// VISIONARY FASHION STORYTELLER //MEDIA KIT2 0 2 1

EFFECTIVE DATE1st Jan, 2021 #8

2Media Kit 2021 #8

− launched in 2014 as a monthly

supplement of Ming Pao Weekly and then published

independently in March 2018, offers stylish content and

in-depth articles on fashion, beauty, and luxuries via

print, website and social media channels.

Atypical Fashion Magazinein Hong Kong

Media Kit 2021 #8

3Media Kit 2021 #8

. MODERN & EDGY

. ARTISTIC & STYLISH

. CREATIVEMIN

G’S

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1/ WE ARE MING’S

2/ FASHION NARRATIVES IN MING’S UNIQUE STYLE;

3/ COVER PERSON: ACTORS/ UPCOMING TALENTS/ CREATIVES/ ARTISTS ETC

4/ VIEWS: EXPLORE FASHION PHENOMENON BEYOND FASHION

5/ INSIGHTS: ART & CULTURAL STORIES

MAGAZINE

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6/ INTERVIEWS OF HONG KONG CREATIVE PEOPLE: FASHION DESIGNER, ILLUSTRATOR, ETC.

7/ GUEST EDITOR (IRREGULARLY): INVITE LOCAL TALENTED CREATIVE TO CONTRIBUTE A FEATURE

8/ CURIORSITY OF CABINET: NEW IDEAS FOR THE MONTH

9/ COLUMIST: FROM FASHION TO ART TO LIFESTYLE

MAGAZINE

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CHANEL

STYLING

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ADVERTORIALDELVAUX

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COVER SPONSORSHIP

SEP 2020: MUSIC X FASHION(LOUIS VUITTON)

OCT 2020: OCTOPIA (CARTIER)

NOV 2020: YOUTH (CHANEL)

DEC 2020: MOVE ON (RIMOWA)

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Jan - THE DREAMER > We live, we dream, we are the dreamers.

Feb - GAME 2GETHER / LOVE > Redefine “Game”: game as a style (fashion brands), game

as a challenge. Game as an imagination. Game as a

reflection of oneselves. Love is a way of seeing.

Mar - THE FASHION ISSUE (SS2021) > To “decode” the season: highlight the key essences of

SS2021.

Apr - ART > To discover the upcoming art scene/ curators/ gallerist /

artists, etc.

May - MAGIC > Something unexpected. To explore our magic moments.

Re-see the “magics” in fashion world.

Jun - ESCAPISM > Into a journey of imagination.

Jul - SUSTAINABILITY > Talking about “people, fashion and earth”. What are the

brands policy on sustainability?

Aug - CREATE > To invite guest creators/ curators to share stories/ their

ideas/ passion in creations.

Sep - THE FASHION ISSUE (SS2021) > To explore some interesting designs/ source of inspiration/

concept of the season.

Oct - SYMBOLS > Symbols as a language. To explore the meaning of

symbols/ possibility of symbols... the symbols of fashion/

culture world

Nov - ARTISAN > Handwork / handmade is beautiful. To appreciate the

stories of artisan.

Dec - FORWARD > A year comes to the end. Time to look forward……

2021 PUBLISHING CALENDAR

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MING’S TARGET READERS

. Age Group: 20-45

. Taste & classy

. Fashion-conscious

. Creative minds of substance & style

. Curious/ Passionate/ Stylish

. Independent thinking

MING’S

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. AVERAGE MONTHLY PAGEVIEWS OF WEBSITE 220K+

. TOTAL FOLLOWERS OF FACEBOOK 125K+

. TOTAL FOLLOWERS OF INSTAGRAM 24.7K+

. EBOOK SUBSCRIPTION: EBOOK.MPWEEKLY.COM

CONTROLLED DISTRIBUTION

RETAIL OUTLETS

1 / AIRLINE LOUNGES (CNAC VIP, HONG KONG AIRLINES, SILVERKRIS, PLAZA PREMIUM, HONG KONG

BUSINESS ARIATION, CATHAY PACIFIC)

2 / 5 STARS HOTELS IN HONG KONG & MACAU3 / CLINICS AND HEALTH CENTRES4 / RESIDENTIAL & PRIVATES CLUB HOUSE, CAFES & RESTAURANTS INCLUDING PACIFIC COFFEES5 / HAIR SALONS & SPA CENTRES (*DISTRIBUTION IS SUSPENDED FOR FURTHER NOTICE DUE TO COVID-19,

EXCEPT PACIFIC COFFEES AND 5 STARS HOTELS IN HONG KONG.)

