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Sport PRLecture: 8.30.16
University of CincinnatiBy Jackie Reau
Editing Quiz
Collaboration is Key in PR
Collaboration is Key in PR
Public Relations Planning
Objective Target Audiences (internal and external)Key Messages for Each AudienceTacticsTimeline of Activity/Responsible StaffBudgetMeasurement
Public Relations Planning
Objective *Tie objective(s) to a business initiative, i.e. sell 1,000 tickets to the Pink Ribbon game
Public Relations Planning
Target Audiences *internal and external
Public Relations Planning
Key Messages for Each Audience*Call-to-action to motivate desired behavior
-Buy tickets today by 5 p.m.
Public Relations Planning
Tactics*Press release*Media event/press conference*Digital communications (email, social media, website, SEO)*Special event*Grassroots effort*Community relations
Public Relations Planning
Timeline of Activity/Responsible Staff*Week of February 2-Draft press release for approval
-Jackie Reau-Finalize budget for February 16 media preview
-Jackie Reau
Public Relations Planning
Budget*Media Preview
-Food and beverage: $250-Media Guides: $100-A/V: $500-Postage for invitations: $40
Total: $890
Public Relations Planning
Measurement*Tied to business objectives-# of tickets sold-Attendance at event-Media impressions/earned media value
Public Relations Plan: In-Class Exercise
Objective:Sell 1,000 tickets to a UC women’s soccer game
Public Relations Plan: In-Class Exercise
Objective:Sell 1,000 tickets to a UC women’s soccer game
FC Cincinnati VIP event
• FC Cincinnati Meet & Greet session with our players at Nippert Stadium on Tuesday, September 6th, 6-7:30 pm, just in time to catch the end of practice.
• After training, players will be available for autographs and pictures
• West concourse between sections 118-124.
Assignment at Event• Objective of the event• Target audience • Key messages• Three initiatives to reach the objective• Three items in which money was spent• How would you measure it?