Module 1 Business Writing

8/16/2019 Module 1 Business Writing

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Business WritingIntroduction

Types of Business MessagesDirect and Indirect approach to Business


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Business Letters

• Business letters are the formal letters written and senone person/party for the purpose of business activity.

• ince! Business Letters are e"change of letters they acalled as “Commercial Correspondence”

• # “Correspondence” refers to communication throletters

• The writer of letter aims at conveying to the recipientmessage or information in the absence of any personacontact


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Business Letters

• # Business letter provides a permanent recof written communication

• # written communication enables more clea

well organized and well considered mess


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Business Letters

$Messages$• The written messages in business can be

classi%ed as&

• Positive

• Negative• Neutral

• Persuasive


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Business Letters

$Messages$• Positive or Good News Messages:

• Messages that convey a positive information thatrefects your goodwill generosity, reputation!

• "or #$ample: # manager congratulating employeeachieving a speci%c wor' target

• The president of a business writing a note of sympacommiserate (ympathy) with the dead employees


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Business Letters

$Messages$• Negative or %ad News Messages:

• Information that is undesira&le ordisappointing to the readers.

•"or #$ample: # manager*s letter denying a hi'e for an employee

• # termination letter to employee/s


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Business Letters

$Messages$• Neutral or 'outine Messages:

• Messages which are carry information of e(ual orhigher importance than positive messages! but temotional content and involvement is usually

• "or #$ample: # policy (course of action) memo orsent by the manager to its employees

• +ustomer in,uiring about a product


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Business Letters

$Messages$• Persuasive or )nfuential Messages:

• Messages which try to motivate the readers tagree or ma'e them act them act in desired w

•"or #$ample:

• #n advertisement brochure sent by a compana customer or business house


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Direct and Indirect #pproaches to Business Mes

• *he +irect pproach:

• The direct approach immediately and clearly presentsmost signi-cant or most important thought

• If the message is to )n.orm then use the +irect ppr

• The Direct approach is also 'nown as the deductiveapproach in which the main idea! such as recommendconclusion! or re,uest! is stated -rst and then is followany needed e"planation


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• *he )ndirect pproach:

• -nder this approach! you do not reveal the main idea you have oered e"planation and evidence.

• If the audience is uninterested, unwilling, disple

or hostile (unfriendly) use the indirect approach• This approach presents reasons &e.ore delivering

actual message

• This is also 'nown as )nductive pproach/


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• +irect and )ndirect

http://var/www/apps/conversion/tmp/scratch_7/Direct%20Approach.docxhttp://var/www/apps/conversion/tmp/scratch_7/Direct%20Approach.docx


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tages of Writing Business Messa

P

'e

"ormatti

ng'evising+ra.ting

Prewriti

ng


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tages of Writing Business Messages$rewriting$

• The planning tage in which you thin0 through youwriting assignment and develop an for accomplishin

• Determine urpose

• 0now your 1eaders

• earch and +ollect Data for message

• 2rgani3ed and prepare an otuline


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tages of Writing Business Messages$Drafting$

• 4ow well is the message understood5

• The right &alance of words and the right words fobalance

• 1ight Balance 6 horter sentences and paragraphs!

understanding of message

• 1ight Words 6 +oncise paragraph using short senten


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tages of Writing Business Messages$Drafting$

• #$ample 1

• 2ne of the 'ey function of our business is to ma"imi3e customer gets

• 0ey business function is ma"imi3ation of customer valu

• #$ample 2• The earth,ua'e created havoc on the newly constructe

9oored! building

• The earth,ua'e destroyed the 788 9oored building.


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tages of Writing Business Messages$1evising$

• The process of modifying a document to increase itseectiveness.

• :irst draft may or may not be the %nal

• Loo' for proper words (shorter yet simple)


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tages of Writing Business Messages$:ormatting$

• :ormatting changes the variety of design elements! as white space! margins! line ;usti%cation! typefacesstyles for professional business letter


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tages of Writing Business Messages$roof 1eading$

• 1ead the message for any errors.

• pelling!

Documents

Module 1 Business Writing