The Danish Blood Donor Association:

Recruitment and retention since 1932

1

Agenda

1.The Danish system

2.Recruitment

3.Retention

4.Questions

2

Blood donation in Denmark

Blood donors

Blood banks The Danish Blood Donor

Association

3

Blood donors

Voluntary

Not paid

Anonymous

4

Blood donation in Denmark

Blood donors

Blood banks The Danish Blood Donor

Association

5

Blood banks

Part of the national health system

5 regional blood banks

194 collection points

6

Blood banks

7

Blood banks

8

Blood donation in Denmark

Blood donors

Blood banks The Danish

Blood Donor

Association

9

DBDA

10

Region of Northern

Jutland:

10 local organisations

About 23.000 donors*

Region of Middle

Jutland:

13 local organisations

About 51.000 donors*

Region of Southern

Denmark:

21 local organisations

About 53.000 donors*

Region of Zealand:

11 local organisations

About 24.000 donors*

Capital Region:

6 local organisations

About 67.000 donors*

*Data from 2014

Bloddonorerne i Danmark

DBDA

11

Key figures

225,000 donors (pop. 5.7 mio.)

25,000 new donors a year

255,000 whole blood donations (2014)

20,000 plasmapheresis (2014)

1.3 donation frequency

Every year 400 donors reach donation

number 100

12

Key figures (DBDA)

61 local organisations

400 volunteers

+200 young volunteers (<30 years)

5 employees and 1 trainee

13

Key figures (economy)

DBDA is paid 7 euros per donation:

- 6 euros for the local organisations

- 1 euro for the national organisation

14

Volunteer work is not free

Information

Merchandise

Clothes

Transportation

Food

15

Donor retention

Information

Webpage

Magazine

16

Donor retention

Parties

17

Donor retention

Celebrating donors

10-25-50-75

100

Gifts

Entertainment

18

Pelican

19

Letter and Diploma

20

21

Current issues

• Use of blood coming down

• Plasmapheresis going up

• Population getting older

• Cost saving in health service

• Study of blood and donors

• Rules of quarantine

Questions

22

Tak

Thank you

Merci

23