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Rockworth Portfolio

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Page 1: Rockworth Portfolio
Page 2: Rockworth Portfolio
Page 3: Rockworth Portfolio

COMPANYPROFILE

COMPANYINFORMATION

WORK + SHOWGROUND : ASOKE294-300 Asoke-Dindaeng Road.Huaykwang Bangkok 10320 THAILAND.Tel. +66(2) 246-8888 Fax. +66(2) 247-1504-5E-mail : [email protected] : www.rockworth.comShow Room Area : 2,000 sq.m.

SHOWGROUND : CENTRALWORLDNo. C514, 5th Floor, Rajdamri Road,Pathuwan, Bangkok 10330Tel. +66(2) 613 1521Fax. +66(2) 2255 6331Showroom Area : 500 sq.m.E-mail : [email protected]

NameProductBrand NameEstablishment: Registered Capital: Paid - up Capital: Listed on the stock exchange ofThailand (SET) symbol

: Manufacturing Facilities: Total Number of Staff

(including production workers and operators): Total Capacity

Rockworth Public Company Limited Total Office SolutionsRockworthNovember 15, 1972Baht 100 millionBaht 100 million

ROCK (Since 1994)2 facilities covering over 50,000 sq.m. of space

1,200 Staff members2,400 Million Baht /year

WORKGROUND : BANGPA-INBangpa-in Industrial Estate,No. 681 Moo 2, Tambon Klong Jig, Amphur Bangpa-In, Ayudhaya 13160Tel : +66(0) 3522 0262-3Fax : +66(0) 3522 0261Production Area : 20,000 sq.m.Warehouse & Logistics Area : 6,000 sq.m.

WORKGROUND : INDIANo : 800 West, R1-South, Sri City Sez-Processing Area, Irugulam Post, Satyavedu Mandal, Chittoor District-517588, Andhra Pradesh

Production Area : 24,000 sq.m.Warehouse & Logistics Area : 7,000 sq.m.

Page 4: Rockworth Portfolio

COMPANYBACKGROUND

COMPANYINFORMATION

Established in name “Rockwell”,number 1 manufacturer and sales of library and steel storage.Progressively expanded into office furniture.Founded “Rockwood Co.,Ltd” to provide all wooden components.Founded “Softline Co., Ltd.” to manufacture office seating.The affiliated companies were amalgamated into Rockworth Co., Ltd.Listed in Stock Exchange of Thailand (SET) in trade name “ROCK”.The largest manufacturing facility was built to accommodate the rapid expansion of office furniture market in the region.Research and Development Center was formed under Engineering.Further diversify into Home Furniture.Achieved ISO 9001: 1996 (ISO 9001: 2008 in 2009)Aggressively expand into International Market; Middle Eastern and Asia region.Implementation of Kaizen project for Continuous Improvement.Discontinued Home Furniture products. Deployed Product Development Strategy on Office Furniture and Store Fixtures.Implementation of Total Supply Chain Management System. (BAAN SOFTWARE)Achieved ANSI/BIFMA (The Business and Institution Furniture Manufacturer’s Association) Certificate from American National Standards Institute (ANSI) The first company whose successfully combined steel and wood production under one roof and was the Office Systems Furniture Manufacturer to export under “ROCKWORTH” brand name.Deployed both DIFFERENCIATION TACTICS as a mean to become a Total Solution Provider and BALANCED SCORECARD (BSC) as a management tool. Signed partnership agreement with “Sinetica” one of the leading organizations in furniture industrial for Rockworth 33rd anniversarySigned An Exclusive Dealership Agreement with “ Vitra ”, the world most famous brands in Office Furniture BusinessSuccessfully expand international market to 26 countries ; 33 locations world-wide e.g. Turkey, Palestine, Cyprus, Kenya, Lebanon, South Africa, Brunei, Hong Kong, Malaysia etc.The one and only furniture manufacturer has been chosen from Thai Environ-ment Institute as a pilot for the Life-Cycle Inventory and Life-Cycle Impact Assessment (LCI-LCA) project that shows environmental responsibility.

1972

1980s19831990199219941996

19971999

200020012002

2003

2004

2005

2006

2008

Achieved ISO 14001 : 200420Achieved excellent level for green production from ministry of natural resourcesand environment.

2010

Achieved OHSAS 18001 : 20072011

09

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MANAGEMENTCOMPANYINFORMATION

Rockworth Public Company Limited is Thailand’s leading manufacturers and marketer of office automation systems. Vision and strategic marketing decision had made Rockworth what it is today. With a long experience of over 36 years combined with constant expert development of product, making the Rockworth name a very well recognized and accepted name throughout the region.

