The Open Connected TV (OCTV) project 2011/08/28. Connected TV: dream and reality The dream Connected TV: the means to provide the much sought- after convergence

Embed Size (px)

Text of The Open Connected TV (OCTV) project 2011/08/28. Connected TV: dream and reality The dream Connected...

  • The Open Connected TV (OCTV) project 2011/08/28

    The Digital Media Project status report

  • Connected TV: dream and realityThe dream Connected TV: the means to provide the much sought-after convergence between traditional broadcast television and various new forms of video deliveryThe realityThe largely proprietary implementations of Connected TV impede the development of a promising new market of content, products, services and applications.

    2010/03/31The long path to the digital media age*

    The Digital Media Project status report

  • The OCTV goalThe Open Connected TV (OCTV) project has the goal to develop a technical specification and an industry-grade implementation (platform) of OCTV that is based on international standards. The OCTV Specification will enable the creation and the OCTV Platform will accelerate the development of a broad market of products, content, services and applications designed to enrich one-way TV services with interoperable multichannel two-way content access and delivery. 2010/03/31The long path to the digital media age*

    The Digital Media Project status report

  • The Open Connected TV specificationThe Open Connected TV (OCTV) specification supports interactive rich media streaming services in a plurality of application domains, e.g. to enrich one-way TV services with support to interoperable multichannel two-way content access and delivery, interactive video service on mobile networks etc. OCTV creates the conditions for the development of a global market for video services by providing a technical specification based on international standards and an industry-grade implementation of an Open Connected TV platform.

    2010/03/31The long path to the digital media age*

    The Digital Media Project status report

  • DMP goals and resultsThe Digital Media Project (DMP) was established on 1st December 2003 with the mission topromote continuing successful development, deployment and use of digital media that respect Creator and rights holders rights to exploit their worksEnd user wish to fully enjoy the benefits of digital media Various value-chain player interest to provide products and servicesDMP has specified an Interoperable DRM Platform byAdopting most MPEG-21 technologiesAdding a few that were missingMaking an OSS implementation (Chillout)

    *The Digital Media Project status report2010/10/24

    The Digital Media Project status report

  • Interoperable DRM Platform (IDP) specification v. 3.3*The Digital Media Project status report2010/10/24

    #Title1Value-Chain Functions and Requirements2Architecture 3Interoperable DRM Platform 4Use Cases and Value Chains5Registration and Certification Authorities 6Terminology 7Reference Software8End-to-end Conformance9Mapping of Traditional Rights and Usages to the Digital Space

    The Digital Media Project status report

  • IDP reference software*Devices CoreP2PMedia Framework Auxiliary OS + Java platform + dependenciesCCDEUDCIDCPDLPDDMDTPDDIDDoIDRVDChillout softwareLibrariesThe Digital Media Project status report2010/10/24

    The Digital Media Project status report

  • An extendeddigital media platformRecent developments show that successful businesses can be built around proprietary ecosystems of services, content, devices and usersThe Digital Media Project (DMP) envisions a world of end-to-end interoperable digital media value chains serving the needs of a large number of usersSo far DMPs focus has been the Digital Rights Management component of digital media value chains It is time for DMP to extend its coverage by enabling interoperable digital media value chains The Digital Media Project status report2010/10/24*

    The Digital Media Project status report

  • A collaborative project for a digital media platformDevelopment of a commercial-grade implementation of an extended MPEG-M platform To speed up market friendly deployment of advanced multimedia servicesTo be made available for exclusive use by DMP members who have contributed to its developmentP21-2: a digital media platform for the second decade of the 21st century MPEG-M: a joint ISO/IEC/ITU standard called Multimedia Service Platform TechnologiesThe Digital Media Project status report2010/10/24*

    The Digital Media Project status report

  • OCTV master planPlatform architecture and modulesList of software modules assigned to P21-2 membersSpecification of development environmentOS/platformSoftware language(s)Project design toolsRepositoryP21-2 project manager overseeing Master plan execution Integration of contributed modules

    2010/10/24The Digital Media Project status report*

    The Digital Media Project status report

  • OCTV IPR/1DMP members who wish to get a licence of the P21-2 software shall become P21-2 members and develop an agreed amount of P21-2 software Software modules developed by P21-2 members shall be assigned to DMP for free and integrated into the P21-2 platformDMP shall License the P21-2 platform for free to P21-2 membersNot license the P21-2 platform to non-P21-2 members

    2010/10/24The Digital Media Project status report*

    The Digital Media Project status report

  • OCTV IPR/2DMP shall license the P21-2 software for free according to a licence having the following as initial elementsP21-2 software modules may be used for commercial purposesP21-2 software modules may be modifiedNo right to further license P21-2 software modules other than to end userThe task of obtaining licences of any patents relevant to the use of P21-2 software modules is the responsibility of P21-2 platform users

    2010/10/24The Digital Media Project status report*

    The Digital Media Project status report

  • OCTV IPR/3DMP licenses current P21-2 members all past and current P21-2 releasesP21-2 members discontinuing their P21-2 membership will not be eligible for licenses of subsequent P21-2 releases but will retain the previously obtained licencesUpon decision of the itsGeneral Assembly DMP may help P21-2 members negotiate licensing terms for patents relevant to the use of P21-2 software modules

    2010/10/24The Digital Media Project status report*

    The Digital Media Project status report

  • The first OCTV steps (Guangzhou, Oct. 2010)Use case adoptedUser selects contentResources may be protected or ad-supportedResources are streamed over DASHNo payment involved (yet)Select technologies for P21-2MPEG-M parts 2 and 4Dynamic Adaptive Streaming over HTTP (DASH) for transportNo service aggregation (yet)2010/10/24The Digital Media Project status report*

    The Digital Media Project status report

  • The 2nd OCTV steps - DaeguCall for Participation issued2010/03/31The long path to the digital media age*

    The Digital Media Project status report

  • The 3rd OCTV steps - GenevaFirst draft of OCTV spec adopted2010/03/31The long path to the digital media age*

    The Digital Media Project status report

  • The 4th OCTV steps - TorinoSecond draft OCTV spec adoptedOCTV test bed adopted2010/03/31The long path to the digital media age*

    The Digital Media Project status report

    *