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October 3, 2012 David Kalb AT&T Director of M2M Business Development. Simplifying M2M 5 Ways Decrease the Cost and Complexity of Deploying M2M Solutions. Worldwide M2M Module Shipments. ABI Research, 09/2011, “Cellular Machine-to-Machine (M2M) Markets”. - PowerPoint PPT Presentation
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SIMPLIFYING M2M5 Ways Decrease the Cost and Complexity
of Deploying M2M Solutions
October 3, 2012
David KalbAT&TDirector of M2M Business Development
2
Worldwide M2M Module Shipments
ABI Research, 09/2011, “Cellular Machine-to-Machine (M2M) Markets”
2010 2011 2012 2013 2014 20150
20
40
60
80
100
120
33.942.5
53.9
67.9
82.6
101.5
“There are more machines than there are people in the world. Someday they’ll all be connected to the internet.”
International Telecommunications Union“Internet of Things” Report - 2005
“Today we have an M2M Supply Chain Mess”Yankee Group
M2M: Unlimited Opportunity / Immense Complexity
M2M Success faces numerous challenges
What’s the best way to configure & activate devices?
How can I maximize battery
life?
How can we optimize the
payload?What regulatory certifications do I
need?
Can I have a rugged device that is also
lightweight?
Can I finance the hardware?
How do I manage support?
Can I get an affordable wireless
plan?
How do I protect my data?
How will we ship / track hardware?
What about international
coverage?
How will I handle billing?
What if something isn’t working?
Can I integrate into our legacy and ERP
systems?
How do I manage my devices over the air?
5
Evolution of Wireless M2M Solution
Today• Revenue growth;
customer satisfaction
• Increased functionality & data, proactive processes
• Multi-country
Yesterday• Cost reduction;
reactive
• Low data usage, limited functions
• Local or national focus
Tomorrow• New revenue
streams
• Business Intelligence for automated self-healing’ processes
• Fully integrated global solutions
M2M Solution Stack
Applications
Hardware
Platforms
Connectivity
Infrastructure
Prof Svcs
Managed Svcs
SIM provisioning, Billing, Troubleshooting
Application / Device Management
Packaged M2M Application Solutions
Custom Applications, ERP/CRM Applications
Cloud Infrastructure
Data Centers, Back-end Systems, Cloud Computing
Wireless, Wireline,Satellite, WiFi, Zigbee, etc.
Chipsets, Modules, Sensors, Environmental Specs, Certifications: FCC, PTCRB, carrier, industry (i.e. HIPPA)
Consulting, App Development, Integration, Deployment
Lifecycle and deployment services, help desk
7
1. Cloud Based M2M Services2. M2M Service Delivery Platform3. M2M Application Platforms4. Global M2M Service Offerings5. Vertical M2M Solutions
Simplifying M2M5 ways decrease the Cost and complexity
of deploying M2M solutions
1. Cloud Based M2M SolutionsImprove Productivity• Real time collaboration across employees,
partners, customers• Requirements for applications to work
across devices
Reduce Cost• Low storage and server
utilization in non-peak periods• Desire to pivot from
Capex to Opex
Remove Complexity• Simplification due to limited IT staff down
market• End-to-end ownership vs. multi-vendor
service integrations
Demand to mobilize and virtualize assets, applications and activities
• Off-premise• On-demand• Easy to Use
• Device Agnostic• Tiered Support• Manage “Big Data”
CapabilitiesWhy Important?• Pre-built Service Delivery platform specialized for m2m• Features added based on customer demands in agile development• Turnkey Business Management, Operations, Support • Service Provisioning
• Subscription Mgmt• Billing• Service Geography• Business Models• SIM Management• Channel Management• Customer Support• Cost Management• Diagnostics• Fraud Management• Analytics• Order Management• Inventory
Management
2. M2M Service Delivery Platform
3. M2M Application Platform
Challenges of a global M2M deployment:• Assembling and managing the best solution partners (hardware, software, systems)• Integrating a global product, including hardware, software, network• Deploying and managing solution
in multiple regions• Real-time management of network
performance globally• Cost controls and alarms for
data usage by roaming devices• Provisioning in real time• Tracking and managing multi-protocol or
multi-frequency SIMs• Technical support
4. Global M2M Service Offerings
One SIM With Global Roaming Coverage• Single global encrypted GSM
SIM
• Unified billing and a single rate plan for digital data services
• Global diagnostics and device monitoring
• Lowest-cost data routing with roaming permissions controls
• Usage alarms
• Powerful reporting tools
Axeda
Forrester Research, Inc., “M2M Connectivity Helps Telcos Offset Declining Traditional Services”, November, 2011
5) M2M Vertical SolutionsTransportation, retail, asset management, and utilities/energy
Emerging market opportunities include healthcare, security/surveillance, and
consumer products
Forrester Research, Inc., “M2M Connectivity Helps Telcos Offset Declining Traditional Services”, November, 2011
AT&T M2M Capabilities10-year history with Over 13M connected devices under management
• Architectural Design Services• Application Development• Deployment & Managed Services• Lifecycle Management
• Packaged M2M Solutions• Developer Kits• Reference Frameworks• Strategic Ecosystem Partners
• AT&T Control Center Powered by Jasper
• AT&T M2M Application Platform Powered By Axeda
• Global SIM• 200+ Countries• Global SMS• Location Based Services
• 1000+ Certified Devices• Device Innovation Labs• 3G Modules
Professional Services
Devices
Applications
Platform
Network