PRESIDENTMr. Chaiyong Pongsuthimanus

EXECUTIVE VICE PRESIDENTMr. Dusdee Pongsuthimanus

EXECUTIVE VICE PRESIDENTMr. Chakrit Vorachacreyanan

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COMPANYINFORMATION

VISIONVALUEPHILOSOPHYINFLUENCES

VALUE

PHILOSOPHY

VISION

At Rockworth, we provide knowledge, products and services that enable our customers to create better work experience and environments that help people in offices work more effectively while helping organizations utilize space more efficiently.

Creating a satisfyingly efficient workplace inwhich people can cultivate their potential

INFLUENCESHUMAN / SPACE / TECHNOLOGY

HUMANWe concern about how working in comfortable office facility can increase work performance, hence, reduce a significant amount of organizational costs. Factors such as “.form and function”, comfort, safety, ergonomic features and aesthetic designs are our key consider-ation in producing Rockworth furniture.

SPACEFactors taken into consideration are a productive workspace, future expansion, changes in working behavior and flexibility.

TECHNOLOGYWith the ever-increasing advances in technology, Rockworth planners are constantly review-ing system design to cater for the newest developments. Factors taken into consideration are technological changes and the use of supporting accessories.

We are passionate about unlocking the potential of people at work.

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The only company in Thailand where product meets an international performance standard.

ANSI/BIFMA (American National Standards Institute (ANSI)/ The Business and Institution Furniture Manufacturer’s Association)

RECOGNITION

ENVIRONMENTAL STANDARD CERTIFIED

ISO 14001: 2004

OHSAS 18001: 2007

ISO 9001: 2008

CERTIFICATIONAND AWARDWINNING

COMPANYINFORMATION

IGBC: Member of India Green Building Councils

GECA: Member of Good Environment Choice of Australia

USGBC: Member of United States Green Building Councils

INTERNATIONALSTANDARDCERTIFIED

GREEN PRODUCT PROCESS

Page 8: Rockworth Portfolio

Proactive ServiceService technicians check all Rockworth products to ensure that equipment is function-ing to specification and to solve any user/product related problems. Rockworth will arrange with the customer to have service technicians on site after delivering the project 1 month and ongoing a bi-annually basis for a period of 5 years.

On call ServiceIn addition to this, Rockworth is promptly responding within sixteen business hours after receiving a request for service.

CustomizationRockworth also provides product customization in order to complete customer’s satisfac-tion toward our company by product customized and mixed series upon customer’s requirement.

VALUE - ADDEDSERVICE

Training session for customer usage instruction.

USERTRAINING

AFTERSALESERVICES

COMPANY INFORMATION

Page 9: Rockworth Portfolio

PRODUCTWARRANTY

We, Rockworth Public Company Limited, hereby warrant that the products manufacturedare merchantable and free from defects in material and workmanship and in conformity with our standard specifications in effect at the time such products were manufactured for a period of 10 years, from the date of delivery and installation. Our exclusive remedy for a defective product that fails under normal commercial office use will be repair or replacement with a comparable product or component, free of charge.

The following materials and components below are covered by limited warranty from the date of purchase:

Component Limited Warranty From the Date of Purchase (Year)

VENEERS, FABRICS ANDCOATED GLAZES 5SEATING 5CUSTOMER’S OWN DESIGN (COD) 5SOFA 3WORKTOOLS 2INTERIOR FIT-OUT 2NON-STAND SPECIAL PRODUCT 2ELECTRICAL COMPONENTS 1(EXCEPT BALLAST AND LIGHT BULBS)

The warranty is subject to the provisions that some natural variations occurring in wood,leather or other natural materials are inherent to their character and not considered defects.We do not warrant the colorfastness or matching of colors, grains or textures of these materials. Additionally, a Customer’s Own Material (COM) selected by, and used at the request of a buyer, is not warranted. Normal commercial office use is defined asthe equivalent of a single-shift, 40 hour workweek usage.

Our warranty shall not apply to normal wear and tear or in the event products are damagedas a result of misuse, abuse, neglect, accident, improper application, modification or repair or attachments to the product not approved by us. The warranty shall not apply toproducts used for rental or hire purchase purposes. The warranty shall not apply to anydamage caused from shipment by any persons not authorized by us.

No products will be accepted for return without prior approval. We shall have the rightto inspect any products claimed as a defective product at the buyer’s premises, or require the buyer to return the product to us for inspection at our premises. Transportationcharges covering returned products will be borne by us only if such products are proven to be defective, are covered by this warranty, and are returned within thewarranty period stated above.

