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Me, You & The Rugby World
CupInvestigate the sociological significance of a sporting event
The 2011 Rugby World Cup
Achievement Standard 2.6 → 3 Credits
What does “significance”
mean?• Important
• Having or expressing a meaning
• So…..
• What does it mean to us as individuals & New Zealanders
Task 1 (a)The effect of ‘The Cup’ on
1. YOU - eg you watch, participate, change behaviour/attitude, find it pleasing/repulsive/objectionable/rewarding…
2. OTHERS - they do any of the above things. Others may include family, friends, particular groups like youth, men, women etc
3. SOCIETY - eg affects attitudes, beliefs, behaviours, cultural practices, laws, campaigns eg “Push Play”
Task 1 (a)What effects does the RWC…. have on you, your
family and friends, and New Zealand society in general?
Self
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Others (friends & family)
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Society• • • •
Rugby World Cup impact on you?
• Parents/friends spend more time watching tv
• Less time on other activities• Drinking and its associated problems• Participation in sport takes a back seat• Time to attend• Socializing with friends• School term changes
Rugby World Cup impact on others?
• Friends get together• Income for players and businesses• Could increase the participation in the sport due
to positive role models• Decrease participation because of watching
rather than doing• Lead to feeling out of the loop if not interested in
sport• Career path for some• Draws in sponsors
Rugby World Cup impact on society?
• Players are treated as gods• Media is rugby dominated• Gender stereotyping of what the typical male
should be like• Men in rugby dominate other groups playing the
sport• Huge income generating business that reduces
available funds for other sports• Lots of sponsorship opportunities• Dunedin Stadium, who was the driver of this and
what is his business?
+ve Social effect of Spectators
Relationships Family friends
• Common interest forms basis for conversation activities friendships
• Time spent together excuse to catch up and socialise
• Acceptance (shared ID with peers and region)
-ve Social effect of Spectators
• May feel that there is nothing in common with friends
• Peer disapproval due to lack of rugby knowledge
• Dominate social occasions (weekends)
• Discourage people form spending time with friends and family
Sport and culture
• Sport is a fundamental part of culture and identity
• It is a way we communicate who we are and what is important at that point in history
• Rugby is a big part of this in NZ
National Identity
• National ID is socially constructed set of meanings
• Something that makes us unique as New Zealanders
• How we view ourselves is attached to the success of Sporting teams – All Blacks– Silver Fern
It is death! It is death!It is life! It is life!This is the hairy personWho caused the sun to shineKeep abreast! Keep abreastThe rank! Hold fast!Into the sun that shines!
What is this ??
Ka Mate! Ka Mate!Ka Ora! Ka Ora!Tenei te ta ngata puhuru huruNana nei i tiki mai
Whakawhiti te raA upane ka upane!A upane kaupane whiti
Now do you recognise it
Let me become one with the landThis is our land that rumbles
And it's my time! It's my moment!This defines us as the All Blacks
It's my time! It's my moment!Our dominance
Our supremacy will triumphAnd will be placed on high
Silver fern!All Blacks!Silver fern!All Blacks!
Does this have more meaning?
Activity
• What does it mean to you to be a New Zealander?
• How do you feel when the All Blacks perform the Haka?
• YouTube - Haka Edinburgh 7s All Blacks
Rugby and culture
• What has, having Rugby as part of the Kiwi culture done to other sports?......
• All whites and socceroos tend to play a more physical game to other nations
Minority Sport
• N.Z men’s softball team has had world champion status for years.. Yet they receive very little recognition or media coverage.. and they receive a lot less funding than & rugby or cricket
• Why ??????
Sport ….. It’s just a game
• Is sport just a game?
• Is sport more than a game?
• Where is the line….. that a game becomes more important than just a game?
• Many arguments to this issue
Effect of commercialising sport
• Sport <----------------------->Entertainment• Sport has gone from a game to a
business commodity• Rule changes, time outs, commercial
breaks• Players are less loyal to team and more
interested in $ • They are now viewed and treated as
employees
Entertainment & Sport
• Sport is very pervasive
• Participants or Spectators
• Live or through T.V.
• Sport has become a major source of entertainment.
Spectators
• Either at the game or watching on TV
• Traditionally purist of the game was for the “love of the game”
• Modern spectators watch for the entertainment
• Increased spectatorship may have led to decreased participation
+ve Social effect of Spectators
Relationships Family friends
• Common interest forms basis for conversation activities friendships
• Time spent together excuse to catch up and socialise
• Acceptance (shared ID with peers and region)
-ve Social effect of Spectators
• May feel that there is nothing in common with friends
• Peer disapproval due to lack of rugby knowledge
• Dominate social occasions (weekends)
• Discourage people form spending time with friends and family
Politics & Sport• In what ways do governments use sport as
a political tool?• Are sport and politics able to be kept
separate?• Are there any physical activity issues that
governments have an interest in?• What politics exist at a local and regional
and club level within sport?
Gender & Sport• In what ways are women and men treated
differently in sport?
• How are men and women represented by the media in sport?
• What are some possible future issues to do with gender and sport?
Masculinity & Feminity
• Sport continually tests limits of the human body “that we value” – who's values are these?
• Masculine ideals of those with $ and Power
• Traditions of England
• Historically rugby has always been backed by $... the amateur sport ideal
National Identity … Changing
• Rugby has been a defining feature of NZ and it’s Identity “is this changing?”
• All Blacks have gone from a national team to a corporate brand through Adidas & Sky
• The Haka is more than ever an entertainment commodity used all over the world
• All Blacks are media celebrities and distant from the average kiwi
Violence & Sport• Violence in sport is real but it is
protected by the assumed good of sport.
• The rules of many male sport code legitimise the ideas that conflict is resolved by physical superiority & therefore violence. Often these codes have a sub-culture of violence.
• Ice hockey, AFL, Rugby, American football, League
Antisocial Behaviour
• The Yobbo effect
• Violent or abusive towards others generally in groups (anonymity)
• Often involves alcohol
Don't go down to Crusaderland, abused fan warns
• "I have never had an experience like this before and I've been to rugby all around the world,"
• "And talking to people at work, everyone had a story to tell about Canterbury supporters."
• The man he was seated next to used obscene language throughout the match and wanted to fight me and "f...... send me packing all the way back to Wellington".
What is the effect of the Match on people in NZ, i.e. who is advantaged by the match and how?
• Males – rugby players and non players• career paths and opportunities, status in
community, income, life after rugby, effects of injury, pressure to maintain fitness, to perform, expectations of public and family commitments.
• Non players- employment opportunities in related jobs, prestige by association wives girlfriends, entertainment for the community, minor sports marginalised, stereotyping, lack of media coverage
What is the effect of the Match on people in NZ, i.e. who is advantaged by the match and how?• Females – rugby players and non players• Power by association, employment in business,
training opportunities, stereotyped as butch or lesbian if they play or seen as supporters by males and take on the support roles ie cheerleaders or in the kitchen, used to sell the game by sexual exploitation ie on covers of magazines
What is the effect of the Rugby World Cup on people in NZ, i.e.
who is advantaged by the Cup and how?
• Rugby - the business.
• Control of the media, huge financial resources, sponsorship, way for boys to develop their masculinity
• Are girls developing masculine traits
America’s Cup Syndrome
• In the name of nationalism and patriotism (or regionalism) you support events/projects which benefit corporations rather than every day people because news biases & marketing campaigns have made you think they benefit everyday people even if they don’t.
• Dunedin Stadium????
