Transcript
Page 1: Falcon social: Building a growth hacking team

6 STUFF TO THINK ABOUT. When creating a growth hacking team.

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!!

IT´S A CALCULATED PROCESS THAT CAN BE REPEATED AND MEASURED

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FAconSOCIAL MEDIA

MANAGEMENT FOR ENTERPRISE.

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640% increased MRR - first year of sales

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WE ARE ALREADY AHEAD OF OUR GOAL OF TRIPLING OUR MRR THIS YEAR.

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9

!!

25% of total revenue (new MRR) every quarter

is contributed by marketing.

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6 STUFF TO THINK ABOUT.

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CONTEXT.

1

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BIG.our goals are absurd

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HAIRY.this shit’s complicated

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AUDACIOUS.into the future

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GOALS.

2

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MQLQualified leads to sales funnel

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DATA.

3

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RIGHT DATA.and make it simple to consume.

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PEOPLE.

4

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LISTEN.

4

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PROCESS.

6

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REPEAT.and adjust.

Kill it if it does not work anymore.

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HERE’S A RECAP. TO BUILD A GROWTH TEAM:

!…set a context that will lead your focus …set clear on big goals …take decisions fast, and based on data …Make processes that are repeatable …Hire the right people, with the right mindset


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