quaid project

TVS Motors

A STUDYON tvs motors in Bhatkal with special reference to TVS apache

With special reference to JEEVOTHAM TVS MOTOR BHATKALSubmitted in partial fulfillment of the requirement for the

BACHELOR OF BUSINESS ADMINISTRATION COURSEDegree course of

KARNATAKA UNIVERSITY DHARWAD

Submitted byABDUL QUAID MOTIYA

REG.NO:08B61803

Project guideProf. Zafarulla kokatnur

MR DAMODAR V.SHANBAG(Proprietor of JEEVOTHAM MOTORS BHATKAL)

A.H.M’S

ANJUMAN INSTITUTE OF MANAGEMENT(Anjumanabad, Bhatkal)

2009-2010

DEDICATEDAnjuman Institute Of Management Page 1

TVS Motors

TO MY

BELOVED PARENTS

FAMILY MEMBERS

AND

Anjuman Institute Of Management Page 2

TVS Motors

FRIENDS


http://www.tvsapache.com/

TVS Motors

DECLARATION

I hereby declare that this project report entitled “A study on company image and survey research to measure customer satisfaction towards TVS APACHE in Bhatkal” has been prepared by me towards the partial requirements of Bachelor of Business Administration course of Karnataka University, Dharwad Under the guidance of Prof.zafarulla kokatnur.

I also declare that this discretion is the result of my own efforts and not been submitted at anytime to any university.

REG NO.08b61803 ABDUL QUAID MOTIYAPLACE: BHATKAL DATE:1/1/2010


TVS Motors

ACKNOWLEDGEMENT

“Success is the fulfillment of your desire. It is the attainment of your cherished goal. Therefore, to start with, you must have a well defined and attainable goal or objective. Make up your resources like manpower, money, materials, efforts, know-how, time etc. in a planned manner. ” I wish to acknowledge this report which I had prepared on “Company image and Survey research to measure Customer satisfaction towards TVS in Bhatkal”.

First of all I thank Almighty Allah, due to whose grace I was able to prepare this report.

For the development and production of this study itself I feel a deep sense of gratitude:

I extend my heartfelt thanks to my beloved parents and my

dear friends and colleagues for blessing me to complete my project. To the concerned authorities ofJeevotham Motors, Bhatkal

for providing an opportunity to make this project. To Mr. Damodar (Proprietor, Jeevotham Motors), for his

kind cooperation and support and also I like to thank Mr. Laxman Mahali (Manager) and all those people of the firm -the mechanics, the helpers and others who directly and indirectly helped me during this period.

I express my sincere thanks to our beloved Principal Prof. Zafarulla Kokatnur for their valuable support and cooperation.

ABDUL QUAID MOTIYA


TVS Motors

CONTENTS

CHAPTER NO. TITLE PAGE NO.

1. OBJECTIVES & METHODOLOGY2. SCENARIO OF INDIAN AUTOMOBILE 3. INTRODUCTION

a) INTRODUCTION OF TVS MOTORS b)INTRODUCTION OF JEEVOTHAM MOTORS

4. ANALYSIS, INTERPRETATION & LIMITATIONS5. SUMMARY OF FINDINGS,SUGGESTIONS & CONCLUSIONS6. APPENDICES & BIBLIOGRAPHY


TVS Motors

OBJECTIVES The main objective of the study is finding the popularity of TVS co in Bhatkal and also the titled itself indicates the Consumer behaviour towards TVS Apache in Bhatkal and to see why the customer preferring TVS Apache at the alternatives of Hero Honda’s CBZ Xtreme and Bajaj’s Pulsar .

The main sub objectives of the study are outlined below:

To study the Scenario of Indian Automobile

To study the market share of TVS motors

To study the customer’s biking preference

To study the customers want and demand

To make necessary suggestion on the basis of study conducted


TVS Motors

METHoDOLOGY

The report has been prepared as per the information obtained from two sources. They are:

1. Primary data2. Secondary data

Primary data:The primary data included the information collected from the

1. Proprietor, manager and employees of Jeevotham TVS.2. Structured questionnaire3. Personal interview with customers

Secondary data:Secondary data includes

a. Data from various magazines esp. bike magazines.b. Internetc. Brochuresd. Bookse. Newspapers etc

Definition of population:The population was defined as TVS motorcycles owners of 18 years of age and older (element) at showroom and market (unit) in Bhatkal (extent) during the month of December 2009-January 2010 (time).


TVS Motors

Sampling plan:Data collected has been analyzed and interpreted by using simple percentage method and finally the data is presented in graphs and charts.

Sampling frame :1. Customers visiting showrooms for servicing their motorcycles2. Shopping malls, Supermarket, Markets, College parking etc

Sampling unit:Motorcycles owners esp. TVS Apache motorcycle owners

Sampling method:Simple random sampling method was used.

Desired sample size:A sample size of 60 motorcycle owners was specified.


TVS Motors

SCENARIO OF INDIAN AUTOMOBILE

During early 60s & 70s, automobiles came largely in twos.In scooters, you had a Lambretta or a Vespa.In motorcycles, you had a Bullet or a Java.In cars, you had to choose between an Ambassador and a Fiat.In trucks, it was either an Ashok Leyland or a Tata.In tractors, it was between a Swaraj and a Mahindra.

This situation reflected the India of yester years. Economic reforms and deregulation have transformed that scene. Automobile industry has written a new inspirational tale. It is a tale of exciting multiplicity, unparalleled growth and amusing consumer experience – all within a few years. India has already become one of the fastest growing automobile markets in the world. This is a tribute to leaders and managers in the industry and, equally to policy planners. The automobile industry has the opportunity to go beyond this remarkable achievement. It is standing on the doorsteps of a quantum leap.

The Indian automobile industry is going through a technological change where each firm is engaged in changing its processes and technologies to maintain the competitive advantage and provide customers with the optimized products and services. Starting from the two wheelers, trucks, and tractors to the multi utility vehicles, commercial vehicles and the luxury vehicles, the Indian automobile industry has achieved splendid achievement in the recent years.

“The opportunity is staring in your face. It comes only once. If you miss it, you will not get it again”

On the canvas of the Indian economy, auto industry maintains a high-flying place. Due to its deep frontward and rearward linkages with several key segments of the economy, automobile industry has a strong multiplier effect and is capable of being the driver of economic growth. A sound transportation system plays an essential role in the country’s rapid economic and industrial development. The well-developed Indian automotive industry skillfully fulfils this catalytic role by producing a wide variety of vehicles: passenger cars, light,


TVS Motorsmedium and heavy commercial vehicles, multi-utility vehicles such as jeeps, scooters, motorcycles, mopeds, three wheelers, tractors etc.

The automotive sector is one of the core industries of the Indian economy, whose prospect is reflective of the economic resilience of the country. Continuous economic liberalization over the years by the government of India has resulted in making India as one of the prime business destination for many global automotive players. The automotive sector in India is growing at around 18 per cent per annum.

“The auto industry is just a multiplier, a driver for employment, for investment, for technology” The Indian automotive industry started its new journey from 1991 with delicensing of the sector and subsequent opening up for 100 per cent FDI through automatic route. Since then almost all the global majors have set up their facilities in India taking the production of vehicle from 2 million in 1991 to 9.7 million in 2006 (nearly 7 per cent of global automobiles production and 2.4 per cent of four wheeler production).

The cumulative annual growth rate of production of the automotive industry from the year 2000-2001 to 2005-2006 was 17 per cent. The cumulative annual growth rate of exports during the period 2000-01 to 2005-06 was 32.92 per cent. The production of the automotive industry is expected to achieve a growth rate of over 20 per cent in 2006-07 and about 15 per cent in 2007-08. The export during the same period is expected to grow over 20 per cent.

The automobile sector has been contributing its share to the shining economic performance of India in the recent years. With the Indian middle class earning higher per capita income, more people are ready to own private vehicles including cars and two-wheelers. Product movements and manned services have boosted in the sales of medium and sized commercial vehicles for passenger and goods transport.

Side by side with fresh vehicle sales growth, the automotive components sector has witnessed big growth. The domestic auto components consumption has crossed rupees 9000 crore and an export of one half size of this figure.


TVS Motors

Eye-Catching FDI Destination – INDIA!

India is on the peak of the Foreign Direct Investment wave. FDI flows into India trebled from $6 billion in 2004-05 to $19 billion in 2006-07 and are expected to quadruple to $25 billion in 2007-08. By AT Kearney's FDI Confidence Index 2006, India is the second most attractive FDI destination after China, pushing the US to the third position. It is commonly believed that soon India will catch up with China. This may also happen as China attempts to cool the economy and its protectionism measures that are eclipsing the Middle Kingdom's attractiveness. With rising wages and high land prices in the eastern regions, China may be losing its edge as a low-cost manufacturing hub. India seems to be the natural choice.

India is up-and-coming a significant manufacturer, especially of electrical and electronic equipment, automobiles and auto-parts. During 2000-2005 of the total FDI inflow, electrical and electronic (including computer software) and automobile accounted for 13.7 per cent and 8.4 per cent respectively.

In services sectors, the lead players are the US, Singapore and the UK. During 2000-2005, the total investment from these three countries accounted for about 40 per cent of the FDI in the services sector. In automobiles, the key player is Japan. During 2000-2005, Japan accounted for about 41 per cent of the total FDI in automobile, surpassing all its competitors by a big margin. India's vast domestic market and the large pool of technically skilled manpower were the magnetism for the foreign investors. Hitherto, known for knowledge-based industries, India is emerging a powerhouse of conventional manufacturing too. The manufacturing sector in the Index for Industrial Production has grown at an annual rate of over 9 per cent over the last three years. Korean auto-makers think India is a better destination than China. Though China provides a bigger market for automobiles, India offers a potential for higher growth. Clearly, manufacturing and service-led growth and the increasing consumerisation makes India one of the most important destinations for FDI.

Automotive Mission Plan 2016

The bumper-to-bumper traffic of global automobile biggies on the passage to India has finally made government sit up and take notice. In a bid to drive


TVS Motorsgreater investments into the sector, ministry of heavy industries has decided to put together a 10-year mission plan to make India a global hub for automotive industry.

“The ten year mission plan will also set the roadmap for budgetary fiscal incentives” The Government of India is drawing up an Automotive Mission Plan 2016 that aims to make India a global automotive hub. The idea is to draw an innovative plan of action with full participation of the stakeholders and to implement it in mission mode to meet the challenges coming in the way of growth of industry. Through this Automotive Mission Plan, Government also wants to provide a level playing field to the players in the sector and to lay a predictable future direction of growth to enable the manufacturers in making a more informed investment decision.

Major players in the automobile sector are:

• Tata• Mahindra• Ashok Leyland• Bajaj• Hero Honda• Daimler Chrysler• Suzuki• Ford• Fiat• Hyundai• General Motors• Volvo• Yamaha• Mazda

Foreign Companies in the Indian auto-sector

Until the mid-1990s, automobile industry in India consisted of just a handful of local companies with small capacities and obsolete technologies. Nevertheless, after the sector was thrown open to foreign direct investment in 1996, some of the global majors moved in and, by 2002, Hyundai, Honda, Toyota, General Motors, Ford and Mitsubishi set up their manufacturing bases.


TVS Motors Over the past four to five years, the country has seen the launch of several domestic and foreign models of passenger cars, multi-utility vehicles (MUVs), commercial vehicles and two-wheelers and a robust growth in the production of all kinds of vehicles. Moreover, owing to its low-cost, high-quality manufacturing, India has also emerged as a significant outsourcing hub for auto components and auto engineering design, rivaling Thailand. German auto-maker Volkswagen AG, too, is looking to enter India.

India is expected to be the small car hub for Japanese major Toyota. The car, a hot hatch like the Swift or Getz is likely to be exported to markets like Brazil and other Asian countries. This global car is crucial for Toyota, which is looking to improve its sales in the BRIC (Brazil, Russia, India, China) markets.

Two multi-national car majors — Suzuki Motor Corporation of Japan and Hyundai Motor Company of Korea — have indicated that their manufacturing facilities will be used as a global source for small cars. The spurt in in-house product development skills and the uniquely high concentration of small cars will influence the country's ability to become a sourcing hub for sub-compact cars.

A heartening feature of the changing automobile scene in India over the past five years is the newfound success and confidence of domestic manufacturers. They are no longer afraid of competition from the international auto majors.

For instance, today, Tata Motor's Indigo leads the popular customer category, while its Indica is neck-to-neck with Hyundai's Santro in the race for the top-slot in the B category. Meanwhile M&M's Scorpio has beaten back the challenge from Toyota's Qualis to lead the SUV segment. Similarly, a few Indian winners have emerged in the motorbike market — the 150 and 180 cc Pulsar from Bajaj and 110 cc Victor from the TVS stable. The 93 cc Bike from Bajaj and 110 cc Freedom bike from LML have also emerged as winners.

