TABLE OF CONTENTS

project workCollage..................................................1Logos.....................................................3Business Cards.....................................9Musical Instrument...............................153D Street View.....................................17Slaney Map..........................................19Illustrator Characters............................21Exhibition Poster..................................25Exhibition Invitation..............................26

other workEggward Superhero Poster..................29The Map Maker Poster.........................30Lights Camera Action Poster................31Sinking Ship Poster..............................32John Barry Election Poster...................33Fish Of Wexford Poster........................34Exhibition Artwork Labels.....................35Dazzle Library Manipulations...............37

1tools used: crop tool and move tool

collage programme(s) used:

I have chosen statues around Wexford Town as the theme for my collage. I picked this because I felt it was an interesting topic and the town has a number of interesting statues and monuments that could be included in my collage. I also felt that these statues around the town are sometimes taken for granted and are therefore forgotten about so a collage would be a good way to highlight them and bring them to people’s attention.

I believe the images that I captured and have chosen to include in my collage are suitable for the theme of statues as they all include monuments and features of the statues and each of them are appealing to look at. Many of the photos follow the rule of thirds and they each have some nice depth in them, which gives the end user a nice insight into the locations in which the statues are locat-ed around the town, as well as getting a unique view of the statues themselves.

The layout I’ve chosen is a sim-ple one; the pictures are placed around the page in boxed shapes. To convey the message that the collage is about Wex-ford Town, I’ve placed a large photograph of a view of the town from across the bridge to headline the collection of imag-es. This is the principal image of the collage.

I then proceeded to place the rest of my images consisting of statues underneath the main photograph of Wexford Town. I varied the shape and size of the photos as to make the collage less uniform and more interesting to look at. I also wanted to make sure I had a nice mix of colours in the collage to ensure that is doesn’t look dull, yet to have a dominant colour of blue so the collage doesn’t look too messy and disorientating to the person who’s looking at it.In one of the images I po-sitioned a circle of a linking photograph on top of it and another image of the same statue closer up blended

into the picture to add anoth-er subtle layer to make the collage stand out more, I only wanted to do this to one of the collage images because I wanted to keep the rest of the collection organized and neat and to not overpower the end user with a lot of different images.

I have utilized the design principle of white space to create the borders around the images and to give the collage an arranged look thus giving it have more of a struc-ture and making it easier to understand. The images are all aligned with equal spaces in between each picture and although the images vary in shape and size,they all fit well together in the arrangement.I feel that this layout is most appropriate for my theme of statues around Wexford Town as anything more cluttered and chaotic would cause the end user to become confused as to what the collage is about and the simplicity of it makes it very user friendly.

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gooddarne

tools used: pen tool and type tool

LOGO 1: Darne Good

programme(s) used:

My logo is for a worldwide food distributing company that deals with fish, hence the name “darne good”. I wanted to create a very simple and basic logo, one that would be easily read and recognized but I didn’t want to make it look cramped and messy with different graphics and variations of size and font yet I didn’t want to make the logo look boring.

I chose a very simple and basic type of font called Berlin Sans FB because I believe that for the kind of logo I was trying to create it would look well and wouldn’t distract the end user from the sim-ple graphic placed behind it. I chose the colour of white (#FFFFFF) for “darne” and black (#000000) for “good” because they’re simple co-lours, they look well on the orange background of the fish and I feel that they were the best colours use in order to

be easily read. I decided to vary the colours because I felt that a union black, or a union white would look bland and the end user may potentially miss the font on the graphic..

I chose orange (#FBCC0A) and blue (#41ADE5) for the graphic of the fish and the waves because these would be universally recognized and associated with the sea and fish, also I think that the co-lours look bright and attractive which would attract the atten-tion of the end user.I placed the fish inside and right beside the waves be-cause I wanted the logo to look as neat as possible and give them both a sense of unity.

Principles of design used:

White Space: there is no background in the logo, apart from the orange background for the font. I did this to keep

the design simple, clean and to make it easily transferable onto different mediums for example on flyers.

Alignment: The two words, “darne” and “good” are both aligned with each other and the graphic of the fish is aligned with the wave. Also the font and the graphic are both in alignment with each other. This makes the logo easily read and ensures that it doesn’t look messy.Emphasis: the graphic of the fish is bright orange colour to make it stand out to the end user. The font is bold in order for it to be emphasized.Proximity: the graphic of the fish and the wave are in close proximity to eachother to convey to the end user that they are both connected. It has also been placed under the font to also show it as being connected.Rhythm: The logo is placed as such to give it nice rhythm and to make the logo flow and ebb well.

