(($1)1N=,)*'.%9$O"#."#,$'.$'%$-$%.,-.#2'+$=(-16$-$.0##.$),$-$3#;'-$+-((6$<$-3$+)1%.-1.(8$%#-,+"'12$*),$+,#-.'/#$0-8%$.)$.#(($-1$),2-1'?-.')1P%$%.),89$$$QRS!>Q!$<SDRK:>!<RST$$G3-'(T$4,5."3+2,-0U23-'(9+)3$!0'..#,T$U4#%%3+2,-0$ $ $ $ $H'1&#;<1T$"..=TVV+-9('1&#;'19+)3V=57V4#%%'+-N3+2,-0VW-V7X@VY-A$$$

!

Page 3: Jessica McGraw's Portfolio

Jessica McGraw

!"#!$%&'()%*+!,*&&-'*! ! ! ! ! ! !!!!!!!.&/0(1'2&-+321-%45'61!760(*8-9:!;*+!$&/<8+%'=! ! ! ! ! ! ! ">?@A#B@CB"D! !E#F!BFG!! ! ! ! ! ! ! ! ! ! !! ! ! ! ! ! Summary of Skills • H0&-0*2%'!0(%<=*&!+(6!I-4-<'*8!'&*-0%)*!%J*-8!-<J!K&-'0%'-4!864/0%6<8!• ,*-1!K4-9*&!+(6!&*8K*'08!0(*!I&-%<806&1%<2!K&6'*88!• LJ-K0-I4*!06!'(-<2*!-<J!2&6+0(!!• M&6N%'%*<0!%<!O%'&686N0!P6&J:!EQ'*4:!M6+*&M6%<0!-<J!M/I4%8(*&!• EQK*&%*<'*!+%0(!%<J/80&9!06648!O7M:!R%8%6<!-<J!SM!T<N61-&0!!• S4/*<0!S&*<'(!6&-4!'611/<%'-0%6<8!2-%<*J!0(&6/2(!4%)%<2!%<!M-&%8:!S&-<'*:!K680!

8*'6<J-&9!-<J!K&%1-&9!*J/'-0%6<!!! !!

Public Relations Work Experience !"#$%&'"(%)$*+,&-%.$($)%)*/&01*2*3&4445& & &&&&&&&&S-44!#>B>&U-/&-!$-44-<'*!O*J%-!V&6/K:!W-<'6/)*&:!$5R5!!&&!%/6")$+7&1*8+,"(*/&01*2*3&445& & &&&P%<0*&!#>B>&F-&I%<2*&!R611/<%'-0%6<8:!,6&6<06:!X5;5!!!98:($.&;<<%$/,&1**/#$+%)*/&01*2*3&45&& & &H/11*&!#>>C&T&)%<2!X%4!U%1%0*J:!H-%<0!Y6(<:!;5$5!! Communication and Written Skills • R&*-0*J!1*J%-!&*4*-8*8:!K%0'(*8:!=%08:!1*J%-!-J)%86&%*8!-<J!%<0*&<-4!'611/<%'-0%6<!

1-0*&%-4!N6&!T&)%<2!X%4!U%1%0*J!ZTXU[:!F-&I%<2*&!R611/<%'-0%6<8!ZFR[!-<J!U-/&-!$-44-<'*!O*J%-!V&6/K!ZU$OV[!

• H/22*80*J!-<J!&*8*-&'(*J!8K6=*8K*&86<8!N6&!FR\8!'4%*<0!]6)*!H*4N@E80**1!S/<J!• LJ1%<%80*&*J!+*I@&*-J9!'6<0*<0!N6&!TXU\8!+*I8%0*!-<J!0(*!8(*4)*J!8*'6<J!&*N%<*&9!

M&6.*'0!E%J*&!76'=!!• R61K68*J!-!'611/<%'-0%6<!K4-<!N6&!0(*!TXU\8!4-&2*80@*)*&!1-%<0*<-<'*!K&6.*'0!!

!Traditional and Social Media Skills • T1K4*1*<0*J!-<J!1-<-2*J!86'%-4!1*J%-!80&-0*2%*8!N6&!U$OV!'4%*<0!H-)*!O-&9!U-=*!• R611/<%'-0*J!+%0(!06K!0%*&!1*J%-:!%<'4/J%<2!,(*!V46I*!-<J!O-%4:!;-0%6<-4!M680!-<J!

