Teleseminar Dial-In Details

© Copyright 2004. Heritage House Publishing, Inc. 1

“I want you to PRINT THIS PAGE and TAPE IT TO YOUR WALL so you won’t forget to attend our very content-rich teleseminar … okay?”

~ Alex Mandossian

Teleseminar Dial-In Details Date: Monday, January 17th, 2005 Time: 5:30pm (Pacific) / 8:30pm (Eastern) Dial In: 1-641-594-7542 Passcode: 32677# Topic: Joint Venture Strategies – Module 6 of 8 “How To Prosper By Interviewing Industry Experts”

SPECIAL NOTE: This teleseminar starts on time according to www.Time.gov so please dial-in five minutes early so you don’t miss any content. Your courtesy will be most appreciated ☺

4 Tips To Get The Most Out Of This Call

1. Print this sheet out so you can write and take notes during the call 2. Think of how to quickly implement the secrets revealed on the call 3. Make a deadline to complete at least 3 tips you’ll learn on the call 4. Start calculating how much money you make from teleseminars


Apply The “Joint Venture Mindset” In 3 Easy Steps

Step #1: Know what your JV Partner wants most from the deal

Step #2: Know what YOU want most from the deal

Step #3: Make sure both JV Partners feel they have the better deal

Recommended Reading: “The Platinum Rule” (Direct quote from Page 3 of “The Platinum Rule”) “Following The Golden Rule literally – treating people the way you’d liketo be treated – means dealing with others from your own perspective. It implies that we’re all alike; that what I want and need is exactly what you want and need. But of course, we’re not all alike. And treating others that way can mean turning off those who have different needs, desires and hopes. Instead, we suggest honoring the real intent of The Golden Rule by modifying that ancient axiom just a bit. We think the key to lasting success in business, and the secret to better relationships, is to apply what we call The Platinum Rule:

“Do unto others as they’d like done unto them.” That means, in short, learning to really understand other people – and then handling them in a way that’s best for them, not just for us. It means taking the time to figure out the people around us, and then adjusting our behavior to make them more comfortable. It means using our knowledge and our tact to try to put others at ease. That, we suggest, is the true spirit of The Golden Rule. So The Platinum Rule isn’t at odds with The Golden Rule. Instead, you might say it’s a newer, more sensitive version.” ~ Tony Alessandra, Ph.D. & Michael J. O’Connor, Ph.D.


CASE STUDY: Mind Motivators™ Teleseminar “Sales Page”

This Page Sent To Alex’s List

(Branding)

Third Party Endorsement (Credibility)

Makes Virtual Into Real


CASE STUDY: Mind Motivators™ Teleseminar “Sales Page”

First time I used my now Famous 365 Guarantee!

Hot Links To Another Offer

Hot Link To Order Page

Notes


CASE STUDY: Mind Motivators™ Teleseminar “Order Page”

Normal Or VIP Registration

JV Results From Alex’s Web Page Only:

Sales Page Registration Link: 2,231 clicks

VIP $30 Discount Code: 627 clicks Lead-To-Click Conversion: 28.1%

Number Of Sales: 203 registrants

Dollar Amount Of Sales: $11,586 (Includes 11 upsells)

Click-To-Sales Conversion: 9.1%


CASE STUDY: Mind Motivators™ “Product Sales Page”

Background Pop-Ups

Content Was Derived FromTeleseminar


CASE STUDY: “Shy Yes” Page To Teleseminar Info Product

Attendees

Qualifies ProspectsBy Acquiring Data

(Platinum Rule)


CASE STUDY: Testimonials From Teleseminar Attendees

Notes

Key Points Bolded For Emphasis


CASE STUDY: Email Teaser - Audri Lanford Interview

SUBJECT LINE: Jane, make it tomorrow? FROM LINE: *Alex Mandossian * BODY COPY: Hello Jane, It's me, Alex Mandossian writing to invite you to a LIVE! 1-hour teleseminar on how postcards can help you win the hearts of more cash-paying clients and customers ... even if you are on a shoestring budget :-)

It happens in 24 hours: Thursday, September 5th at 12Noon Pacific (3pm Eastern). Click the link below if you’re in a BIG hurry … or keep reading this email if you want the full story.

http://www.marketingwithpostcards.com/freeteleseminar STORY BEHIND THIS FREE TELESEMINAR: About 2 weeks ago, Dr. Audri Lanford contacted me and asked if she could conduct private interview for her Power TRUST Program at www.MoreCustomers.com

WHO IS DR. AUDRI LANFORD? - Created one of the fastest growing private companies in the U.S. (An "Inc. 500" Company) - Started world's first direct response Internet marketing company with her husband, Jim

- Featured: Forbes Best of the Web, Wall Street Journal, NY Times, Wired Magazine and co-editor of Internet Scam Busters, the #1 publication on how to beat Internet Fraud WHAT TO EXPECT ON THE FREE TELESEMINAR If you decide to eavesdrop during this LIVE! 1-hour interview, you'll discover time-proven secrets to postcard marketing success never revealed before!

I'll once-and-for-all answer questions such as: - "What works better, color or b/w postcards?"