Our Authorized Dealer is our mutual partner in supporting the warranty requests.To obtainservice under this warranty, please contact our Authorized Dealer.

COMPANYINFORMATION

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EXECUTIVEPRODUCTLINE

TAOSERIES 30

SERIES 34

SERIES 35

SERIES 37

SIGMASERIES 39

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DESKING SYSTEMPRODUCTLINE

RECEPTION

SERIES 12

SERIES 14

SERIES 15

SERIES 45

SERIES 55

LUNASERIES 20

SERIES 47

SERIES 51

BREEZESERIES 54

SERIES 59

SERIES 87D

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CHAIRPRODUCTLINE

Q-MESH SKIN JUDGE

TREND ZEST

WIN GESTO IQ

ACTIF OTTO ENE

STACLA AMICO CITY

MARTIN STING

ROZZINI

Page 14: Rockworth Portfolio

SOFAPRODUCTLINE

KNIGHT

DEVA STOOL

COSY

ORANGE

GALLERY

LIBERTY

CUBE

HAMEL

WALKER

SFWILSON

Page 15: Rockworth Portfolio

ARCHITECTUREPRODUCTLINE

SERIES 99ACTASERIES 95

TABLE

CONFERENCE SERIES 57

FILING & STORAGE

SERIES 61ERSASERIES 60

SERIES 63SERIES 62

PANEL SYSTEM

SERIES 88SERIES 87SERIES 77

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COMPLIMENTPRODUCTLINE

ACCESSORIES

ACCESSORIES

CARPET

ELECTRICALDATA

FLAT SCREENARM

LIGHTING

Page 17: Rockworth Portfolio

RE

FER

EN

CE

DP

RO

JEC

TS

REFERENCEDPROJECTS

Page 18: Rockworth Portfolio

CUSTOMERINDEX DOMESTIC

CONSUMERPRODUCT AMWAY (THAILAND)

COMPANY LIMITED.AMARIN PRINTING AND PUBLISHING PCL.

B. FOOD INTERNA-TIONAL COMPANY LIMITED.

BAYER THAI COMPANY LIMITED.

BERLI JUCKER PCL.

BLUESCOPE STEEL COMPANY LIMITED.

CARGILL SIAM COMPANY LIMITED.

CHAROENPOK-PHAND FOODS PCL.

COLGATE-PALMOLIVE (THAILAND) COMPANY LIMITED.

CONNEL ENGINEERING (THAILAND) COMPANY LIMITED.

DATAMAX COMPANY LIMITED.

DIAMOND BRAND COMPANY LIMITED.

FURUGAWA METAL (THAILAND) PCL.

GREENSPOT (THAILAND) LIMITED.

HERBALIFE INTERNATIONAL (THAILAND) LIMITED.

PADCO INCORATION SIAM CEMENT GROUP PCL.

SONY THAI COMPANY LIMITED.

MERCK (THAILAND)LTD.

SUMMIT AUTO SEATS INDUSTRY COMPANY LIMITED.

THE RED BULL BEVERAGE CO., LTD.

THAI ASIA PACIFIC BREWERY COMPANY LIMITED.

THAI GLASS INDUSTRIES PCL.

UNILEVER THAI TRADING CO., LTD.

COVIDIEN (THAILAND) LTD.

Page 19: Rockworth Portfolio

DOMESTICCUSTOMERINDEX

EDUCATIONALINSTITUTION ASSUMPTION

COLLEGEDUSIT THANI COLLEGE

KASETSART UNIVERSITY

LE CORDON BLEU DUSIT CULINARY SCHOOL

LERTLAH SCHOOL

SUAN DUSIT RAJABHAT UNIVERSITY

RUAMRUDEE INTERNATIONAL SCHOOL

SAINT JOHNS UNIVERSITY

SRINAKHARINWIROT UNIVERSITY

FINANCIALAMERICAN EXPRESS (THAILAND) COMPANY LIMITED.

BANK OF AYUDHAYA PCL.

BANK THAI PCL. GE-CAPITAL (THAILAND) LIMITED.

GLOBLEX SECURITIES CO., LTD.

GOVERNMENT SAVINGS BANK.

ISLAMIC BANK OF THAILAND.

KIM ENG SECURITIES (THAILAND) PLC.

KRUNGTHAI CARD PCL.

LAND AND HOUSES RETAIL BANK PCL.

SUMITOMO MITSUI BANKING CORPORATION

THAI CREDIT RETAIL BANK PCL.

THANACHART BANK PCL.

THE HONGKONG AND SHANGHAI BANKINGCORPORATION LIMITED.

EXPORT-IMPORT BANK OF THAILAND.