3 4

the fear gorta5

LOGO 2: The fear gorta tools used: pen tool and type tool

programme(s) used:

This logo is for

a local Irish restaurant that

serves home grown Irish food,

the name “The Fear Gorta” is

in association with the Irish

saying “Fear Gorta” which

was said when someone was

very hungry.

I wanted to give my logo a

traditional Irish feel that is

always associated with Irish

restaurants and I feel I did this

through the font, but I wanted

to keep the logo as clean as

possible because through my

research I discovered that

a number of logos for Irish

pubs/restaurants can be hard

to read. I also wanted to give

my logo a modern twist and I

feel I accomplished this with

the use of the graphic.

I’ve used a handwritten style

type of font called Wisdom

Script AI to keep with the tra-

ditional feel of the logo while

also giving it a more per-

sonal feel. The font is black

(#0E0B09) but not a strong

black because I felt that a

darker shade would make the

logo uninviting.

My graphic consists of a

fork, shamrock and a knife. I

wanted to make it as simple

as possible so I placed them

all beside each other with no

overlap. The colours I have

chosen to use in my graphic

are green for the shamrock

and black for the cutlery. I low-

ered the opacity of my graphic

to 85% to take away some of

the harshness and to give it

a more smoother feel. Even

though there are a number of

colours in this logo I believe

that they are necessary for

the end user to tell what each

element is and I feel that they

work well in the logo.

Principles of Design used:Proximity: The font and

the graphic are in close prox-

imity to each other to show

that they are related to each

other, but there is enough

space between the two of

them and this ensures that the

logo doesn’t become messy

and confusing.

Proportion: Each part of

the logo is in proportion to

each other and are all well

sized.

White Space: there is a

lot of white space in this logo

which makes it easy to be

transferred and to be read.

Alignment: All of the el-

ements in the logo are well

aligned which ensures that it

looks neat and as simple as

possible.

Emphasis: The font is em-

phasized so the end user can

see it and read it well

Unity: All of the elements of

the logo come together well

and gives off a sense of unity.

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LOGO 3: Wexford Arts Centre tools used: pen tool and type tool

programme(s) used:

The Wexford Arts Centre is a place in the town of Wexford where a number of events and exhibitions are held. It is a place that is key to the appreciation of the arts in the town. I wanted to create a logo that showed people what the Arts Centre represented in a fun, yet a simple as possible way. I decided to make my logo graphic based to make it as visually attractive as pos-sible.

My graphic consists of a treble clef, a typical operatic mask and a paint brush with paint on it and a well of paint, all of these are universally associated with the arts and these all are things that the Art Centre hosts.

My font is a basic one(Gill Sans Ultra Bold) to ensure that it can be read while also ensuring that it doesn’t dis-tract from the graphic. Howev-er the double lining gives it a more modern and artistic look.

It is also black (#00000) and in capitals to make it more noticeable and also because I feel that it works well with this logo.

The colours that I have picked to include in my graphic are black (#00000) and red (#B71F29) I felt that it was relevant to have these as my colours because they com-plement each other and they look quite artistic. I also be-lieve that they look well on the image of the brush and the paint.

Principles of Design used:

Alignment: the elements of the graphic are each aligned with each other and show that they are all connected. The words of the font are each in alignment with each other and the graphic and the font are aligned. This makes the logo neat and tidy and ensures

that the end user doesn’t get confused.White Space: The use of white space in this logo keeps it simple and also makes it possible to easily transfer it on different mediums.Proximity: The font and the graphic are in close proximity to each other to show that they are related to each other, but there is enough space between the two of them so that the logo doesn’t become messy and confusing..Unity: All the parts of the graphic complement each other and they are all brought together to give a sense of unity. The font also comple-ments the logo by not taking the viewer’s eye from it.Balance: Because my logo is graphic heavy, I feel that by making the font smaller than the graphic, it gives it good balance and also because all the elements of my logo are neither big nor too small I feel that this also creates good balance in my logo.

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Card 1: Darne Good tools used: pen tool and type tool

programme(s) used:

I chose blue as the colour

of my background because it

is the colour of the sea and

relates to the business. I also

feel matches the logo well.

On the front of the business

card i included basic infor-

mation for example opening

hours and contact information

while on the back i decided to

utilize it to tell the consumer

what the business sold. The

logo is on both sides of the

business card which re-en-

forces it. I also included a

wave like design on each side

to make the card stand out

a bit more and make it more

noticeable.