- "What are the 2 postcard copywriting formulas?" - "What mailing lists have the best pulling-power?" - "What's the ideal postcard mailing frequency?" Plus, I'll reveal the one postcard layout I've used that has out-pulled all the others by 5:1! HOW TO ATTEND FREE AS MY GUEST: Although the cost of the teleseminar is $39, I've made special arrangements with Dr. Lanford to get you in at zero cost. Simply use the Priority Reservation Code I've given you below, and you'll join

Registration Link For

Impatient Readers

Background Of The Host

Benefits Of Attending Free

Teleseminar


CASE STUDY: Registration Page - Audri Lanford Interview

Topic, Date, Time, Date And

Call Duration

Background Pop-Up

“Value Builder” Page And VIP

Registration Page To Edify Value

Notes


CASE STUDY: Seminar Promotion Teleseminar Interview

Notes

Topic Of Expertise For Guest To

Qualify “Wants”

Option To Register If Prospect Does Not Ask Question

Tracy’s Affiliate Link To Audio

Generator™


How To Leverage Your JV Teleseminar Campaigns

STEP 1: Email Teaser To Vote On Teleseminar Date

STEP 2: ASK Page To Vote On Teleseminar Date

Hey John, Okay, we've got good news and bad news… ->->-> First the GOOD NEWS: We just secured 70 minutes with Web traffic conversion strategist, Alex Mandossian to reveal his 4 Laws of Web Traffic Conversion, Tested Methods To Convert MORE First-Time Visitors Into Cash. (He charges $550 per hour for private consultations, so we're excited to get his commitment on this.) ->->-> Now the BAD NEWS: The only day he can to the free teleseminar is a day after Election Day; that's next Wednesday, Nov. 3rd at 5:30pm Pacific (8:30pm Eastern). ->->-> Will You VOTE On It Now? In the spirit of the upcoming Presidential Election, we want your "VOTE" on whether or not you can make the teleseminar next Wednesday night, Nov. 3rd. Click the link below and vote YES or NO and we'll decide tomorrow to sponsor the event. You'll hear from us via email either way. Please do it now while it’s still fresh on your mind, okay? http://www.TrafficConversionSecrets.com/yesorno.htm ~ Stephen & Rich

Teleseminar Tie-In To National Event For More Publicity

Yes/No Date Commitment


STEP 3: Email Follow-Up & Teleseminar Invitation

Hey John, Remember that email I sent you a few days ago asking your VOTE to attend our free teleseminar scheduled the day after our Presidential Election? Well, the votes are in and here are the results: YES – 83% NO – 17% That means we will conduct our 70-minutes with Web traffic conversion strategist, Alex Mandossian. Please join us, won’t you? Alex plans to reveal his 4 Laws of Web Traffic Conversion, Tested Methods To Convert MORE First-Time Visitors Into Cash. (He typically charges $550 per hour for private consultations, so we're excited to get his commitment on this.) If you know Alex, then you know the teleseminar may go beyond our allotted 70-minutes. But that’s OK because if you register, you’ll also get access to the “REPLAY” audio files to the call. To get registered now, please click the link you see below: http://www.the-whole-truth.com/Alex/Conversion.html And please remember to show up on time because we’ve only reserved 353 tele-slots for this free call. ~ Stephen & Rich

Notes

Results Of Vote (“Social Proof”)

Hot Link Goes To Registration Page


STEP 4: Teleseminar Registration Web Page

Co-Host Interviews, Time, Date, Title

Benefits For Attending Call

Registration Link

Name, Phone, Fax And Email Address For Multi-Method Marketing Tactics


STEP 5: List-Building Page F0r MP3 Audio Content

Story Behind Offer (Qualifies Prospects)

Benefits Of Opt-In


STEP 6: Tell-A-Friend Page For PDF Transcripts

Personalized Headline

Benefits Of Telling Friends/Colleagues


STEP 7: Teleseminar Reminder – PDF “Save The Date”

Notes

Biz Opp. Not Just “How To” Content

Core Benefits Of Attending And Exact

Titles Of Traffic Conversion Secrets

Course Modules


CASE STUDY: Brian Tracy’s “Selling Strategies” Call

Brian’s Personal Audio Message

Benefits From “ASK” Campaign

“Value Builder” Page Edification


CASE STUDY: Brian Tracy’s “Online” Audio/Transcripts

CASE STUDY: Brian Tracy’s “Offline” Audio/Transcripts

“Enhanced” PDF Transcripts

“Chunked” MP3 Audio Files

Added Incentive To Take Action


CASE STUDY: Michael Fortin/Gary Halbert JV Teleseminar

Socratic Raw Content Goes

Into Ask Database™

Topic For Teleseminar

Joint Venture Partners


CASE STUDY: Marc Harty’s “Rebate” JV Teleseminar

Benefits “Lifted” From Info Product

Ethical Bribe For More Registrants

Headline Template


CASE STUDY: Marc Harty’s “Special Offer” JV Page

Notes

Branding

Special “Rebate” Offer (Deadline)

Special Affiliate Link To “Hard Coded” Page

Documents

Teleseminar Dial-In Details