FACEBOOK FUNDRAISING

For Non-Profits

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OVERVIEW:

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INTRODUCTION

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It’s Not About “Facebook”

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Why is Storytelling Important on Facebook?

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The Tools

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PAUSE FOR REVIEW

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Facebook is NOT an Island

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1. Examine Your Audience

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Build Everything Around:

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2. Look Professional & Trustworthy

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2. Look Professional & Trustworthy

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Cover Photos & Profile Pictures

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3. Plan Your Story

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Find the Stories

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Internal Stories

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Community Stories

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PAUSE FOR REVIEW

Facebook Funnel

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Edge Rank

Insights

Data

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Content Best Practices, 1 of 3

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Content Best Practices, 1 of 3

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Content Best Practices, 2 of 3

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High Resolution, 403x403 Pixels

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Content Best Practices, 3 of 3

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PAUSE FOR REVIEW

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Empower, Ask, Thank

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Get Creative

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PAUSE FOR REVIEW

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