Page 20: Rockworth Portfolio

DOMESTICCUSTOMERINDEX

EDUCATIONALINSTITUTION ASSUMPTION

COLLEGEDUSIT THANI COLLEGE

KASETSART UNIVERSITY

LE CORDON BLEU DUSIT CULINARY SCHOOL

LERTLAH SCHOOL

SUAN DUSIT RAJABHAT UNIVERSITY

RUAMRUDEE INTERNATIONAL SCHOOL

SAINT JOHNS UNIVERSITY

SRINAKHARINWIROT UNIVERSITY

FINANCIALAMERICAN EXPRESS (THAILAND) COMPANY LIMITED.

BANK OF AYUDHAYA PCL.

BANK THAI PCL. GE-CAPITAL (THAILAND) LIMITED.

GLOBLEX SECURITIES CO., LTD.

GOVERNMENT SAVINGS BANK.

ISLAMIC BANK OF THAILAND.

KIM ENG SECURITIES (THAILAND) PLC.

KRUNGTHAI CARD PCL.

LAND AND HOUSES RETAIL BANK PCL.

SUMITOMO MITSUI BANKING CORPORATION

THAI CREDIT RETAIL BANK PCL.

THANACHART BANK PCL.

THE HONGKONG AND SHANGHAI BANKINGCORPORATION LIMITED.

EXPORT-IMPORT BANK OF THAILAND.

Page 21: Rockworth Portfolio

DOMESTICCUSTOMERINDEX

AUTOMOBILE

PETROCHEMICAL

TELECOM

INSURANCEAYUDHYA ALLIANZ C.P. GENERAL INSURANCE COMPANY LIMITED.

CIGNA INSURANCE PCL.

JARDINE LLOYD THOMPSON LIMITED.

MANULIFE INSURANCE (THAILAND) COMPANY LIMITED.

MSIG INSURANCE (THAILAND) COMPANY LIMITED.

VIRIYA INSURANCE PCL.

LOGISTICDHL LOGISTICS (THAILAND) LIMITED.

LEO TRANSPORT CORPORATION COMPANY LIMITED.

LOSCAM (THAILAND) COMPANY LIMITED.

TATA MOTORS (THAILAND) COMPANY LIMITED.

THAI AIRWAYS INTERNATIONAL PCL.

BMW MILLENIUM AUTO COMPANY LIMITED. RAMA 4

AUTOMOBILETHAI YAMAHA MOTORCO., LTD.

FORD (THAILAND)CO., LTD

MINI SHOWROOM EKKAMAI

TOYOTA BANGNA COMPANY LIMITED.

THAILAND POST EMIRATES AIRLINES NYK (THAILAND)

Page 22: Rockworth Portfolio

DOMESTICCUSTOMERINDEX

AUTOMOBILE MERCEDES-BENZ (THAILAND) LTD.

NISSAN MOTOR (THAILAND) CO., LTD.

INTEGRATED

SHELL THAILAND

REFINETY & PETORCHEMICAL COMPLEX PCL.

ASIA PACIFIC PETROCHEMICAL COMPANY LIMITED.

PTT PUBLIC CO., LTD.

RATCHABURI HOLDING CO., LTD.

PETROCHEMICAL

BANGCHAK PETROLEUMPUBLIC CO., LTD.

CAT TELECOM PUBLIC COMPANY LIMITED.

DIGITAL PHONECOMPANY LIMITED.

GULF ELECTRIC PCL. IBM THAILAND COMPANY LIMITED.

TRUE CORPORATION PCL.

TELECOM

LAEMTHONGSYNDICATECOMPANY LIMITED.

WELLTECH GROUPCOMPANY LIMITED.

LOXLEY WIRELESSCOMPANY LIMITED.

NOKIA SIEMENS (THAILAND) LIMITED.

KRUNGTHAI COMPUTER SERVICE COMPANY LIMITED.

Page 23: Rockworth Portfolio

DOMESTICCUSTOMERINDEX

TELECOM RICOH (THAILAND) COMPANY LIMITED.

SEAGATE TECHNOLOGY (THAILAND) LIMITED.

SIEMENS COMPANY LIMITED.

THE EAST ASIATIC (THAILAND) PCL.

TOTAL ACCESS COMM UNICATION PCL.

WESTCOM MOTOROLA (THAILAND) CO., LTD.

NOKIA (THAILAND)CO., LTD.INTERNATIONAL

COMPANY LIMITED.

OTHER THAI ADMINISTRATION KOHLER (THAILAND) PUBLIC CO., LTD.

SCHNEIDER(THAILAND) CO., LTD.

