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Top 3 Finalist Young Spikes Indonesia 2011
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Fahmi RahmadiputraRatri Ninditya
Teenagers don’t care about Indonesian products, let alone
using it.
Why?
They would do anything for the brands
But, would the brands do anything for them?
1.International brands are cool for them and their friends
2.The international brands are their “god”
What if there’s a brand that give something more than the price value?
A brand that gives a 100% you
Because care for the country means care for yourself
=
How? We ask loal brand owners to donate 1% of every product’s profit to build something teenagers are passionate about…
A creative facility
We give voucher forevery purchaseof products
They open the website, use the code to voteFor their most wanted facility
Each center has a quota, and everytime the vote reach the quota, a center is built
• They will use their spare time to be more productive, instead of just hanging out
• The local products they use will have an added value they will be proud of, its their shirt that helped build their music studio
• It’s 100% about them, 100% Indonesia
THE RESULT
In the long run, they will become the next local enterpreneurs using facilities
built by the youth love for local products