Emma Cheevers

Editor’s Letter

8

/globalblue/globalblue /globalblue@环球蓝联-GlobalBlue

@GlobalBlue /GlobalBlue/GlobalBlueRu

Welcome to Seoul

SHOP is part of Global Blue, a Tax Free Shopping market leader, and

publishes guides to over 40 destinations across Europe and Asia. Our

international insider knowledge means we are ideally placed to tell you

everything you need to know about your chosen destination.

For the very latest information, visit globalblue.com. It’s even easier to

claim your tax savings with the Global Blue Card – signing up is free and

you can fnd all the details on the website. And don’t forget to download

the Global Blue mobile app!

欢迎来首尔！

SHOP是全球免税购物行业领导者环球蓝联旗下的旅行购物指南杂志，覆盖欧

洲和亚洲超过四十个旅游目的地。环球蓝联从全球各大主要目的地获得第一手

购物信息，这意味着我们会是您在旅行途中最棒的向导。

想了解更多最新信息就请登陆环球蓝联网站查看更多吧！现在就在网上免

费注册环球蓝联卡，令您的免税购物旅程更加轻松惬意，别忘了您还可以下载

我们的官方智能手机App！

ILL

US

TR

AT

ION

: PIN

G Z

HU

Athens and Thessaloniki

Austria

Austrian Alps

Barcelona

Belgium

Berlin

Buenos Aires

Cologne

Copenhagen

Cyprus

Чехия

Düsseldorf

Estonia

Frankfurt

French Riviera

دليل ألانيا德国指南

Руководство Германия

Gothenburg

Hamburg

Hanover

Helsinki Area

Holland

Iceland

Istanbul

Italy

Lake Saimaa

Lebanon

London

Madrid

Milan

Munich

Naples

Nuremburg

Oslo

Paris

Portugal

Prague

Riga

Rimini and Riccione

Rome

Seoul

Singapore

Stockholm

Stuttgart

Switzerland

Tokyo

Vienna

Vilnius

Contributors

12

globalblue.com

Qingya He

Qingya He, SHOP’s Chinese

contributing editor, has a mas-

ter’s degree in international

fashion marketing.

Frances Wasem

Frances Wasem has written

for Stella magazine and the

Times, and is a contributing

editor at Harper’s Bazaar.

David Doran

David Doran created this

season’s cover illustration for

SHOP Seoul. His use of bright

colours and patterns makes

him the perfect illustrator for

this cover, based on our feature

about Seoul’s street-style scene

on page 30. It shows a fashion-

ably dressed woman whose coat

hem becomes Namsan moun-

tain and the Seoul Tower.

Read more about our

cover illustrations at

globalblue.com/covers.

ILL

US

TR

AT

ION

: DA

vID

DO

RA

N

PH

OT

O: A

NS

TR

O 2

012

David Doran是本期SHOP

的封面设计师。他结合本期第30

页描写日渐繁荣的韩国首都风尚

的专题文章，设计出色调活泼现

代的完美封面。画面上一 位穿着

潮流的女人，外套与首尔的标志

建筑元素——南山和首尔塔融为

一体。

了解更多封面设计，请登录

globalblue.cn/covers.

Frances Wasem为Stella杂志

和泰晤士报，现在为《时尚芭莎》

英国撰稿。

何清雅，时尚营销专业毕业，

痴迷于古董与珠宝，以及各种毛

绒生物。

Junjie Dou

Before becoming SHOP’s as-

sociate Chinese editor, Junjie

Dou worked on publications

in Nanjing and Seattle.

窦俊杰，本科英文系毕业，曾

担任多家生活时尚类杂志编辑，

于2009年秋天在伦敦威斯敏斯

特大学获得国际新闻硕士学位。

Shop Floor

14

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to ensure all of the

information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury

or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2014 Global Blue

E DI TOR I A L

Editor-in-chief

Emma Cheevers

PU BL I SH I NG

Publisher

James Morris

Managing editor

Sally McIlhone

Cover illustrator

David Doran

Contributor

Frances Wasem

Production editor

Caterina Mazzolai

Assistant production editor

Ruairidh Pritchard

Features editor

Stephen Doig

City guide and lifestyle editor

Verity Hogan

Acting fashion editor

Ximena Daneri

Acting news editor

Hannah Lewis

Associate news and lifestyle editor

Isabella Redmond Styles

Assistant fashion and news editor

Gemma Latham

Chief sub-editor

Hester Lacey

Copy editors

Sue Flook, Claire Gervat,

Ann Morphew, Harriet O’Brien

Picture editor

Kirsty Andrews

Creative editor/deputy picture editor

Sarah Beyts

Picture assistants

Grace Bird, Mónica Goya

Artwork editor

Adam Dhaliwal

Artworking assistants

Dionne Hélène, Milkha Lala

Online managing editor

Kirsty Welsh

Online editorial assistant

Katie Ramsingh

Online production assistant

Marina Nelson

Online assistant

Emily Scrivener

Commercial editor

Justine Clifton

Commercial artworking assistant

Aaron Carline

Commercial artworking intern

George Trinick

Chinese editor

Yuan Fang

Associate Chinese editor

Junjie Dou

Chinese assistant editor

Hongying Xu

Chinese contributing editor

Qingya He

Chinese editorial assistants

Yunhan Fang, Yangzi Liu

Chinese translators

Xun Ji, Yin Shi, Chenguang Yi,

Yi Zhang

Japanese editor

Kyoko Nishimoto

SHOP is published by

Global Blue

Group headquarters

Global Blue SA,

Route de Crassier 7,

CH-1262 Eysins, Switzerland

Corporate registration number

5565726923

globalblue.com

info@globalblue.com

Digital manager

Eamonn Leacy

Project manager

Bina Summan

International digital

marketing executive

Nina Kobalia

Digital marketing executive

Wenhan Zhang

Digital production assistant

Paul Lecoanet

Advertising and partnership manager

Riccardo Canini

Distribution and partnership manager

Claudia Suárez

Digital intern

Sammy Ha

Print

Dane Consultancy

GL OBA L BLU E KOR E A

Country manager

Jason Choi

VP sales Asia Pacific

Jan Möller

Marketing sales manager

James Ryu

Key account managers

Jin Kook Lee, Young Ho Chung,

Jung Hwan Lee

Account managers

Hee Soon Kim, Gwang Hyun Jin,

Sung Tae Choi, Sang Jun Han,

Kwang Hee Park, Cheol Hoon Kim

Global Blue Korea,

116 Sogong-ro, Jung-gu,

1402 Seoul Center Building,

Seoul, Korea 100-070

Co. Reg. No.

202-81-63838

Sales and distribution partner

Media Plus, +82 (0)2 3785 2300

Director

Young Sik Kim

Printed in Seoul by GeoMarketing C Ltd, Co. Reg. No. 120-81-85559

National tourist office

Korea Tourism Organization

Contents

15

Above: a view of the bright lights of Seoul from Namsan Tower

Products

18 Check Out

sHoP selects a standout piece from

seoul this season

20 Products

Key looks for the season, from fashion

and footwear to jewellery and accessories

N e ws

24 Shop Window

one store not to be missed in seoul

25 News

seasonal updates on shops, services and

new products

F e at u r e s

30 Cover Story: Innovation Nation

seoul’s convention-breaking street style

is matched by its home-grown designers’

approach to fashion, says Frances wasem

Gu i de

37 Maps and guides to the key

shopping areas of seoul

e sse N t i a l s

44 How To Shop Tax Free

the simple steps to saving money on

your shopping

t r a Nsl at ioNs

46 日本語翻訳

sou v e N i r

48 the essential item to bring home

热门尚品

18 焦点美物

sHoP为您选择了本季首尔最出挑的单品

20 热门尚品

本季最关键的造型，从鞋履、珠宝到配饰都焕

然一新

新闻

24 橱窗购物在首尔你不会错过任何一家好店

25 新闻无论是商铺、服务还是新品，本季杂志都将为

您一一盘点

专题文章

30 封面故事: 创意国度首尔突破创新的街头风格与本地的设计时尚相

辅相成，Frances wasem报道

城市指南

37 地图与指南引领你去探索首尔最棒的店铺和旅游胜地

退税须知

44 如何购物退税

通过简单的退税步骤即可轻松节省消费税

翻译

46 日本語翻訳

旅行纪念品

48 回国最佳伴手礼

PH

OT

O: C

liN

T S

Ha

rP

CC

BY

-NC

-Sa

2.0

p.37

Save up to 8% by shopping tax free, see page 44

Check Out

18 | PRODUC TS

BEYOND TIME

Cartier’s Tank watch has been an icon for almost a century. Designed by Louis Cartier, one of the brand’s three founding brothers, it has come to represent elegance and dignity. Although the design has been re-imagined time and again, each variation stays true to the clean lines and distinctive shape of the original, with its Roman numerals and blue hands. Here, the combina-tion of a deep red alligator strap against warm rose gold is instantly enticing, and with the ad-dition of diamonds you’d be hard pressed to fnd a more perfect watch for evening. hl

