Embed Size (px)
Political Communications is the art and science of influencing public opinion for political
There are 4 basic rules for effective communications:
1) Work for a candidate or cause you believe in.
2) Speak the voters’ language – choose narrative over lists
3) Communicate your candidate’s views in a clear, consistent, articulate,
and truthful manner.
4) Without brevity and relevance, there is no message.
What we say about ourselves
What our opponents say about themselves
What we say about our opponent
What our opponent says about us
Senator Smith is a Liberal Democrat and Congressman Rodriguez is a Conservative
Break into small groups by ideology and produce
message grids for your side of this race.
You have 8 minutes.
An abbreviated message comprising three main
points, requiring 9 seconds to say, and composed of 27
words or less.
In your existing groups, using your message grids, construct 3-9-27 messages for Senator
Smith and Congressman Rodriguez. You have 8 minutes.
The media is not your friend. They will not cover their stories in a way that furthers your political objectives.
Don’t say anything in public or to a reporter you would not want to see quoted on TV.
If asked a question by the media, rephrase the
question in a way that speaks to your message. Do not allow the media person to dictate the terms of the
If you develop trust with a media person, try telling
them something minor “off the record.” If they respect the rules, use those rules to
give the media person heads up notice of future
campaign actions or statements.
Break into pairs from opposing groups and practice asking and answering questions
“on message.” After four minutes, reverse roles.
Prepare for debates by staging mock debates, making them as difficult as possible. During
debates, do not permit your opponent to frame the terms. After the debate, the
communications team will attempt to spin it to shape media coverage, placing the candidate in
the best possible light.
With discipline, focus, and teamwork, anybody can beat anybody.