NEWSSTANDS

SUPERMARKETS

CONVENIENCE STORES

AUDIENCE

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DIGITAL

Website: www.mings.hk

Media Kit 2021 #8

DIGITAL

FASHIONFASHION INSIGHT& CREATIVES

BEAUTYFIRST HAND BEAUTYNEWS

MAGAZINEFASHION STORY

SUSCRIPTIONEBOOK: EBOOK.MPWEEKLY.COM

OPINIONCOLUMNISTS SHARINGLIFESTYLE

DESIGNERS’ INTERVIEW& ARCHIVE

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WEBSITE

Avg Monthly User:

68,030

Gender:

Age Group:

Avg monthly pageviews:220,698Avg sessions:84,296Avg active users:64,861

Source : Google Analytics Oct-Dec, 2020

Female

63.1%Male

36.9%

25-34

18-24

35-44

45-54

55-64

65+

0% 10% 20% 30% 40% 50%

34.4%

14.3%

21%

14.4%

10.3%

5.6%

WEBSITE PROFILE

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SOCIAL MEDIA &VIDEO PRODUCTION

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Age Group:13-17 W 1% M 1%18-24 W 9% M 8%25-34 W 25% M 13%35-44 W 20% M 8%45-54 W 6% M 3%55-64 W 2% M 1%65+ W 2% M 1%

FACEBOOK FAN PAGE

Followers:

125K+Gender:

Avg Monthly Post Reach:959,481

Engagement Rate:2.7%

Avg Post Impression1,236,532

Source : Facebook Insight Report Oct-Dec, 2020

Female

65%Male

35%

FACEBOOK

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Facebook Newsfeed- Ming's (@mpw.mings)- No. of units per day: Maximum 2- Min. $1,500 or 30% handling charge of boost amount whichever is higher

Rate / Post (HD)

$40,000

FACEBOOKming’s Followers 125K

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Age Group:13-17 W 0% M 0.3%18-24 W 15.1% M 6.1%25-34 W 33.3% M 15.1%35-44 W 13.2% M 7.5%45-54 W 3.3% M 2.1%55-64 W 0.9% M 0.5%65+ W 1.6% M 0.6%

INSTAGRAM FAN PAGE

Followers:

24.7K+Gender:

Avg Monthly Post Reach:300K+

Engagement Rate:1.9%

Source : Instagram Insight Report Oct-Dec, 2020

Female

68%Male

32%

INSTAGRAM

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Instagram Newsfeed / Instagram Story- Ming's (@mings.hk)- No. of units per day: Maximum 2- Min. $1,500 or 30% handling charge of boost amount whichever is higher

Rate / Post (HD)

$35,000

INSTAGRAM mings.hk Followers 24.7K IG Story

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Age Group:13-17 0.1%18-24 20.1%25-34 54.2%35-44 18.8%45-54 3.2%55-64 3%65+ 0.6%

YOUTUBE FAN PAGE

Followers:

1.5K+Gender:

Avg Monthly Post View:11,725

Click Through Rate (CTR):5.4%

Avg Post Impression116,471

Source : Youtube Insight Report Oct-Dec, 2020

Female

35.9%Male

64.1%

YOUTUBE

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香港人救自己香港：SIMPLE LEGEND SHOP 取社商店

「癲佬系」本土街頭品牌 FEASTON 張敬軒：當社會所有事物都變成即食，便會沒有了品味。

鍾情古布的隱世古著店 RAKUDA らくだ CECILIA CHOI 蔡思韵正在為你閱讀《遇見 100% 的女孩》

莫釐頭尻 FEASTON 遇上源興隆麵家老闆阿 PAUL

肌研：糀潤 - 如米飯一樣無添加的天然與甘香

林家謙 TERENCE LAM 讓一個身份盡興

YOUTUBE

THAT SHOPPP!(A SERIES OF HONG KONG LOCAL SHOPS)

