Succesvol werven - Make philips grow

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Nicole BuetersTalent Acquisition BeneluxMay 19, 2011

Make Philips GrowHow referral enables the growth of Philips

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Content

Definition Why referral? Concept Creation Implementation Evaluation

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Employee ReferralDefinition

Recruitment method in which the current employees are encouraged and rewarded for introducing suitable

recruits from among the people they know

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Why referral?

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Why referral?Summary various external articles/research

Costs are lower Quality of inflow is higher Turn-around time is quicker Staff turn-over of referred employees is lower

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External agencies produced the lowest quality of hire Targeted sourcing, referral and internal labor market yield the best quality of hire

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Why referral is an important source for PhilipsQuality

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Why referral is an important source for PhilipsLabor market

About 15% of the (Dutch) labor market potential are active job seekers and approx 50% are latent job seekers

With the standard recruitment methods we are not able to reach an important part of our labor market potential

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The network of our employees is large and we have easy and quickaccess to that network

Why referral is an important source for PhilipsSpeed

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The costs per hire will decrease. For Philips the priority is:

Quality Reach Speed

Why referral is an important source for PhilipsCosts

Who believes referral is an important source for recruitment?

Who has an effective referral program in place?

Talent Acquisition Benelux, May 19, 2011

ConceptWhat did we have in mind?

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One structured program for Philips in the Netherlands Coming from scattered small initiatives in departments & sectors Limited use of networks

Ability to Introduce candidates for Current vacancies Pre-defined profiles for inflow referral pool

Use as a tool for the roll out of our Employee Value Proposition

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CreationThe road to a successful referral program in a multinational

Clear guidelines and policies Terms & Conditions Privacy Aspects

Approval and support from all stakeholders HR Community & Sectors Works Council (Centrale Ondernemingsraad) Privacy Committee

Backend for administrative processes to facilitate candidate handling and bonus payouts

Automation of communication Clearly defined process steps with roles and responsibilities

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Creation - What does the program look like? Easy, simple & clear

Candidate introductions One Referral Portal Vacancy or pre-defined pipeline profiles

Eligibility All Philips staff except recruitment

Bonus Amount depends on the job grade If hired within 6 months after intro Paid in month of start date by vacancy owner

Communication: Philips employee and candidate are kept updated throughout the

process (via automated e-mails)

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ImplementationIntroduction & Communication Plan

ReferralPortal

HR teams:Presentations,communication

materials

Recruiters:Presentation,

training, comm. tools

Corp Comm:Toolkit with

communication materials

HR community:Article about

referral program

Posterson all

locations

Banners sectorsites

Articles sector

magazines

EmployeesMailing

hard copy

Banners career

pages (int.) Banners

HR websites

Philips e-newsletter

Philips magazine Hard copy

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Brochure

BannersPoster

Magnet

Implementation - Material

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EvaluationContinuous Improvement

What went well? High candidate quality High inflow Many hires - 9% of total hires so far Administrative backend worked well for bonus payouts Up-front agreed guidelines help to settle disagreements

What did we learn? A Referral candidate is no regular candidate Philips colleagues have high expectations Backend process was not optimized for recruiters Be ready for large volumes

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ImplementationFollow-up 2011

Targeted boost of referral program Encourage line managers to activate their network

Enable Philips employees to be an ambassador

Make Philips GrowHow referral enables the growth of PhilipsContentEmployee ReferralDefinitionWhy referral?Why referral?Summary various external articles/researchWhy referral is an important source for PhilipsQualityWhy referral is an important source for PhilipsLabor marketWhy referral is an important source for PhilipsSpeedWhy referral is an important source for PhilipsCostsConceptWhat did we have in mind?CreationThe road to a successful referral program in a multinationalCreation - What does the program look like? Easy, simple & clearImplementationIntroduction & Communication PlanImplementation - MaterialEvaluationContinuous ImprovementImplementationFollow-up 2011Slide Number 17