THE LAUNCHING – AYAM DINGIN SEGAR

Press Conference – Event Summary Report

Prepared by

DASA Strategic Communication

Gedung Dewan Pers Lt. 6 Jl. Kebon Sirih 32-34 Jakarta 10110

P. +62 21 3510 858 F. +62 21 3510 856

E. pr@dasastrategic.com

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PRESS CONFERENCE – LAUNCHING ‘AYAM DINGIN SEGAR’

6 OCTOBER 2016

EVENT SUMMARY REPORT

1.1. EVENT IMPLEMENTATION :

Ministry of Agriculture’s Present:

Bapak. Dr.Ir.Riwantoro,MM – Secretary to Director General of Livestok And Animal Health

Ibu. Sri Mukartini – Director Kesmavet

Bapak. Edwin Lau – Brand Ambassador Ayam Dingin Segar Netherlands Embassy to Indonesia’s Present:

Mr. Frank Joosten – Embassy

Mrs. Lucie Wassink– Agriculture Counselor of the Netherlands Embassy to Indonesia

Miss. Ana Saleh – Senior Economic Policy Advisor for Agriculture Stakeholder’s Present:

APRINDO – Wahyudi Hidayat HIMPULI – Ade Zulkarnaen

PINSAR Indonesia – Ricky Bangsaratoe

Dinas DKI– Rismiati

Sumber Unggas Indonesia – Nuryanto

Registration started at 09:30 am and the Press Conference commenced at 10:00–12.00pm There were 43 Media and Blogger attend the event and 50 people from Ministry, Embassy and Community. Welcome Speech was commenced by Bapak. Riwantoro at 09:30 am and ended with photo session before leaving the venue. Talkshow was really interactive between Ibu Tini and Edwin Lau regarding what and how Ayam Dingin Segar’s campaign. 1.2. QUESTION & ANSWER

Spokes person:

Sri Mukartini

Edwin Lau

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Questions & Comments delivered by: Bisnis Indonesia, Greeners.co, Trobos, Perwari, PKK & Himpuli on:

- Have Ayam Dingin Segar educate and socialise the campaign to PD Jaya (PD Pasar Jaya)

- What the difference to Ayam Asuh’s campaig ? - The difference between ayam broiler and ayam dingin segar? - Is Kementan will provide a chiller for the slaughter? - The Campaign should be in other cities beside Jakarta - The impact to slaugher house? - This campaign should be done many years ago

1.3. FOLLOW UP. For the media who could not attend the event, we have submitted Press Release and supporting data via e-mail. A photo caption of the event has been delivered to media. 1.4. EVENT DOCUMENTATION.

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1.5. ATTENDANCE. Media(newspaper):

5

Media(online):

6

Embassy & Stakeholder:

7

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