MING'S 封面故事 | COVER PERSONAI THINK YOU ARE INTERESTING

(ARTIST'S INTERVIEW)

OBJECTS 深夜食堂

IN CONVERSATION WITH (DESIGNER)

SEE YA LATER(A SERIES OF HONG KONG LOCAL CREATIVES) MING'S RADIO - MONDAY IS NOT BLUE 時裝微電影 FASHION STORYTELLERS

22Media Kit 2021 #8

DECORTÈ LIFT DIMENSION 系列

JURLIQUE NUTRI-DEFINE SUPREME 至臻活顏系列 SHANGHAI TANG 上海灘全新「生肖捉迷藏」絲巾

GOLDWELL KERASILK 絲蛋白系列：THE POWER OF HAIR

Production Details:• Creative idea and key concept development• Script writing, art direction and supervision• Lining up talents (outfits, hair and makeup artists are not included)

Pre-production preparations:• Site research & inspection; props preparation

Post-production work:• Editing, voice-over & Chinese sub-title• Color tuning, sound mixing, background music, graphic illustration• Buy out fee is negotiable• Quotation upon request

VIDEO

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Club Ming provides trendy and unique lifestyle information / experience to the members and subscribers of MING PAO WEEKLY, MING’S, MING WATCH, including beauty, fashion, health, travel, investment etc.

1. Daily maximum sending amount at 40,000 quantity (minimum quantity to be sent out at 10,000 qty)2. Minimum Entry Fee is $30,000 (nett).

Ad Format

eDM

Package

Solo EmailOne Media Group Members (Club MING)- Selected target group based on demographics and interests

File Fomat

GIF / JPG / HTML

Appear at

EMAIL

Unit Rate

@ $2.0

Dimensions (pixels)

750px/W(No Limit with height)

CLUB

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EVENT

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MING’S BEAUTY

RETHINK：重新思考

在這個急速發展的世代，有否覺得我們有些時候活得過於理所當然？不論是言語、行為還是選擇，都漸漸變得有點隨波逐流，人云亦云。當失去了主見，便是重新思考的時候了。

從今天開始，嘗試找一件值得堅持的事，一個渴望追逐的夢想，或是改變一個早已習以為常的習慣。跟出舒適圈，從另一個角度看待事情，你會發現其實一切都不應該那麼理所當然。

MING’S Beauty Best Awards 2020以”RE/THINK”作為主題，重新思考到底什麼才是美。「美」有千姿百態。今年MING’S BEAUTY BEST AWARDS的6位INSPIRING BEING及得獎品牌一樣，在SIMPLICITY、COURAGE、SCENTOLOGY、REFASHION及POSITIVITY各方面當中發光發亮，有在環境保育上努力不懈的，有在追夢途中勇敢果斷的，也有在氾濫制度中堅持獨特的。

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MING’S BEAUTY

BEST ANTI-AGEING EYE CREAM

CANVAS

BEST ANTI-AGEING SERUMGUERLAIN

BEST CLEANSING OIL

FANCL BEST SMELL FOR MINDS

MILLER HARRISBEST PERSONALISED EYE CARE mtm labo

BEST ANTI-AGEING CREAMCHA LING BEST SMELL OF RELAXATION

YOUNG LIVING

BEST NOURISHING OIL FOR HAIR

ORIBE

MORE DETAILS

Media Kit 2021 #8

TEL

FAX

EMAIL

(852) 3605 3778

(852) 2595 9170

mpwsales@omghk.com

BUSINESS

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APPENDIX

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FrequencyMonthly

Specification230mm (W) x 300mm (H)

PaperCover: 260gsm B/S Artcard with laminationText: 95gsm artpaper

BindingPerfect binding

Booking deadline3 weeks prior to publication date

Material deadline2 weeks prior to publication date

PRINT ADVERTISING

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Advertising Agency Commission15% (only offer to accredited advertising agency)

Fixed Position loading +30% (subject to availability)

Consecutive Pages +10%

Advertorial Loading +15% (advertising material should be submitted 14 days prior to publication date for MING Style’s approval)

Additional spot colour+25% each

PDF Format

• Version 1.3• PDF standard: PDF/X-1a• File must include

a. Registration marks; b. Crop Marks; c. Bleed Marks; d. Color Bars; e. Page Information

