IA LinkedIn Profiles Guide

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Mike O'Neil's famous profile Guide. Like this? Get the book at http://www.RockTheWordBook.com - 172 pages on Nothing but LinkedIn Profiles wrapped in the lore of Rock & Roll!

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  • Retail Price: $29 LinkedIn Profiles Guide Sept. 9, 2008 Authored by: Mike ONeil President Integrated Alliances LLC moneil@integratedalliances.com www.integratedalliances.com (303) 683-9600 Disclaimer: Integrated Alliances is not associated in any way with LinkedIn Corp. IA is an independent company that caters to the networking needs of end users of such systems. Any reference to the contrary is purely accidental. This document contains information and trade secrets which IA uses in its business and which provide IA with an advantage over competitors. Accordingly, IA discloses this information in confidence and with an express restriction of nondisclosure and non-use. IA discloses this information to Reader for the limited purpose of learning LinkedIn. Any unauthorized use of this information will result in liability for any and all damages incurred by IA directly or proximately resulting from any unauthorized disclosure. These documents are for your personal use only. They may not be transferred to others. Page 1 Copyright 2005-2008 - Integrated Alliances - All Rights Reserved
  • Table of Contents 1) Before we get started................................................................................................ 3 2) About the Author ....................................................................................................... 3 3) How to use this guide ............................................................................................... 4 4) Crafting your LinkedIn profile .................................................................................. 5 So, what exactly is a profile? ....................................................................................... 6 Crafting Your LinkedIn Profile ...................................................................................... 7 Name and Location Section............................................................................................................. 8 Header Section ............................................................................................................................. 10 What you doing now? Field ......................................................................................................... 11 Industry Field ................................................................................................................................ 11 Summary Section .......................................................................................................................... 12 Specialties Sub-Section................................................................................................................. 12 Experience Section ....................................................................................................................... 13 Recommendations Function .......................................................................................................... 15 Education Section ......................................................................................................................... 16 Additional Information Section ....................................................................................................... 17 Web Site Sub-Section ................................................................................................................... 18 Interests Sub-Section .................................................................................................................... 18 Groups and Associations Sub-Section ........................................................................................... 18 Honors and Awards Sub-Section ................................................................................................... 18 Contact Settings Section ............................................................................................................... 19 Opportunity Preferences Sub-Section ............................................................................................ 19 Your Public Profile Tab .............................................................................................. 20 Viewing Your Profile (as Others See It) ..................................................................... 21 Appendix A - The IA LinkedIn Profile Worksheet ..................................................... 22 Step 1 Keyword Inventory....................................................................................... 22 Step 2 Employment and Job Title Inventory ........................................................... 22 Step 3 Work Date Inventory.................................................................................... 22 Step 4 Goals Inventory ........................................................................................... 23 Step 5 Experience and Skills Inventory .................................................................. 23 Step 6 Education Inventory..................................................................................... 23 Step 7 Web sites Inventory ...................................................................................... 24 Step 8 Associations and Group Involvement Inventory .......................................... 24 Step 9 Interests Inventory ....................................................................................... 25 Step 10 Honors and Awards Inventory ................................................................... 25 Appendix B - IA Private LinkedIn Workshops and Webinars .................................. 26 Page 2 Copyright 2005-2008 - Integrated Alliances - All Rights Reserved
  • 1) Before we get started Here is guide for creating the most effective LinkedIn Profile possible. The principles here are a set of best practices that come from years of research and experience with LinkedIn. This is a play by play guide for being more successful on LinkedIn and it is easy to follow. The return on investment in terms of money and time spent with LinkedIn is the focus of IAs LinkedIn training that includes the LinkedIn Workshops and Webinars. 2) About the Author The author Mike ONeil is an Entrepreneur, a professional LinkedIn Trainer and a former IT Professional and Sales Engineer. In 2003, Mike founded Integrated Alliances (IA) as a professional business networking organization presenting business networking events that are known in Colorado as the most effective business development gatherings for uncovering business opportunities. Mike expanded the role of Integrated Alliances in early 2006 as on-line networking gained in popularity. IA began training business professionals on using LinkedIn for business applications and now IA has trained thousands in a classroom setting and on-line via webinars. Mike became a LinkedIn user in January 2004 and is user ID #125841. The IA LinkedIn Workshops are taught in public settings for individuals and in PRIVATE settings for companies, associations and groups. Beyond classes, IA provides consulting on LinkedIn and other platforms. IA also consults on networking strategies and tactics in general. Here is a view of the LinkedIn Workshops held at the University of Denver in Denver CO. Page 3 Copyright 2005-2008 - Integrated Alliances - All Rights Reserved
  • 3) How to use this guide This guide is designed to be a reference that you come back to often. We know your time is valuable and that there is only so much to go around. Here in this guide, we do our best to indicate what is most important and what is not, so you can focus your energies better and can get the best results in the least amount of time. Generally, the best process is as follows: 1. Use the LinkedIn Profile Worksheet (See Appendix A) to gather up the information for your profile. 2. Combine it into the format that is presented in this book. 3. Have some others (that may be more experienced on LinkedIn) look at it and make comments on what you may be missing or may be improved. 4. Print it out and read it aloud. You may discover that what looks on paper good doesnt sound good. 5. Look at the strategies in each area and begin implementing them. Throughout the guide you will see TIPS. Take a look at them, as they are a sprinkling of best practices and strategies that will reduce your time involvement and increase your effectiveness. When crafting verbiage for use in your LinkedIn profile, we suggest that you make extensive use of your word processor when crafting text for use in LinkedIn. Why? 1. The LinkedIn system currently has no spell check capability and spelling errors are a very bad no-no, just like they are in a resume or a cover letter. 2. LinkedIn often provides small windows for you to enter your text. In many cases, you can only see a portion of the text that you have entered at any one time and it is in a small box that in no way resembles how it will look to the user. 3. It is good to have an off-line backup in case you mess up and have to start over. 4. There are some additional formatting options you get in a word processor that are not available using the LinkedIn on-line editor, like bullets. Using the LinkedIn Profile Guide in Appendix A as a guide, create one single file that has each text section separated our by a series blank lines or put each section on its own page. Use Windo