Embed Size (px)
Citation preview
SWITCH’s new Online Magazine stories.switch.ch
Brussels, 6th October 2014
Roland Eugster [email protected]
© 2014 SWITCH 2
Foun
datio
n C
ounc
il an
d Ex
ecut
ive
Com
mitt
ee
Staf
f
Uni
vers
ity
Man
agem
nt
Hea
ds o
f IT-
Dep
artm
ents
Res
earc
hers
Le
ctur
ers
Stud
ents
OFC
OM
Polit
ical
Bod
ies
Supp
liers
Com
mer
cial
C
usto
mer
s
Envi
ronm
ent
and
Publ
ic
Onl
ine
Websites, Online Magazine X X XX XXX XXX X X X XXX X
Microsites X X XX XXX XXX X XXX X
Web-Applications X X XXX XXX X XXX
Expert Blogs X X XXX XXX X
Web-Portals XXX XXX XXX
Prin
t Annual Report X X XXX XX X X XX X X X
SWITCH Journal X XX XXX XX X X X X XX X
Other printed materials XXX XXX XXX
Even
ts/M
eetin
gs/F
2F SWITCH Executive Focus X XXX
SWITCH ICT Focus XXX
Eduhub Days XXX
WGs, Meetings, Trainings X XXX XX XX
Management Meetings X XXX
ASIUS, FID, PHID X XXX
SWITCH Junior Web Award XXX
Med
ia Media Releases XXX
Key Media Meetings X
SWITCH Experts X
Channels and Major Target Groups
© 2014 SWITCH
9% -7%
350%
50% -1% -20% -16%
-50%
1% 1%
Online is our Key Medium
3
TV
Rad
io
Inte
rnet
PC
/Vid
eo G
ames
Boo
k
New
spap
er
Vide
o/D
VD
Mag
azin
es
Tele
text
Cin
ema
Source: SevenOne Media, relates to target group 14-49 year olds
Usa
ge in
201
2 an
d ch
ange
in %
to 2
002
© 2014 SWITCH
Content • Internal knowledge management • Increase awareness of the SWITCH brand and services • Knowledge hub • SEO Design Uniform visual appearance Technical Responsive design
Goals
4
© 2014 SWITCH
http://stories.switch.ch/
Demo
5
© 2014 SWITCH
• Editorial meetings • Chief Editor • Internal awareness • Top management support
How to fill the pipeline
6
© 2014 SWITCH
• Launch www.switch.ch mid January 2015 • Launch Microsites mid January 2015 • Home Page of www.switch.ch will be the home page of
stories.switch.ch • Home page will have a strong magazine character • Newsletter tool will push new entries to readers
Next steps
7
© 2014 SWITCH 8