Evidently, Indian players have learnt from past mistakes and developed the skills to build cheaper automobiles using `appropriate' technologies. TVS, for instance, paid an overseas source $100,000 to fine-tune home-grown engines rather than $1.5 million to import the entire engine. Similarly, M&M adapted available systems and off-the-shelf components from global suppliers to keep costs down and go for aggressive pricing. True, Indian players are still lacking in scale of operation.


TVS Motors While economies of scale no doubt play an important role in the auto sector, a few Indian manufacturers relied on innovation rather than scale of operation for competitive advantage. For instance, Sundram Fasteners was able to achieve the feat of directly supplying radiator caps to General Motors purely on the strength of innovation in product quality.

The domestic tooling industry bagged the order for the Toyota Kirloskar transmission plant in the face of stiff competition from multinational corporations. The cost of the entire job turned out to be only a fraction of the original estimate.

As the automobile industry has matured over the past decade, the auto components industry has also grown at a rapid pace and is fast achieving global competitiveness both in terms of cost and quality.

In fact, industry observers believe that while the automobile market will grow at a measured pace, the components industry is poised for a take-off. For it is among the handful of industries where India has a distinct competitive advantage. International automobile majors, such as Hyundai, Ford, Toyota and GM, which set up their bases in India in the 1990s, persuaded some of their overseas component suppliers to set up manufacturing facilities in India.

Consequently, the value of cumulative output of the auto components industry rose rapidly to Rs 30,640 crore at end-2003-04 from just Rs 11,475 crore in 1996-97. Foreign companies such as Delphi, which followed General Motors in 1995, and Visteon, that followed Ford Motors in 1998, soon realised the substantial cost advantage of manufacturing components in India.

Finding the cost lower by about 30 per cent, they began exploring the possibility of exporting back these low-cost, high-quality components to their global factories and, thus, reducing their overall costs. Not surprisingly, the industry's exports registered a more than four-fold jump to Rs 4,800 crore in 2003-04 from just Rs 1,033 crore in 1996-97.

Automobile majors such as Maruti Udyog, Toyota, Hyundai have now finalised their plans to invest in some of the critical auto components. According to the Automotive Component Manufacturers Association of India (ACMA) officials, auto component manufacturers are expected to invest about Rs 10,000 crore over the next five years at the rate of Rs 2,000 crore per annum.


TVS Motors According to analysts, the auto component industry could emerge as the next success story after software, pharmaceuticals, BPO and textiles. The size of the global auto component industry is estimated at $1 trillion and is set to grow further. Against this backdrop, McKinsey's latest report has estimated that the sector has the potential of increasing its exports to $25 billion by 2015 from $1.1 billion in 2004.

Threat to the Dream!

India’s expedition to become a global auto manufacturing hub could be seriously challenged by its inability to uphold its low-cost production base. A survey conducted by the research, KMPMG firm reveals that the Indian auto component manufacturers are increasingly becoming skeptical about sustaining the low-cost base as overheads including labour costs and complex tax regime are constantly rising.

The survey said many executives believe that India’s cost advantage is grinding down fast as labour costs are constantly increasing and retaining employees is becoming more and more difficult. Increased presence of global automotive companies in the country was cited as one of the reasons for the high erosion rate.

Indian auto businesses will only flourish if they boost investments in automation. In the longer term, cost advantage will only be retained if Indian capital can be used to develop low-cost automation in manufacturing. This is the way to preserve our low cost.

Global auto majors are also cynical about India’s low cost manufacturing base. India taxation remains a big disadvantage. This is not about tax rates it is just about unnecessary complexity. But some companies also believe there is scope for reducing the cost of doing business.

In spite of this there are opportunities to exploit lower costs right across the board. It’s true that labour costs are definitely increasing but they are still five per cent of the total operational costs. The labour costs can be further reduced if companies are successful in bringing down other costs like reducing power costs. Low-cost base can never last long. The company said Indian industry has till now relied on very labour intensive model but it would have to switch to a more capital intensive model now


TVS Motors

introduction

introduction of Tvs Company

TVS Motor Company is one of the premiere automobile companies in India. The word TVS stands for TV Sundaram Iyengar and Sons Limited which is the holding company for the TVS Group of companies. The firm is engaged in the manufacturing of almost all kinds of automotive components, two wheelers and a few other industrial products. The company was founded by TV Sundaram Iyengar in 1911. The company is headquartered in Chennai and its manufacturing and R&D units are located at Mysore and Hosur, near Bangalore, and Baddi in Himachal Pradesh. TVS Motor Company is the first two-wheeler manufacturer in the world to be honored with Deming Prize for Total Quality Management.

TVS Motor Company Limited is the third largest two-wheeler manufacturer in India and globally among the top ten. It is the flagship company of TVS Group, a USD 2.2 billion conglomeration of companies. At present, the group is comprised of more than 30 companies and employs more 40,000 people worldwide. Its dealer and service network is widely spread in India.

TVS has enjoyed a steady growth since its inception. It has continuously expanded and diversified, and brought in new verticals within its fold. Today it boasts a strong presence in the manufacturing of two-wheelers, auto components and computer peripherals. The company is also involved in the distribution of heavy commercial vehicles, cars, finance and insurance. With such a portfolio, the company contributes a lot to Indian economy.


TVS Motors The company launched the first of its two-wheeler product in 1980. It was a 50cc moped, which was successful because of its capability to carry two people. It collaborated with Suzuki Motor Corporation of Japan, for the manufacture of 100 cc motorcycles under the brand name of Ind-Suzuki Motorcycles. Subsequently, the company changed its name to TVS Suzuki Ltd. However, the collaboration with Suzuki was only for motorcycles. The collaboration with Suzuki ended in 2001 and thereafter, the name was changed to TVS Motor Company. The company has set up an overseas manufacturing unit in Indonesia.

Quick Facts

Founder T V Sundaram IyengarCountry India Year of Establishment

August 1980 (TVS Group in 1911)

Industry Manufacturing of two-wheelers and auto components

Business Group TVS GroupListings & its codes NSE

TVS - Suzuki Ltd: TVSSUZUKI TVS Motor Company Limited: TVSMOTOR TVS Motor Company Limited: TVS-SUZUKI BSETVS Motor Company Ltd.: 532343

Head Office TVS Motor Company Jayalakshmi Estates V Floor 8, Haddows Road, Chennai - 600006 Tel.: +(91)-(44)-28272233Fax: +(91)-(44)-28257121

Factory Post Box No. 4 Harita, Hosur - 635 109Tel.: +(91)-(4344)-276780 Fax: +(91)-(4344)-276878


TVS Motors

Post Box No.1 Byathahalli Village, Kadakola Post Mysore - 571 311Tel.: +(91)-(821)-2596561 Fax: +(91)-(821)-2596550/ 2596553

TVS Motor Company is the third largest two-wheeler manufacturer in India and one among the top ten in the world, with annual turnover of more than USD 1 billion in 2008-2009, and is the flagship company of the USD 4 billion TVS Group.

A bike for anyone

TVS Motor currently manufactures a wide range of two-wheelers from mopeds to racing inspired motorcycles. Motorcycles (Apache RTR, Flame DS 125, Flame, Jive, StaR City, Sports) Variomatic Scooters (Wego, Scooty Streak, Scooty Pep+, Scooty Teenz) Mopeds (TVS XL Super, TVS XL Heavy Duty)

Penchant for Quality

The company has 4 plants - located at Hosur and Mysore in South India, in Himachal Pradesh, North India and one at Indonesia. The company has a production capacity of 2.5 million units a year. Innovation at the helm


TVS MotorsTVS Motor's strength lies in design and development of new products - the latest launch of 7 products on the same day seen as a first in automotive history. We at TVS deliver total customer satisfaction by anticipating customer need and presenting quality vehicles at the right time and at the right price. The customer and his ever changing need is our continuous source of inspiration.

COMPANY’S HISTORY:of the company effective April 21, 2009.

TVS Motor Company Ltd.: History 1982 - The company was incorporated as Indian Motorcycle Pvt. Ltd. on 15th July. Its name was changed to Indo Suzuki Motorcycles Pvt. Ltd. and it was converted into a public limited company on 12th January, 1984. It was promoted by Mr. N. Krishnan in collaboration with Suzuki Motor Co. Ltd. Japan; Sundaram-Clayton, Ltd., a member of the Company to the extent of Rs 70 lakhs.

- The company entered into a technical know-how and assistance agreement with Suzuki Motor Co. Ltd., of Japan on 22nd September. As per the terms of the Colloboration, Suzuki agreed to furnish complete technical information and know-how, trade secrets and other data.

- All shares taken up by promoters etc. 1984

- The company received a letter of intent for the manufacture of 20,000 spark ignition operated out board motors and 30,000 internal combustion spark ignition engines upto 500cc per annum.

- 59,40,000 shares issued at par in 1984. 7,00,000 shares allotted to Sundaram


TVS MotorsClayton, Ltd. Chennai, 70,000 shares allotted to Anusha Investments (P) Ltd. Chennai, 20,00,000 shares allotted to Suzuki Motor Co., Ltd., Japan; 2,20,000 shares allotted to employees and business associates and 29,70,000 shares offered to the public. 1985

- A new company "Lakshmi Auto Components Pvt Ltd." was incorporated for the manufacture of critical engines and transmission parts. 1986

- The company acquired the assets of the moped division from Sundaram Clayton Ltd. The cost of acquisition was met partly by rights issue of equity shares. The company subscribed to 39,20,000 equity shares of Rs.10 each of Lakshmi Auto Components Pvt Ltd, whereupon it became a subsidiary of the company. - The name of the company was changed from Indo Suzuki Motorcycles Ltd. to TVS Suzuki Ltd with effect from 18th August.

- 154,00,000 Rights Equity shares issued at par in prop. 2:1. 1988

- The company obtained a letter of intent for expanding the capacity to 4,00,000 Nos. two wheelers. 1989

- The working was adversely affected due to labour unrest which resulted in a lock-out from 28th February 1990. The lock out was lifted in the second week of June 1990. 1990

- The company launched a 34cc miniped to take advantage of the Motor Vehicle Act that exempts such vehicles from the payment of road tax. The Company worked for only 10 months due to lock-out. 1991

- The technical aid agreement entered into with Suzuki Motor Co., Japan which expired in August 1991 was extended for three more years with the approval of the Government of India.

1992

- The Company launched two new models of motor cycles viz. `Sumurai' and `Shogun'.

1993


TVS Motors- The Company launched a new model of moped viz. `TVS Scooty'.

1995

- The Company was studying the feasibility of opening a second plant at a different location to meet the growth in demand for two wheelers in the near future. It also proposed to introduce upgraded version of mopeds. In addition, during the year, the Company undertook to develop new models of motorcycles.

1996

- The company is taking steps to meet the increase in demand for its products and improve the market share. - A statement relating to the subsidiary, M/s Lakshmi Auto Components Limited, Chennai, and a copy of its annual accounts for the year ended 31st March, 1996 are attached to the Balance Sheet pursuant to section 212 of the Companies Act, 1956.

- As per the requirements of section 217(1)(e) of the Companies Act, 1956 read with the Companies (Disclosure of Particulars in the Report of Board of Directors) Rules, 1988, the information regarding conservation of energy, technology absorption and foreign exchange earnings and outgo are given in annexure I to this report.

1997

- TVS-Suzuki plans to set up an auto ancillary estate through joint venture with some of its existing components suppliers. The proposed project is to come up at a new 57 - acre site near TVS-Suzuki's existing plant at Hosur.

- Leading two-wheeler manufacturer in the country, TVS Suzuki, will soon set up a new 2.5 lakh capacity scooter plant in Mysore.

- TVS-Suzuki (TSL) - a joint venture between the TVS group and Suzuki Motor Corporation, Japan - was the first company to launch a 100-cc motorcycle in the Indian market.

- Credit Analysis & Research Ltd (Care) has assigned the credit rating of CARE


TVS MotorsAA+ (double A plus) to the proposed non-convertible debenture issue of Rs.100 crore by TVS-Suzuki Ltd (TSL).

- TVS Suzuki is a joint venture between Saundaram Clayton Ltd. of the TVS group and Suzuki Motor Corporation, Japan.

- The company proposes to introduce kick start facility.

- TVS Suzuki Ltd (TSL), the second largest two-wheeler manufacturer in the country, will be restructuring its entire vendor-base in the next five years with the objective of creating robust vendors to meet its future expansion plans.

- TVS Suzuki Limited is officially launching its new moped model, the XL Super. - The Rs. 100 crores non-convertible debentures of TVS-Suzuki Limited rating of AA + (high safety with higher standing) has been retained by CARE.

1998

- TVS Suzuki Ltd, one of the leading two-wheeler manufacturers in the country, has crossed the Rs.1,000-crore turnover mark in 1997-98.

- TVS will be the first company in the country to introduce the 4 stroke scooter in the Indian market.

- TVS' new-generation state-of-the-art four-stroke scooter Spectra, of which we gave you an exclusive preview last month, was launched in spectacular fashion at the TVS Millennium Show on October 1 in New Delhi.

