11
Fahmi Rahmadiputra Ratri Ninditya

Young Spikes 2011

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Top 3 Finalist Young Spikes Indonesia 2011

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Page 1: Young Spikes 2011

Fahmi RahmadiputraRatri Ninditya

Page 2: Young Spikes 2011

Teenagers don’t care about Indonesian products, let alone

using it.

Why?

Page 3: Young Spikes 2011

They would do anything for the brands

But, would the brands do anything for them?

1.International brands are cool for them and their friends

2.The international brands are their “god”

Page 4: Young Spikes 2011

What if there’s a brand that give something more than the price value?

A brand that gives a 100% you

Page 5: Young Spikes 2011

Because care for the country means care for yourself

=

Page 6: Young Spikes 2011

How? We ask loal brand owners to donate 1% of every product’s profit to build something teenagers are passionate about…

A creative facility

Page 7: Young Spikes 2011

We give voucher forevery purchaseof products

Page 8: Young Spikes 2011

They open the website, use the code to voteFor their most wanted facility

Page 9: Young Spikes 2011

Each center has a quota, and everytime the vote reach the quota, a center is built

Page 10: Young Spikes 2011

• They will use their spare time to be more productive, instead of just hanging out

• The local products they use will have an added value they will be proud of, its their shirt that helped build their music studio

• It’s 100% about them, 100% Indonesia

THE RESULT

Page 11: Young Spikes 2011

In the long run, they will become the next local enterpreneurs using facilities

built by the youth love for local products