Cartier Tank Anglaise watch,

44,500,000 KRW, Cartier, 141-16 Cheongdam-dong, Gangnam-gu, Seoul 135-959, +82 (0)2 518 0748, cartier.com

* for map go to page 41

自1917年，Cartier的Tank腕表就成了那个世纪的

传承。由品牌的三位创始人之一 Louis Cartier设

计，这些腕表成了优雅和端庄的代言。虽然设计已经

被数次再创造，但每次更改都确保原有的简洁线条

和设计造型，以及标志性的罗马数字刻度和蓝色指

针。深红色鳄鱼皮和温暖的玫瑰金相映成辉，钻石

的点睛之笔使之成为出席晚宴的配饰首选。

20 | PRODUCTS

Save up to 8% by shopping tax free, see page 44

1. Swarovski Lovely Crystals watch,

700,000 KRW, Swarovski,

533-11 Sinsa-dong, Gangnam-gu,

Seoul 135-889, +82 (0)2 3447 0601,

swarovski.com

2. Hermès Ranch silk twill scarf,

260,000 KRW, Hermès,

7 Dosan-daero 45-gil, Gangnam-gu,

Seoul 135-895, +82 (0)2 542 6622,

hermes.com

3. Bally boots, 2,030,000 KRW,

Shinsegae, 19-3 Banpo-dong,

Seocho-gu, Seoul 137-040,

+82 (0)2 599 7437, bally.com

4. Tod’s hat, 3,515,000 KRW,

Shinsegae, 19-3 Banpo-dong,

Seocho-gu, Seoul 137-040,

+82 (0)2 3479 6030, tods.com

5. Burberry Bloomsbury bag,

5,000,000 KRW, Lotte,

1 Sogong-dong, Jung-gu,

Seoul 100-721,

+82 (0)2 2118 5801,

burberry.com

1

2

3 4

5

A LIFE AQUATIC

Shades of seaweed green and ocean blue are perfectly on trend this season

海藻绿和深海蓝是本季大热的颜色

globalblue.com

SHOP | 21P

HO

TOS

: (1)

CeS

ar

e G

ua

ldO

ni;

(2) l

Ou

iS V

uiT

TOn

4. Hugo boots, 980,000 KRW,

Hugo Boss, 98-13 Cheongdam-dong,

Gangnam-gu, Seoul 135-517,

+82 (0)2 515 4088, hugoboss.com

3. Diesel leather jacket,

2,018,000 KRW, Diesel,

38 Apgujeong-ro 12(shipi)-gil,

Gangnam-gu, Seoul 135-110,

+82 (0)2 541 9070, diesel.com

1. Salvatore Ferragamo watch,

2,640,000 KRW, Salvatore Ferragamo,

141-15 Cheongdam-dong,

Gangnam-gu, Seoul 135-100,

+82 (0)2 2140 9666,

salvatoreferragamo.com

2. Louis Vuitton Taurillon

backpack, 5,990,000 KRW,

Louis Vuitton,

99-18 Cheongdam-dong,

Gangnam-gu, Seoul 135-517,

+82 (0)2 3432 1854, louisvuitton.com

1

2

4

3

MIDNIGHT MYSTERY

The combination of black and grey adds an air of intrigue to any man’s attire

黑灰配色是男士酷炫盛装的首选

24 | NEWS

Save up to 8% by shopping tax free, see page 44

Shop Window

THE WORLD OF NIKE

Nike’s vibrant urban style has an afnity with that of Seoul’s hippest residents, so it’s easy to see why the opening of a new Nike store in the Gangnam district has been met with such delight. The store is the largest of its kind in South Korea and show-cases the latest oferings from Nike’s running and football collections, among others, along with the complete women’s training range. The store is dominated by a 24-foot chandelier made out of Nike products, a tribute to the brand’s innova-tive history, which has kept it at the forefront of sneaker design for over 40 years. irs

美国主流运动品牌Nike首尔店面的都市风格对于时髦的首尔人群自然有着亲和力，所以不难理解为

何Nike在江南区的新店开幕如此激动人心。该店是目前韩国最大的同类型专卖店，展示着来自Nike的最新跑步与足球系列，其中还包括完整的女性训练

系列。店中装置着一只24英尺的由Nike产品组成的灯箱，是对于品牌创新史的致敬。其他别具匠心的

细节还包括店面二层的地板，是用从韩国大学篮球

场回收的木头制成，墙上则装饰着韩国艺术家Yoon Hyup绘制的壁画。此店内饰的独具匠心和创意令人叹为观止，无限升级了来客的购物体验。

Nike, 814-1 Yeoksam-dong, Gangnam-gu, Seoul 135-080, +82 (0)2 3452 8294, nike.com

SHOP | 25

CHIC WITH ATTITUDE

There is a decidedly elegant tone this season at Givenchy, with Riccardo Tisci presenting a more ladylike collection than we have come to expect from a designer who has favoured a more casual and punchy aesthetic for the past few sea-sons. His grown-up departure most certainly does not disappoint, however; delicate, fowing fabrics printed with bold nature-inspired motifs are expertly tailored into ftted feminine dresses, emblazoned with blown-out butterfy wings, or patterned with vintage-style forals. Visit Given-chy’s recently opened Gangnam store to browse a collection that manages to be at once lovely and edgy. hl

本季的G i v e n c h y有着不可动摇的高雅基调，Riccardo Tisci为人们奉上了比期望中更为妩媚知性的系列，须知这位设计师在过去几季中都偏爱

更为休闲、更具冲击力的美学。然而他的成长蜕变并

未令人失望；细腻、流动的面料上印有灵感源于自然

的大胆图腾，并以专业手法裁成合身的长款丝绸柔

美连衣裙，上面或是印有对称或者不对称的伸展蝴

蝶翅膀，或是复古风格的花卉图案。不妨造访新近

开幕的Givenchy江南店，一睹这个既漂亮又前卫的系列。

Givenchy, 78-11 Cheongdam-dong, Gangnam-gu, Seoul 135-100, +82 (0)2 517 7560, givenchy.com

* for map go to page 41

TRUE BLUE

The Serpenti collection from Italian brand Bulgari has reached the kind of iconic sta-tus that few lines ever achieve, and the bags and accessories are a favourite among everyone from fashion editors to Hol-lywood actresses. This season sees the launch of the new Serpenti Scales design, which features a linear frame with a top handle and an architectural shape. It’s available in a range of colours; we are particularly taken with this eye-catching cobalt creation. hl意大利品牌Bu lga r i的Ser-

penti系列中的包袋与配饰是时尚编辑和好莱坞女星的挚爱。本季

推出的Serpenti Scales设计显著特征是位于顶部的手柄，以及摩

登建筑感。该款提供各种颜色选

择，这款柔软光滑的小牛皮手袋

可为任何造型增添亮色。

Bulgari, Avenuel, 130 Namdaemunno 2(i)-ga, Jung-gu, Seoul 100-721, +82 (0)2 773 3588, bulgari.com

In brief:

Fragrance fans

should be sure

to pay a visit

to the recently

opened Maison

de Parfum store

in Garosugil,

which is flled

with a delightful

selection of

scents and is the

only store of its

kind in the city

迷恋香水的人一

定要到Garosugil

的Maison de

Parfum香水店一

逛，那里的香水系列

品种繁多、香气宜

人，是市里独一家

globalblue.com

PH

OTO

: (LE

FT )