- TVS Suzuki Ltd on October 1 launched its new generation 4-stroke scooter `TVS Spectra' in Delhi.

1999

- TVS Suzuki is all set to launch a scaled-down version of Spectra -- the recently launched four-stroke scooter.

- The company is set to launch Spectra on a nation-wide basis in April.

- Suzuki has indicated to the TVS group that if it did not agree to the Japanese


TVS Motorscompany's acquiring a majority stake, it should allow Suzuki to set up a 100 per cent subsidiary.

2000

- The Company, pioneers of Indo-Japanese motorcycles in the country, has launched its latest offering, Suzuki Fiero, in the Kerala market.

- The Tamil Nadu based TVS-Suzuki has launched the 150 CC four-stroke powerhouse Suzuki Fiero in Tamil Nadu, close on the heels of its launch in Rajasthan, Karnataka and Kerala.

- Two-Wheeler major, TVS-Suzuki Limited is set to create a special cell to tap the institutional segment.

- The Company proposes to relaunch its four-stroke scooter, Spectra, in July.

- Two-wheeler major TVS Suzuki is all set to cross the magic one million mark durisng the current fiscal with 12 new models lined up over the next 18 months.

- Motocycle giant, TVS Suzuki, has forged an alliance with Brand Dotcom to leverage the latter's online expertise brand building on the Net.

- TVS-Suzuki Ltd on August 30th, formally launched its indigenously developed 4-stroke motorcycle, TVS Victor, here. The price has been fixed at Rs 41,187, (ex-showroom, Chennai).

- The TVS group and Suzuki Motor Corporation September 27 parted ways from their 15-year-old joint venture with the former buying out the 25.97 per cent stake of the Japanese company for Rs 9 crore.

2002

- TVS Motor Company Ltd has informed that the Board declared an interim dividend of Rs 9.00 per share on 2,31,00,070 equity shares of Rs 10/- each fully paid up, aggregating to Rs 231.00 million.

2003


TVS Motors-TVS Motor Company has recorded a market share of 35% from motor cycles division

-K.S.Bajpai has been appointed as an Additional Director on the Board.

-TVS, Bajaj Auto and Yamaha have grabbed the market share from the country's largest motor cycle maker Hero Honda.

-The TVS victor sales has crossed 4 lakh unit mark in less than 18 months of its launch. -TVS Motor has recorded a 31% growth in its sales.

-C V R Panikar has been appointed as Additional Director on the Board of TVS Motor Company Ltd.

-TVS Motor Company has reintroduced Fiero, inorder to compete with Bajaj Pulsar.

-TVS Motor Company Ltd has introduced its own racing bikes which Team TVS will test on the tracks in Asian Circuit.

-TVS Motor launched 4 new mobikes including a new brand 100-cc mobike called the Centra.

-TVS Motor Chairman and MD Venu Srinivasan has been selected in Business Week's Stars of Asia which covers the top 25 achievers in the continent.

-TVS Motor Company adds two new models in two-wheeler segment.

-TVS Motor ties up with State Bank of India for scooter and Motorcycle financing.

-Launches Fiero F2 and Scooty Pep models

-Board of approves the merger of engine components division of its subsidiary, Lakshmi Auto Components (LAC) with TVS Motors effective from April 2, 2003

2004


TVS Motors-TVS Motor , on Jan 5 launched Centra, a 100 cc four-stroke motor cycle, with variable timing intelligent (VTI) engines, claiming to give more mileage to consumers. The Centra has bundled price, style, power along with fuel efficiency making it a fill-once-a-month bike, and it's priced at Rs.36,990. nearly Rs 100 crore investment had gone into the launch of 'Centra', including R&D, plant and machinery.

-TVS Motor Company Unveil TVS Centra With ' VT-i Engines',, a 100 CC 4 stroke motorcycle

-TVS Motor Company launched its new bike - TVS Centra - here on February 9, 2004, for the first time in the State. It is a 100-cc four-stroke motorcycle targeted at the popular segment and a Fill-it-once-a-month bike, competitively priced at Rs. 36,990. The vehicle has been launched in January in the metros and other cities and so far 8,000 vehicles had been sold in the country.

-TVS Motor Company and Union Bank of India (UBI) have announced the launch of `Union Miles Scheme,' an exclusive two-wheeler finance scheme

- TVS Motor Company (TVS) launches new 125cc, 4-stroke Victor GLX motorcycle in Chennai on May 02, 2004

-TVS Vice President resigns

-TVS Motors forges alliance with Andhra Bank

-Canara Bank, TVS Motor rolls out TVS Canmobile

-TVS picks up Asian Network for Quality award

-TVS unveils new version of 'Victor GX'

2005

-TVS Motor Company introduced its entry-level 4-stroke motorcycle - TVS Star - in the Kerala market

-TVS rolls out Star bike in Andhra Pradesh


TVS Motors-TVS Motor Company launches TVS Centra VT-i, a variant of its four-stroke 100cc model TVS Centra on May 6

-TVS Motor rolls out two motorcycle variants named Victor EDGE, StaR City and Scooty Pep plus

2006

-TVS Motor appoints new President

-TVS launches Apache in Vizag

-TVS Motor Company launched a new version of 125 cc Victor GLX with an electric start option 2007

-TVS Motor Co, has rolled out seven new vehicles, including its first three-wheeler and a new 125 cc bike, aimed at gaining lost share in a highly competitive market.

2009

- TVS Motor Company launched Scooty Streak, which is its latest scooterette targeted at girls of 16 to 20 age group.

- Tvs Motor Company Limited has appointed Mr Prince Asirvatham as an additional and independent director of the board of director

TVS Group

TVS Group is one of India'soldest business groups. It is a giant conglomerate with presence in diverse fields like automotive component manufacturing, automotive dealerships and electronics. Today, there are over thirty companies in the TVS Group, employing more than 40,000 people worldwide and with a turnover in excess of USD 2.2 billion.

TVS Group originated as a transport company in 1911. TV Sundaram Iyengar and Sons Limited is the parent and holding company of the


TVS MotorsTVS Group. TV Sundram Iyengar and Sons Limited has the following three divisions:

TVS and Sons: TVS and Sons is the largest automobile distribution company in India. It distributes Heavy Duty Commercial Vehicles, Jeeps and Cars. TVS and Sons represents premier automotive companies like Ashok Leyland, Mahindra and Mahindra Ltd., and Honda. The company is also one of the leading logistics solution providers and has set up state-of-the-art warehouses all over the country. TVS and Sons has also diversified into distributing a range of Garage equipments.

Sundaram Motors: Sundaram Motors distributes Heavy Duty Commercial Vehicles, Cars, and auto spare parts for several leading manufacturers. The company is also the dealer for Ashok Leyland, Honda, Fiat, Ford and Mercedes Benz.

Madras Auto Service: Madras Auto Service distributes automotive spare parts for all leading manufacturers.

Other major companies of TVS Group are:

TVS - Motor Company Limited: TVS Motor Company Limited is one of the largest two-wheeler manufacturers in India. It manufactures Motorcycles, Mopeds, Scooterettes and Scooters.

TVS Electronics Limited: TVS Electronics was incorporated in 1986 in collaboration with Citizen Watch Co. of Japan. The company manufactures a complete range of computer peripherals.

Axles India Limited: Axles India was promoted by Sundaram Finance, Wheels India and Eaton Corporation for the manufacture of axles for medium and heavy duty commercial vehicles in India.

Brakes India Limited: Brakes India is a joint venture between TV Sundram Iyengar and Sons Ltd. and Lucas Industries Plc., UK. The company manufactures braking equipment for automotive and non-automotive applications.

Sundaram Polymers Division: Sundaram Polymers Division manufactures


TVS MotorsEngineering Plastic compounds for various applications.

Harita Finance Limited: Harita Finance Ltd is a finance company under the TVS Group. It deals in retail finance, hire purchase, leasing and bill discounting.

Harita Finance Limited: Harita Finance Ltd is a finance company under the TVS Group. It deals in retail finance, hire purchase, leasing and bill discounting.

India Motor Parts and Accessories Limited: It is engaged in the distribution of automobile spare parts.

India Nippon Electricals Limited: It is a joint venture between Lucas Indian Service and Kokusan Denki Co Ltd., Japan. The company manufactures Electronic Ignition Systems for two wheelers and portable gensets.

IRIZAR TVS (P) Ltd: IRIZAR TVS (P) Ltd. is a joint venture between Sundaram Industries Ltd, Ashok Leyland Ltd and IRIZAR S. Coop of Spain. The company builds bus bodies for export and domestic market.

Lakshmi Auto Components Limited: The company is a subsidiary of TVS-Suzuki. It manufactures gears, crankshafts and connecting rods for TVS-Suzuki motorbikes and mopeds.

Lucas Indian Service: Lucas Indian Service is a wholly owned subsidiary of Lucas-TVS Ltd., engaged in the sales and service of auto-electricals and fuel injection equipment.

Lucas - TVS Limited: Lucas-TVS, a joint venture between Lucas Varity group, UK and TVS Group, is a leading manufacturer of auto electrical products and diesel fuel injection equipment in India.

Sundaram Brake Linings Limited: Sundaram Brake Linings is the leading manufacturer of brake linings in India.

Sundaram-Clayton Limited: Sundaram - Clayton Ltd manufactures complete range of air brake actuation system - compressors, actuators, valves, brake


TVS Motorschambers, spring brakes, slack adjusters, couplings, hoses, switches and vacuum boosters for light/medium and heavy commercial vehicles and trailers. Foundry Division manufactures aluminum, gravity and pressure die-castings.

Company Profile TVS Motor Company (TVS-M) one of the largest two wheeler manufacturers in India, started manufacturing in 1979. TVS-M currently manufactures a range of two wheelers namely motorcycles, scooters, scooterettes and mopeds in its plants located at Hosur (in Tamilnadu) and at Mysore (in Karnataka). Our subsidiary M/s Lakshmi Auto Components Ltd (LAC), the Engine component division has been merged with TVS-M, so the annual report of 2003-04 comprises of both. Our market share is around 22 %. TVS-M is also the market leader in the moped segment enjoying a share of 69 %. The combined capacity as of march 04 is more than 1.6 million vehicles and the annual turn over was Rs. 28,560 million (2003-04). TVS-M also exports its bikes as SKDs and CKDs to African and South America

Our products

Motorcycles

TVS AX 100 TVS Fiero TVS Samurai


TVS Motors

TVS Shaolin TVS Shogun TVS Apache (150 cc,13.7 Ps @8500rpm) TVS Apache RTR 160 TVS Apache RTR 160 EFI (Electronic Fuel Injection) TVS Apache RTR 180 (17.3ps) TVS Centra TVS Fiero TVS Fiero F2 TVS Fiero FX TVS Flame TVS Flame (125 cc,ccvti technology) TVS MAX 100 TVS MAX R 100 TVS Star TVS Star City TVS Star Sport TVS Supra TVS Victor (110 cc) TVS Victor EDGE (125 cc) TVS Victor GLX (125 cc)

Scooterettes

TVS Scooty KS (60 cc) (2nd Largest used Scooter in India) TVS Scooty ES (60 cc) TVS Scooty Pep (90 cc) (3rd largest used scooter in India) TVS Scooty Pep + (90 cc) TVS Teenz (60 cc) TVS Streak (90 cc)

Mopeds

TVS 50 (The most used moped in India and its subcontinent, has been manufactured 11,26,325 (its variants and derivates included) times (August 2005) and still going on in service.

TVS XL (60 cc)


TVS Motors

TVS Eco TVS Champ (50 cc) TVS Super Champ (60 cc) TVS Sport (70 cc) TVS XL Super (70 cc) TVS XL Super Heavy Duty (70 cc)

TVS Apache TVS Apache is an exciting offer from TVS. A powerful blend of contemporary design and engineering, TVS Apache is superbly styled with fantastic finish. The mighty machine has sleek finish with lines that flow smoothly and seamlessly.

TVS Centra TVS Centra is an efficient bike in the popular 100 cc segment in India. Thanks to the VTI (Variable Timing Intelligent) engine technology, it is one of the most fuel efficient bikes in India. Coming with a slew of innovative technologies and superb design, the bike promises style, mileage and riding comfort.

TVS Fiero F2 TVS Fiero FX 2 is a dynamic looking body with lots of power packed features. The all-new twin pod instrument cluster comprises the speedometer and trip tachometer. Triple rated 5-step shock absorber at the rear and hydraulically damped front suspension imparts stability and comfort.

TVS Scooty Pep+ TVS Scooty Pep+ is an addition on TVS Scooty Pep. The two-wheeler has been successful all over the market due to its sleek dual tone body with complementary colored mirrors, appealing body lining and 5 different types of metallic colors.

TVS Star The TVS Star is TVS' entry-level bike that challenges the dominance of the Bajaj CT 100 in the economy-segment. TVS has launched different kinds of motorcycles which are marketed with all customized specifications.


