#TEDC15
Key Takeaways from
@JimMacLeod
THE
2015
EMAIL DESIGNCONFERENCE
22
#TEDC15
“Emails aren’t websites, but email
design is web design.
FABIO CARNEIROMailChimp | @�carneiro
#TEDC15
“Every year is the “year of mobile” in
email design. MIKE RAGAN
ActionRocket | @mike_ragan
#TEDC15
Be VIOLENT and ORIGINAL in your
emails. DAN DENNEY
Code School | @dandenney
“
#TEDC15
“Scrolling behavior on mobile is
natural.JUSTINE JORDAN
Litmus | @meladorri
#TEDC15
“If you get it right on mobile, it will look great everywhere
else.
CINDY WHITEPlow and Hearth
#TEDC15
“Label your classes clearly. Keep your
code clean.FAITH ALBERS
Whereoware | @FaithAlbers
#TEDC15
“Don’t code like it’s 1999.
BRIAN GRAVESDEG | @briangraves
Photo by @krieger33
#TEDC15
“Step behind the click. Who is the human behind
the click.VICKY GE
Amazon | @vickymakesstu�
#TEDC15
“Email is a part of your software, treat
it as such. ALEX MOHR
sendwithus | @alexophile
#TEDC15
“A growth mindset means empathy
for clients.KRISTINA HUFFMAN
Salesforce | @krudz
#TEDC15
“No such thing as pixel-perfect design
in email. FABIO CARNEIROMailChimp | @�carneiro
#TEDC15
Clicks are important to track,
but an email that isn’t opened
doesn’t matter. MATT LAUDATO
Constant Contact | @MattOnData
“
#TEDC15
“BSI: Big Sexy Images
are great.MIKE NELSON
Really Good Emails | @mevlow
#TEDC15
Transaction emails reduce anxiety!
TOM BUCHOKCARL SEDNAOUI
MailCharts@tbuchok @CarlSednaoui
“
#TEDC15
“We need to treat emails as what they are:
individual issues of a single publication.RYAN MERRILLFood52 | @procload
#TEDC15
“Have an elevator pitch for yourself.
ANALISA CAPOTEGulfstream | @analisacapote
#TEDC15
“SHAIMOOM NEWAZ
ExakTime | @shaimoomn
Create curiosity through emotion.
#TEDC15
The power of segmentation:
It improves your email performance: 13% higher opens, 52% more clicks, -28% unsubscribe rates,
JENN RHEEUdemy | @juniorhee
“
#TEDC15
“Interactive emails need to remain
goal-driven.BRIAN GRAVES
DEG | @briangraves
#TEDC15
“The lines between email and web are
blurring; invest time in both.
TED GOASCaneld Scientic | @tedgoas
#TEDC15
“Be willing to scrap it all and start again if it doesn’t work out.
MARK ROBBINSRebelMail | @M_J_Robbins
#TEDC15
“Outlook and Gmail aren’t changing anytime soon. We have to adapt
to them.FABIO CARNEIROMailChimp | @�carneiro
#TEDC15
Key Takeaways from
@JimMacLeod
THE
2015
EMAIL DESIGNCONFERENCE
Thank you to Litmus for putting on this great event.