Important for you and your business!
Amanda Bacon-BurdickNorth Hampton Business
AssociationMay 4, 2011
Agenda
- LinkedIn- How to Join- How to Use- You’ve Joined…Now What?- Special Features- Benefits to Your Business- Benefits to You- Do’s & Don’ts
- Your Strategic Approach for LinkedIn
How to Join
www.linkedin.com
How to Join
www.linkedin.com
How to Join
www.linkedin.com
How to Use- Profile
- Photo- Current job position and description- Past job positions and descriptions- Education- Recommendations- Connections- Websites- Social media- Public profile (URL)- Groups and Associations
You’ve Joined…Now What?
- Your Profile | Your Information- Update Update Update!- Ask for Recommendations
- Give Recommendations- Import Connections
-Add Connections- Social media- Groups and Associations
Special Features
Site Features- Profiles- Jobs- Groups- Twitter- Company Pages- Mobile- Settings/Personalization
User Guides- Small Business- Job Seekers- Entrepreneurs- Expert Advice- Business Development- Journalists- Venture Capital
Example
Exposure &
Business Development
Benefits to Your Business
Additional Creditability
Networking Opportunitie
s
New Customer
Acquisition
Visibility &
AwarenessSlideShare
Additional Creditability
Networking Opportunitie
s
New Customer
Acquisition
Visibility &
Awareness
SlideShare
Keep stakeholders
up-to-date and involved
Exposure &
Business Development
Keep stakeholders
up-to-date and involved
Benefits to You
Amanda Bacon-Burdick
Businesses
Connections
Groups and Associations
Do’s & Don’ts
Do Don’t- Have a professional photo - Spam
- Express your personal brand
- Have typos
- Be honest - Treat it like your personal facebook page- Recommend colleagues
and ask for recommendations
- Make assumptions about our own irresistibility- Join the discussion
- Confuse quantity for quality
- Be up-to-date on your info- Disconnect from bad apples when you need to
- Rely on LinkedIn to find your next job (it’s just one tool)
- Don’t let this be overwhelming!
Your Strategic Approach for LinkedIn
- Maintaining Professional Networking- Remember, LinkedIn alone cannot be your only
source of networking- Keep you and your business information up-to-
date- Continue to make connections- Use resources available to you – remember…it’s
free!- Use your current contact list (i.e. Outlook) and
upload into LinkedIn
Amanda [email protected] |
www.envellopcommunications.comfacebook.com/envellopcommunications | Twitter @envellop
603.498.6088
Questions/Comments
Thank You!!
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