Take out note sheet from the other day

Economic Impact of College Athletics

Chapter 2.2 (continued)

Benefits to the Community Good for Town Business

Restaurants might have specials for Fans (ex. If the team scores a certain # of points)

Bring ticket stubs from game Stadium Business

Captive audience—so they can charge higher prices

TIME OUT A city with a popular college team

can expect these revenues for one football game. Ticket sales: $3 million Hotel Sales: $210,000 to $420,000 Stadium food sales: $380,000 Restaurants, shopping,

transportation: $210,000 to $420,000

Some that you found out… Nebraska 81,000 * $50 = $4,050,000 Notre Dame 80,975 x $250 =

$20,243,750 Alabama 101,821 x $68 = $6,923,828

Basketball Mississippi 9,061 x 23 = $208,403 KU Jayhawks 16,500 x $45 = $742,500

Sponsorships Sponsorships serve 2 purposes:

1. Generating revenue for the college program

2. Selling their products during the event TV & Radio payments add up to over

$1 million each year for major universities.

Half-time shot—new car

Licensing License is the legal right to reproduce a

team’s logo in exchange for payment University must:

Protect the use of the athletic dept.’s name and logo.

Have an attractive logo (some update) Example—Cornhuskers to Huskers

In 1997—colleges & Univ. agreed to 2,000 licenses worth $2.5 billion. (clothing, posters, video games, software, rugs, & photos)

Conference Realignment Conference is a group of college

athletic teams within the same region. Big 12 PAC 10 Sometimes they must realign (Big 8,

Big 12, now Big 10)

Amateur Sports Amateur athlete is someone who

does NOT get paid but plays for enjoyment, challenge, or both.

Fastest growing amateur sports: Ice Skating Soccer Basketball Baseball and softball

Assignment Our city depends on the University

football team for a large percentage of its income.

Help your Chamber of Commerce develop a brochure promoting the city’s attractions that are not college or football related.

List 10 attractive features of the city, and write a short description of each.