Ma

ur

O F

ab

biO

STu

diO

PH

OTO

: © g

Or

un

way

.cO

M

26 | NEWS

Save up to 8% by shopping tax free, see page 44

WORD ON THE STREET

Fashion brand Hupot, which stands for Hu-

man Potential, was founded in 2008 by Korean

designers Do and YK. Ofering both menswear

and womenswear, all made in Seoul, the label has

gained a cult following for its decidedly urban

aesthetics and distinctive prints. The new au-

tumn/winter collection, named Swamp, features

streetwear separates such as minis, sweaters and

tracksuit bottoms, as well as an extensive selec-

tion of zippered faux leather jackets and winter

coats, mainly in black. gl

代表Human Potential（人类潜能）的时尚品牌

Hupot，于2008年由韩国设计师Do与YK成立。

旗下的男装与女装系列全部在首尔制造，品牌以凛

冽都市美学与独特印花设计已揽获一群另类受众。

新的秋/冬系列被命名为Swamp（沼泽），包括迷你

裙、针织衫和运动上衣与裤装等街头单品，此外还

出售款式多样的仿皮拉链夹克与以黑色为主基调的

冬装选择。

Hupot,

145-7 Sangsu-dong, Mapo-gu,

Seoul 121-828, +82 (0)2 516 2919, hupot.net

TIME TO TRAVEL

Louis Vuitton’s newly launched Escale World-

time watch draws on the fashion house’s long

experience in catering to the needs of travellers.

Most striking of all is the colourful dial. Up-to-

the-minute technology means that the wearer can

see the time in the zone of each city by simply

looking at the corresponding initials, making it

perfect for frequent travellers who don’t want to

sacrifce on style. irs

Louis Vuitton最新推出的Escale Worldtime腕

表系列，展示出品牌致力于满足旅行者需求的丰富

经验。这件在视觉上极具震撼力的时计产品，最夺人

眼球的部件当属色彩斑斓的表盘；表盘还可根据客

人要求定制不同颜色、名字缩写或徽章等标志。腕表

所采用的Up-to-the-minute技术让佩戴者只需参照

对应城市缩写区格，就可获悉不同时区不同城市的时

间，完美迎合空中飞人对时间和装扮的双重要求。

Louis Vuitton, 99-18 Cheongdam-dong,

Gangnam-gu, Seoul 135-517,

+82 (0)2 3432 1854, louisvuitton.com

* for map go to page 41

SHOP | 27

globalblue.com

WINTER WEAR

The Italian label behind some of the best coats

ever to grace a catwalk, Max Mara once again

meets expectations this season. All styles, from

trench coats to down jackets, feature touches of

masculine tailoring, and the materials, such as

herringbone tweed, are the stars of the show. As

well as seasonal trends, Max Mara is adept at

creating timeless classics. The new face of the

brand, Hollywood actress Amy Adams, shows

just why the caramel coloured coats and acces-

sories are so covetable. hl

意大利品牌Max Mara不仅曾推出时装史上数款

最佳大衣，本季再次不负众望。从风衣到羽绒服等

各款单品，都采用了男性化剪裁风格；而人字花呢和

威尔士亲王格子呢等面料，则成为本季明星。除了时

髦的潮流设计之外，Max Mara还擅于创造经典。品

牌新近代言人，好莱坞女星Amy Adams在广告大片

中向世人展示焦糖色大衣和手包的魅力。

Shinsegae,

19-3 Banpo-dong, Seocho-gu,

Seoul 137-040,

+82 (0)2 3479 1792, maxmara.com

GLOWING ACHIEVEMENT

Sabrina Dehof launched

her eponymous jewellery brand

to great acclaim in 2005 and

her designs, which incorporate

gold, crystal and gemstones

in playful and contemporary

shapes, are now stocked in

high-end boutiques around the

world. The theme for autumn/

winter 2014/15 is hibernation

and is inspired by the change

in emotions and energy at the

turn of the season. Pieces such

as this geometric gold ring

are intended to counteract the

darkness associated with win-

ter through the gleam of the

golden metal and the reassur-

ing properties of the circu-

lar shapes. gl

Sabrina Dehof在2005年推

出的同名珠宝品牌大获好评，她

在设计中运用金、水晶与宝石等

材质打造出俏皮又摩登的造型，

其作品在全球各地的高档精品店

中都有贩售。品牌2014/15年秋

冬的主题是休眠，灵感来自季节

交替之际的情绪与能量变化。诸

如几何型金戒指之类的单品，意

欲通过其金属光芒与圆形的镇静

作用，抵消冬季带给人们的阴暗

联想。

Beaker, 78-6 Cheongdam-

dong, Gangnam-gu,

Seoul 135-764,

+82 (0)2 543 1270,

sabrinadehof.com

* for map go to page 41

In brief:

Miu Miu expands

its presence

is Seoul this

season with a

new boutique in

the Hyundai Coex

department store,

offering a wide

array of Miuccia

Prada’s colourful

and whimsical

creations

Miu Miu本季

在首尔的现代百

货Coex店新开精

品店，出售最新的

Miuccia Prada色

彩亮丽、活泼可爱的

创意服饰

PH

OT

O: ©

Ma

riO

SO

rr

en

Ti

abc마트광고최종.pdf 1 2014-11-04 오전 10:03:25

abc마트광고최종.pdf 1 2014-11-04 오전 10:03:25

30 | F E AT U R E S

Innovation

SHOP | 31P

HO

TO

: Je

ns

La

ng

kJa

er

Lef: Hwan Heo autumn/winter 2014/15

Nation

Seoul’s convention-breaking street style is matched by its home-grown designers’ avant-garde approach to fashion, as Frances Wasem discovers

首尔标新立异的街头造型，与本土设计师前卫的时尚创意手法相得益彰。Frances Wasem报道

It’s hard to believe that less than 40 years ago, national dress was still very much in evidence in the South Korean capital of Seoul. Fast-forward to 2014 and possibly the only chance you’ll get of seeing hanbok will be if you stumble across the National Folk Museum of Korea. Nowa-days, you’re more likely to encounter a version of Lady Gaga than a traditionally costumed

很难相信就在约40年前，韩国首都首尔的人们还穿着极为相似的国民服装。当时间推进到2014年，唯一有机会见到韩服的场合，就是韩国国立民俗博物

馆的观光之旅。现时今日你更有可能见到本土版的

Lady Gaga，而非身穿民族服装的本地居民。在过去几年中，首尔找到了自己的时尚灵魂。“当下的潮流

是用UniqloT恤、设计师夹克搭配Fendi手袋，”生于韩国的设计师Demi Choonmoo Park表示。

46

32 | FEATURES

Above (from lef): Rejina Pyo; Jackie JS Lee, both autumn/winter 2014/15; designer Hwan Heo; Eudon Choi autumn/winter 2014/15

PH

OTO

: © g

OR

un

way

.CO

m

around 10.5 million. At the same time, the new

generation of young Koreans has begun to es-

tablish its own style identity. After years of con-

formity, Koreans are expressing their individu-

ality with a passion – whether that’s in fashion,

music or art. It’s like a creative volcano, a surge

of energy comparable to the similar shifts that

took place in Japan and Hong Kong. Seoul has

even been dubbed ‘the new Tokyo’ by the New

York Times.

Korea is quietly making its mark on the

fashion industry, too. While the international

fashion elite may not routinely make it to Seoul

Fashion Week, others have taken note. Not only

does it feature some of the established names

who are taking on the international fashion

establishment; it also promotes local up-and-

coming talents through its Generation Next

catwalk show.

韩国首府经历了一场剧变——同时发生于文化、

商业与人口构成上——部分是由于涌入的英语国家

人口，如加拿大、英国与美国人，他们来到首尔主要

从事英语教学工作，并将当地人口提升到一千零五十

万。与此同时，新一代韩国年轻人开始确立自己的时

尚风格。在多年和谐统一之后，韩国人开始以满腔热

情表达自我个性——无论是在时尚、音乐或是艺术

界。这场创意的大井喷，和在日本与香港发生的类似

转变拥有同样的能量级。首尔甚至被《纽约时报》称

为“新东京”。

inhabitant. In the past few years Seoul has found

its style soul. ‘These days it’s a Uniqlo T-shirt

and a designer jacket with a Fendi bag,’ says

Korean-born designer Demi Choonmoo Park.

