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http://thecastleschoolocrmediablogs.blogspot.co.uk/ TASK FIVE : Music Video Research Branding Research http://catherinedunnmediaa2.blogspot.co.uk/2012/09/branding_21.html http://www.hypebot.com/hypebot/2012/08/the-3-cs-of-effective-artist- branding.html http://raprehab.com/artist-branding-101-things-that-affect-your- brand/ SYNOPSIS: QUESTION TWO OF THE EVALUATION LINKS TO RESEARCH – COMPLETE IN DETAIL As part of the ancillary task, you have to make two of the following three things; a digipak, an advert for a digipak or a website. It is important that you create a brand as this is where you get the marks for the ancillary task. Above are two links that highlight ways in which artists/bands create a brand for themselves. TASK: You need to look at how musicians and bands create a brand as you need to be able to do this in your video and two pieces. Choose 2 artists/bands from different music genres that you like and research their brand. You will need to look at; Logos – this could be in the font/typography of their name Fashion – do they have an overall look in the media Mode of address – how do they speak in the media Pictures – poses, facial expressions… Social networking – how to they keep their name in the media (Tweets, Instragram, facebook) LEARNING COMMENT: Answer the following question; What is the importance of synergy when creating a brand for your artist? PRESENTATION IDEAS: Website - WIX Mrs Fudge & Mr Howell

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TASK FIVE: Music Video ResearchBranding Researchhttp://catherinedunnmediaa2.blogspot.co.uk/2012/09/branding_21.htmlhttp://www.hypebot.com/hypebot/2012/08/the-3-cs-of-effective-artist-branding.htmlhttp://raprehab.com/artist-branding-101-things-that-affect-your-brand/SYNOPSIS: QUESTION TWO OF THE EVALUATION LINKS TO RESEARCH COMPLETE IN DETAILAs part of the ancillary task, you have to make two of the following three things; a digipak, an advert for a digipak or a website. It is important that you create a brand as this is where you get the marks for the ancillary task. Above are two links that highlight ways in which artists/bands create a brand for themselves. TASK:You need to look at how musicians and bands create a brand as you need to be able to do this in your video and two pieces. Choose 2 artists/bands from different music genres that you like and research their brand. You will need to look at; Logos this could be in the font/typography of their name Fashion do they have an overall look in the media Mode of address how do they speak in the media Pictures poses, facial expressions Social networking how to they keep their name in the media (Tweets, Instragram, facebook)LEARNING COMMENT:Answer the following question;What is the importance of synergy when creating a brand for your artist?PRESENTATION IDEAS:Website - WIXGRADING:A/A* - the research and presentation will be excellent. Terminology will be used extensively.B/C the research and presentation will be good. Terminology will be used. Audiences will be discussedD The research and video will be proficient. It will be complete but the detail may be limited.E Work will be complete. Mrs Fudge & Mr Howell