Principles of Design used:

Alignment: the elements

of the card are each aligned

with each other and show

that they are all connected.

It also makes the card easy

for the reader to understand

and ensures there is no con-

fusion. Proximity: The

text and the graphic on front

of the card are in close prox-

imity to each other to show

that they are related to each

other. Unity: All the

elements of the card comple-

ment each other and they give

a sense of unity. Balance:

all the elements on this card

are balanced and make sense

to the reader.

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Card 2: The Fear Gorta tools used: pen tool and type tool

programme(s) used:

11 12

I chose green as the

colour of my background

because it is related to Ireland

and being Irish which links to

“The Fear Gorta”. I also feel it

suits the logo. I included the

necessary information that is

needed for this business for

example serving times and

address.

Both the front and the back

of the business card are the

same which keeps it simple

and reversible I also put a

kind of criss cross pattern on

the left of the card to attract

the viewer’s attention and to

make it less plain.

Principles of

Design used:

Alignment: the elements

of the card are each aligned

with each other and show

that they are all connected. It

also makes the card easy for

the reader to understand and

ensures there is no confusion.

Unity: All the elements of

the card complement each

other and they give a sense

of unity. Balance: all the

elements on this card are

balanced and make sense to

the reader.

Card 3: Wexford arts centre tools used: pen tool and type tool

programme(s) used:

13 14

I chose a watercolour paint

texture as the background of

the business card because

it looks artistic and also aes-

thetic . I decided to make the

font all the one color to keep

it uniform and also to compli-

ment the background. I placed

the logo in the right hand

bottom corner to keep it neat

while also associating it with

the rest of the card. I kept the

back of the card blank and a

purple colour to make it dif-

ferent from the others and to

keep it simple.

On the front of the business

card i included basic infor-

mation for example opening

hours and contact information

while on the back i decided to

Principles of Design used:Alignment: the elements

of the card are each aligned

with each other and show

that they are all connected.

It also makes the card easy

for the reader to understand

and ensures there is no con-

fusion. Proximity: The

text and the graphic on front

of the card are in close prox-

imity to each other to show

that they are related to each

other. Unity: All the

elements of the card comple-

ment each other and they give

a sense of unity. Balance:

all the elements on this card

are balanced and make sense

to the reader.

15

Illustrator instrument tools used: pen tool and gradient tool

programme(s) used:

16

This xylophone

was created as result of the

instruction to create an instru-

ment to get to know the pen

tool. I created the basic shape

using the pen tool and added

a gradient to the elements of

the instrument to make it more

appealing to the eye. I left the

sticks a plain brown colour

to contrast them against the

gradients so they wouldn’t

get lost in the graphic.

Principles of

Design used:

Alignment: all the parts of

this instrument are aligned..

Balance: the sticks and the

instrument are balanced, not

one element of the graphic

outweighs the other.

White Space: I decided to

leave the background white

so as not to take away from

the gradients used in the

instrument.

17

3d city scape view tools used: perspective selection tool, pen tool and

gradient tool

programme(s) used:

18

This city scape

was created as result of the

instruction to create one to

get to know the perspective

selection tool. I wanted to

keep mine basic and simple

so as not to make it messy

and confusing. All the shapes

i used are rectangular and

square. I used the colours

blue and grey because i

thought they looked well for

this design and they compli-

mented eachother and gave

an industrial feel to my de-

sign. I gave the background

a bottom heavy gradient and

reflected the city scape onto

it to make it look like the city

was situated on metal which

makes it interesting to look at.

Principles of

Design used:

Alignment the buildings in

the design are in alignment

with eachother and the city

is aligned with the reflection

below.

Balance: all the elements

of this design are balanced

and nothing outweighs the

other.

THE RIVER SLANEY

Temple Shanbo

Ballindaggin

Marshalstown

Ballycarney

Slaney BridgeBunclody

R746

N80

R745

N80

R745

N11

R702

R744

ScarawalshBridge

To Ferns

Enniscorthy

River Slaney

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Map of the river slaney tools used: pen tool and type tool

programme(s) used:

20

I made a very simple map

of the River Slaney because

i wanted it to be easy to read

and understand which is the

purpose of a map. I added

pinpoint markers to highlight

major places and put them

in red. The colour scheme i

used was one typical of a map

which makes it relatable to the

viewer and easy to compre-

hend.

Principles of

Design used:

Unity: all the elements

come together to create a

sense of unity and come

together to create the map

itself.