TVS MotorsTVS Super XL TVS Super XL has been incorporated with all features a two-wheeler needs to sell itself. The vehicle has been designed with rural vehicles in mind. With proper safety, speed and easy-to-ride features, it has been able to taste success in its target market.

TVS Victor TVS Victor is an impressively styled powerful motorcycle. The bike is available in new graphics and alloy wheels, which accentuate its sporty style. The fuel tank has rounded lines with an aircraft styled fuel filler lid.

Mission and vision


TVS MotorsTVS Motor Company –

Mission

We are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products under the TVS brand, for customers predominantly in Asian markets and to provide fulfilment and prosperity for employees, dealers and suppliers.

Vision Statement

TVS Motor - Driven by the customer

TVS Motor will be responsive to customer requirements consonant with its core competence and profitability. TVS Motor will provide total customer satisfaction by giving the customer the right product, at the right price, at the right time.

TVS Motor - The Industry Leader

TVS Motor will be one among the top two two-wheeler manufacturers in India and one among the top five two-wheeler manufacturers in Asia.

TVS Motor - Global overview

TVS Motor will have profitable operations overseas especially in Asian markets, capitalizing on the expertise developed in the areas of manufacturing, technology and marketing. The thrust will be to achieve a significant share for international business in the total turnover.

TVS Motor - At the cutting edge


TVS Motors TVS Motor will hone and sustain its cutting edge of technology by constant benchmarking against international leaders.

TVS Motor - Committed to Total Quality TVS Motor is committed to achieving a self-reviewing organization in perpetuity by adopting TQM as a way of life. TVS Motor believes in the importance of the process. People and projects will be evaluated both by their end results and the process adopted.

TVS Motor - The Human Factor

TVS Motor believes that people make an organization and that its well-being is dependent on the commitment and growth of its people. There will be a sustained effort through systematic training and planning career growth to develop employees talents and enhance job satisfaction. TVS Motor will create an enabling ambience where the maximum self-actualisation of every employee is achieved. TVS Motor will support and encourage the process of self-renewal in all its employees and nurture their sense of self worth.

TVS Motor - Responsible Corporate Citizen TVS Motor firmly believes in the integration of Safety, Health and Environmental aspects with all business activities and ensure protection of employees and environment including development of surrounding communities. TVS Motor strives for long-term relationships of mutual trust and interdependence with its customers, employees, dealers and suppliers.


TVS Motors

Milestones of TVS Motor

1980 India's first 2 seater 50cc Moped TVS 50, launched in Aug.

1984 First Indian Company to introduce 100cc Indo-Japanese motorcycles in Sept.

1994 Launched first indigenous Scooterette (sub-100 cc variomatic scooters), TVS Scooty in June.

1996 Introduced first catalytic converter enabled motorcycle, the 110cc Shogun in Dec.

1997 Launched India's first 5-speed motorcycle, the Shaolin in Oct.

2000 Launched TVS Fiero, India's first 150 cc, 4 stroke motorcycle in April.

2001 Launched TVS Victor, 4-stroke 110 cc motorcycle, in August, India's first fully indigenously designed and manufactured motorcycle.

2004 Launched TVS Centra in January, a world-class 4-stroke 100 cc motorcycle with the revolutionary VT-i Engines for best-in-class mileage.

Launched TVS Star in Sept, a 100 cc motorcycle which is ideal for rough terrain.

awards


TVS Motors

Star of Asia Award to Mr. Venu Srinivasan, CMD TVS Motor Company by Business Week International.

He was also honoured with Doctorate in Science by University of Warwick, United Kingdom.

Mr Venu Srinivasan was conferred with the prestigious JRD Tata Corporate Leadership Award for the year 2004.

Engineering The Deming Prize – TVS Motor Company is the only two-wheeler company in the world to be awarded the world's most prestigious and coveted recognition in Total Quality Management

Technology Award 2002 from Ministry of Science, Government of India for the successful commercialization of indigenous technology for TVS Victor Asian Network for Quality Award 2004 - TVS Scooty Pep won the prestigious 'Outstanding Design Excellence Award' from Business World and National Institute of Design

Progressive Manufacturer 100 Award – TVS wins coveted 2009 Progressive Manufacturer 100 Award for end-to-end automation of the entire business process of its lubricant brand, TVS

TPM Excellence Award 2008 – First category by Japan Institute of Plant Maintenance (JiPm)

Management


TVS Motors Emerging Corporate Giant in the Private Sector awarded by The Economic Times and the Harvard Business School Association of India.

Best Managed Company award from Business Today, one of India's leading business magazines.

Most Investor friendly company by Business Today, one of India's leading business

The 'Good Advertising' award by Auto India Best Brand Awards 2009.

SAP ACE AWARD 2007 –

The company won the SAP ACE 2007 Award for Customer Excellence in the Most Innovative Netweaver Category.

TEAM TECH 2007 Award –

TVS Motor Company bags TEAM TECH 2007 Award of Excellence for Integrated use of Computer Aided Engineering Technologies TVS wins coveted 2009 Progressive Manufacturer 100 Award


TVS Motors

The total productive maintainance (TPM) excellence award

TVS Motor wins TPM Excellence Award by Japan Institute of Plant MaintenanceNew Delhi: The Japan Institute of Plant Maintenance (JIPM) has awarded the coveted Total Productive Maintenance (TPM) Excellence Award to TVS Motor Company in the first category. The company won the award for its exemplary implementation of TPM processes in its Plant II in Hosur and its Mysore plant. The TPM Excellence Award is the most prestigious award presented to organizations, which have attained excellence in equipment performance. Mr. M. Muthuraj, Senior Vice President (Operations) received the award on behalf of the company at a ceremony held in Yokohama, Japan on Wednesday. The award was conferred in acknowledgment of the performance and proficiency of TVS Motor Company’s state-of-the-art manufacturing facilities and TPM process implementation in its Hosur and Mysore plants. The TPM Excellence Award indicates that the company has been consistent in terms of significant business results and performance indicators on Quality, Cost, Delivery, Productivity, Morale and Safety. “The journey towards excellence is endless and team TVS is always committed to attaining higher level targets. It is the combined effort and hard work of all the team members, which has resulted in us being awarded the TPM Excellence award. Such recognitions definitely boosts the morale, determination and zeal of the team and induces a spirit to achieve even better operational excellence and business results”, said Mr Venu Srinivasan, Chairman, TVS Motor Company.

This is the second time that TVS Motor Company has bagged this esteemed award. In 2004 the Engine Component Division at Hosur had received the distinguished honor in recognition for excellence in application of TPM methodology. By implementing TPM processes in its plants, TVS Motor Company has achieved significant results in quality and cost effective manufacturing. Zero accident has been achieved in both plants and productivity has improved by 35%. “This award reflects our ultimate goal to constantly endeavor to


TVS Motorsmaintain high levels of efficiency resulting in superior products which meets the aspirations of rapidly maturing customers” Mr. Srinivasan added.

TVS Motor Company Limited, the flagship company of the USD 2.7 billion TVS Group, is the third largest two-wheeler manufacturer in India and among the top ten in the world, with an annual turnover of over USD 740 million. The company is the only two-wheeler manufacturer in the world to be honoured with the hallmark of Japanese Quality – The Deming Prize for Total Quality Management.

TVS Motors wins two IT awards

HOSUR: TVS Motor Company Limited has won two IT Awards, the SAP ACE 2008 Awards for customer excellence and the 2008 Symantec South Asia Visionary Award.

While the company won the SAP ACE Award for digitization of new product development process in SAP by implementing PLM (Product Lift Management), the Symantec South Asia Visionary Award was conferred for the way the company secured and managed system and information, a company press statement said here on Friday.

The SAP ACE Award recognizes achievement of business excellence through implementation of SAP projects.

Approximately 150 organisations participated across India for this award. The award is given to different categories of Industries leveraging SAP to achieve business excellence, the release said.

“It is indeed an honour for TVS Motor Company to win the SAP ACE Award for the second consecutive year. PLM helped us to assimilate customer experience and connect it to drawing board and also will help us in systematic introduction of new product by mee ting quality, costs and delivery targets. The Symantec Award was also a prestigious achievement for us. TVS Motor Company was chosen out of 25 participants in South Asia for this award'' said, Mr T G Dhandapani, Corporate Chief Information Officer, TVS M otor Company, who received the awards on behalf of the company. – P


TVS Motors

TVS Motor Bags Deming Award For Quality Mgmt

Chennai, November 2:: TVS Motor Company (TVSMC) has been awarded the prestigious Deming award by the Union of Japanese Scientist and Engineers for achieving distinctive performance improvement through the application of total quality management. TVSMC is the first two-wheeler company in the world to get the award. Industry considers the Deming award as equivalent to the Nobel prize in the field of quality.

In another feather on TVSMC’s cap, its parent, Sundaram Clayton Ltd (SCL) has been awarded the Japan Quality Medal by the Union for its brakes division. This division had won the Deming award in 1998 and the current award is in recognition of its achievement in its total quality management practices. SCL is only the second company outside Japan to win the award, and the first one in the country.

With the latest award, the TVS group has hit a hat trick. Earlier, SCL and Sundaram Brake Linings were awarded the prize. So far only TVS group companies have bagged this prestigious award in the country.

“There is a strong resemblance of the quality award’s requirements to the TVS way of life. These quality principles were in force when the TVS group founder had been operating a 400-strong bus fleet in the early 1900’s before their nationalisation,” says SCL and TVSMC managing director Venu Srinivasan.

“There is no instant mantra or extra effort that can prepare one for such an examination (required for the award), except the arduous and diligent process of consistently applying the process of TQM over a long period in every facet of operation,” he explains. For the group, the journey towards the awards began in a crisis period. During the early 1980s, the recession and increased competition had led to a drop in the market share and profitability of SCL. The company embraced the quality mantra, which helped boost profit, besides improving quality, recalls SCL president C Narasimhan.

TVSMC was plagued by problems after acquisition of SCL’s moped division by the erstwhile Ind Suzuki in 1987. There was an incompatibility in the organisational structure, high fixed cost, poor financials and low morale among


TVS Motorsthe workforce. The quality journey helped turnaround the fortunes, says TVSMC president CP Raman

Financial highlight of tvs motor company


TVS Motors

Social responsibility

Economic Development: 38,340 families have a minimum income of Rs.4,000/- per month. This has been made possible by helping the women to earn an additional income by way of income generation activities, increase in agriculture production and better livestock management. This income helps their families have both food and financial security.

Health: Easy access to primary health care and adoption of proper sanitation, hygiene and nutrition has resulted in improved general health standards of the community. There has been no case of infant or maternal mortality in the project areas. Now, over 189 villages have access to safe drinking water. As against 70% of the women found anemic 4 years ago, today the incidence of anemia is down to 11%. Only about 4% of the children are found malnourished.

Education: There is 100% enrolment of children in schools. Average pass percentage of the government higher secondary schools in the project area is 72%. So far 10535 women members have become literate. They have basic reading skills up to class 2 levels.

Environment: People segregate biodegradable and degradable garbage at their homes. Garbage is being collected by members of Self Help Groups. Biodegradable waste is converted to vermi compost. Over 27 tons of vermi compost is produced every month. Sale of vermi compost generates about Rs.1.08 lakhs per month. 10,900 individual toilets, 174 school toilets and 56 community toilets have been constructed and are being used. Over 1,12,000


TVS Motorshectares of degraded forests have been reforested. SST helped the people to earn an extra income from non-forest related activities. This has created awareness about safeguarding the forests.

Watershed Development

Watershed development refers to the conservation, regeneration and the judicious use of natural (land, water, plants, animals) and human - within a particular watershed. Watershed management tries to bring about the best possible balance in the environment between natural resources on the one side, and human and other living beings on the other.

SST has taken up Micro Watershed Programs in Padavedu funded by Ford foundation. Irumbuli, Kothakondapalli and Saragapalli micro watershed development program have been funded by NABARD in Tiruvannamalai and Krishnagiri districts of Tamil Nadu. SST covers 5854 Hectares under this program. Involvement of local communities through Watershed association and Water users association have made this program very successful to the farming communities.

The trust has initiated various water and soil conservation structures such as contour banding, continuous contour trenches (CCT), water absorption trenches, Loose rock check dams (LRCD), check weir, farm ponds, percolation ponds, desilting of tanks and ooranis, rehabilitation of abundant wells.

This has resulted in Improving the ground water availability, change in crop, cropping

pattern. Reduce seasonal migration through generating year round and sustainable

livelihood employment Increase in grazing land, fodder production and improved livestock

manageme Utilizing limited irrigation water more efficient and reduce the

exploitation of the ground wate Raising high value cash crops with increasing in yield and desired quality Increasing vegetative cover through farm forestry, dry land horticulture

and Afforestation.


TVS Motors

Consumer behavior

Consumer Consumer is a broad label for any individuals or households that use goods and services generated within the economy. The concept of a consumer is used in different contexts, so that the usage and significance of the term may vary.

