Sport PRLecture: 10.3.15

University of CincinnatiBy Jackie Reau

Cincinnati Sports Professionals Network

Annual Meeting

Group Project Meetings

Groups Project Teams & Presentation Dates

#1: Brandalik, Dadey, Dearwester, Dinkelacker-November 17

#2: Dowd, Fricke, Hall, Helton, Henderson-November 17

#3: Huber, Kearns, Kimmel, Martin, Meyer-December 1

#4: Mitsch, Neubert, Phillips, Poston-November 24

#5: Schwiebert, Stewart, Trentman, Weinberg-December 1

#6: Wilhelm, Wilson, Wirkus, Scarberry-December 1

Groups Project Assignments#1: Community Introduction of Coach Harkes#2: Charity Event for the Team to support the American Heart Association#3: Campaign to reach UC students to buy season tickets#4: Campaign to reach local youth soccer teams to buy single game tickets#5: Campaign to reach local businesses to buy premium seats#6: Campaign to cross promote games with local pubs to sell tickets and create fan communities

Groups Project Expectations*Full team participation*A PR Plan using the Planning Outline discussed in class*Working knowledge of Campaign and Elements *A minimum of three tactics*Creativity*Written report, verbal presentation with PowerPoint

Public Relations Planning

Objective Target Audiences (internal and external)Key Messages for Each AudienceTacticsTimeline of Activity/Responsible StaffBudgetMeasurement

Do newspapers matter?

Collaboration is Key in PR

Demise of the Rocky Mountain News

In-Class AssignmentBuild a three minute sports TV newscast-headlines and video

#1: Cincinnati#2: Miami, FL#3: Boston#4: Columbus#5: San Francisco#6: Dallas

Sport Event Audit: Conduct it next week

No lecture on 11/10

Due in class on 11/17