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ARLINGTON VA 22209SOURCE: NIELSEN 2012

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AGEMEDIAN ...................................................55AGE 25-54 ................................................42%AGE 35-64 ................................................56%

INCOMEAVERAGE HHI .................................... $74,000HHI $75,000+ ...........................................36%HHI $100,000+ .........................................21%

EDUCATIONANY COLLEGE .........................................81%COLLEGE GRAD/POST GRAD .................41%

EMPLOYMENTPROFESSIONAL/ MANAGERIAL/EXECUTIVE ......................23%

REGISTERED VOTERSREGISTERED TO VOTE ............................93%

FINANCIALHAVE BROKERAGE ACCOUNT ...............67%PORTFOLIO $100,000+ ...........................25%PORTFOLIO $250,000+ ...........................17%OWNS PRIMARY RESIDENCE ..................78% OWNS SECONDARY RESIDENCE ...........15 %

FREQUENTLY PROVIDES ADVICEPOLITICS/CURRENT EVENTS ..................23%BOOKS .....................................................15%MOVIES ....................................................18%

TRAVEL PURCHASES (LAST 6 MONTHS)AIRLINE ....................................................35%HOTEL ......................................................38%

PURCHASING (LAST 6 MONTHS)BOOKS .....................................................44%EVENT TICKETS .......................................28%HDTV ........................................................31%COMPUTER SOFTWARE ..........................27%CELL PHONE/SERVICES ..........................25%HOME ELECTRONICS..............................19%MUSIC ......................................................23%VITAMINS/NUTRITIONAL ........................39%

AUTOMOTIVEOWNS ANY LUXURY CAR ........................14%OWNS SUVS .............................................36%

COLLEGEGRAD//POST GRAD

TRAVEL PURCHASESLAST 6 MONTHS

AUTO OWNS ANYLUXURYCAR

93%REGISTERED VOTERS

14%

SOURCE: NIELSEN 2012

41%

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Townhall / HotAir

38%

81%ANY COLLEGE


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POLITICALLY ACTIVESUPPORT POLITICAL ORGANIZATIONS ........................................................... 77%CONTACTED AN ELECTED OFFICIAL .............................................................. 31%

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SOCIAL AND CULTUREDDINE OUT .......................................................................................................... 96%ATTEND CHURCH .............................................................................................. 72%ATTEND MUSIC/DANCE PERFORMANCES ...................................................... 44%GO TO MUSEUMS/ART GALLERIES .................................................................. 44%

BUYERS AND CONSUMERSHEALTHCARE ..................................................................................................... 91%BOOKS ............................................................................................................... 84%ELECTRONICS ................................................................................................... 75%TRAVEL ............................................................................................................... 46% FINANCIAL SERVICES ........................................................................................ 43%EDUCATION ....................................................................................................... 25%

HEALTH CARE

EDUCATION

62%

91%

COLLEGE DEGREE

$104,000AVERAGE INCOME

Audience Profile


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TwitchyTwitchy is a ground-breaking Twitter curation site powered by a kinetic staff of social media junkies. We mine Twitter to bring you “who said what” in U.S. politics, global news, sports, entertainment, media, and breaking news 24/7. If it’s news, we’re on it. If it should be news, we’re ahead of it. Get Twitchy and stay connected to our twire — the news wire of the 21st century.


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Audience ProfileENGAGED READERSDISCUSSED OR FORWARDED ARTICLES ......................................................... 71%CONTACTED AN ELECTED OFFICIAL .............................................................. 40%

POLITICALLY ACTIVESUPPORT POLITICAL ORGANIZATIONS ........................................................... 77%CONTACTED AN ELECTED OFFICIAL .............................................................. 31%

MATURE, EDUCATED, MALE & FEMALEMALE .................................................................................................................. 72%FEMALE .............................................................................................................. 28%COLLEGE DEGREE OR MORE ........................................................................... 62%AVERAGE AGE ........................................................................................... 59 YEARS

AFFLUENTAVERAGE INCOME .....................................................................................$104,000AVERAGE HOME VALUE .............................................................................$337,000AVERAGE NET WORTH ..............................................................................$536,000

SOCIAL AND CULTUREDDINE OUT .......................................................................................................... 96%ATTEND CHURCH .............................................................................................. 72%ATTEND MUSIC/DANCE PERFORMANCES ...................................................... 44%GO TO MUSEUMS/ART GALLERIES .................................................................. 44%

BUYERS AND CONSUMERSHEALTHCARE ..................................................................................................... 91%BOOKS ............................................................................................................... 84%ELECTRONICS ................................................................................................... 75%TRAVEL ............................................................................................................... 46% FINANCIAL SERVICES ........................................................................................ 43%EDUCATION ....................................................................................................... 25%

72%

HEALTH CARE

EDUCATION

62%

91%

COLLEGE DEGREE

RedState

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Townhall Media Audience Political Engagement

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Townhall Media...Townhall Magazine "Fresh", "Conservative", "Intelligent" Reporting: just a few words that describe Townhall Magazine. Publishing monthly, Townhall Magazine delivers