Consumer in Economics and Marketing

Typically when business people and economists talk of consumers they are talking about person as consumer, an aggregated commodity item with little individuality other than that expressed in the buy/not-buy decision. However there is a trend in marketing to individualize the concept. Instead of generating broad demographic profile and psycho graphic profiles ofmarket segments, marketers are engaging in personalized marketing, permission marketing, and mass customization.

There is increasing backlash from the public over use of the label "consumer" rather than "customer", with many finding it offensive and derogatory.

Consumer in Low and Politics

Within law, the notion of consumer is primarily used in relation to consumer protection laws, and the definition of consumer is often restricted to living persons (i.e. not corporations or businesses) and excludes commercial users.[3] A typical legal rationale for protecting the consumer is based on the notion of policing market failures and inefficiencies, such as inequalities of bargaining power between a consumer and a business.[4] As of all potential voters are also consumers, consumer protection takes on a clear political significance.


http://en.wikipedia.org/wiki/Economic_system

http://en.wikipedia.org/wiki/Good_(economics)

http://en.wikipedia.org/wiki/Household

TVS Motors Concern over the interests of consumers has also spawned much activism, as well as incorporation of consumer education into school curricula. There are also various non-profit publications, such as Consumer Reports and Choice Magazine, dedicated to assist in consumer education and decision making, and Consumer Direct in the UK

Consumer Behaviour

Consumer behaviour is the study of when, why, how, what, and where people do or do not buy products.[1] It blends elements from psychology, sociology, social, anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general.

Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. Relationship marketing is an influential asset for customer behaviour analysis as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. A greater importance is also placed on consumer retention, customer relationship management, personalisation, customisation and one-to-one marketing. Social functions can be categorized into social choice and welfare functions.

Each method for vote counting is assumed as a social function but if Arrow’s possibility theorem is used for a social function, social welfare function is achieved. Some specifications of the social functions are decisiveness, neutrality, anonymity, monotonocity, unanimity, homogeneity and weak and strong Pareto optimality. No social choice function meets these requirements in an ordinal scale simultaneously. The most important characteristic of a social function is identification of the interactive effect of alternatives and creating a logical relation with the ranks. Marketing provides services in order to satisfy customers. With that in mind, the productive system


http://en.wikipedia.org/wiki/Pareto_optimality

http://en.wikipedia.org/wiki/Consumer

http://en.wikipedia.org/wiki/Demographic

http://en.wikipedia.org/wiki/Economics

http://en.wikipedia.org/wiki/Anthropology

http://en.wikipedia.org/wiki/Social

http://en.wikipedia.org/wiki/Sociology

http://en.wikipedia.org/wiki/Psychology

http://en.wikipedia.org/wiki/Consumer_behaviour#cite_note-sandhusen218-0

http://en.wikipedia.org/wiki/Product_(business)

TVS Motorsis considered from its beginning at the production level, to the end of the cycle, the consumer (Kioumarsi et al., 2009).

Consumer decision process

The different consumer decision process are

1. Problem recognition

2. Information search

3. Alternative evaluation

4. Purchase decision, and

5. Post-purchase behavior

A. Problem Recognition: Perceiving a Need

Perceiving a difference between a person's ideal and actual situations big enough to trigger a decision.


TVS Motors Can be as simple as noticing an empty milk carton or it can be activated by

marketing efforts.

B. Information Search: Seeking Value

The information search stage clarifies the options open to the consumer and may involve

C. Alternative Evaluation: Assessing Value

The information search clarifies the problem for the consumer by(1) Suggesting criteria to use for the purchase(2) Yielding brand names that might meet the criteria(3) Developing consumer value perception

A consumer's evaluative criteria represent both

the objective attributes of a brand (such as locate speed on a portable CD player)

the subjective factors (such as prestige).

These criteria establish a consumer's evoked set

the group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware

D. Purchase Decision: Buying Value

In this there are 3 possibilities

1. From whom to buy 2. When to buy 3. Do not buy

which depends on such considerations Terms of sale


TVS Motors

Past experience buying from the seller Return policy.

which can be influenced by store atmosphere time pressure a sale pleasantness of the shopping experience.

E. Postpurchase Behavior: Value in Consumption or Use

After buying a product, the consumer compares it with expectations and is either satisfied or dissatisfied.

Satisfaction or dissatisfaction affects consumer value perceptions consumer communications repeat-purchase behavior.

Many firms work to produce positive postpurchase communications among consumers and contribute to relationship building between sellers and buyers.

Cognitive Dissonance. The feelings of postpurchase psychological tension or anxiety a consumer often experiences

Firms often use ads or follow-up calls from salespeople in this postpurchase stage to try to convince buyers that they made the right decision.


TVS Motors

COMPANY PERFORMANCE

New Product Launches and Initiatives During the year 2007-08, the Company launched various newproducts and variants.

TVS Flame This is the hottest riding experience sporting many first time features (in the executive segment) like the embedded trafficators, Instant Mileage Indicator, Delta Edge exhaust andglove box. Flame sports are volutionary 3 Valve CCVTi engine which delivers best in class mileage without compromise on power. With this launch, the Company will actively compete in the executive segment.


TVS Motors

Apache RTR This 160cc Apache launched in the growing premium segment, was declared Performance Bike of the year 2008 by Auto Business Standard Motoring , NDTV and Overdrive. It also bagged the NDTV Car & Bike Award for Best Design of the year. StaR Sport The new StaR Sport with superior style, refreshing graphics, pleasing colours and contemporary design became an instant hit. More importantly , this bike delivers the bestmileage in its class.

StaR City 110 cc An upgrade of the existing and highlysuccessful StaR City, this newmotorcycle packs a more powerfulpunch with increased power and higherfuel efficiency with VTi technology.

Scooty TeenZ Electric This new entrant in the TVS Scooty family is an electric eco-friendly scooter. This will address the growing demand for electric scooters in India. Scooty TeenZ Electric has been launched in Gujarat and Maharashtra. During the year 2008-09, this product will be made available across the country.


TVS Motors

TVS Tru4 Oil TVS Tru4 oil has been indigenously developed by the Company in association with BPCL. This is specifically designed for smooth clutch operations , smoother gearshift and enhanced engine protection providing an ultra smooth biking experience for the customer. This product has been certified by JASO (Japanese Automotive Standards Organisation ) for MA2 with API 20W40 grade.

Motorcycles In this category, the Company faced a steep decline of 33% during2007-08. The Company's motorcycle portfolio was largely dependent on StaR brand of motorcycles and the impact of non availability of retail finance was severe.Launch of TVS Flame was delayed due to litigation on usage of twin spark plug. While the legal process is still going on, in order to avoid business disruption , the Company has launched TVS Flame with a single spark plug without compromising on any of the performance parameters . With the complete product range now available, the Company hopes to reverse the decline and grow during 2008-09. Un geared scooters Scooty Pep+ continues to be the market leader in sub 100ccmarket. Emergence of electric scooters segment has affected TVS Scooty sales marginally. The newly launched TeenZ Electricwill address this issue. This product is also rated the bestamongst the competing brands by Overdrive Magazine (June2008 issue). The Company will also be launching a new variant of Scooty and a big scooter during the year 2008-09 to expand its customer base.

Mopeds Mopeds grew by 19% and increased its market share to 95% from 89% in the previous year. Focused efforts on non-south states have helped to achieve this growth.International Business In 2007-08, export business saw steep growth of 32% as compared to 28% in the previous year. During this period, 5 more countries were included, taking the total countries to which the Company exports to 53.


TVS MotorsThree Wheeler Operations The three wheeler industry has grown at a compounded average growth rate (CAGR) of 12% over the last 5 years to reach 5 lakh units in 2007-08. Passenger segment accounts for 73% and balance being goods carriers. In addition to domestic demand,exports offer an attractive opportunity. The Company launched its three wheeler, TVS King in two variants . two stroke petrol and two stroke LPG in March 2008. The product comes with many first time features in the industry and delivers higher comfort and convenience, better fuel efficiency and more importantly superior style to give pride of ownership to the drivers. The product has received encouraging response from the market. TVS King has beenlaunched in selected towns and will be gradually extended to allover India by December 2008.

TVS MOTOR COMPANY LIMITED The Company plans to introduce four stroke version in Petrol, LPG and CNG fuels for domestic and export markets during 2008-09.

OPPORTUNITIES AND THREATS

Growth in two wheeler demand would come mainly from rising population in relevant age and income groups and increasing use of personal transport.

The StaR brand stands to gain from this, but the current retail finance situation may hinder its growth in the current year.

Apache RTR is gaining popularity with the younger male population. To retain this segment of customers, who are very conscious about style and performance, frequent refreshes and upgrades are required.


TVS Motors

The executive segment accounts for over 50% of the motorcycle category. The recently launched TVS Flame has been well received by discerning customers.

The Company has a strong presence in the sub 100cc ungeared scooter segment. However, the Company has no presence in the large scooter format which accounts for 70% of the total ungeared scooters.

The Company plans to launch a new product during the year to target these customers. Emergence of electric scooters, especially in the context of rising fuel prices provides a new avenue of growth.

OPERATIONS REVIEW

Quality The Company has significantly improved the quality performance of all its products through a systematic task force approach. The fact that the Company came out with Industry first five year extended warranty program on StaR brand is a testimony to its manufacturing quality.

TQM The Company continues to benefit from 100% participation of employees in TQM activities. The employees have completed more than 1,200 projects through QC Circles and Cross Functional Teams. The average number of suggestions implemented per employee was 69 during 2007-08.


TVS MotorsCost management The Company continues its rigorous focus on costs through an effective deployment system. Value engineering and aggressive global sourcing projects are being pursued to reduce material costs and also to partially neutralize input material cost increase.TPM is practiced in all the plants to ensure significant improvement in productivity and reduction in manufacturing cost. During 2007-08, the Hosur and Mysore plants were awarded the TPM excellence certificate by the Japanese Institute of Plant Management (JIPM).

Research and development The Company’s R&D team has a strong technical talent pool and modern computer aided laboratory, capable of developing new and innovative styles and designs. It also has state-of-art facilities for engine testing, NVH measurements and life testing. At present, more than 450 engineers are working on the development of new products and in other advanced areas of technology. The Company works with leading technologicalresearch laboratory and institutions.

The Company’s R&D is cognizant of 2010 emission norms and is focused on ensuring complete compliance in all its products. The Company is also working on development of fuel-efficient technologies and alternate fuel technologies to take care of emerging needs of the consumers and environment. The Company has applied for over 200 patents and its R&D team has published 44 technical papers in national and international conferences. In addition to the requirements of domestic markets, the R&D team has developed products for ASEAN markets. The team has also developed three wheelers. During the year 2007-08, the Company has implemented Product Lifecycle Management system to digitize the new product development process. This solution will help in faster introduction of new products into the market.

Information technology The Company has been using an integrated ERP system, to


TVS Motorsconnect all the business processes. The Company has also implemented Product Lifecycle Management system to digitize the new product development process and this solution helps in faster introduction of new products into market.During the year, several business processes were automated to enhance productivity and improve transparency. Suppliers’ product inspection information has been made online and this helps in improving product quality and reliability. IT-enabled project on product traceability has been introduced. Several dashboards were provided to operating managers across all levels using business intelligence tools. Also during the year, the Company implemented in-house developed data acquisition system to capture information on process parameters and facility to capture Overall Equipment Effectiveness (OEE) ofmanufacturing cells. On the information security front, Data Leakage Prevention has been introduced. This has improved information security amongst the users.

Supply Chain Management During the year, the Company streamlined its global sourcing operations apart from strengthening its domestic supply base. Supplier cluster programmes enabled transfer of best practices from the Company to the suppliers and also among the suppliers. The domestic dealership network was further strengthened with addition of 48 dealers in 2007-08.

The Company now has 604 exclusive dealers and over 2,500 authorised sub dealers and service centres. The customer loyalty programme . Smiles forever - has been upgraded and revamped. The current customer base of the CRM programme is over 4.3 lakh members PT TVS Motor Company Indonesia PT TVS Motor Company Indonesia, a subsidiary of the Company, has established a manufacturing facility at Karawang (near Jakarta), Indonesia with an annual capacity of 3,00,000 units. The new product exclusively developed for the Indonesian market was launched during 2007-08 in select markets. The response from the customers has been extremely satisfactory. Apache RTR launched during 2007-08 has also caught the fancy of Indonesian customers. The Company has established a network of 25 dealers as on 31st March 2008 and plans to add another 125 during 2008-09.

HUMAN RESOURCE DEVELOPMENT


TVS Motors The Company focuses on attracting the best talent through strategic recruitment from reputed Engineering Colleges and Business Schools across the country. Managers are developed through structured foundation programs in association with reputed institutions. The Company sponsors managers to overseas and inland universities for developing their capabilities to handle new technologies and management practices. They are also deputed to international conferences and seminars to gain global exposure. Leadership development programs have been institutionalized as part of career development for senior executives. Career development workshops help identifying the high potential talents. This is reinforced with robust development plans supported by reward and recognition system.

