1 P R O F E S S I O N A L P H O T O

2 K E Y W O R D S I N H E A D L I N E

3

4

5

LinkedIn is the definitive professional networking and businessdevelopment platform. It is the place to showcase you, your business,and your brand to peers, influencers and prospective customers andclients. LinkedIn is also a powerful search engine and database - sooptimize your profile for search by including your target keywordsthroughout the various sections. You can standout as an authority andleverage LinkedIn by implementing the following power profile tips.

6

7

8

ALL-STARPROFILE TIPS

Upload a professional headshot that is consistent with your brandand the message you want to send to connections.

Use keywords that you want to be found for in searchresults. You have 120 characters available.

B R A N D E D B A C K G R O U N D I M A G EMaintain a consistent brand by uploading an image thatmatches your other online sites (1400 x 425 pixels).

C U S T O M U R LClick on the settings symbol to create a custom URL - yourname is the best option for online reputation management.

C O N T A C T I N F O - T E X T L I N K SAdd all essential contact info to make it easier for people toconnect with you. For your website links -choose "other" and usekeywords to describe the site.

C L I E N T - F O C U S E D S U M M A R Y

ADD MEDIA TO SUMMARY, EDUCATION,EXPERIENCE SECTIONS

A D D I T I O N A L I N F O - I N T E R E S T S

A D D I T I O N A L P R O F I L E S E C T I O N S

Use the 2000 charactersavailable to connect withpotential clients andpeers. Start withestablishing yourcredibility with 1-2 shortparagraphs about you,your story, yourbackground. Then,identify your perfectclient(s), what do theyneed and how do youprovide a solution forthem. Write it in firstperson, integrate yourkeywords and include acall to action.

S K I L L S & E N D O R S E M E N T S

Enhance these sections visually by adding video, photos, links,presentations and/or documents.

Add at least 10 skills to this section and again, think keywords!

9

10

Include hobbies, interests that you are truly passionate about -these are also keywords that are searchable and build rapport.

Explore the other sections available to add to your profileincluding: languages, volunteering, courses, certifications, awards.