The capital has undergone a revolution – a

seismic shift in culture, business and popula-

tion – partly caused by the infux of English-

speaking Canadians, Britons and Americans,

who have focked to Seoul, primarily to teach

English, helping to swell the population to

SHOP | 33

PH

OTO

: © g

OR

un

way

.CO

m

What makes Korean designers so exciting

is the avant-garde aesthetic that is reminiscent

of the infuential vision of the Antwerp Six or

the emerging Japanese scene in the 1980s. At the

autumn/winter 2014/15 London Fashion Week,

Korean-born designers Eudon Choi, Jackie JS

Lee, Hwan Heo, Rejina Pyo and Hyein Seo were

all worthy of note, with Seo going on to win the

International Fashion Showcase award for best

designer. Meanwhile Korean stars such as design

duo SteveJ & YoniP (who frst showed at London

Fashion Week in 2007) are wowing London and

New York with their designs – all cutting-edge

and focused on innovation.

As for the more established designers, Jain

Song – who shows at Seoul Fashion Week – is

known for her sharp, clean looks. Song worked

with her mother, the designer Kim Dong Soon,

before launching her own collection in 2004,

韩国正在时尚界悄然烙上自我印记。虽然国际

时尚名流们可能不会经常现身于首尔时装周，如某

些人留意到的。然而该国不仅与一些在国际时尚视

野中声名显赫的名字联系在一起，还通过Genera-

tion Next时装秀积极推广本土新晋人才。

韩国设计师之所以令人如此振奋，是因为他们

的前卫美学让人联想到安特卫普六君子曾经的影

响力，或是1980年代日本潮流的兴起。在2014/15

年秋 /冬的伦敦时装周上，韩裔设计师E u d o n

Choi、Jackie JS Lee、Hwan Heo、Rejina Pyo与

Hyein Seo均表现得可圈可点，而Seo更下一城获得

了International Fashion Showcase最佳设计师奖

项。同时，韩国明星设计二人组SteveJ＆YoniP（于

2007年首登伦敦时装周）的设计作品也让伦敦与纽

约目眩神迷——它们是如此前卫且专注创新。

至于更成熟的设计师，Jain Song——她在首

尔时装周进行发布——则以利落、简洁的设计著

称。Song在2004年推出自有品牌，并与另类概念

店铺10 Corso Como合作，在此之前与她的母亲、

34 | FEATURES

Seoul’s fashion week is particularly diverting for street-style photographers, who snap Korean girls subverting classic looks

and has since collaborated with cult concept

store 10 Corso Como. Another name to know is

Kye, by Central St Martins graduate Kathleen

Kye, whose accessories are also stocked in New

York and London.

Seoul’s striking architectural landscape no

doubt provides plenty of inspiration to the city’s

creative and innovative dressers; Zaha Hadid

designed the Dongdaemun Design Plaza, Prada

collaborated with Rem Koolhaas’s OMA on the

creation of its Prada Transformer pavilion in

2009, and there are a seemingly endless number

of eye-catching boutiques from both interna-

tional titans and new designers.

Among those shops, catering to the deep

yearning for individuality, are places such as

Boon the Shop – where pieces by Maison Mar-

tin Margiela, Gareth Pugh and Vionnet are dis-

played like art. As well as the luxury-label-flled

department stores (Lotte, Galleria and Hyundai

Department Store), there’s a strong presence

from the world’s haute conceptualists; Rick

Owens, Comme des Garçons, Ann Demeule-

meester, Phillip Lim and 10 Corso Como all

have a presence in Seoul. The big guns – Gucci,

Prada, Fendi, Salvatore Ferragamo, Louis Vuit-

设计师Kim Dong Soon一同工作。另一个不可不

知的名字是中央圣马丁毕业生Kathleen Kye推出的

Kye品牌，其配饰在纽约与伦敦均有销售。

首尔的惊人建筑景观无疑为本土创意者们提

供了丰富灵感；东大门设计广场由扎哈·哈迪德设

计，Prada曾在2009年与库哈斯的OMA事务所合

作设计了Prada Transformer建筑，在这里国际巨

头与新晋设计师吸引眼球的店铺层出不穷。

在这些店铺中，最能呼应对个性的深层呐喊

的是Boon the Shop这样的店——Maison Mar-

tin Margiela、Gareth Pugh与Vionnet的作品

Above (clockwise from lef): designer Kathleen Kye; Kye autumn/winter 2014/15; 10 essentials by Jain Song for 10 Corso Como, spring/summer 2010; Prada, Hyundai Department Store

SHOP | 35

在此如艺术品般陈列。除了大牌云集的奢华百货

公司（Lotte、Galleria与Hyundai Department

Store），全球高级时装概 念先导者们也在此拥

有一席驻地；Rick Owens、Comme des Garç

ons、AnnDemeulemeester、Phillip Lim与10

Corso Como都在首尔设店。时尚巨头——如Gu-

cci, Prada、Fendi、Salvatore Ferragamo、Louis

Vuit ton与Dior— —都可在时尚的江南区见其

身影。

不可否认的是，街头潮流正引领着时尚的创新，

首尔时装周尤其吸引着街头风摄影师们，他们拍摄

下韩国女孩颠覆传统的造型，譬如用袜子搭配高跟

鞋，以8seconds、Spao、Coming Step、Canezou

与Low Classic等韩国品牌，搭配古着单品或是

Zara，H&M与Topshop等高街品牌。首尔如此另

类并与伦敦、纽约和巴黎时装周截然不同，让人耳目

一新，其原因是：韩国潮流领导者们忽略所有的既定

法则——他们让色彩碰撞并颠覆图案设计原则。难

怪Lady Gaga最近出现在首尔夏季音乐节，并感谢

韩国另类女子组合Crayon Pop（她们风格如同组名

一般耀眼）的大力支持。韩国时尚的声誉无疑正在

稳固攀升之中

seoulfashionweek.org, jainsong.org,

kyekyekye.com, boontheshop.com,

8seconds.co.kr, spao.co.kr, comingstep.com,

canezou.co.kr, lowclassic.com

ton and Dior – have also rushed to open their

doors in the fashionable Gangnam district.

Street style is undeniably driving fashion

in a new way. Seoul’s fashion week is particu-

larly diverting for street-style photographers,

who snap Korean girls subverting classic looks,

teaming socks with heels and working Korean

brands such as 8seconds, Spao, Coming Step,

Canezou and Low Classic with vintage pieces

and high-street brands such as Zara, H&M and

Topshop. The reason Seoul is so edgy and so

refreshingly diferent from the fashion weeks of

London, New York and Paris is because Korean

style leaders also ignore all the fashion rules –

clashing colour and renegade print rules here.

Little wonder, then, that Lady Gaga recently

played at Seoul’s Summer Music Festival and

has enlisted the help of cult South Korean girl

band Crayon Pop (whose style is as bright as

the name suggests) to support her latest tours.

South Korea’s style reputation is clearly frmly

in the ascendant

seoulfashionweek.org, jainsong.org,

kyekyekye.com, boontheshop.com,

8seconds.co.kr, spao.co.kr, comingstep.com,

canezou.co.kr, lowclassic.com

Guide

GU I DE | 37

SNAP OF THE CITY

Nihicipi enecto ea alignat inctiorio endia et

PH

OT

O: X

XX

XX

XX

Global Blue’s guide ensures you make the most of your trip to Seoul with a

look at the city’s must-visit destinations, from the fnest designer boutiques to

the ideal accessory store. Start with SHOP’s recommendations before delving

deeper with expert guidance from our well-travelled team. For more helpful

hints and detailed city guides, check out globalblue.com/seoul.

从顶尖的设计师精品店，到令人梦寐以求的配饰店，环球蓝联城市指南确保您游遍首尔所有不容错失的热门景点。在深入阅读这本由旅行专家团队打造的专业指南之前，不妨先来迅速领略个中亮点。想了解更多实用贴士与详尽城市指南，请访问我们的网站globalblue.com/seoul。

A GlimPSe OF SeOul首尔一瞥

Cosmopolitan Seoul ofers a diverse skyline featuring peaceful parks and

historic structures alongside imposing glass and steel skyscrapers.