The Company has developed a blueprint for creating Centers of Excellence in the key business processes. These Centers of Excellence build competencies required for the present and the future to provide competitive advantage. The Company continues to maintain its record on industrial relations with not a single day of work being lost because of labour unrest. As on 31st March 2008, the Company had 4,284 employees onits rolls.

ENVIRONMENT, HEALTH & SAFETY An integrated EHS Management System is instituted both at Hosur and Mysore units. Both the sites have been certified under ISO 14001 for Environment Management System and under OHSAS 18001 for Occupational Health Safety Management System. The Company continues to excel in key environmental performance areas, achieving a 35% reduction in fresh water consumption, 45% per unit reduction in landfill waste disposal and 33% reduction in paint sludge generation. In line with the World Environment Day . 2008 theme g Kick the� Habit - Towards Low Carbon Economyh, the �Company is making a conscious effort to reduce its Carbon Foot print. Accordingly, it has taken various energy conservation measures like the use of waste heat from central power plants, use of energy efficient motors, use of


TVS MotorsCFL lighting systems, use of natural lights, special V Belts in machine drives etc. The eventual goal is to become a Carbon Neutral Manufacturing Company.

COMMUNITY DEVELOPMENT AND SOCIAL RESPONSIBILITY Srinivasan Services Trust (SST) is a trust co-sponsored by TVS Motor Company with the vision of building self-reliant rura communities. SST extended its coverage to 363 villages, serving a population of 3.71 lakhs. Some of the significant achievements are :

Regular income of over Rs.4,000/- per month for 14,446 families. No case of Infant and maternal mortality in the project areas. Morbidity caused by poor sanitation & hygiene reduced from 37% to

13%. 100% enrolment of children in Balwadis and Schools. 1,12,000 hectares of degraded forest land reforested. 5,830 hectares were covered under Watershed Program.

INDUSTRY STRUCTURE AND DEVELOPMENTS


TVS Motors The two wheeler industry has been on a strong growth trajectory in the past years. Easy availability of retail finance with low down payment schemes, increasing household incomes and launch of more stylish and fuel-efficient motorcycles, had enabled the industry to grow at a rapid pace till 2006-07. After a decline of 4.5% during 2007-08, the two wheeler industry grew by a modest 5% during 2008-09. Domestic motorcycle sales marginally grew by 1% while exports recorded a growth of 24%. Ungeared scooters, which are less dependent on retail finance, registered a growth of 12% and mopeds grew marginally by 2%. In the motorcycle category, the Economy segment suffered maximum decline of 15%, as this segment is most sensitive to retail finance. The Executive segment increased by 15% aided by launch of new products by leading manufacturers. Premium segment recorded a growth of 7% over the previous year. The category share of motorcycles came down marginally from 82%in 2007-08 to 81% in 2008-09.

Ungeared scooters grew at 12% as compared to 16% in theprevious year, increasing its category share to 14%.

Mopeds grew at 2% as compared to 10% of previous year andmaintained its category share of 5%.


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However, in the long term, the growing population, increasedlevel of economic activity, increasing women workforce, risingtrend in self-employment, emergence of satellite towns andgrowth in rural economy will lead to higher growth in the industry.The current penetration levels of two wheelers in the country isstill low at 7%, which offers considerable scope for growth

specialisation


TVS Motors

TVS Apache RTR 180: The new member of the TVS Apache stable

TVS, the maker of the popular Apache RTR brand, released TVS Apache RTR 180cc bike last month, the new member of the Apache family. The Apache bikes are racing bikes. If you are looking for a bike which is stylish and powerful at the same time, then this is the bike for you. The Apache RTR 180 comes with superb aerodynamic design. TVS mainly made changes in the engine which made the major difference in the performance of this bike. The new Apache RTR 180 will compete with Bajaj Pulsar 180cc and Bajaj Pulsar 200cc bikes, Yamaha FZ-S bike. TVS is also planning to launch another motorcycle in India by the end of this year and it would start exporting its Apache RTR 160 FI to North America at the same time.

The various objective of apache rtr 180 are :



TVS MotorsSplit bull horn rails: The split bull horn rails not only adds up to the motor cycle’s style quotient but also helps the pillion rider to get a good grip thus ensuring safety. The split bull horn design is the result of input gathered from thousands of “palm types” and “grab holdings.”

Style and graphics: The stylish graphics of TVS Apache RTR 180 makes it a stand out from the crowd. The racing stripes, luminous rims, aerodynamic airscoops and race crouch mirrors makes it lean mean racing machine.

Aerodynamic airscoops: The aerodynamc airscoops makes sure that cool air flows towards the engine unit to cool it down.

Engine fairing: The engine fairing adds up to the aero dynamic design of the TVS Apache RTR 180. It also protects RTR engine from harsh road conditions.

Lightweight stylish alloys: The lighthweight alloys does not add up too much weight at the same time they can withstand the toughest surface.

Forged brake lever: The forged brake lever and gear lever set of the Apache RTR 180 gives it a distinctive look.

Removable rear fender: The Apache RTR 180 comes with a replaceable mud flap

Engine: The “Rev happy oversquare engine” truly upholds the ingenuity of TVS


TVS Motorsengineers. This engine won the TVS Apache RTR 160 the performance bike of the year award from BS Motoring and Overdrive & NDTV car and bike awards.

Roto petal disc: The Apache RTR 160 was the first Indian bike to come with the Roto Petal disc with a diameter of 270 mm. It helps in sharp braking and the large size of the disc ensures quick heat dispersion. The Apache RTR 180 comes with roto petal disc on both front and rear wheels.

Digital speedo console: The backlit digital speedo console gives out necessary information about the motor cycle such as, two trip logs, max speed and so on.

LED Tail lamp: The stylish LED (Light Emitting Diode) tail lamp consumes less energy and shines more brightly and ensures high visibility at any weather condition.

Head Lamp: The head lamp and park lights are integrated into the cowl. It provides good visibility.

Poly shock absorbers: The poly shock makes the TVS RTR 180 a tough motorcycle that can run on any terrain. Be it a smooth road, or rough road filled with potholes. The poly shock absorber takes the rebound from a shock and dissipates it as heat energy.

Clip on handle bars: The clip on handle bar of the TVS RTR 180 is designed based on racing insights. The handle bar consists of two units- the two different handle bars and base unit. The handle bars are joined with the base unit in such a way that it gives the rider a racing posture. The clip on handle bar is also adjustable according to the rider’s height.

Wide tubeless tyres:


TVS Motors The wide tubeless tyres of TVS RTR 180 ensure high stability for the rider on all types of roads.

Stylish exhaust: The roar says it all for TVS RTR 180. Designed with great care, the exhaust not only releases the gas produced from internal combustion but also adds up to the overall style icon of the bike.

Foot pegs: The rear set foot pegs is fitted in such a way that is gives the rider a sporty stance while riding the bike. The foot pegs of TVS Apache RTR 180 are lightweight and contribute to the power to weight ratio.

Price:TVS Apache RTR 180 will cost Rs.64,000 (ex-showroom).

TVS Apache RTR 180 specification


TVS Motors

Dimensions, weight and color:

Length: 2085.00 mm Width: 730.00 mm Height: 1100.00 mm Kerb weight: 137 kg. Maximum payload: 130 kg. Colors: White, gray, yellow and black.

Other specifications:

Ground clearance: 180 mm Saddle height: 790 mm Chassis type: Double cradle sychrostiff. Fuel tank capacity: 16 ltrs Reserve fuel tank capcity: 2.5 ltrs. Battery: 12v. 9.0 AH Headlamp: 12V 35/35W Halogen HS1, Clear lens with MFR. Taillamp: 0.5 W LED twin-triangle with prism on Wheel Type: Six spoke magnesium alloy wheels. Wheelbase: 1326.00 mm Front rim size: 1.85 X 17” Rear rim size: 2.15X17” Front wheel size: 90/90 x 17” Rear wheel size: 110/80 x 17” mm Front suspension: Telescopic Forks (105 mm strokes)


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TVS Motors

Rear suspension: Mono tube inverted gas filled shocks Front brake type: 270 mm petal disc. Rear brake type: 200 mm petal disc. Brake fluid: Dot 3.

Engine:

Engine type: Single cylinder, air cooled, four stroke. Displacement: 177.4 cc. Max Power: 17.3bhp @ 8500rpm Max Torque: 1.58kgm @ 6500rpm Maximum speed: 124 kmph. Bore: 62.5 mm. Stroke: 57.8 mm. Compression ratio: 9.5:1 Carburettor: Mikuni BS-29. Valve train: Two valves, overhead cam. Valves per cylinder: Two valves. Power to weight ratio: 124.08 bhp/tonne. Starting: Electronic and kick start.

TVS Sales Performance


TVS Motors Despite the challenges brought on by the global economic meltdown, the TVS Motor Company (TVS) crossed several important milestones in the financial year 2008-09. Not only was the one millionth Scooty Pep+ rolled out from the company's Mysore plant, the Apache brand celebrated its first anniversary crossing the three-lakh mark. New models were introduced in the company's premium motorcycle and scooter segments. During the year, TVS also expanded its presence in the Indian three-wheeler market, adding CNG to the already-launched LPG and Petrol versions. The

company also expanded ts global footprint to 55 countries and strengthened its dealership network in Indonesia.

FINANCIAL PERFORMANCE:During the year ended March 2009, TVS registered a 5% growth in sales with overall sales registering 13.42 lakh units against 12.77 lakh units in the the previous financial year. Motorcycles accounted for 6.45 lakh

units against 6.10 lakh units in the year 2007-2008, posting a growth of 6%. Scooters registered sales of 2.59 lakh units against 2.58 lakh units in the corresponding period of the previous year.

TVS recorded total revenue of Rs. 3741.18 crores for the year ended March 2009, compared to previous year's 3310.35 crores. Profit after tax during the year ended March 2009 was marginally lower at Rs. 31.08 crores as against Rs. 31.77 crores recorded in the corresponding period last year.

INTERNATIONAL BUSINESS Exports contributed handsomely to the growth of the company registering a continuous growth of 44%. Exports accounted for 1.95 lakh units in 2008-2009 in comparison to 1.36 lakh units in 2007-08. During the year, the company added two new countries to its portfolio and products are now being exported to 55 countries.


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TVS MotorsNEW PRODUCTS LAUNCHED DURING 2008-09 The past year also witnessed the launch of the Apache RTR FI, thereby introducing fuel injection in the 160cc segment . This was followed up with the launch of the Apache RTR 160 with rear disk brakes, a new feature that enhances braking performance. The company also launched TVS Scooty Streak, with smart and sleek unisex styling. Sharp head lamps, LED tail-lamps and contemporary styling takes the Scooty Streak to a different league, making it the most stylish scooter for young girls.

NEW LAUNCHES:

Apache RTR, TVS Flame, New Motorcycle, New Scooter and Four Stroke Three-Wheeler:

In keeping with its plan for new launches during the current financial year, the company, in June 2009, launched a larger capacity Apache Motorcycle in the premium segment. The motorcycle's sporty, chiseled looks and unmatched performance-packed superior engine technology make the bike a class leader in terms of acceleration, performance, styling, ride handling and stability.

TVS has also launched the 2009 model of its Flame motorcycle under the brand name Flame SR 125, which features an enhanced engine and revamped graphics. The new commuter motorcycle is loaded with a host of new and exciting features and is being targeted at smart city commuters. Developed with AVL Austria, SR 125's engine is propelled by three valve, Controlled Combustion Variable Timing Intelligent (CC-VTi) technology which ensures better pickup with optimum mileage and power.

The company would also be expanding its scooter platform to offer a large scooter and will introduce an all-new motorcycle in the executive segment. In the three-wheeler segment, the company plans to introduce four-stroke TVS King in Petrol, LPG and CNG versions.

Futuristic technology, contemporary styling and superior quality will continue to be the focus for all new products.


TVS Motors

Introduction of JEEVOTHAM TVS

JEEVOTHAM TVS is a proprietary concern started on 19th December 1997 by Mr. Dhamodar V Shanbhag a resident of shirali . Having a good reputation and hailing from reputed business family. It located at Krishna complex NH 17 Shirali which is very best place for such type of unit.

Working hour of JEEVOTHAM TVS is between 10.00 am to 6.30pm and helpline breakdown service is available for 24hrs within city limit.

For the convenience of the customer and smooth running of the concern, the unit has been divided into various section.

Spare part devison Work section Sales department

JEEVOTHAM TVS also made the automated workshop in 05 january 2005 .

Generally all kinds of repairs and services like Reconditioning ,lathwork ,firefighting etc are carried out in automated workshop for the smooth working of workshop. Under the workshop in charge there are two skilled mechanics and two mechanics cum electricians and under each of them there are two helpers. The mechanic in the workshop are talented and have efficient and have attend various training camp organized by TVS COMPANY . The various machines and tools installed in workshop are

Hydraulic ramp Pneumatic tools Tools board


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Special tools Engine jig Air compressor Air inflator Bench vice Impact driver General tools Verneir Timing light Battery charger Battery tester Hydro meter Soldering iron Spark plug cleaning machine Air gauge Water wash machine Multi meter Compression gauge Mileage tester Rpm meter

This installation of tools and machinery of automated workshop are very sophisticated. Everyday there are 15 to 20 vehicle for servicing purpose in the workshop of JEEVOTHAM TVS .