R(-0*4-%<*!O-2-^%<*!!• ]*)*46K*J!86'%-4!1*J%-!K&62&*88!&*K6&08!-<J!2&-K(8!N6&!U$OV!'4%*<08!!• M*&86<-449!-KK*-&*J!%<!1*J%-!'6)*&-2*!N6&!TXU!-<J!-<!U$OV!'4%*<0!

Page 4: Jessica McGraw's Portfolio

! ! ! ! ! ! ! ! ! ! ! ! !Public Relations Work Experience Con’t Leadership Skills • U*-J!-!0*-1!6N!0+6!%<0*&<8!6<!86'%-4!1*J%-!'6<0*<0!N6&!U$OV!'4%*<0!H-)*!O-&9!U-=*!!• ]*)*46K*J!-!'6&K6&-0*!86'%-4!&*8K6<8%I%4%09!%<%0%-0%)*!N6&!TXU!EQ*'/0%)*8!• L88%80*J!+%0(!0(*!%1K4*1*<0-0%6<8!6N!J6<-0%6<!-<J!8K6<86&8(%K!K&62&-18!06!N/&0(*&!

J*)*46K!0(*!&*K/0-0%6<!6N!TXU!!! Other Work Experience _______________________________________________________________________ &1*+,8="/&4+)$=%.>&%+#&?%(",&9*,$)$*+&& & & & & #>>G@#>>D!!;#=$+$,)/%)$@"&;,,$,)%+)&4A&%+#&;..*8+)$+7&B"3%/)="+)& & & 760-0%6<-4!&O668*(*-J!$&*+*&%*8!U%1%0*J:!H-%<0!Y6(<:!;5$5!& & & & &&&&&&&!!C%+78%7"&;,,$,)%+)&& ! ! ! ! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!#>>A@!#>>D!!U9'_*!O%'(*4*0!-<J!U9'_*!Y*-<!]\L&':!M-&%8:!S&-<'*!& & &&!Volunteer Experience ____________________________ ___________________________________________ • M/I4%'!7*4-0%6<8!R66&J%<-06&:!Y-^^*-80!! ! ! ! P%<0*&!#>BB@!M&*8*<0!• W64/<0**&:!R$R!L1I-88-J6&!! ! ! ! ! ! P%<0*&!#>BB!• O6/<0!H-%<0!W%<'*<0!`<%)*&8%09!R6@6K!H0/J*<0!LJ)%86&9!R611%00**!!!!!!#>>D@#>B>!• W64/<0**&:!T&)%<2!X%4!aR(%'=*<!;66J4*!R4/Ib!! ! ! !!!!!!!!!!!!!!H/11*&!#>>C!• W64/<0**&:!T&)%<2!X%4!aXK*&-0%6<!R4*-<!`Kb! ! ! ! H/11*&!#>>C!• O*1I*&:!O6/<0!H-%<0!W%<'*<0!M/I4%'!7*4-0%6<8!H6'%*09!!! ! #>>C@M&*8*<0!• O*1I*&:!R-<-J%-<!M/I4%'!7*4-0%6<8!H6'%*09!6N!;5H5!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!#>>D@M&*8*<0!• ,/06&:!E<24%8(!-8!-!H*'6<J!U-<2/-2*:!M-&%8:!S&-<'*!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! #>>A@!#>>D! Education ________________________________________________________________________ D%.E"(*/&*<&98:($.&'"(%)$*+,&&& & & & & &&&&&&&&&&&&&&#>BB&&&&&&1*2*3"/%)$@"&F#8.%)$*+&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&O6/<0!H-%<0!W%<'*<0!`<%)*&8%09:!F-4%N-Q:!;5H5!! ! ! &D%.E"(*/&*<&;/),&G*$+)&!%H*/&$+&-/"+.E&%+#&F+7($,E&&&&&&&&&&&&&&&&&&&&&&&&&&! ! ! !!!!!!!!!!!!!!#>>A!!H-%<0!S&-<'%8!c-)%*&!`<%)*&8%09:!L<0%26<%8(:!;5H5!

