Mark a. greenfield Herding Cats web governance in higher education

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  • mark a. greenfieldHerding Catsweb governance in higher education

  • Mark Greenfield

    Higher ed web professional, consultant, keynote speaker, futurist, uwebd overlord, lacrosse coach, tennis player, music lover, dog rescuer

    markgr.comtwitter.com/markgrdelicious.com/markgrwww.linkedin.com/in/markgr

  • markgr.com/heweb11

  • All persons, living and dead, are purely coincidental, and should not be construed

  • True or False Most college web sites are bad?

  • xkcd.com University Website

  • Its Not Our Fault(most of the time)

  • mark a. greenfieldHigher Education:the toughest gig in all the web

  • Progress on college campuses is measured in geologic time

  • Without Web Governance

  • The web is thought of as a collection of micro-sites rather than a single entity. Academic departments and administrative units think they have their own sites rather than being part of a larger web presence.

  • The Entire Site Matters!

  • Usability suffers because visitors expect a unified web presence and instead find a site that is graphically diverse and difficult to navigate.

  • There are no articulated, measurable goals making it difficult to measure the ROI of web efforts.

  • With everyone doing their own thing, there are resource inefficiencies result in wasting time and money.

  • The Tipping PointThe web is now mission criticalHigher Education is Getting Flattened

  • FlattenedWhen the impact of the internet and globalization render and industry unrecognizable, and in many cases, obsolete

    All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.

    Most institutions can no longer afford to be what theyve become

    All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.

    44%believe that waste and mismanagement significantly factor into increasing college costs

  • Moving Forward

  • the two things that get the attention of senior management

  • All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.

    Web GovernanceDeciding who gets to decide

    All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.

    HiPPOHIghest Paid Persons Opinion

  • Decisions must be based on expertise, not power

    All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.

    True Web GovernanceEstablishes authority and accountability

    All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.

    True Web GovernanceEstablishes authority and accountabilityDefines the role of all campus units as it relates to the web and establishes how they will support web efforts

    All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.

    True Web GovernanceEstablishes authority and accountabilityDefines the role of all campus units as it relates to the web and establishes how they will support web effortsInvolves senior leadership

    All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.

    True Web GovernanceEstablishes authority and accountabilityDefines the role of all campus units as it relates to the web and establishes how they will support web effortsInvolves senior leadershipInvolves line management

    All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.

    True Web GovernanceEstablishes authority and accountabilityDefines the role of all campus units as it relates to the web and establishes how they will support web effortsInvolves senior leadershipInvolves line managementIs not a one-off process

  • The Web Is Not a Project

  • If there is no benefit in following a policy or consequence for violating it, it becomes nothing more than an institutional artifact.

    All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.

    Web Governance ArtifactsFormalization of AuthorityWeb StrategyWeb StandardsResource AllocationProject PrioritizationWeb Metrics

  • Policies, by definition, are enforced. There are consequences when policies are not followed.

  • Why do you have a website?

    All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.

    Institutional StrategyWeb StrategyContentStrategySocial MediaStrategyIT StrategyCommunications Strategy

  • campus committees = legal hostage situations

  • IT or Marketing

  • let there be web divisions

  • Concluding Thoughts

  • Concluding Thoughts

  • Web Governance Is Your Friend

  • Most colleges address web quality by redesigning their site or investing in infrastructure when the real problem lies in the management practices.

  • were going to undermine the underminers

  • The Key to Success

  • Leadership

  • Management vs. Leadership

  • There is nothing so useless as doing efficiently that which should not be done at all.

    - Peter Drucker

  • graduate from a production shop to a strategic shop

    All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.

    2011: The Year of Web Governance (in Higher Education)

    #hewebgov

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  • Thank Youmark a greenfield markgr.comtwitter.com/markgrdelicious.com/markgr

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