For the convenience of the satisfaction of cutomers , separate waiting room has been constructed with various facilities like news paper , journals , magazines , TV etc .

The unit has separate spare parts counter , where in all spare and equipment are genuine and indirectly supplied by the TVS COMPANY. The unit has spare parts of all ranges bike of TVS.


TVS Motors

JEEVOTHAM TVS deals with following TVS company motor cycle

TVS Apache (150 cc,13.7 Ps @8500rpm) TVS Apache RTR 160 TVS Apache RTR 160 EFI (Electronic Fuel Injection) TVS Apache RTR 180 (17.3ps) TVS Centra TVS Fiero TVS Fiero F2 TVS Fiero FX TVS Scooty Pep (90 cc) (3rd largest used scooter in India) TVS Star TVS Star City TVS Star Sport TVS Victor (110 cc) TVS Victor EDGE (125 cc) TVS Flame (125 cc,ccvti technology) TVS Scooty


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]

INVESTMENTS OF JEEVOTHAM TVS

The following were the investments made by Mr.Dhamodar V. Shanbagh the proprietor of JEEVOTHAM TVS for establishment of this motorcycle giant in Bhatkal:

Particulars Amount (in Rs.)

Land Purchased 15,00,000Vehicles(Initial Investment) 5,00,000

Spare Parts(Initial Investment) 2,00,000Furniture & Fittings 1,50,000

Automated Workshop 2,00,000TOTAL 25,50,000


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ORGANISTIONAL BEHAVIOUR

In firm size , it is humanly impossible for an individual to do justice to the multitudes and the complex demand of the managing and operating of the business .since management essentially implies taking work from other as per the plan . there authority to the work done from the later as per specific directives . All the management function of planning , organizing , directing and controlling cannot be perform by an officer at the top. In short authority has to deligated as the responsibility diversified in order achieve optimum results.

ORGANISTIONAL structure


TVS Motors The pattern of network of relationship between the various position is in a firm as well as between the person who hold those position referred to as organizational chart.

As it has been mentioned earlier that it is a sole proprietary concern, followed by one manager, one workshop in charge, one supervisor, one spare part in charge, one receptionist. Under the workshop in charge there are two skilled mechanics and two mechanics cum electricians and under each of them there are two helpers.

The top down chart of the JEEVOTHAM TVS, the major function at the top which subordinates function is successive lower position.

MANAGER

A Manager is a person who manages all the organizational activities. A Manager is a person responsible for planning and directing the work of a


TVS Motorsgroup of individuals, monitoring the work and taking corrective action when necessar . for many people this is their first step into a management career.

The manager must be familiar with the work of all the group he/ she supervises, but does not need to be the best need in any or all of the areas. It is more important for the manager to know how to do their work well. A manager have the power to hire or fire employees or to promote them. In larger companies, a manager may only recommends such action to the next level of management. The manager has the authority to change the work assignments of team members. A manager can have responsibilities in one or more of five key areas: managing activities; managing resources; managing information; managing people; and managing him- or herself at the same time as working within the context of the organizational, political, and economic business environments. There are managers in all disciplines and activities, although some may not bear the title of manager. Some specialize in areas such as personnel, marketing, production, finance, or project management, while others are general managers, applying management skills across all business areas. Very few jobs are entirely managerial, and very few exist without any management responsibilities. It is the capability to harness resources that largely distinguishes a manager from a non-manager.

Roles of a manager:


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Managers are building blocks of the organization. A manager performs five basic functions - Planning, organizing, staffing, directing and controlling. At all the levels of management we have managers working there and performing one or more of these managerial functions. A manager's main role is to achieve effective utilization of resources in an organization. He achieves so through coordinated human efforts.

A manager has a very important role to play in achieving organizational objectives. He is responsible for aligning the individual's objectives with the organizational objectives. This is very essential for achieving long-term organizational success.

A Manager is the one who communicates organizational vision to the employees of the organization. He should ensure that there is effective communication flow in an organization and that there should no misinterpretations taking place.

A manager has crucial role to play in decision making process in an organization. He has to decide how to bring and communicate organizational changes. He plays a major role in setting organizational goals. He has to be in close contact with the employees of the organization. He should understand them and motivate them. He should encourage them so that they can perform effectively. He should praise them when they show brilliant performance and on bad performance, he should give them constructive feedback rather than negative feedback. He should provide them online support and coaching.

A manager should resolve conflicts among the employees and try to reach at an acceptable solution. This would improve employees work quality as


TVS Motors

well as performance. Thus, a manager's role is very important so as to improve employees productivity as well as organization's productivity. He should understand that organizational success depends on employees. Thus the more satisfied and happy the employees are the more success the organization will show. A manager must be committed to his work so as to set an example for his subordinates.

Managers at different levels have different roles to perform. In any organization we have mainly 3 levels of management and at all these levels we have different managers working with their respective powers and authority. Author is the writer of Levels of Management which explains in detail about the roles performed by managers at different levels.

Responsibilities of manager:

There are a number of general responsibilities concomitant with the role of office manager.

These will vary from business to business but many of the responsibilities include hiring and firing of employees, ordering supplies, performing payroll duties, performing accounting duties, taking phone calls and performing general everyday tasks necessary for the efficient running of the business.

Supervise and manage the overall performance of staff in his department.

Analyzing, reporting, giving recommendations and developing strategies on how to improve quality and quantity.

Achieve business and organization goals, visions and objectives.

Involved in employee selection, career development, succession planning and periodic training.


TVS Motors

Working out compensations and rewards.

Responsible for the growth and increase in the organizations' finances and earnings.

Identifying problems, creating choices and providing alternatives courses of actions.

SUPERVISOR

Any individual having authority, in the interest of the employer, to hire, transfer, suspend, lay off, recall, promote, discharge, assign, reward, or discipline other employees, or responsibly to direct them, or to adjust their grievances, or effectively to recommend such action, if in connection with the foregoing the exercise of such authority is not of a merely routine or clerical nature, but requires the use of independent judgment.

A supervisor is the lowest, or most-junior, management position work below Manager. A supervisor is responsible for the day-to-day performance of a small group. It may be a team, or a shift. The supervisor has experience in what the group does, but is not necessarily better at it than everyone he/she supervises. The supervisor's job is to guide the group toward its goals, see that all members of the team are productive, and resolve problems as they arise.

A supervisor generally does not have the power to hire or fire employees or to promote them. A supervisor usually recommends such action to the next level of management. The supervisor does, however, often have the authority to change the work roles of the members of the team, for instance deciding which individual will work at which station.

Roles of supervisor:

Supervisor plays multiplinary role at one time like –


TVS Motors

As a Planner - A supervisor has to plan the daily work schedules in the factory. At the same time he has to divide the work to various workers according to their abilities.

As a Manager - It is righty said that a supervisor is a part of the management team of an enterprise. He is ,in fact, an operative manager

As a Guide and Leader - A factory supervisor leads the workers by guiding them the way of perform their daily tasks. In fact, he plays a role of an inspirer by telling them.

As a Mediator - A Supervisor is called a linking pin between management and workers. He is the spokesperson of management as well as worker.

As an Inspector - An important role of supervisor is to enforce discipline in the factory. For this, the work includes checking progress of work against the time schedule, recording the work performances at regular intervals and reporting the deviations if any from those. He can also frame rules and regulations which have to be followed by workers during their work.

As a Counselor - A supervisor plays the role of a counselor to the worker’s problem. He has to perform this role in order to build good relations and co-operation from workers. This can be done not only by listening to the grievances but also handling the grievances and satisfying the workers.


TVS MotorsResponsibilities of supervisor:

Personnel Policies and Procedures - The supervisor is usually responsible to ensure that employees follow the organization's policies and procedures, e.g., for sick time, personal leave, overtime, contact with the media or press, confidentiality about organization information, etc. Concurrently, the supervisor must follow policies and procedures for carrying out supervisory responsibilities

Staffing - Supervisors regularly review the needs of their employees. Consequently, they're often the first to notice the need for a new position in the organization. In this case, the supervisor opens a new role by getting authorization from upper management. This often requires communication and justification for funds to fill the new position. The supervisor reviews advertisements for job candidates, reviews resumes and conducts interviews. The supervisor recommends who should be hired from among job candidates and ensures a job offer is made to the most suitable candidate. There's usually a great deal of paperwork

Employee Training and Development - Supervisors ensure new employees are oriented to the organization, its policies, facilities, etc. They develop training plans with employees to ensure employees have the necessary expertise to carry out their jobs. They provide ongoing guidance to employees, often in the forms of ongoing coaching and counseling. Supervisors often provide career counseling, as well, to help employees develop and advance in their careers.

Employee Performance Management - Supervisors ensure that job descriptions accurately record the primary responsibilities, qualifications and terms for each job role in their group. They set performance standards for tasks, jobs and roles of their employees. They ensure employees have appropriate and realistic job goals. They provide ongoing feedback about the employee's performance. They conduct performance appraisals on a regular basis, including assessing how the employee has performed and what they can do to improve in their jobs. They develop performance improvement plans if an employee's performance is not adequate. In addition, supervisors provide rewards for employee accomplishments.


TVS MotorsSpare parts incharge:

Replaceable component, sub assembly, and assembly identical to and interchangeable with the item it is intended to replace. Also called spare parts. The person who is incharge of the above mention task in an automobile industry is known as spare parts incharge

Roles and Responsibilities of Spare parts incharge:

Candidate will be responsible for complete understanding of parts.

Will be promoting spare parts sales.

He will be responsible regular payment follow up.

Logistics management etc.

To head a team of Parts Sales and Technical professional

To implement Spare Parts standards and operating procedures to ensure availability of Spare Parts to customers at all times

To manage the ware houses and ensure stock availability and inventory control

To interact with the customers and ensure high level of customer satisfaction and assist in the CSI parameters

To implement the right parts strategies to propel growth.

To achieve the targets set by the company


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Receptionist:

A receptionist is an employee taking an office/administrative support position. The work is usually performed in a waiting area such as a lobby or front office desk of an organization or business. The title "receptionist" is attributed to the person who is specifically employed by an organization to receive or greet any visitors, patients, or clients and answer telephone calls.

The business duties of a receptionist may include answering visitors' inquiries about a company and its products or services, directing visitors to their destinations, sorting and handing out mails, answering incoming calls on multi-line telephones or, earlier in the 20th century, setting appointments, filing, records keeping, keyboarding/data entry and performing a variety of other office tasks, such as faxing or emailing. Some receptionists may also perform bookkeeping or cashiering duties. Some, but not all, offices may expect the receptionist to serve coffee or tea to guests, and to keep the lobby area tidy.

A receptionist may also assume some security guard access control functions for an organization by verifying employee identification, issuing visitor passes, and observing and reporting any unusual or suspicious persons or activities.

A receptionist is often the first business contact a person will meet at any organization. It is an expectation of most organizations that the receptionist maintains a calm, courteous and professional demeanor at all times regardless of the visitor's behavior. Some personal qualities that a receptionist is expected to possess in order to do the job successfully include attentiveness, a well-groomed appearance, initiative, loyalty, maturity, respect for confidentiality and discretion, a positive attitude and dependability. At times, the job may be stressful due to interaction with many different people with different types of personalities, and being expected to perform multiple tasks quickly.


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Roles and Responsibilities of Receptionist:

Receptionists and information clerks are charged with a responsibility that may have a lasting impact on the success of an organization: making a good first impression. These workers often are the first representatives of an organization that a visitor may encounter, so good interpersonal skills—being courteous, professional, and helpful—are critical. Receptionists answer telephones, route and screen calls, greet visitors, respond to inquiries from the public, and provide information about the organization. Some receptionists are responsible for the coordination of all mail into and out of the office. In addition, receptionists contribute to the security of an organization by helping to monitor the access of visitors

Whereas some tasks are common to most receptionists and information clerks, the specific responsibilities of receptionists vary with the type of establishment in which they work. For example, receptionists in hospitals and in doctors’ offices may gather patients’ personal and financial information and direct them to the proper waiting rooms. In corporate headquarters, receptionists may greet visitors and manage the scheduling of the board room or common conference area. In beauty or hair salons, by contrast, receptionists arrange appointments, direct customers to the hairstylist, and may serve as cashiers. In factories, large corporations, and government offices, they may provide identification cards and arrange for escorts to take visitors to the proper office. Those working for bus and train companies respond to inquiries about departures, arrivals, stops, and other related matters.

Increasingly, receptionists use multiline telephone systems, personal computers, and fax machines. Despite the widespread use of automated answering systems or voice mail, many receptionists still take messages and inform other employees of visitors’ arrivals or cancellation of an


TVS Motors

appointment. When they are not busy with callers, most receptionists are expected to perform a variety of office duties, including opening and sorting mail, collecting and distributing parcels, transmitting and delivering facsimiles, updating appointment calendars, preparing travel vouchers, and performing basic bookkeeping, word processing, and filing.