大都市首尔的地标精彩纷呈，既有宁静的公园、历史遗迹，又有高耸入云的楼宇建筑。

globalblue.com

PH

OT

O: C

lin

T S

Ha

rP

CC

BY

-nC

-Sa

2.0

38 | GUIDE

HotelTrain StationPlace Of Interest

Shopping Centre/Mall

Seoul

SO

PA

-RO

SE

JON

GD

AE

-RO

CH

UN

GJE

ON

G-R

O

SAEMUNAN-RO JONGRO

TO

NG

IL-RO

KYUNGGIDA

E-R

O

MU

KY

O-R

O

SONGWOLGI L- RO

SO

GO

NG

-RO

NAMDAEMUN-RO

SA

MIL

DA

E-R

O

WO

OJU

NG

KU

K-R

O

SO

WOL-R

O

SEOSOMUN-RO

The Plaza Hotel

Lote Department Store

Lote Hotel

DEOKSUGUNG CITY HALL

Shinsegae Department Store

Lote Mart

Lote Outlet

SEOUL TRAIN STATION

Namsan Park

MYEONGDONGMETRO

CHUNGJEONGRO METRO

KYONGHI PALACE

SEOUL CITY LIBRARY

AHN CHUNG GEUNMEMORIAL HALL

Tapkol Park

INSA DONG

JONGRO TOWER

BOSINGAK

SEJONG CENTRE FORTHE PERFORMING ARTS

Tourist information Centre

CHEONGGYE SQUARE

THE CHEONGGYECREEK

Koreana Hotel

New Seoul HotelCHONGDONG THEATER

SEOUL CITYART GALLERY

SUNGNYEMUN

Seoul Hilton Hotel

CITY HALLMETRO

Chosun Hotel

EULJIROIPGU METRO

Noon square

MYEONGDONGTHEATER

MYEONGDONGCATHOLIC CHURCH

YOUNG NAKCHURCH

HOEHYEON METRO

NAMDAEMUN MARKET

THE BANKOF KOREA

SEOUL CENTRALPOST OFFICE

Savoy HotelSejong Hotel

Royal Hotel

SEODAEMUN METRO

GWANGHWAMUN METROJONGGAK

METRO

Metro Station

Tourist Information

page

40

page

42

page

42

SHOP | 39

EULJI-RO

MAREUNNAE-RO

PIL

DO

NG

-RO

SA

MIL

DA

E-R

O

JAN

CH

UN

GDAN

-RO

DA

SA

N-R

O

SEOAE-R

O

CH

AN

GK

YU

NG

GU

NG

-RO

TOEGYE-RO

CHEONGGYECHEON-RO

JONGRO

GE

UM

HO

-R

O

MA JANG-RO

CH

UN

GM

U-R

O

YU

LGO

K-RO

HE

UN

GIN

MU

N-R

O

JAN

GC

HU

NG

DA

N-R

OD

AE

HA

K-R

O

DO

NG

HO

-RO

Grand Ambassador Hotel

Shilla Hotel

YAKSU METRO

CHEONGGU METRO

SINDANG METRODONGDAEMUN CULTURE & HISTORY METRO

Hello a.pm

DONGDAEMUN

DONGDAEMUN DESIGN PLAZA

DONGDAEMUN METRO

JANGCHUNG GYMNASIUM

DONGGUK UNIV. METRO

THE NATIONAL THEATER

NAMSANGOL TRADITIONALKOREAN VILLAGE

JONGRO - 5GA METRO

EULJIRO -4GA METRO

CHUNGMURO

EULJIRO -3GA METRO

JONGRO - 3GA METRO

page

41

P.41

Featured In This Issue

40 | GUIDE

Global Blue Retailer Non-Global Blue Retailer

Sinchonyeok-ro & Ewha Women’s Univ-gil

SINCHON-RO

SINCHON-RO

YO

NS

EI-R

O

B

AE

KB

EO

M-R

O

SEO

GA

NG

-RO

LANDROVER● LES MORE ●

FOLDER ●

MIXXO SECRET ●

● GS WATSONS

● NATURE REPUBLIC

● ETUDE ● THE FACE SHOP

● ARITAUM Hyundai Dept

Shinchon

● ADIDAS

SINCHONYEOK-RO

EW

HA

WO

ME

N’S

UN

IV - G

IL

SIN

CH

ON

YE

OK

-RO

● A-PIEU

● ESPOIR

● THE FACE SHOP

● GS WATSONS

● BEYOND

● HOLIKA HOLIKA

● INDAH

● V D L

● BANILACO

● ACCESSORIZE

● TEENIE WEENIE

ARITAUM ●

ADIDAS ●

GS

WA

TS

ON

S ●

MIX

XO

●

HO

LIK

A

● H

OL

IKA

JIL

L

● S

TU

AR

T

● ADIDAS ORIGINALS

LA

NE

IGE

●

TH

E B

OD

Y S

HO

P ●

KO

SN

EY

●

BANILA CO ●

● ITS SKIN

Sinchon Area

Yonsei-ro & Sinchon-ro

WOOyOungmi

Woo young mi and Katie Chung are the mother-and-daughter duo behind hit menswear label Wooyoungmi. The brand is a fxture at Paris Fashion Week and is known for its innovative and contempo-rary approach to men’s fashion. The latest collection features plenty of breezy blue, grey and white shades along with relaxed, easy tailoring – a winning combination for warmer days. 男装品牌Wooyoungmi由母女设计组合

Woo young mi与Katie Chung倾力打造。该品牌是巴黎时装周的常客，并以创新与摩登手

法演绎男性时尚。品牌最新一季系列中可见大

比例的浅蓝、灰与白色调，辅以休闲、随意的剪

裁——让寒冷天气瞬间温暖如春。

Manmade Wooyoungmi, 648-1 Sinsa-dong, gangnam-gu, Seoul 135-896, +82 (0)2 515 8897, wooyoungmi.com

SELECTED SHOPS

IN HYUNDAI DEPT

SHINCHON:

8 SECONDS

BEAN POLE

BURBERRY

GOLDENDEW

PRADA

SALVATORE FERRAGAMO

Department Store

SHOP | 41

Apgujeong Area

AP

GU

JE

ON

GR

O6

1-G

IL

AP GUJ E ON

GR

O6

0-G

IL

SE

OL

LU

NG

RO

APGUJEONGRO

APGUJEONGRO

DOSANDAE-RO

10 C

OR

SO

CO

MO

●E

MP

OR

IO A

RM

AN

I ●T

OR

Y B

UR

CH

●D

KN

Y ●

● C

AR

TIE

RS

ALV

AT

OR

E ●

FE

RR

AG

AM

OE

RM

EN

EG

ILD

O

● Z

EG

NA

BANANA REPUBLIC ●

FILLMORE BONGPOINT ●

DR. MARTENS ●

ADIDAS ●

● B

OG

GI

● G

OLD

EN

DE

W●

PR

AD

A

● L

OU

IS Q

UA

TOR

ZE

DOLCE &GABBANA ●

LOUIS VUITTON ●

GIORGIO ARMANI ●

GUCCI ●DIOR ●

HUGO BOSS ●BURBERRY ●

● MICHAEL KORS

● OFFICINA SLOWEAR● RICK OWENS

● MARC JACOBS

● G

UG

US

PUMA ●

● B

LU

S●

CO

LOM

BO

● R

AL

PH

LA

UR

EN

● KGC

CA

NO

N●

PLE

X

DIE

SE

L ●

BANILA CO ●

AC

CE

SS

OR

IZE

●

● U

NIQ

LO●

H&

M

HERMÈS ●

ES

CA

DA

●LO

RO

PIA

NA

●

● BROOKS BROTHERS

ISABEL MARANT ●

y ruxuG

alle

ria

LH

all E

ast

y ruxuG

alle

ria

LH

all W

est

BE

AK

ER

●M

CM

●G

IVE

NC

HY

●C

HO

RM

E H

EA

RT

S ●

● NESPRESSO

● ST DUPONT

● OMEGA

● CAROLINA HERRERA

● SANTA MARIA NOVELLA

MLB ●

● GUESS JURLIQUE ●

● H

ER

A

SSG ●

● T

HE

SA

EM

ESPOIR ●VDL ●

NEW BALANCE ●

UG

G ●

AD

IDA

S ●

TAG

H

EU

ER

●

Apgujeongro & Seollungro

HamilTOn SHirTS DOngDaemun DeSign Plaza

Designed by zaha Hadid, Dongdaemun Design Plaza is a newly opened cultural complex. inside are several galleries and a design museum, among other attractions.