Page 5: Jessica McGraw's Portfolio

!"#$%"&'"()"*$+*$,((-+.'/(0+&/$'"*,()12(-+.'/(3.4',"#5(67/#8'*9+#()"::;*'</$'"*,=>>>>>>>>>>>>>>>>>>>>?(((!"#$!""#$%&'"(")'*%("(*+%,-$."/-$"0($1%23'$"4-))52%6(&%-2,7"68%'2&"0'88)(227,"9'(8":--*";-+')'2&"'+'2&"(2*"(6&"(,"("8%(%,-2"/-$")'*%("%2<5%$%',=""!$%&#'!">?'"'+'2&"?-,&'*"-+'$"@A")'*%("B'$,-22'8C"%2685*%23"D$%&'$,"/$-)"4?(&'8(%2'C">?'">-$-2&-"E&($"(2*"F(&%-2(8"G-,&="""@+&+9#/AB(C";#*/&()"4+#/9+(6D#4'*9(E'&(F':'$+.=(>>>>>>>>>>>>>>>>>>>>>GGH(!"#$!"E'65$'"6-+'$(3'"/-$"H$+%23"I%87,"(225(8"JIB'$(&%-2"48'(2K5BL="!$%&#'!"M",&-$."%2"F'D"N$52,D%6O7,"?%3?',&"6%$658(&%23"2'D,B(B'$"/'(&5$%23"<5-&',"(2*"("6-8-5$'*"B%6&5$'"-/")."6-88'(35'"(2*").,'8/="""-/#I+$'*9(-/9/J'*+()"4+#/9+(67/#8'*9+#()"::;*'</$'"*,=>>>>>>>>>>>>>>GK((!"#$()E'65$'"6-+'$(3'"/-$"0($1%23'$"4-))52%6(&%-27,"68%'2&C"0'88)(227,"J9'(8":--*";-+')'2&L"%2%&%(&%+'="""!$%&#'()M"/'(&5$'"-2";($O'&%23";(3(P%2'7,"D'1,%&'"(2*"&?'"%2"&?'"B$%2&"+'$,%-2="""2#'$'*9(L/:A&+,(1+M,(0+&+/,+(6D#4'*9(E'&(F':'$+.=>>>>>>>>>>>>>>>>>>>>>>>>>>>>>GGNN((!"#$()9','($6?"(2*"D$%&'"("2'D,"$'8'(,'"/-$"H$+%23"I%87,"8($3',&")(%2&'2(26'"B$-Q'6&="!$%&#'()>?'",&-$."D(,"B%6O'*"5B"1.",'+'$(8")'*%("-5&8'&,C"%2685*%23"&?'">'8'3$(B?"R-5$2(8"(2*"8-6(8"4N4"$(*%-"(2*"&'8'+%,%-2=")))-+.'/(3.4',"#5(6F/;#/(O/&&/*<+(-+.'/(P#";A=>>>>>>>>>>>>>>>>>>>>>>NQ(!"#$()#$%&'"(")'*%("(*+%,-$."/-$"SN;T"68%'2&"U2%-2"-/"N$%&%,?"4-85)1%(";52%6%B(8%&%',"%2/-$)%23"&?'")'*%("(1-5&"("B-8%&%6(8"(**$',,"1."N=4=7,"-BB-,%&%-2"8'(*'$C"4($-8'"R()',=""!$%&#'())>?'"(**$',,"D(,"(&&'2*'*"1."-+'$"VA")'*%("-5&8'&,C"%2685*%23"&?'"T8-1'"(2*";(%8"(2*"4N4"F(&%-2(8=""(L"<'/&(-+.'/(@M'$$+#()/:A/'9*(6F/;#/(O/&&/*<+(-+.'/(P#";A=>>>>>>>>>>>>>>>>>>>>>NR((!"#$(";(2(3'"(2*"6$'(&'"$'8(&%-2,?%B,"+%(">D%&&'$"/-$"&?'"6-2,'$+(&%-2"3$-5B"E(+'";($."S(O'=""!$%&#'()>?$-53?"*(%8."6-2+'$,(&%-2,C"&?'"E(+'";($."S(O'">D%&&'$"(66-52&"-1&(%2'*"-+'$"WAA"/-88-D'$,C",'65$'*")'*%("6-+'$(3'"(2*"*-2(&%-2,=""""L"<'/&(-+.'/()"::;*'</$'"*,(!&/*(6C/JJ+/,$S(7/&'%/T(C/JJ(U+,$'4/&=>>>>>>>>>>N?(!"#$(">-"$','($6?"(2*"6$'(&'"(",-6%(8")'*%("B8(2"&?(&"%26$'(,',"&?'"'23(3')'2&"-/"65$$'2&"(2*"B-&'2&%(8"(5*%'26'")')1'$,"-/"&?'"VAXX"0(8%/(Y"R(PP":',&%+(8=""!$%&#'(">?'",-6%(8")'*%("%2%&%(&%+'"%,"1'%23"8(526?'*"%2";(."VAXX="