Workshop incharge:

In an automobile industry a person is assigned to look after the working of the employees providing service to the customers, that person is known Workshop incharge.even the mechanics of a service section comes under the work shop incharge.

Mechanic:

A mechanic is a craftsman who uses tools to repair machinery. Many mechanics are specialized in a particular field such as auto mechanics, bicycle mechanics, motorcycle mechanics, boiler mechanics, general mechanics, industrial maintenance mechanics (millwrights), air conditioning and refrigeration mechanics, aircraft mechanics, diesel mechanics, and tank mechanics in the armed services. Auto mechanics, for example, have many trades within. Some may specialize in the electrical aspects, while others may specialize in the mechanical aspects. Other areas include: brakes and steering, automatic or standard transmission, engine repairs or diagnosing customer complaints. An auto technician has a wide variety of topics to study.

Roles and Responsibilities of Mechanic:

Small engines powering motorcycles, motorboats, and outdoor power equipment share many characteristics with their larger counterparts, including breakdowns. Small engine mechanics repair and service power equipment ranging from racing motorcycles to chain saws. Mechanics usually specialize in the service and repair of one type of equipment, although they may work on closely related products.

Motorcycle mechanics repair and overhaul motorcycles, motor scooters, mopeds, dirt bikes, and all-terrain vehicles. Besides repairing engines, they may work on transmissions, brakes, and ignition systems and make minor body repairs. Mechanics often service just a few makes and models


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of motorcycles, because most work for dealers that service only the products they sell.

Motorboat mechanics, or marine equipment mechanics, repair and adjust the electrical and mechanical equipment of inboard and outboard boat engines. Most small boats have portable outboard engines that are removed and brought into the repair shop. Larger craft, such as cabin cruisers and commercial fishing boats, are powered by diesel or gasoline inboard or inboard-outboard engines, which are removed only for major overhauls. Most of these repairs are performed at the docks or marinas.

Outdoor power equipment and other small engine mechanicsservice and repair outdoor power equipment, such as lawnmowers, garden tractors, edge trimmers, and chain saws. They also may occasionally work on portable generators and gocarts. In addition, small engine mechanics in certain parts of the country may work on snowblowers and snowmobiles, but demand for this type of repair is both seasonal and regional.

Like large engines, small engines require periodic service to minimize the chance of breakdowns and to keep them operating at peak performance. During routine equipment maintenance, mechanics follow a checklist that includes the inspection and cleaning of brakes, electrical systems, fuel injection systems, plugs, carburetors, and other parts. Following inspection, mechanics usually repair or adjust parts that do not work properly or replace unfixable parts. Routine maintenance is normally a major part of the mechanic’s work.

When a piece of equipment breaks down, mechanics use various techniques to diagnose the source and extent of the problem. The mark of a skilled mechanic is the ability to diagnose mechanical, fuel, and electrical problems and to make repairs in a minimal amount of time. Quick and accurate diagnosis requires problem-solving ability and a thorough knowledge of the equipment’s operation.

In larger repair shops, mechanics may use special computerized diagnostic testing equipment as a preliminary tool in analyzing equipment. This computerized equipment provides a systematic performance report of various components to compare against normal ratings. After pinpointing the problem, the mechanic makes the needed adjustments, repairs, or replacements. Some jobs require minor adjustments or the replacement of a single item, while a complete engine overhaul requires a number of hours to disassemble the engine and replace worn valves, pistons, bearings, and other internal parts.

Small engine mechanics use common handtools, such as wrenches, pliers, and screwdrivers. They also utilize power tools, such as drills and


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grinders, when customized repairs warrant their use. Computerized engine analyzers, compression gauges, ammeters and voltmeters, and other testing devices help mechanics locate faulty parts and tune engines. Some highly skilled mechanics use specialized components and the latest computerized equipment to customize and tune motorcycles and motorboats for racing.

SERVICES OFFERED BY SHOWROOM

JEEVOTHAM TVS provide quality services to their customers to keep long lasting customers relationship. The services offered by the showroom are:

Sales Repairs Servicing Maintenance of vehicles

The unit undertakes all kinds of sales, repairs, servicing and maintenance of all TVS motorcycles. As a sub-dealer JEEVOTHAM TVS provides 2 years warranty after sales services to all TVS motorcycles on certain terms & conditions. It offers FIVE free services for new vehicles, regular services after free services and general checkups. Everyday there are at least 15-20 vehicles for servicing.

The free services are offered on all TVS motorcycles on the following basis:

Free Services EligibilityFirst Service 500-750 kms or 1month from the

date of purchaseSecond Service 2500 -3000kms or 3 month from

the date of purchaseThird Service 5500-6000kms or 6 month from the

date of purchase


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Fourth Service 7000-7500 kms or 9 month from the date of purchase

Fifth Service 11500-12000kms or 12 month from the date of purchase

Rate chart of tvs motors

PRODUCT NAME

SHOWROOM RATE

ON ROAD RATE

Apache RTR 160 62500 68500Apache RTR 180 65000 71500

Star city 34500 37745Star sports 37000 42250

Flame 40000 45000victor 41740 47993

Scooty pep 35200 38697Scooty teenz 27845 30996

s.xl 21375 24347


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COMPETITORS

As the business grows the competition also increases. So the firm to be successful must prove greater customer value and satisfaction than its competitors. So the firm should carry out continuous innovative marketing strategy to hold the market. The main competitors of JEEVOTHAM TVS are:

India Motors (Hero Honda). Baba Auto (Yamaha-Escorts). Amar Sales & Services (Kinetic Engg Ltd.). Mahamya motors ( Bajaj) Kokaris motors (Honda)


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SALES PROMOTION

Sales promotion tool are used by most firm including manufacturers, distrubuters, retailers and trade association. They are targeted towards final buyers. It is a short term incentives to encourage purchase or sale of a product, where advertising offers reason to buy a product , sales promotion offers reason to buy now . Promotion plays an important role in the total performance mix. Mahamaya Motors undertakes various promotional activities. Such as:

Exchange offers by arranging exchange melas

Monsoon Mela

Mega service camp

Finance facilities

Test drive

Free service camps

Keeping customer data base


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Calling for free service to the customers

Follow-up customers complaint

Diwali Dhamaka offers

Free gifts with bikes (mobiles, electronic items).

Sales performance of jeevotham tvs

Year Sales in units2003 4082004 3432005 4432006 3922007 3412008 4782009 512

2003 2004 2005 2006 2007 2008 20090

100

200

300

400

500

600


TVS MotorsThis was the total sales performance of last seven years of JEEVOTHAM TVSIncluding the entire product like bikes, scooters, and mopeds etc

Sales performance of jeevotham tvs in apache and its series

Year Sales in units 2006 1092007 1412008 2482009 304

2006 2007 2008 20090

50

100

150

200

250

300

350


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This was the last four years sales performance of the TVS Apache and its series in JEEVOTHAM

LIMITATIONS

As you know every study has got its own limitation, this study was conducted to attain the concrete information which would serve to focus on the objectives and adjudicate in such a way that the possibility of error is reduced to minimum and best result are achieved.

There are certain limitation of the study of marketing research

During the survey most of the respondents contacted had newly purchased the motorcycle thus they could not respond accurately i.e. their satisfaction level and defects in the motorcycles.

The research is directly concerned with the study of human preference and behavior and achieving absolute mathematical accuracy towards this was not possible.

Difficult to verify marketing result so it may get the wage and irrelevant result .

Researcher intentionally or unintentionally biasing the research result of marketing research .


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Lack of training leads to misrepresentation of question to be asked for the data collection from the respondent.

Time limits are the major factor to the authentically of prepared report . Sample size of 100 respondents in bhatkal is just a approximate and not

accurate one . Accuracy is the third major concern of the user of secondary data . Sufficient , secondary data may be available, relevant, accurate, but still

may not be sufficient to meet all the data requirement of the problem being researched.

Findings

After making through study of the project report the findings are given in the following text :

It was found that the youth or younger generation are demanding the good looking bikes and the professionals are looking for the mileage , low maintenance etc .

For this company need to face and tackles the stiff competitions from the competitors like Bajaj , Hero Honda, Yamaha ,and Honda etc Because they are also coming with modern technology of biking segment

To increase the sale the company should go for the various kinds of scheme because in the study it was found that 60% of the customers are purchased on installment basis, and 33.33 % are gone for bank , and 6.67 % are gone for cash purchase


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Most effective factor for influencing the customers:26.67% of respondents commented that advertisement was the main source of information which influenced them to buy a particular brand of TVS i.e. Apache, Even TVS has not signed for any celebrity endorsement advertisement influences people. But still TVS should sign a celebrity as its brand ambassador.

Conclusion

To make the conlusion of the study I just want to share my experience in the study, it was fantastic, bacause the everyone was coperative and were having a cordial relationship and supports me in all the way as far as the external guide and customers meeting was fabuluos , the things are gone very good , indeed I am also very thankful to our beloved Principal Mr. Zafrulla K.Kokatnur and I also thanks to those person who supports me directly or indirectly .

Thus it can be concluded that the bhatkal bike user give more importance to good look /style , mileage , low maintainance , and availibility of finance


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suggestion

After making the through study of the project it was found that many of the customers going for the mileage, low maintainance and finance availability , Eventhough Apache rtr and its series has made a good reviews by the customers . Although it has some limitations regarding to the production department and some other areas as it is a good bike rated by the customers it can still improve in this area like :

Sitting handling The reason behind as the sitting instructor is not perpendicular to the ground , it makes out body rest on the handle making it difficult to ride on the heavy traffic areas

Long life When the bike reaches the maximum speed the engine has more work to do making its life shorter, and also when engine crosses the maximum speed the the valves become loose and making more noise in the engine .


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Digital system and speedo meter It can also improve the quality of digital system as it goes off while raining , it should made up of water proof .

Monosuspension It can also improve monsuspension as many customers complaint about the leakage of oil in the suspension and it is Damage very soon.

APPENDICES

QUESTIONNAIRE

Survey regarding popularity of motorcycle (esp. satisfaction level of TVS Apache motorcycle owner)As per my academic curriculum I Abdul Quaid Motiya BBA Second year Anjuman Institute of Management


TVS Motors Is doing a project work for that purpose I need few minutes of your precious time for answering the following question.Please tick wherever appropriate.

1.Do you own a motorcycle? a. Yes b. No (if no go to Q.no 11)

2. Which company’s motorcycle do you own?a. TVS b. Hero Honda c. Bajaj d. Honda e. Other _________ (Please specify) (if other than TVS go to Q.no 11)

3.Which motorcycle of TVS Motors do you own?a. Apache b. Starcity c. XCD d. CT 100 e. Other __________(Please Specify) (if other than TVS Apache go to Q .no 10)

4. Which series of Apache motorcycle do you own?a. Apache 150cc b. Apache RTR 160 c. Apache RTR 180 d. Apache FI 180

5.Tick any 5 for selecting TVS Apache ?a. Style b. Brand image c. Mileage d. Pickup e. Price f. Resale value g. Popularity h. Comfort i. Low maintenance j. Safety

6.What was the source of information for the purchase of TVS Apache motorcycle?a. Family b. Friends c. Advt d. Mechanics e. Dealers f. Others __________(Please Specify)


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7. What is your level of satisfaction towards TVS Apache motorcycle?a.0-25% b.25-50% c.50-75% d.75-100%

8.How do you feel when you ride your TVS Apache motorcycle?a. Excited b. Playful c. Happy d. Boring e. Uncomfortable

9.What new /innovation would you like to see in TVS Apache motorcycle?

10. Overall, how would you rate TVS Motors?a. Excellent b. Good c. Neither good Nor Bad d. Bad e. Very Bad

11.Do you wish to buy a TVS Apache or any of the TVS motorcycle?a. Definitely will buy b. Probably will buy c. Might or Might not Buy d. Probably will not buy e. Definitely will not buy

1. Mode of payment of purchase.?a. Cash b. Bank c. Installment

13.Few personal information:a. Name & Address_______________________________________________________________________________________________________________________________________________


TVS Motorsb. Which age group do you belong?i.18-25 ii.26-35 iii.36-45 iv.46 and above

c. What is your occupation?i. Students ii. Businessmen iii. Professional(Medicos, CAs, Advocates) iv. Working professional v. Employees vi. Others _____________(Please Specify)

d. Which income group do you belong?i. Less than 5000 ii.5001-10000 iii.10001-15000 iv. Above 15000

BIBLIOGROPHY

Books:Marketing research (Tull and Hawkins)Marketing management (Philips kotler)


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Magazines:Business todayAuto india

Website:www.tvs.co.in www.tvsmotors.com www.tvsapache.com www.google.com


http://www.google.com/


http://www.tvsmotors.com/

http://www.tvs.co.in/

Documents

quaid project