Color Proof

• Digital Proof in ISO 39L Standard (complies with ISO 12647-7)

• Color proof with proof control “passed sticker”

• If the client/ agency cannot provide the ISO 39L standard and passed sticker, MING’S will not be responsible for any colour discrepancy or compensation

Email

• File under 5MB can be delivered by e-mail

• For file size over 5MB, please upload to an FTP server

• FTP server: Please contact our advertising representatives

Screen ruling 175 line / inch

Image resolution300 dpi

Images in CMYK ISO 39L Standard

Outlined fontsAll fonts must be converted to outline

Cost Remarks

Terms of Business

1. The publisher reserves the right to refuse publishing any material supplied by the Advertiser or the Advertising Agent.2. Fixed position advertisements are only available at an additional charge.3. Late delivery of advertising materials or non-compliance with specified deadlines will result in forfeiture of the space booked but the Advertiser and the Advertising Agent shall still be liable to pay the charges

therefore.4. In case of failure to deliver materials before the specified deadline for whatever reason, the publisher may use its discretion in re-running a previous adv. of similar size.5. No cancellation will be accepted on prime position advertisements.6. No cancellation is acceptable after the date of material deadline.7. The Advertiser and/or the Advertising Agency (collectively the “Advertiser”) are advised of understanding of the provisions of the amended Trade Descriptions Ordinance (Cap.362) and its relevant general

guidelines & regulations (the “TDO”). All advertising materials submitted to us/the placing of an order for advertisement shall fully comply with the TDO or any laws and regulations as shall be amended from time to time under the laws of Hong Kong SAR. The Advertiser warrants and confirms the agreement to comply with and to procure its employees & authorized representatives and/or agents to comply with the TDO. The Advertiser (including the Advertising Agency) agrees to indemnify the publisher, One Media Group and keep One Media Group and its directors, shadow directors, employees, company secretary, principal officers, managers, agents, contractors or any of them fully indemnified against any claims, demand, actions, costs, liabilities, damages, proceedings and expenses suffered or incurred.

8. Third Party Rights - No person or entity other than the contracting parties under the advertisement contract/agreement, will have any right under the Contracts (Rights of Third Parties) Ordinance (Gap 623) of the Laws of Hong Kong to enforce any terms and conditions of the advertisement contract/agreement.

Digital File Specification (PDF files preferred)

PRINT ADVERTISING

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Double Page Spread

Full Page

Full Page

Full Page

Double Page Spread

Full Page

Double Page Spread

Full Page

Double Page Spread

Full Page

1x 3x 6x 12x

$180,000

$92,000

$62,000

$170,000

$88,000

$58,000

$160,000

$85,000

$55,000

$150,000

$80,000

$52,000

$50,800

$101,000

$52,000

$102,000

$62,000

$120,000

$138,000

$48,000

$95,000

$49,000

$96,000

$58,000

$108,000

$130,000

$45,000

$90,000

$46,000

$91,000

$55,000

$105,000

$120,000

$43,000

$85,000

$44,000

$86,000

$52,000

$100,000

$110,000

Inside Front Cover Spread

Inside Front Cover

R.O.P.

1st Half of the Magazine

Inside Back

Inside Back Spread

Outside Back Cover

Rate (HKD)Position

Remarks:1. Thematic Booklet: Cost subject to creative, material, printing specification and number of copies.2. Special Creative: The rate for loose insert, special colour, gate-fold & other non-standard advertising formats are available by special request.

* For Double Page Spread, please reserve 3mm on each side for gutter.Bleed margin: 5mm on each sideScreen line: 175

Full Page Facing Table of Contents/ Editors Note

446 * 300

223 * 300

223 * 300

446 * 300

230 * 300

230 * 300

460 * 300

230 * 300

460 * 300

436 * 290

213 * 290

213 * 290

436 * 290

220 * 290

220 * 290

450 * 290

220 * 290

450 * 290

230 * 300 220 * 290

Trim Size W*H (mm) Type Area W*H (mm)

(Effective from Jan 2020 issue)PRINT ADVERTISING

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Mobile and Desktop

LREC

(for Desktop)(for Mobile)

LREC

Ad Format

Large Rectangle

Dimensions (pixels)

300px/W x 250px/H

Appear at

Mobile, Desktop

Location

Run-of-Site

Min. SOV

20%

Rate / Week (HD)

$12,000

Minimum Entry Fee is $24,000 (nett).

