Upload
media-content-and-communications-services-india-pvt-ltd
View
232
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Media scenario 31.1.14 abp news
Citation preview
Quick Snapshot
Week 49’2013 - 4’2014
MCCS
ABP NEWS Week: 49’13 -4’14
TG – MF,15+ SEC:ABCMarket - HSM
Hindi News at # 3 positionG
EC
HIN
DI ...
HIN
DI...
KID
S
MU
SIC
REG
SPO
RTS
INFO
EN
G
LIFE
T...
RELI
G...
BU
S ...
EN
G E
NT
0
5
10
15
20
25
30
35
40
45
36
14
74 4 4 4
1 1 1 0 0 0
% Genre Share
Source : TAM Period : Wk 4’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING SOME 100 ODD CHANNELS, DUE TO WHICH THE REPORTING ON REGIONAL GENRE HAS BEEN IMPACTED BY 12% THIS WEEK.
THEREFORE THE ABOVE REPRESENTATION DOESN’T COVER THE ETIRE UNIVERSE OF
CHANNELS THAT ARE AVAILABLE.
VS. last year 44% increase in terms of shares
Hindi News0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
5.1
7.3
% Genre Share
Wk 49'12-4'13 Wk 49'13-4'13
Source : TAM Period : Wk 49 – 4 Year : 2013 & 2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .
ABP News maintaining its position
Aaj Tak ABP News India TV Z News India News News 240%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%18%
13%
11%
9%8%
7%
% Mkt Share
Wk49'13-4'14
Source : TAM Period : Wk 49’13 – 4’14
ABP News #2 in Reach
Aaj Tak ABP News
Z News India TV
IBN 7 NDTV India
0
10
20
30
40
50 4539
3431
28 27
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 49’13 – 4 ‘14
Aaj Tak
ABP News
Z News
India TV
IBN 7 NDTV India
0
10
20
30
40
50
60 5446
4137
33 33
CS 4+
Reach
in M
n.
ABP News among top 2 in most of the markets
Source : TAMPeriod : Wk 1-4’14
Market Share %
Top 10 Shows – ABP NEWS
Source : TAM Period : Wk 4’14
Date Time from Time to Programme Genre TVT 000
20 Jan 14 21:59 22:24 24 GHANTE REPORTER News Bulletin 391
25 Jan 14 18:59 20:54 KAUN BANEGA PRADHANMANTRI News Bulletin 385
20 Jan 14 20:58 21:52 ABP LIVE News Bulletin 318
25 Jan 14 21:00 21:52 KAUN BANEGA PRADHANMANTRI News Bulletin 315
19 Jan 14 20:27 20:38 KHABAR DIN BHAR News Bulletin 309
24 Jan 14 19:29 19:40 FATAFAT 51 News Bulletin 304
24 Jan 14 19:57 20:51 KAUN BANEGA PRADHANMANTRI News Bulletin 302
20 Jan 14 19:59 20:52 KAUN BANEGA PRADHANMANTRI News Bulletin 297
23 Jan 14 20:58 21:54 KAUN BANEGA PRADHANMANTRI News Bulletin 295
19 Jan 14 07:51 07:53 MANORANJAN FATAFAT Film Based Maga 290
Network Performance
TV Tday MCCS Zee Net Net. 18 India TV Ndtv Net0%
5%
10%
15%
20%
25%
30%
25%24%
18%
12% 12%
8%
Wk 49'13 - 4'14
Wk 49'13 - 4'14
Source : TAM Period : Wk 49’13 – 4’14
MCCS maintaining its # 1 position
Thank You