Balance: all the elements

of this design are balanced

and nothing outweighs the

other.

21

PONYTAtools used: pen tool and gradient mesh tool

programme(s) used:

22

SPHEALtools used: pen tool and gradient mesh tool

programme(s) used:

23

UMBREONtools used: pen tool and gradient mesh tool

programme(s) used:

24

I was given the instruc-

tion to create a creature

using illustrator and the

gradient mesh tool. I decid-

ed to re-create some of my

favorite Pokémon using this

tool to add to them and make

them more three dimension-

al looking than their usual

flat appearance. I drew the

outlines and basic shape of

each of these using the pen

tool and filled them with their

basic colour before adding the

gradient mesh tool and adding

darker/lighter shades where

i thought was appropriate . I

added gradient backgrounds

to each of them to compliment

them and make them stand

out more. I found the gradient

mesh tool to be a very effec-

tive tool particularly when it

came to giving the characters

some subtle shading.

Principles of

design used:

Balance and Unity: all

the elements in these graph-

ics come together and compli-

ment eachother

T he designi n g of tides a n d the tale s l eft behin d

w ate rm

a rks

2 May - 10 June 2013The New Library, Mallin St, Wexford Town

An exhibtion by IT Carlow

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Exhibition poster tools used: pen tool and type tool

programme(s) used:

You are warmly invited to Watermarks, a new look at the Wexford maritime environmentby Art and Design students of the Wexford Campus, IT Carlow.

Location: The New Library, Mallin St, Wexford TownDate: Thursday, 2 May 2013 at 6.00pmRuns until 10 June 2013

T he designi n g of tides a n d the tale s l eft behin d

w ate rm

a rks

26

Exhibition Invitation tools used: pen tool and type tool

programme(s) used:

Our first year exhibition was to show how interesting the river Slaney and it’s landmarks were to the population. It was also to showcase the fishing life in Wexford. For my poster I wanted to make it as simple as possible and so i included a boat which i drew using the pen tool and i wanted to include the title “Watermarks” underneath as if it was the hull of the boat submerged underwater. I made the tag line “the designing of tides and the tales left behind” into a wave above the title to give the poster a bit of movement while also associating it with

water and fishing and the graphic of the boat. I placed a descending anchor coming from the boat to bring the viewer’s attention to the in-formation at the bottom of the poster while also connecting it to the idea of fishing and wa-ter. I chose the colours used because I felt that they are simple and easy on the eye while also being fun, artistic and eye catchingWith regards to the invitation i wanted to keep to the same colour scheme as the poster but i wanted to exclude the boat because i thought it would look too busy on the limited space available on the invitation. I included all the

information necessary and in-cluded the anchor to create a kind of border that brings the

reader’s attention to the text. Principles of Design used:Alignment: the text and the graphic of the boat are in alignment with eachother and these too are aligned with the text at the bottom of the post-er.Unity: All the elements of the poster and invitation com-plement each other and they give a sense of unity. Balance: all the elements on this poster and invitation are balanced and make sense to the reader.

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29

Eggward super hero poster tools used: pen tool,move tool and type tool

programme(s) used:

3

THE MAP MAKER POSTER 30

tools used: magic wand tool,move tool and type tool

programme(s) used:

331

Lights camera action poster tools used: pen tool and type tool

programme(s) used:

3

Sinking ship poster 32

tools used: move tool,lasso tool and type tool

programme(s) used:

3333

John barry election poster tools used: quick selection tool, rasterize and type

tool

programme(s) used:

33

fish of wexfordposter 34

tools used: pen tool,move tool and type tool

programme(s) used:

treasureireland

a o i f e s h i e l sc i e r a n m u r p h yedward whe lan

seaofinfinityaine o’ keeffefrancis greene

slainte

iascna

anne crosbiejoanne ben t

nauticalassimilation

daniel o’ brieng e m m a l y n c h

notitleandrejis rubenisj a m e s b o l g e r

distraction

35

exhibition artwork labels tools used: pen tool and type tool

programme(s) used:

coasttocoastdean heffernang i n a m u r p h y

celestialnavigationmapjennifer grangelk e v i n f o r t u n eronan dempsey

tidewaterandrew wilsonb reda s tacey

breakwaterandrew wilsonb reda s tacey

keysto searosie jacksons a n d r a r y a n

theseaworthy

3336

exhibition artwork labels tools used: pen tool and type tool

programme(s) used:

3

dazzle library manipulations 37

tools used: clipping mask and paint brush tool

programme(s) used: