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8/11/2019 The EDUCAUSE Connect Bead Game - A case study in using gamification to activate events and energize engagement (242837943)
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PlayingGames
Gamification to Activate Events
& Energize Engagement
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Why Play a Game?
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Motive
To contribute to the Educause launch of“Connect” events in the space typically
associated with regional conferences.
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Ideation - What will people “pla
Originally perceived as a high tech, basesocial media or a technical game platform
Cost prohibitive and also surprisingly “no
accessible” both in the formal sense and
the more general sense.
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The best things happen at brea
The connect ambassadors committee habrainstorming on games … and this fina
came together during a breakfast meetin
beads. Count points. Have fun.
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The Bead Game
Complete Missions; Earn BeadsThree types:
● Pregame (engagement)
● In-track (content related)
● Out of track (social networking)
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How did we play?
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Beads
Player BeadsPlayer-To-Player Missions
Each track has its own color
1 Point
Special BeadsSpecial Missions
Each bead has different
color/shape
2 Points
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#ecbeads Bead Exchange
Center for Game Information● Missions
● Bead Trading
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Winning (incentivizing the game
Everyone wins by playing● Daily Leaders (yellow jersey concept) Awards
● Event “Most Connected” Award
● “Valuable” Prizes
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Contextual Considerations
The game had to have a robust enoughframework that is was portable, scalable
repeatable.
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Advantage
Each event provided opportunities for iteimprovement. Feedback was collected a
game was modified between the events.
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Disadvantage
Prep was enormous, andrequired lots of coordination
between three groups of game
leaders. As well as processing
and packaging.
(Over 15000 components!)
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Engagement
How do you make game play as engaginpossible to a broad number of participan
possible?
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Locational Outcomes
■ Portland
■ Chicago
■ Baltimore
One Community, ThreeLocations, Infinite Conn
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Portland
Start Strong, high energy, but tapered intoward the end of the event.
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Baltimore
Also a strong start and solid play throughthe event.
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General Outcomes
Anecdotal - because of the analog naturgame, we could not gather strong metric
Our target was 10-20% engagement. Wobserved 20-30% engagement at the en
the event depending on the venue.
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General Outcomes
This was a valuable component of theinaugural Educause “Connect” events an
worked to achieve the purpose and miss
the event.
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Conclusions
Games must be simple, clear, and easy
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Conclusions
Not all social games are just “about the gbut about the purpose. Games must tra
the rules and constraints. A means to an
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Conclusions
Games are about taking risks. Both for tparticipants, as well as the designers an
endorsers.
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Conclusion
Go play a game!
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Questions?
Game Documentation:
http://goo.gl/GcQHRh
Games and Learning Constituent Grouphttp://www.educause.edu/discuss/teaching-and-learning/games-and-learning-constituent-group
AJ Kelton - Montclair State
