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1 – 5 Oct 2017 | Orlando, FL

Research & Advisory Update for AR Forum

2017

Peter Sondergaard

Global Head of Research & Advisory

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To provide high-value research and insights that address an enterprise’s mission critical priorities

Our Mission:

We serve leaders across the enterprise

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Persons

C-SuiteAddress C-level issues

Often shared objectives between C-seats

High cross-team relevancy

Teams

C-Seats

Enterprise Priorities May Affect a Spectrum of RolesOur research value proposition will reflect cross-role interdependencies

Personalization through algorithmProfile-, interest- and behavior-driven

Address the roles on a team.Role relevant, role actionable

Address C-seat issuesShared team objectives Designed for multifunctional use

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USER-SOURCED

CONTENT

EXPERT

ADVICEMETRICS

AND DATA

Content Integration

Powered by Experts Powered by Practitioners Powered by Data

Integrating Research Models to Meet Client Demand

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Research Hierarchy of AgendasDesigning for Cross-Functional Use and Contextualization

Mega-Themes & Initiatives

Long-Range Projects & Initiatives for Tech and Service Providers

Build and MarketDigital Offerings

Build and Market Cloud Based Offerings

Improve Technology Go-to-Market Effectiveness

Identify Growth Opportunities across the IT Market

Strategic Planning Digital Transformation Artificial Intelligence

Business Unit Leaders Strategic Planners Product Mgmt Leaders Product Marketing Leaders

Grow Agile Infrastructure Opportunities

Maximize Maturing Infrastructure Opportunities

Exploit IT Services Market Dynamics

Maximize Disruptive Technologies and Product Portfolios

Shift On-Premises Offerings to Cloud-

Based SaaS

Exploit Security Market Dynamics

Specific Situations and Topics for Tech and Service Providers

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Evolving the Content Architecture

Roledefines the targeted set

of seat holders and

content is contextualized

to their needs. Our starting

point will focus on the roles

of the executive suite and

then later to their teams.

Key Initiativesare the critical client issues

the research will address.

An agenda is developed

for each KI.

The storyline for the KI defines

the scope of the agenda.

Agendadefines the content

portfolio, volume and

cadence of deliverables

to optimize client

engagement and

value delivery.

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Gartner Research Methodology Investment Highlights 2017

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Gartner Research Methodologies Industry Standards for Measurement and Analysis

Magic Quadrant

Critical Capabilities

Hype Cycle

IT Market Clock®

Market Guide

Evaluation Criteria

Vendor Rating

Maturity Assessments

Market Forecast

Market Share Analysis

IT Budget

Metrics & Benchmarking

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Gartner Vendor

Revenue Profiles

Access Gartner analysis of

the normalized revenue

breakdown of 1,000+

companies across a

common set of 25

technology segments

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Dynamically interrogate

Gartner’s existing market

share data to benchmark

your performance and

promote collaborative

decision-making through

an easy-to-use online

visualization experience

Gartner Market

Share Navigator

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Gartner Market

Opportunity Map

Analysis of market size, forecast,

and profitability opportunity,

designed specifically to help

technology business leaders with

investment prioritization,

product development planning

and portfolio management

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Gartner Enterprise

Personality Profiles

Move beyond generalized

buyer segmentation and

tailor your marketing

message based on what

motivates your audiences

FCS (Practical)

FID (Adaptive)

ACR (Judicious)

ABS (Business-Focused)

SIR (Disciplined)

ABD (Opportunistic)

SCD (Grounded)

Personality

Business

Planning Approach

Control of

IT Decisions

Technology

Motivation

Strict

Specific,

standardized

approach is

always used

Accommodating

Adapts plans

under certain

situations

Flexible

Adapts plans

continuously, if

advantageous

IT - Led

IT drives the

technology

agenda

Cooperative

Business and IT

work together

Business - Led

Business needs

drive IT agenda

Stable

Consistent

approach is

always taken

Responsive

Adapts technology

considerations

based on

external events

Dynamic

Open to new

technologies,

even if inconsistent

with standards

S A F I C B S R D

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Increased agility and delivery cadence for Critical

Capabilities changes in rapidly iterating markets

Pilot runs 3Q17 to 2Q18 in 5 markets

Update documents linked to Critical Capabilities

Updates only for providers included in the Critical

Capabilities

Inclusion criteria, uses cases and scoring criteria

determined by annual Critical Capabilities

For more information:

Project page

methodologies@gartner.com

Gartner Critical

Capabilities Evolution

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Gartner Maturity Model Enhancements

New: Supply Chain Maturity ITScore Enhancements

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Gartner Marketing

Performance

Benchmarks

40 Marketing Performance Benchmarks Focused on:

Marketing Spend

Channel Performance

CX Effectiveness

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Visual representation of digital marketing operational areas, applications, technologies and vendors

Concise picture of specific areas within relevant research

High-level or comprehensive view relevant to your target area of interest

Gartner Digital

Marketing Transit Map

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Research Themes & Special Reports

19 CONFIDENTIAL AND PROPRIETARY I © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.

Gartner Themes & Special Report Highlights 2018

Block chain-Based Technology Transformation

Cutting Edge of the Cloud

Data Literacy: Information as a Second Language

Digital Disruption

Edge to Enterprise Technology

Evolution of IoT and Impacts

Future of Work and Talent

Superior Customer Experience

Resilience Premium of Digital Business

Special Reports Themes

Digital Business Artificial Intelligence

http://www.gartner.com/imagesrv/pdf/special-report-calendar-2018.pdf

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Global Analyst Coverage Expansion

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Analyst Coverage Expansion: 157 New Resources

North

America

776

Latin

America

28

Asia

182

EMEA

375

Increased Geographical Coverage

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How We Help

Innovate to Drive Growth

Develop Go-to-Market Strategies

Win More Business

Innovate business model, products/ services and channel strategy —through exposure to emerging technologies

Prioritize investments, and identify new opportunities

Build Product and Service Strategies

Target the right markets and determine where to go next

Get visibility into what buyers care about; understand what shapes their buying decisions

Build fact-based and differentiated plans; drive solid competitive positioning

Use assets that validate market position; measure performance effectively and in real time

Use Gartner insights to strengthen marketing efforts; tune messaging to reach targets

Understand buyer needs to drive sales effectiveness

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