GE ENERGY(THAILAND) LTD.SERVICES.

MARUBENI (THAILAND) CO., LTD.

HONEYWELL SYSTEMS .(THAILAND) CO., LTD.

TOYO INK (THAILAND) CO., LTD.

FUJI XEROX (THAILAND) CO., LTD.

HITACHI (THAILAND) CO., LTD.

Central Air Conditioning

Page 24: Rockworth Portfolio

CUSTOMERINDEX INTERNATIONAL

GOVERNMENTUS EMBASSY

CIVIL SERVICE CENTER(KUWAIT)

MINISTRY OF WORK(BAHRAIN)

MINISTRY OF DEFENSE(UAE)

MINISTRY OF HEALTH(KSA)

MINISTRY OF HIGHEREDUCATION (KSA)

MUBADALA(UAE)

QATAR FOUNDATION(QATAR)

USAID(MALDIVES,VIETNAM)

US.ARMY BASE(QATAR,JORDAN,IRAG)

(MYANMAR, VIETNAM)UNITED NATIONS (CAMBODIA, BANGLADESH, LOAS, INDIA)

UNICEF (MALDIVES, BANGLADESH)

WHO (LAOS)

INSURANCESWISS-RE (INDIA)

LOGISTICNYK (SINGAPORE) DHL. (PHILIPPINES,

DUBAI, BAHRAIN, MIDDLE EAST)

ARAMEX (DUBAI, BAHRAIN)

THAI AIRWAYS (CHINA, LAOS, GLOBAL)

EMIRATES AIRLINES (DUBAI, HONG KONG)

SALVATION ARMY(PHILLIPINES)

Page 25: Rockworth Portfolio

CUSTOMERINDEX INTERNATIONAL

PETRO

LOGISTIC

CHEMICAL GE ASGAS (UAE) GASCO (UAE) PETROLEUM DEVELOPMENT OMAN (OMAN)

SHELL(LAOS, OMAN)

QATAR GAS (QATAR) OCCIDENTAL (OMAN, UAE)

QATAR PETROLEUM(QATAR)

ENOC EMIRATES NATIONAL OIL CO.(UAE)

ENERGY (INDIA)

AUTOMOBILEBMW

ETIHAD AIRWAYS (UAE)

JORDAN AVIATION(JORDAN)

OMAN AIR(OMAN)

OMAN DRYDOCK(OMAN)

UPS (UAE)

(SINGAPORE) MITSUBISHI (OMAN)MERCEDES BENZ (JORDAN)

YAMAHA (INDIA, VIETNAM)

VIRGIN ATLANTIC(DUBAI)

Page 26: Rockworth Portfolio

CUSTOMERINDEX INTERNATIONAL

AI JEZEERA CHILDREN CHANNEL (QATAR)

ARAB RADIO TELEVISION CART (JORDAN)

ASSOCIATED CONSTRUCTION AND INVESTMENTS (UAE)

DUBAI PEARL(UAE)

TAMWEEL(UAE)

LANDMARK(UAE)

REUTERS ORANGE (JORDAN) NAWRAS (OMAN) SAUDI TELECOM(KSA)

ETISALAT (UAE)(SINGAPORE)

TELECOM

MEDIA

REAL ESTATE AND PROPERTY

OMAN TELECOM-MINUNICATION(OMAN)

SIEMENS (PHILIPPINES, BANGLADESH, DUBAI)

MOTOROLA (SINGAPORE)

NOKIA (INDONESIA, CAMBODIA, BANGLADESH)

CRYSTEL CALL (JORDAN)

ACL WIRELESS LIMITED. (INDIA)

IBM (SINGAPORE, INDIA)

ADVENTNET INDIA DEVELOPMENT CENTER PVT LTD.

SAUDI TELECOM-MUNICATION(SAUDIARABIA)

Page 27: Rockworth Portfolio

CUSTOMERINDEX INTERNATIONAL

NEC (VITENAM)

TOYO INK(VITENAM)

KYOCERA(UAE, INDIA)

HITACHI (VITENAM) AI FUTTIAM GROUP(UAE)

HAMAD MEDICALCENER (QATAR)

OTHERS KOHLER(INDIA)

AMWAY(INDONESIA)

HONEYWELL(UAE, INDIA)

MEYDAN(UAE)

RED BULL(HONG KONG)

FUJI XEROX(VITENAM)

MARUBINI CORPERATION (VITENAM)

PANASONIC(VITENAM)

SCHNEIDER ELECTRIC(UAE)

Central Air Conditioning

Page 28: Rockworth Portfolio

CU

STO

ME

RIN

DE

X

CUSTOMERINDEX

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