Presented by
Brandi Palechek
Digital Media Strategist
www.mnwc.org
Digital Learning Webinar:Building a Successful Facebook
Marketing Program
Minnesota Women in Marketing and Communications
Note: The hashtag for today’s webinar is #mwmcfb
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Agenda
• Review Facebook Website Changes• Laying a Solid Foundation• Growing Your Facebook Fan Base• Managing a Facebook Community• Measuring Your Return on Investment• Question & Answer
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Ch-Ch-Ch-Changes
• Smart Lists• Newsfeed and Ticker• Account Settings• Privacy Settings• Subscriptions• Facebook Timeline
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Laying a Solid Foundation
• Smart Lists• Newsfeed and Ticker• Account Settings• Privacy Settings• Subscriptions• Facebook Timeline
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Growing Your Facebook Fan Base
• Smart Lists• Newsfeed and Ticker• Account Settings• Privacy Settings• Subscriptions• Facebook Timeline
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Managing a Facebook Community
• Smart Lists• Newsfeed and Ticker• Account Settings• Privacy Settings• Subscriptions• Facebook Timeline
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Measuring Your ROI
• Monitoring community growth• Post Likes, Comments, and Shares• Key statistics from Facebook Insights• Google Analytics Reporting• Adding Google Tracking URLs• 3rd Party Social Media reporting tools
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Additional Resources
Facebook Success Summit 2011by SocialMediaExaminer.com
Facebook All-in-One Marketing for Dummiesby Amy Porterfield, Phyllis Khare, Andrea Vahl
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)by Dave Kerpen
The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Webby Mari Smith
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Question & Answer
Do you have any questions about the information covered in today’s webinar?
If so, please enter them into the Chat Box on your GoToWebinar Control Panel.
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Connect with Me
Email: [email protected]
Facebook: http://www.facebook.com/brandi.palechek
Google+: http://gplus.to/brandipal
LinkedIn: http://www.linkedin.com/in/brandipalechek
Tumblr: http://brandipal.tumblr.com
Twitter: @brandipal
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Conclusion
Thanks for joining us today!
Join us for our next Digital Learning Webinar:
Leveraging LinkedIn for Professional SuccessTuesday, November 22nd@ 1:00PM CST
Register at http://www.mnwc.org/events/item/93
Please visit MNWC.org for a current calendar of upcoming events.
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