Page 6: Jessica McGraw's Portfolio

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Advisory: Real Food interview and photo opportunityTORONTO, April 5 /CNW/ - As the Real Food Movement gains momentum in Canada, Hellmann's has commissionedresearch on how Canadians feel about eating real food.

What: Hellmann's and celebrity chef Chuck Hughes invite you to join them as they announce:

- Canadian attitudes towards real food - Important ingredient changes to Hellmann's 1/2 The Fat mayonnaise-type dressing - A brand new community initiative to help Canadians experience the pleasure of real food

Chuck will also prepare food made with real, fresh ingredients from the St. Lawrence Market in live cooking demonstrations.

When: Wednesday, April 7, 2010 2:00pm-3:00pm

Where: The Market Kitchen St. Lawrence Market 93 Front Street East, West Mezzanine

Who: Chuck Hughes, celebrity chef; and Stephanie Cox, Senior Brand Manager for Hellmann's, will be available for interview.

About Chuck Hughes:

Chuck Hughes is a popular Canadian television personality and chef. Chuck has long supported the Real Food Movementand his firm belief in cooking real and local makes him an ideal partner in Hellmann's quest to help Canadian families andcommunities connect with real food.

For further information: Jessica McGraw, Harbinger Communications, 1-877-960-5100, (416) 960-5100 ext. 288,[email protected]

HELLMANNS - More on this organization

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Page 7: Jessica McGraw's Portfolio

500 Irving workers help clean up the city Published Thursday June 4th, 2009

C5 JEFF DUCHARME TELEGRAPH-JOURNAL

SAINT JOHN - Shelly Keddy and Jessica McGraw picked through the scrub grass and debris in a lot off Crown Street in the city's south end. They were among some 500 Irving employees who spent the better part of Wednesday sprucing up various parts of the city as part of Operation Cleanup.

Jessica McGraw, left, a co-op student from Mount St. Vincent University, and Shelly Keddy with the Irving special project team pick up garbage along Crown Street in the south end on Wednesday. Crews were out all over the city as part of Operation Cleanup.

Wearing gloves, each one stuffed a clear garbage bag with various debris that was littering the lot.

"Tim Hortons cups are probably the most popular item," Keddy said.

McGraw, a co-op student from Mount St. Vincent University in Halifax, and Keddy work in the uptown with the Irving special project team.

"It's always nice to give back to the community and it's great the company allows us to do this," Keddy said.

The cleanup project, which is part of national Environment Week, isn't a chore. They're both happy to be outdoors and helping clean up the city.

"It's nice to see everyone else excited to be involved in it," McGraw said.

There are a number of Environment Week events planned in the city, including planting flowers at Bayview Elementary School and Champlain Heights Elementary School. On Friday, hazardous waste may be dropped off at the refinery from 4 to 7 p.m. and on Saturday from 9 a.m. to 2 p.m.

Near the refinery, on Loch Lomond Road, workers wearing blue coveralls and construction helmets lined the road picking up trash.

Page 8: Jessica McGraw's Portfolio

April 09, 2010 | Kristin Laird | Comments

Hellmann’s is renewing its dedication to the “Real Food Movement”–a program intended to reinforce the brand’s “natural” positioning–by simplifying its ingredient list and promoting the change through a new marketing campaign.

The Unilever brand has removed several unpronounceable ingredients from its label and switched to 100% Canadian free run eggs in its Hellmann’s Half the Fat mayonnaise-type dressing.

According to research from Hellmann’s, the vast majority (92%) of Canadians with kids feel that consuming real food is important, but only 6% are making all of their meals using only real food.

“It’s clear that Canadians care about eating food made with simple ingredients, but they could use some help incorporating real food into their daily lives,” said Stephanie Cox, senior brand manager for Hellmann’s, in a release. “Hellmann’s is committed to making it easier for Canadians and their families to enjoy the pleasure of real food.”

