Sport PRLecture: 1.19.16

University of CincinnatiBy Jackie Reau

Editing Quiz

Current Events Discussion:St. Louis Rams move to LA

http://espn.go.com/nfl/story/_/id/14578437/stan-kroenke-emotional-discussing-rams-move-los-

angeles

Collaboration is Key in PR

Collaboration is Key in PR

Public Relations Planning

Objective Target Audiences (internal and external)Key Messages for Each AudienceTacticsTimeline of Activity/Responsible StaffBudgetMeasurement

Public Relations Planning

Objective *Tie objective(s) to a business initiative, i.e. sell 1,000 tickets to the Pink Ribbon game

Public Relations Planning

Target Audiences *internal and external

Public Relations Planning

Key Messages for Each Audience*Call-to-action to motivate desired behavior

-Buy tickets today by 5 p.m.

Public Relations Planning

Tactics*Press release*Media event/press conference*Digital communications (email, social media, website, SEO)*Special event*Grassroots effort*Community relations

Public Relations Planning

Timeline of Activity/Responsible Staff*Week of February 2-Draft press release for approval

-Jackie Reau-Finalize budget for February 16 media preview

-Jackie Reau

Public Relations Planning

Budget*Media Preview

-Food and beverage: $250-Media Guides: $100-A/V: $500-Postage for invitations: $40

Total: $890

Public Relations Planning

Measurement*Tied to business objectives-# of tickets sold-Attendance at event-Media impressions/earned media value

Public Relations Plan: In-Class Exercise

Objective:Sell 1,000 tickets to the UC women’s lacrosse game on March 29 vs. UConn