File Format

GIF / PNG / JPG

LARGE RECTANGLE

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Desktop only

Location BLocation A

Ad Format

Leaderboard(Location A+B)

Dimensions (pixels)

970px/W x 250px/H

File Fomat

HTML5: 200KB, GIF / PNG: Under 1MB, JPG: Under 200KB

Appear at

Desktop

Rate (HD)

$24,000

Min. SOV

20%

Location

Run-of-Site

Minimum Entry Fee is $48,000 (nett).

(for Desktop)

LEADERBOARD

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Mobile only

Minimum Entry Fee is $24,000 (nett).

Ad Format

Interscroller

Dimensions (pixels)

320px/W X 480px/H

File Fomat

JPG / GIF / HTML 5

Rate / Week (HD)

$12,000

(for Mobile)

INTERSCROLLER

Appear at

Mobile

Min. SOV

20%

Location

Run-of-Site

INTERSCROLLER

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Mobile and Desktop

(for Mobile)

MOBILEFIRST-VIEW OVERLAID

CRAZY AD

Minimum Entry Fee is $36,000 (nett).

Ad Format

Mobile First View + Overlaid Crazy Ad

Dimensions (pixels)

Mobile: 320px/W x 416px/H

Desktop:1023px/W X 605px/H

Appear at

Mobile, Desktop

File Format

GIF / PNG /JPG

Rate / Week (HD)

$18,000

Location

Run-of-Site

Min. SOV

50%

MOBILE FIRST-VIEW +

(for Desktop)

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Mobile, Tablet and Desktop

Ad Format

Content Sponsor

Package

- 1 e-article highlights with Main Visual @ Section Homepage for one week (Inclusive of copywriting and web design)

File Fomat

GIF / JPG

Appear at

Mobile, Tablet, Desktop

Rate (HD)

$40,000

(for Desktop)

CONTENT

(for Tablet)(for Mobile)

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Mobile only

When land to the page, it will popup expanded image, and auto collapse after 15sec

(for Mobile)

EXPANDABLECRAZY AD LREC

Minimum Entry Fee is $30,000 (nett).

Ad Format

ExpandableCrazy Ad

Dimensions (pixels)

Mobile: 320px/W x 416px/H

300px/W x 250px/H (LREC)

Appear at

Mobile

File Format

GIF / PNG /JPG

Rate / Week (HD)

$15,000

Location

Run-of-Site

Min. SOV

50%

EXPANDABLE

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300 (W) * 250 (H)

970 (W) * 250 (H)

320 (W) * 480 (H)

Mobile:320 (W) * 416 (H)

Desktop:1023 (W) * 605 (H)

320 (W) * 416 (H)

–

Run-of-Site

Run-of-Site

Run-of-Site

Run-of-Site

Run-of-Site

–

20%

20%

20%

50%

50%

–

$12,000

$24,000

$12,000

$18,000

$15,000

$40,000

Large Rectangular

Leaderboard

Interscroller

Mobile First View + Overlaid Crazy Ad

Expandable Crazy Ad

Content Sponsor

Rate / Week (HKD)Ad Format Dimensions (pixels) DesktopTabletMobile Site Location Min. SOV

DIGITAL ADVERTISING

39Media Kit 2021 #8

Link Post/ Image Post/ Video Post/ Story

Link Post/ Image Post/ Video Post/ Story

Video

Solo Email

$40,000

$35,000

$30,000

Quotation upon request

(Unit Rate @$2) $30,000 +

Facebook

Instagram

Youtube

Video Production

eDM

Rate (HKD)Platform Format

Remarks:- Social media boosting handling fee (Min. charge $1,500) or 30% of boosting amount- eDM’s minimum entry fee is $30,000 (nett). Daily maximum spending amount at 40,000 quantity (minmum quantity to be sent out at 10,000 qty)- eDM can be designed based on your requests, to be delievered to our readers & One Media Group’s database.

DIGITAL ADVERTISING