COMPANY PROFILE:

Tata Gluco+, a glucose-based lemon flavoured drink, which

provides energy and refreshment, was launched by NourishCo in Chennai in November 2011.

A joint venture between Tata Global Beverages Limited and PepsiCo India Holdings Private

Limited, NourishCo aims to provide meaningful hydration solutions in the non-carbonated,

ready-to-drink beverages segment in India and around the world.

NourishCo will be keenly focused on enhancing the hydration category in India. The

portfolio includes 3 Products which straddle the Top & Bottom End of the Pyramid in the

Beverages space:

Tata Gluco Plus, a glucose based drink in an affordable cup format, Himalayan Natural

Mineral Water, pristine source water and now Tata Water Plus, Nutrient Water, an innovative

product that seeks to provide essential micronutrients. The group has built an expansive

pipeline of innovations that will be used to fuel growth and create newer hydration solutions.

The JV was formed in 2010 through a joint venture agreement between Tata and PepsiCo

India. NourishCo has a vision for growth and has tremendous potential with ‘good for you’

products.

About Tata Global Beverages:

Tata Global Beverages is an incredible story, with almost 200 years of history behind us and

a heritage of consistent innovation and development.

It all started when Tata Finlay was set up as a joint venture between Tata Sons and the UK-

based tea plantation company, James Finlay and Company in 1962. In 1983 Tata Tea was

born after James Finlay sold his shareholding to Tata, heralding the beginning of a new

journey. The company set out on a path with global ambitions, evidenced by the acquisition

of Tetley in 2000. This was followed by a string of strategic acquisitions including Good

Earth, Jemca, Vitax, Eight O’ Clock Coffee and Himalayan Water.

Today we are an integrated beverage business that has set out on a journey to become a

global leader in branded good-for-you beverages through innovation, strategic acquisition

and organic growth.

The group’s annual turnover is US$1.5 billion (FY 2009/10)

and it is the second-largest player in tea in the world. Its

global expansion is highlighted by the fact that over 65 per cent of the consolidated revenue

originates from markets outside of India. The group maintains a strong focus on consumer

brands; more than 90 per cent of turnover is delivered by its branded products. Over five

years ago, nearly all the group’s turnover came from tea interests, but now the figure is nearer

71 per cent, underpinning its successful diversification strategy and giving it a leadership

position in the ‘good for you’ beverage space.

Formerly known as Tata Tea, the business diversified and expanded significantly over the last

decade. Tata Global Beverages now employs around 3,000 people with a significant presence

in over 40 countries worldwide. It recently opened its new corporate headquarters, located in

the UK (Uxbridge, West London).

Areas of business

With innovation and excellence at the heart of everything it does, Tata Global Beverages has

a stable of leading global and regional brands.

Tata Tea: Tata Tea is officially a ‘superbrand’ in India, where it is the second-most

trusted hot beverage brand, thanks to national and regional brands – Tata Tea

Premium, Kanan Devan, Chakra Gold, Agni, Gemini, Life and Tata Tea Gold. To

know more, visitwww.tataglobalbeverages.com

Tetley: Acquired by Tata in 2000, Tetley is currently enjoyed in 70 countries

worldwide and in close to 9.1 million UK homes. Tetley is a true leader in black tea,

decaffeinated and redbush, with fast growing green tea and innovative tea infusions

too. Currently market leader in the UK and Canada, the brand's strong innovation

agenda includes the first launch of Extra Strong tea for a fuller flavour and Infusions,

a liquid ‘Real Brew’ tea mix for water. To know more, visit www.tetley.com

Good Earth: One of the first American herbal tea companies and a leader in specialty

teas, Good Earth produces and markets fruit, medicinal, red, green, black, white and

organic teas. Today, its premium teas and coffees, all with ‘green’ packaging are

enjoyed across the US, Canada and the UK.

Vitax: A part of the Tata Global Beverages’ portfolio since 2007, this is a well-

established fruit and herbal tea brand in Poland

Jemca: This is a market leading tea brand in the Czech

Republic with a growing range of fruit and herbal,

black and green teas

Tata Coffee: The well-known brands here include Mr Bean, Mysore Gold, Coorg

Pure, Tata Cafe and Tata Kaapi. The coffees are grown on 19 estates in the southern

states of India and produce about 10,000 tonnes of natural shade grown Arabica and

Robusta coffees. To know more, visit www.tatacoffee.com

Eight O’Clock Coffee: This is the best-selling whole-bean coffee in the United States

and the third-largest coffee brand by volume in the country. To know more,

visit www.eightoclock.com

Grand: Joining the Tata family in 2009, Grand is one of Russia’s leading umbrella

beverage brands – known for its consistent quality, good value coffee, tea, cocoa,

chocolate, green tea and iced tea products – all made using natural, environmentally

friendly ingredients.

Himalayan Water: A brand that has been a part of Tata since 2007. The water is

sourced directly from an underground aquifer located about 120 metres below the

earth's surface in the Shivalik range of the Himalayas, and is bottled at the source. To

know more, visitwww.himalayanmineralwater.com

T!on: A new ‘good for you’ cold beverage launched in India in 2008

SUKK: This is a brand new ‘jelly drink’ concept launched in the UK in 2010 To

know more, visit www.thecleverjellycompany.com

T4KIDZ: This caffeine-free hot beverage, specially blended for kids by Tetley in the

UK, was launched in March 2010

About Pepsi Co. Ltd:

Pepsi was founded in 1898 by Caleb Bradham, a New Bern,

North Carolina, druggist, who first formulated Pepsi-Cola.