Hamilton Shirts produces highly sought-after bespoke shirts, fnished with the wearer’s initials embroidered on the collar or sleeves. Once ready, shirts can be delivered to a Seoul address of your choice. The label’s reputation for quality has made it the frst choice for locals and visitors alike.  定制衬衣是一样时常被忽视的奢侈单品，

但Hamilton Shirts绝不容许这样的事情发生。这间在首尔成立已久的店铺，深受当地民

众与游客的一致好评。这些以高品质面料制

成的衬衣，在款式和面料上都提供相当广泛

的选择，最后在衣领或袖口处绣上顾客的姓

名首字母即可完成。这些绣有名字的衬衣在

完成定制之后，可为顾客递送到首尔的任何地

址。

Hamilton Shirts, 736-9 Hannam-dong, yongsan-gu, Seoul 140-893, +82 (0)2 798 5693, hs76.com

 由国际著名建筑师扎哈·哈迪德设计，万众

瞩目的东大门设计公园及广场于今年早些时

候开幕迎宾。

Dongdaemun Design Plaza, 281 eulji-ro, Jung-gu, Seoul 100-197, +82 (0)2 2153 0000, ddp.or.kr

* for map go to page 39

SELECTED SHOPS

IN GALLERIA LUXURY

HALL EAST:

CARTiER

HERMèS

JAEGER-LECOULTRE

MONTBLANC

PATEk PHiLiPPE

PiAGET

TOM FORD

VACHERON CONSTANTiN

VAN CLEEF & ARPELS

Featured In This Issue

PH

OT

O: K

OR

ea

TO

uR

ISm

OR

Ga

NIS

aT

ION

P.4

8

P.2

5

P.26

P.2

7

P.1

8

42 | GUIDE

TOEGYERO

MYEONGDONG

METRO

MYEONGD O NG-GIL

CHUNGMURO

MYEONGDON G -GIL

TEENIE WEENIE ●

MIXXO SECRET ●

LANIEGE ●

JILL ●

THE FACE SHOP ●

ABC MART ●

NIKE ●

V D L ●

LACOSTE ●

BANILA CO ●

ADIDAS ●TEENIE WEENIE ●THE FACE SHOP ●

● WOORI BANK

● H&M

● LANDROVER

● KUMKANG

● FRISBEE

● NATURE REPUBLIC

● MIXXO

● MAMONDE● INNISFREE ● THE BODY SHOP ● ZARA M-PLAZA● FOREVER21

● BEAUTE

● INNISFREE

● HAT’S ON

● TONY MOLY

ABC MART ●

MY

EO

NG

DO

NG

CH

UN

GA

NG

-GIL

TOEGYERO

MYEONGDONG

METRO

SO

GO

NG

-RO

MYEONGD O NG-GIL

● 8

SE

CO

ND

S●

BE

YO

ND

●

MIS

SH

A●

IT’S

SK

IN

●

NA

TU

RE

R

EP

UB

LIC

ES

PO

IR ●

TO

NY

MO

LY ●

SH

OE

MA

RK

ER

●

CHUNGMURO

MY

EO

NG

DO

NG

CH

UN

GA

NG

-GIL

MYEONGDONG

THEATRE

BO

ON

S ●

NA

MD

AE

MU

NR

O

TO

NY

MO

LY

TH

E F

AC

E S

HO

P ●

HO

LIK

A H

OL

IKA

●●

ET

UD

E H

OU

SE

●F

OL

DE

R ●

BA

NIL

A C

O ●

E

BL

IN ●

● SAMSUNG FASHION

● TOP 10

● GS WATSONS

● B

EA

N P

OL

E●

● W

HO

.A.U

QU

IKS

ILVE

R/R

OX

Y●

ST

AF

F●

SP

AO

● A

RIT

AU

M

M

LB

●

AD

IDA

S

TH

E F

AC

E S

HO

P ●●

BA

NIL

A C

O ●

ET

UD

E H

OU

SE

●

INN

ISF

RE

E

TO

NY

MO

LY ●●

● THE FACE SHOP● ETUDE HOUSE

● ACCESSORIZE ● G.S WATSONS ● HOLIKA HOLIKA● NATURE REPUBLIC

● POST OFFICE

● B

EY

ON

D

● U

NIQ

LO

FOREVER

21 ●

● MCM

Lote Avenuel

Lote DepartmentStore Main

● TONY MOLY

● FOLDER

● BANILACO

Lote Young Plaza

Shinsegae Department Store

AL

DO

●

AG

AT

HA

●

● Y

OU

NG

PO

ON

G

● DR. MARTENS

● BANILA CO Noon

Square

TOEGYERO

MYEONGDONG

MYEONGD O NG-GIL

MYEONGDON G -GIL

CE

LE

CO

N ●

HATS ON ●

BANILACO ●

YES ●

NATURE REPUBLIC ●

SE

RA

ZE

NA

●

A

RIT

AU

M ●

SKINFOOD ●

● A

PIE

V

ETUDE HOUSE ●

TONY MOLY ●

HOLIKA HOLIKA ●

WO

ME

N'S

SE

CR

ET

●

S

YS

TE

M ●

LEVI'S UNDERWEAR ●

TO

MM

Y ●

CL

UB

● M

ON

AC

O●

AM

ER

ICA

N A

PP

AR

EL

THE FACE SHOP ●

NA

MD

AE

MU

NR

O

MY

EO

NG

DO

NG

CH

UN

GA

NG

-GIL

SELECTED

SHOPS IN

LOTTE

AVENUEL:

BULGARIBURBERRYCARTIERCHOPARDDE BEERSPIAGETVACHERON CONSTANTIN

Myeongdong Area

Myeongdong Chungang-gil Namdaemunno

Toegyero & Myeongdong-gil

SELECTED SHOPS IN

LOTTE DEPARTMENT

STORE MAIN:

BURBERRYERMENEGILDO ZEGNAGOLDENDEW

GUCCIMIU MIUPRADA

SALVATORE FERRAGAMOTOD’S

SELECTED SHOPS

IN LOTTE YOUNG

PLAZA:

ALOBURBERRY

CHARLES & KEITHHAT’S ONMILLI&IZARA

SELECTED

SHOPS IN

SHINSEGAE

DEPARTMENT

STORE:

BOTTEGA VENETAGUCCIHERMÉSLOUIS VUITTONPRADA

SAINT LAURENTVAN CLEEF & ARPELS

Place Of Interest Metro Station Shopping Centre/Mall Department Store

SELECTED

SHOPS IN

NOON SQUARE:

H&MMANGOMIXXOONE(LEVEL5)ROEMTHE BODY SHOPZARA

Gasan Digital Complex

BE

OT

KK

OT

-RO

BE

OT

KK

OT

-RO

GA

NS

AN

DIG

ITIA

L 1-R

O

DIG

ITA

L-RO

9-G

IL

GA

NS

AN

DIG

ITIA

L 2

-RO

DIGITAL-RO

DIGITAL-RO

NA

MB

U R

ING

WAY

BEOTKKOT-RO 36-GIL

Mario Outlet 1

W Mall

HyundaiOutletGasan

Fashion Island

Mario Outlet 2

Mario Outlet 3

GASAN DIGITAL COMPLEX

SUBWAY STATION

SELECTED SHOPS IN

W MALL:

BEAUTE SHOPCODES COMBINEETUDE HOUSE GIORDANOGUESSLEVI’S

NATURE REPUBLICNORTH FACEPUMASPAOTEENIE WEENIE TIMETHE FACE SHOPTONY MOLY

SELECTED SHOPS

IN HYUNDAI

OUTLET GASAN:

8 SECONDSADIDASBEAN POLEBENETTON JIL STUARTKOSEKUHOLAPMLBNIKE REEBOKTANDYTHE SAEM TOMMY HILFIGER TOP GIRLVANESSA BRUNO

SELECTED

SHOPS IN

FASHION

ISLAND:

ADIDASGET USEDJIL STUART

KOSEMLBPOLOREEBOKTANDYVANESSA BRUNOVISU

Outlets

SELECTED

SHOPS IN

MARIO OUTLET:

BALLY CHANELFENDIGIVENCHYGUCCIIZZAT BABA

JIGOTTLOUIS VUITTONMICHAAO2NDOBZEEPRADASJSJSYSTEMVOV

1. Deux Amis

Deux Amis combines classic French patisserie with Japanese

favours. The charming café serves delicious cakes and des-

serts, including the very popular caramel cake with sea salt.

 Deux Amis将法式甜点传统与日式风味相融合。这间迷

人的咖啡厅提供美味可口的蛋糕和各式甜点，包括大受欢

迎的海盐焦糖蛋糕。

Deux Amis, 535-9 Sinsa-dong, Gangnam-gu, Seoul 135-890,

+82 (0)2 3443 0030

2. Passion 5

Dedicated to sweet treats, Passion 5 spans fve foors and in-

cludes an ice-cream parlour, patisserie and café as well as a

restaurant. Expect a range of painstakingly presented French-

inspired cakes and pastries.

 专注于甜品制作的Passion 5店面横跨五个楼层，内设冰

淇淋店、糕点店、咖啡馆及一间餐厅。在此您可以发现一系

列精心呈现的受法式风格启发创作的蛋糕和甜点。

Passion 5, 272 Itaewon-ro, Yongsan-gu, Seoul 140-893,

+82 (0)2 2071 9505

3. Anthracite Coffee Roasters

Seoul’s Anthracite Coffee Roasters boasts one of the city’s

most distinctive interiors – featuring corrugated-steel ceilings,

cinder-block walls and vintage furnishings – as well as some of

its fnest fresh coffee.

 首尔的Anthracite Coffee Roasters拥有全城最具特色的

室内装潢——包括铁皮屋顶、煤渣砖墙与复古家具——这

里也现做几款上好的手工咖啡。

Anthracite Coffee Roasters, 357-6 Hapjeong-dong, Mapo-gu,

Seoul 121-883, +82 (0)2 322 0009,

anthracitecoffee.com

Seoul’S fineSt PAtiSSeRieS首尔最佳甜品店

2

PH

OTO

: la

zy

fr

I13

TH

CC

By

-NC

-Sa

2.0

SHOP | 43

44

Wherever you shop, ask for a Global Blue Tax Free Form and remember to keep your receipts.

无论您在哪里消费，请索要环

球蓝联退税表格（Global Blue

Tax Free Form），并记得保存

小票。.

When you’re heading home, at your point of departure visit customs to get your receipts approved, before collecting your refund at one of our Refund Ofces.

当您准备回家时，您需要先去

出发城市的海关柜台请他们在

您的退税表格上盖章，然后再

到环球蓝联的退税点领取您的

退税款。

2. Claim 2. 申请退税

Contact: taxfree@globalblue.com+421 232 111 111Spend a minimum of 30,000 KRW and save up to 8% of the purchase price. Please note that the fnal refund you receive will consist of the VAT total, minus an administration fee. At some airports a cash handling fee per Tax Free Form will be charged should you require an immediate refund in cash.

1. Shop 1. 消费购物

联系方式：

taxfree@globalblue.com+421 232 111 111最低消费30,000 韩元并且节约高达购买价格

8%的税。请注意：最终退款将包含增值税总

额，但是要扣除管理手续费。如果您要求当场

获得现金退税的话，部分机场还将以退税申请

表为单位收取现金退税手续费。

当您在全球顶级购物区中的27万多家商店消

费时，环球蓝联（Global Blue）购物退税服务

（Tax Free Shopping）为您节约购物开销。

每年有两千六百多万名游客通过环球蓝联

（Global Blue）获得购物退税，您怎能错过？

您要做的只是寻找蓝星标志或者问询商家是否

提供环球蓝联（Global Blue）服务，然后遵循

我们简单的退税过程：

When you shop the world, shop tax free畅购全球，尊享退税

47

Global Blue Tax Free Shopping brings you savings on the purchases you make at over 270,000 stores across the world’s best shopping districts.

So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.

45

Incheon Port 1 仁川1号港口 Cash, credit card or bank cheque is available

退税款项可计入信用卡、银行支票或以现金形式返还

globalblue.com

2nd Floor

3rd Floor

Duty Free Shop

Duty Free Shop

i

2nd Floor

Gate 4Duty Free Shop

i

3rd Floor

Ent

ranc

e

Departure

Duty free shop

1st Floor Duty free shop

Ent

ranc

e

Dep

artu

re

Incheon Port 2 仁川2号港口 Cash, credit card or bank cheque is available

退税款项可计入信用卡、银行支票或以现金形式返还

Gimpo International Airport 金浦国际机场Immediate refund to credit card or bank cheque is available. No cash refund

退税款项可当场计入信用卡、银行支票，概不以现金形式返还

Busan Gimhae International Airport 釜山金海国际机场2nd foor, immediate refund to credit card or bank cheque is available.

No cash refund

2楼，退税款项可当场计入信用卡、银行支票，概不以现金形式返还

Key

Landside

陆侧

Check-in area

值机处

Global Blue Refund Ofce

环球蓝联退税办公室

Refund Agent Ofce

代理退税点

Kiosk

退税亭

Customs stamp items in hand baggage海关盖章——随身行李

内物品

Customs stamp items in check-in baggage海关盖章——托运行李

内物品

Security control

安检

Tax Free mailbox

退税信箱

Airside

空侧

Information

咨询台i

Other Refund Ofces:

Busan Seaport: 2nd foor, cash, credit-card or bank cheque

is available

Jeju Airport: 3rd foor, cash refund

Cheongju Airport: 2nd foor, mailbox refund (no cash refund)

Yangyang Airport: 2nd foor, mailbox refund (no cash refund

其他退税点：

釜山金海国际机场: 2层，退税款项可当场现金退税，或计入信

用卡、银行支票

济州国际机场: 3层，退税款项可当场现金退税

清洲国际机场: 2层，请将退税申请表投入环球蓝联客户服务处

邮箱内（概不以现金形式返还）

襄阳国际机场: 2层，请将退税申请表投入环球蓝联客户服务处

邮箱内（概不以现金形式返还）

Refund Ofces退税点

Gate 28Gate 28

Gate 42

Gate 43-5

0

Gate 11

Gate 1-10

Gate 4

Gate 3 Gate 2

Gate 1

J D

iiK

K K

Incheon International Airport 仁川国际机场 Cash, credit card or bank cheque is available

退税款项可计入信用卡、银行支票或以现金形式返还

K

globalblue.com

Translations

46

30: Innovation Nation

革新の国

ソウルの型破りなストリートスタイルは、地元出身デ

ザイナーがファッションに対してとっている前衛的ア

プローチとマッチしている。フランシス・ワセムがレポ

ートする。

信じがたいことだが、ほんの40年足らず前はまだ、

韓国の首都ソウルで民族衣装がよく見られたとい

う。時代は移って2014年、チマチョゴリを見る機会

は、おそらく韓国国立民俗博物館にでも行かない限

りない。今は伝統服よりレディー・ガガ風の装いをし

た人を見かけることの方が多いのだ。ソウルはここ数

年で、独自のスタイル精神を見い出してきた。「ユニ

クロのTシャツにデザイナージャケットを羽織り、フェ

ンディのバッグを提げるのが今風」と、韓国生まれの

デザイナー、パク・チュンムはいう。

首都ソウルは革命的な変化を遂げてきた。文化

やビジネス、そして人口までもが激変しているのだ。

英語圏のカナダ、イギリス、アメリカから大勢の人が

主に英語教師としてソウルに流入していることも背景

にあり、人口が約1050万人に膨れ上がった一因とな

っている。それと同時に、韓国の新世代の若者が自

分たち独自のスタイルアイデンティティを確立し始め

た。長年「右へ倣え」式だった韓国人だが、今はファ

ッションにしろ音楽にしろアートにしろ、個性の表現

に情熱を注いでいる。ソウルはまるで創造性の噴火

口のようで、日本や香港で同様の変化が起きた時に

匹敵するエネルギーの高まりが感じられる。ニュー

ヨーク・タイムズ紙が「ニュー・トウキョウ」と名付け

たくらいだ。

韓国はファッション業界でも静かな注目を集め

ている。ソウル・ファッションウィークは、さすがに

国際ファッションエリートが常連とはまだ言えないも

のの、目をつけている人はいる。国際的なファッショ

ン大手と競うような有名デザイナーを目玉にしている

他、「ジェネレーション・ネクスト」キャットウォークシ

ョーを通じて地元の新進デザイナーのプロモーショ

ンも行っている。

韓国のデザイナーをこんなにもエキサイティング

にしているのは、強い影響力をもっていたアントワー

プ・シックスのビジョンや1980年代に台頭した日本

のファッションシーンを思い起こさせるアバンギャル

ドな美学だ。2014/15年秋冬ロンドン・ファッション

ウィークでは、韓国出身デザイナーのユードン・チョ

イ、ジャッキー・JS・リー、ファン・ホ、レジーナ・ピョ

ウ、ヒョン・ソが揃って注目に値するコレクションを

披露し、ソはさらに「インターナショナル・ファッショ

ン・ショーケース・アワード」のベストデザイナー賞を

受賞。一方で、スティーブ・ジェイ＆ヨニピ（2007年

のロンドン・ファッションウィークで初めて作品を披

露したデザインドュオ）など韓国のスターデザイナー

がロンドンとニューヨークを席巻している。いずれも

革新を旨とした最先端のデザインだ。

さらに有名どころでは、ソン・ザイン（ソウル・フ

ァッションウィークで披露）がシャープですっきりし

たルックスで知られる。ソンは母親のデザイナー、キ

ム・ドンスンの下で仕事していたが、2004年に自身

のコレクションを発表。以来、カルト・コンセプトスト

アの10コルソコモとコラボレーションしている。もう一

人知っておくべき名前はキー（Kye）。セントラル・セ

ント・マーチンズ出身のキャスリン・カイによるレーベ

ルで、彼女のアクセサリーはニューヨークやロンドン

日本語翻訳

PH

OT

O: J

en

s L

an

gk

Jae

r

47

のお店でも扱っている。

印象的な建築物が立ち並ぶソウルの景観が、

市民の創造的で革新的な装いのインスピレーション

になっていることは間違いない。ザハ・ハディドが設

計した東大門デザインプラザ、プラダがレム・コール

ハースのOMA建築設計事務所とのコラボによって

2009年に建造したプラダ・トランスフォーマー・パビ

リオンをはじめ、国際的に有名なデザイナーや新進

デザイナーが出した人目を引くブティックも数知れず

ある。

それらの店舗の中でも、個性を追求して止まな

い人向けなのが、メゾン・マルタン・マルジェラやガ

レス・ピュー、ヴィオネの商品がアートのように展示

された「ブーン・ザ・ショップ」だ。高級レーベルが

ずらりと並んだデパート（ロッテ、ギャラリア、現代百

貨店）の他、世界の高級コンセプチュアリストも強烈

な存在感を発揮している。リック・オウエンス、コム・

デ・ギャルソン、アン・ドゥムルメステール、フィリッ

プ・リム、10コルソコモが揃ってソウルに進出してい

るのだ。大手ブランドのグッチ、プラダ、フェンディ、サ

ルヴァトーレ・フェラガモ、ルイ・ヴィトン、ディオール

も、ファッショナブルな江南地区に続々店舗をオープ

ンしている。

ストリートスタイルがファッションを新たな方向

へ推し進めているのは確かだ。ソウルのファッショ

ンウィークは、ストリートスタイルを撮る写真家にと

っては特に楽しいイベントで、韓国の女の子たちが

典型的なルックスをくつがえしてソックスの上にヒ

ールを履いたり、「8seconds（エイト・セカンズ）」、

グローバル・ブルーの免税ショッピング制度をご利

用いただきますと、世界各地の有名ショッピング街に

ある27万軒を超える加盟店でのお買い物がお得に

なります。

年間2600万人が楽しまれているグローバル・ブルー

の免税ショッピングを、貴方もぜひご利用ください。

手続きは簡単。まず、青い星を目印に加盟店を探し

ます。星が見当たらなければ、店員に「グローバル・

ブルー？」とお尋ねください。あとは、次のステップを

踏むだけです。

1.お買い物

お買い物をした際は、必ずグローバル・ブルーの免

税書類（タックスフリー・フォーム）を受け取ってくだ

さい。レシートを保管するのも忘れずに。

2.還付請求

ご帰国の際は、まず出国地の税関でレシートに承認

印を押してもらってから、グローバル・ブルーの還付

事務所で払い戻しを受けます。

3万韓国ウォン以上のお買い物をすれば、購入価格

の最高8％の払い戻しが受けられます。最終的な払

い戻し額は、付加価値税（VAT）合計から事務手数

料を差し引いた金額となりますので、その旨ご了承く

ださい。 一部の空港で現金での即時払い戻しをご

希望の場合は、取り扱い手数料が免税書類ごとに課

されます。

44: When You Shop The World,

Shop Tax Free

海外でのお買い物が免税に

「SPAO（スパオ）」、「Coming Step（カミング・ス

テップ）」、「Canezou」、「Low Classic（ロー・ク

ラシック）」といった韓国のブランドをヴィンテージ

物やザラ、H&M、トップショップなどの大衆向けブ

ランドと合わせて着ているのがスナップにおさめられ

ている。ソウルがこれほど前衛的で、ロンドンやニュ

ーヨーク、パリのファッションウィークと違って斬新

なのは、韓国ではスタイルリーダーもファッションの

ルールを完全に無視していて、喧嘩し合う色やとん

でもないプリントを堂 と々使っているからだ。そんな

だから、レディー・ガガがこのほどソウルのサマー・

ミュージックフェスティバルで公演したというのも、

最近のツアーで韓国のカルト的ガールバンド、クレヨ

ン・ポップ（名前の通りの明るいスタイル）が前座を

務めたというのも、不思議ではない。韓国スタイルの

評判が上がっているのは明らかだ。

seoulfashionweek.org、jainsong,org、

kyekyekye.com、boontheshop.com、

8seconds.co.kr、spao.co.kr、comingstep.com、

canezou.co.kr、lowclassic.com

48 | PRODUCTS

Save up to 8% by shopping tax free, see page 44

Souvenir

宽松的休闲上衣是时装达人们的衣橱必备。这件单

品出自设计师Eudon Choi之手，用闪闪的珠子缝制

成的菠萝形状是对此类休闲上衣最女性化的诠释。

韩国本地设计师Choi曾主攻男女装设计，他的同名

女装品牌来自于他的专业实力以及他对于面料和造

型的见解，灵感通常来自于时尚历史，如老照片和古

着，但在他细腻和现代的手法下，成品能表现出截然

不同的风格。经典海军蓝上映衬着鲜亮的配饰，这

件上衣是首尔当地能买到的百搭珍品。

Eudon Choi sweatshirt, 323,535 KRW,

10 Corso Como,

79 Cheongdam-dong,

Gangnam-gu, Seoul 135-100,

+82 (0)2 3018 1010, eudonchoi.com

* for map go to page 41

BEARING FRUIT

The amped-up sweatshirt has become a must-

have for fashion lovers, and this ftted version

by Korean designer Eudon Choi, embellished

with a pineapple motif, is a feminine take on the

trend. Choi’s inspirations are often historical,

such as archive photography and vintage cloth-

ing, but viewed through Choi’s meticulous, con-

temporary eye these infuences become entirely

modern. With its bright embellishments tem-

pered by a base of classic navy, this sweatshirt is

an endlessly wearable way to buy something by

a local designer. hl

The simplest way to shop tax freeJoin. Shop. Swipe. Save

The Global Blue Card. Save up to 19%* when you shop

abroad at the world’s favourite stores. Sign-up now.

www.globalblue.com/register

*Subject to local conditions.