Hellmann’s first launched the movement in 2008 to meet the needs of a health-hungry public, and set up community vegetable gardens in urban areas across the country in partnership with Evergreen–a not-for-profit organization that helps Canadians create natural urban spaces.

The brand is supporting the move this time around with a 30-second TV spot from Ogilvy & Mather, PR support by Harbinger, digital ads and a website, RealFoodMovement.ca by Dashboard. Visitors to the site can find tips, recipes and more information on real food.

PHD and Mindshare handled the media buy.

In addition, Hellmann’s is donating $100,000 to community advocates and organizations that are helping advance the Real Food Movement through education or connecting people with real food through an event.

Copyright © 2011 Marketingmag.ca. All rights reserved. This story can be found at: http://www.marketingmag.ca/news/marketer-news/unilever-stays-real-for-hellmanns-2118 !

UNILEVER STAYS REAL FOR HELLMANN’S

Page 9: Jessica McGraw's Portfolio

Bill Gould has taken part in the cleanup since it began almost a decade ago. He works for refinery subcontractor Jacob Industrial Services.

"Today is strictly outside the refinery - community," Gould said.

"They all like to participate," he said of his co-workers. "It's a good cause."

Ten buses carried workers to several sites in the city that included Champlain Heights, Loch Lomond Road, McDonald Street, Grandview Avenue, Commerce Drive, Consumers Drive, Hickey Road, Forest Hills, McAllister Drive, Lower Cove Loop, King's Square, a section of the Mackay Highway and the Little River Reservoir.

Suzanne Osmon, a refinery employee, said the cleanup gets bigger every year.

"I know everybody is going to keep going until everyone fills their bags," Osmon said.

Kim Spence of Irving Oil Ltd. is one of the organizers of the cleanup.

"It's a big effort," she said of the planning. "We probably begin two months before."

The Mackay Highway was included this year after one of the other sites ended up being cleaned up before the operation began.

All of a sudden Spence said they had 35 extra employees who needed a spot to clean up so they chose that section of highway.

"I'm really pleased and surprised at how clean the city of Saint John is," Spence said.

Along with a barbecue for those involved, there will be a prize draw for the most interesting item found. Last year, the Irving workers found $15,000 worth of cheques that were thrown out along Old Black River Road by mistake and handed them back to a grateful clerk.

Spence said, however, the judges won't be forced to view the actual garbage.

"We're going to take it on their word."

Page 10: Jessica McGraw's Portfolio

September 11, 2009

Irving Oil announces $220 million investment in Saint John Refinery

Project workforce will peak at approximately 1,800 people

SAINT JOHN – Irving Oil’s Saint John Refinery is beginning one of the most significant investments ever conducted at the facility. The 60-day project is expected to employ 1,800 tradespeople at peak times, with a total investment of approximately $220 million. The local and domestic project workforce is expected to reach a total of one million working hours over the duration of the project. The economic contribution to Saint John generated by this work is anticipated to be over $200 million in terms of meals, accommodations, retail services and other related economic benefits. The investment will strengthen the refinery’s ability to serve markets in Atlantic Canada and the US Northeast through improving the facility’s yield or conversion to higher grade fuels such as Ultra-Low Sulphur Gasoline. This will be accomplished by the project’s work on the Residual Fluidized Catalytic Cracking Unit and Gasoline Desulphurization Unit, representing an investment of $170 million to enhance the processing reliability and efficiency of those units. General maintenance on other refinery units will also result in an overall reduction in flaring and fugitive emissions. “This is an extremely valuable investment in our refinery’s future, to further prepare for the challenging market and industry conditions we are facing and ensure the facility’s viability for decades to come,” says Mark Sherman, Refinery General Manager. “Our units are maintained to the highest standards, but this combination of maintenance work and investment will allow us to enhance their reliability and overall performance. This work also sets a foundation for other potential investments.” Irving Oil places a strong emphasis on safety training and practice in day-to-day operations and special projects. All project tradespeople joining the refinery workforce must complete the Refinery Safety Orientation and safety instructions pertaining to their tasks and areas, in addition to other safety programs required by the New Brunswick Construction Safety Association.