Today, Brand Pepsi is part of a portfolio of beverage brands that includes carbonated soft

drinks, juices and juice drinks, ready-to-drink teas and coffee drinks, isotonic sports drinks,

bottled water and enhanced waters. PepsiCo Americas Beverages (PAB) has well known

brands such as Mountain Dew, Diet Pepsi, Gatorade, Tropicana Pure Premium, Aquafina

water, Sierra Mist, Mug, Tropicana juice drinks, Propel, SoBe, Slice, Dole, Tropicana

Twister and Tropicana Season's Best.

In 1992 PAB formed a partnership with Thomas J. Lipton Co. to sell ready-to-drink tea

brands in the United States. Pepsi-Cola also markets Frappuccino ready-to-drink coffee

through a partnership with Starbucks.

Tropicana was founded in 1947 by Anthony Rossi as a Florida fruit packaging business. In

1954 Rossi pioneered a pasteurization process for orange juice. For the first time, consumers

could enjoy the fresh taste of pure not-from-concentrate 100% Florida orange juice in a

ready-to-serve package. The juice, Tropicana Pure Premium, became the company's flagship

product. PepsiCo acquired Tropicana, including the Dole juice business, in August 1998.

SoBe became a part of PAB in 2001. SoBe manufactures and markets an innovative line of

beverages including fruit blends, energy drinks, dairy-based drinks, exotic teas and other

beverages with herbal ingredients.

Gatorade thirst quencher sport drinks, was acquired by The Quaker Oats Company in 1983

and became a part of PepsiCo with the merger in 2001. Gatorade is the world's first isotonic

sports drink as is backed by 40 years of science. Created in 1965 by researchers at the

University of Florida for the school's football team, "The Gators," Gatorade is now the

world's leading sport's drink.

Pepsi Beverages Company (PBC) is PepsiCo's beverage manufacturing, sales and distribution

operating unit in the United States, Canada and Mexico. PBC handles approximately 75

percent of PepsiCo's North America beverage volume. Its diverse portfolio includes some of

the world's most widely recognized beverage brands, including Pepsi, Mountain Dew, Sierra

Mist, Aquafina, Gatorade, SoBe, Lipton, and Amp Energy. In many markets, PBC also

manufactures and/or distributes non-Pepsi brands, including Dr Pepper, Crush, ROCKSTAR,

and Muscle Milk. The operating unit is headquartered in

Westchester County, New York and employs approximately

70,000 people.

PepsiCo Asia, Middle East & Africa (“AMEA”) makes, markets and sells a number of

leading snack food brands including Lay’s, Kurkure, Chipsy, Doritos, Smith’s, Cheetos, Red

Rock Deli and Ruffles, through consolidated businesses as well as through noncontrolled

affiliates. Further, either independently or through contract manufacturers, AMEA makes,

markets and sells many Quaker-brand cereals and snacks. AMEA also makes, markets and

sells beverage concentrates, fountain syrups and finished goods, under various beverage

brands including Pepsi, Mirinda, 7UP and Mountain Dew. These brands are sold to

authorized bottlers, independent distributors and retailers. However, in certain markets,

AMEA operates its own bottling plants and distribution facilities. In addition, AMEA

licenses the Aquafina water brand to certain of its authorized bottlers. AMEA also, either

independently or through contract manufacturers, makes, markets and sells ready-to-drink tea

products through an international joint venture with Unilever (under the Lipton brand name).

Our vision

Tata Global Beverages is today an integrated beverage business that has set out on a

journey to become the global leader in branded ‘good for you’ beverages.

We believe passionately in making the world a better place through life-enhancing

sustainable hydration - and it’s our mission to make this a reality.

What do we mean by ‘life-enhancing sustainable hydration’? Put simply – beverages

which taste good, are good for you, good for others and good for the planet.

Our culture

We need everyone who works for us to share our vision and join us on our mission. Our

cultural themes encourage a sense of common purpose, pride in our company and are integral

to our strategy. Together, they add up to something unique and give a sense of responsible

irreverence to everything we do.

Product Profile

Tata Gluco Plus has been brought to the Indian market

through NourishCo Beverages Ltd, our Joint Venture

with PepsiCo India. NourishCo is focused on delivering

healthy beverages for a healthier India and is intent on

enhancing the hydration category in India. Tata Gluco

Plus is a glucose-based, lemon-flavoured drink in a

unique cup format that provides instant energy to

consumers. It offers the benefit of glucose energy,

mineral salts and iron that provide instant refreshment

and recharge. Priced at an affordable Rs. 7, and available

in a convenient 200ml cup, Tata Gluco Plus comes with

the promise of quality and hygiene, besides its great

taste. Conceived as an affordable on-the-go re-hydration

solution with the combination of great taste and energy,

the product is targeted at the mass consumer segment.

The product has been developed in India keeping in

mind the requirements of the average Indian consumer. The challenge was to deliver a quality

product that tastes good, has functional benefits and is available at a low unit price. The

breakthrough was the packaging format, which came in the form of a 200ml plastic cup that

ensured product quality at that price point and yet did not compromise on taste or aroma.