Norma HuibregtseMarketing and Social Media Strategist
CaptivatedCustomers.com
Profiles That Profiles That Mean Business Mean Business
LinkedIn Metrics
• Top Professional Social Networking Site – 290 Million
• Highest Profile Rank on Google
• 35% are Women
• 73% with college degrees & above
• 32% make over $100,000/year Source: LinkedIn.com,
BrandYourself.com,Quantcast.com
LinkedIn’s Power
• Generate leads
• Position yourself as subject matter expert
• Find new clients or employees
• Drive traffic to website
• Sell products
• Promote Events
TRUE or FALSE
Having a profile picture is important.
TRUE or FALSE
The completion status of my profile doesn’t affect search results.
TRUE or FALSE
LinkedIn shows me how many people viewed my profile.
TRUE or FALSE
Having 20-30 Keywords throughout my profile will get more views.
TRUE or FALSE
It is best to write your Profile Summary in 3rd Person.
Lead Generating Profile
100% Complete and Visible Profile Strategic use of Keywords Use of Multimedia – Video, PDFs Recommendation & Endorsement rich Connections – Quantity and Quality Update often
Your Profile
Does Your Profile Look Like This?
Your Profile
Or this?
Complete Profile
100% Complete Profile =“All Star”
Review Your Settings
Customize Your URL
Default: www. linkedin.com/pub/13/3245/543
Change to: linkedin.com/in/firstandlastname
Grow Connections
1) Use Linkedin Contacts Importer
2) Everyone you meet networking
3) Clients, Colleagues, Social
Customize Web Links
•Website Page•Blog•Facebook •Email Capture•RSS Feed•Portfolio
Selecting Keywords
Keywords should reflect what your potential clients would search for to find you.
1) Headline
2) Current
3) Past
4) Summary
5) Specialties
6) Skills
7) Interests
Keyword Placement
Add Multimedia
• Presentations• Docs• Images
Get Recommended
• Recommendations
• Skills & Expertise Endorsements
Join Groups
Update Your Status
DO’s
•Provide interesting content•Engage with status updates •Update several times a week
DONT’S
•Stay away from selling•Avoid SPAMMING others•Don’t ignore emails/connections
Lead Generating Profile
100% Complete and Visible Profile Strategic use of Keywords Use of Multimedia – Video, PDFs Recommendation & Endorsement rich Connections – Quantity and Quality Update often
Questions
Contact Information
Norma Huibregtse
Linkedin.com/in/theloyaltylady
Email: [email protected]
Phone: (480) 694-6940
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