-more-

Page 11: Jessica McGraw's Portfolio

With work underway 24 hours a day, seven days a week until November, any associated noise, odour and sight impacts will be minimized as much as possible. Refinery neighbours or others with questions and concerns are encouraged to call the refinery’s 24-hour information line at 202-3000. About Irving Oil Founded in 1924, Irving Oil is a privately owned regional refining and marketing company with a history of long-term partnerships and relationships. Irving Oil operates Canada's largest refinery, in Saint John, N.B., which is located 65 miles north of the U.S border and has reached production rates in excess of 300,000 barrels per day. The refinery exports over 80 per cent of its production to the U.S., and accounts for 75 per cent of Canada's gasoline exports to the U.S. and 19 per cent of all US gasoline imports. In 2003, Irving Oil became the first oil company to receive a U.S. Environmental Protection Agency Clean Air Excellence Award, for its clean gasoline. For more information about Irving Oil, visit www.irvingoil.com.

-30- Media contact: Lesley MacLeod Irving Oil 1-506-202-3924 [email protected]

Page 12: Jessica McGraw's Portfolio

MEDIA ADVISORY

UNION of BC MUNICIPALITIES CONVENTION

Thursday, September 30 Whistler Conference Centre

For Immediate Release (September 29, 2010): Whistler, British Columbia – The 107th Union of British Columbia Municipalities (UBCM) Convention continues tomorrow at the Whistler Conference Centre (WCC). Highlighting the agenda is an Address by the Leader of the Official Opposition, Carole James, and the continuing debate of more than 198 resolutions printed for consideration. The UBCM Convention runs until Friday, October 1. Formed in 1905 to provide a common voice for local government, the UBCM continues to follow that mandate today, representing all 191 members. The annual Convention provides a platform for local government leaders from across the province to come together, learn, grow and take a united policy position on important issues facing their communities. This year, more than 1,500 delegates will participate in workshops and forums while setting policy direction for UBCM to follow in the year ahead. ** Special Note for Coverage of Premier’s Address to UBCM on Friday, October 1 ** This address will be covered by a 4:3 Standard TV pool feed with no ENG cameras permitted to record the speech due to space commitments in the Ballroom. There will be an approved area to shoot speech cutaways and crowd shots. The Premier’s Address will be made available to all broadcasters LIVE at the Vancouver Telus TOC. To pick up the feed from Telus TOC, media should ask for a switch from the Whistler Conference Centre to their local loop. There will also be a breakout box on site to patch into the feed at WCC (please bring appropriate equipment). Thursday HIGHLIGHTS (Full Convention agendas available in UBCM Media Center or at www.ubcm.ca) Address by Leader of the Official Opposition 8:35 am – 8:55 am Ballrooms A, B & C Carole James, Leader, BC NDP Policy Session – Resolutions 8:55 am – 10:40 am Ballrooms A, B & C Debate on the more than 198 resolutions brought to Convention will continue. Address by Keynote Speaker 11:20 am – 12 noon Ballrooms A, B & C Edward Greenspon, former editor-in-chief of The Globe and Mail newspaper, author and political commentator

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Page 2 “Union of BC Municipalities!” Finding Solutions for Management of Derelict Vessels 2:00 pm – 4:00 pm Fitzsimmons Room, WCC This session will highlight local government concerns regarding derelict vessels, profile a successful approach to managing derelict vessels in Washington State and examine the feasibility of enacting changes in legislation and policy to prevent and manage the proliferation of derelict vessels, barges and docks in B.C. and Canada. Exploring Our Clean Energy Future 2:00 pm – 4:00 pm Rainbow Theatre, WCC The Clean Energy Act sets the foundation for new clean energy opportunities in B.C., providing a blueprint for economic development and job creation while setting an ambitious plan to promote energy efficiency and reduce our overall impact on the planet. This workshop will provide key information on B.C.’s clean energy future and explore how BC Hydro can assist local governments in pursuing demand side management and alternative energy sources while getting ready for the future with distributed generation and smart metering. All media covering the event MUST pre-accredit to gain access to Convention activities. Please contact UBCM media relations by phone or email to arrange accreditation.

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Reference: Lara Gerrits Jeremy Dunn Media Relations Media Relations Laura Ballance Media Group (LBMG) LBMG 604.805.9545 (cell) 604.726.8350 (cell) [email protected] [email protected]

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Page 21: Jessica McGraw's Portfolio

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