© 2015 Ex Libris | Confidential & Proprietary
Name
Delivering the Experience that Users Expect:
Core Principles for Designing Library Discovery Services
© 2015 Ex Libris | Confidential & Proprietary© 2015 Ex Libris | Confidential & Proprietary
The Future is Here
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© 2015 Ex Libris | Confidential & Proprietary
Agenda
1 UX Principles for Web and Discovery
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Selecting the Right Technology
UX in Action – Primo User Interface
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A Rapidly Changing Landscape
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DYNAMIC ADJUSTMENTS
NeedsHabits
Devices
USER BEHAVIOR
Infrastructure
Design frameworks
TECHNOLOGIES
FUNCTIONALITY | DESIGN | PERFORMANCE
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Key Insights into User Experience
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Primo Central Log Analysis
Ex Libris User Studies
Customer Feedback
Increased use of mobile devices
Learning through discovery
Diverse needs of students &
faculty
Known-items searches
> 50% of queries
Reading lists: key gateway to the
library for undergraduates
Differences across
disciplines
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Addressing Diverse Discovery Needs
Quick delivery of the most relevant results
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Optimization
Search and Find
Learning
Personalization
Exploration
Quick delivery of the most relevant results
Human learning through a discovery process
Search results tailored to user’s profile and preferences
Serendipitous discovery via recommendations, trails & browsing
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Designing for Today’s User: Core Principles
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UX Core Principles for Web Design
Serendipitous Discovery
Personalization
Intuitive DesignOne Experience across Devices
Action-oriented
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One Experience across Devices
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ONE EXPERIENCE ACROSS DEVICES
MOBILE IS THE NEW “BLACK”
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One Experience: What Does it Mean in the World of Discovery?
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Identify important functionality and prioritize
Adjust clickable buttons to touch experience
Leverage personalized mobile experience
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Intuitive Design to Simplify Tasks
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CLEAN LOOK & FEEL | DIGESTIBLE | “GLANCEBILTY” | GRADUAL EXPOSURE
INTUITIVE DESIGN
WHAT DOES IT MEAN IN THE WORLD OF DISCOVERY?
• Display relevant data only
• Display relevant services only
• Minimize tabs and dropdowns
• Consistent view
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Action-oriented
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ACTION-ORIENTED
WHAT IS MY NEXT STEP? | ONE-CLICK DISTANCE | INTERACTIVE DESIGN
WHAT DOES IT MEAN IN THE WORLD OF DISCOVERY?
• Pre and post search options to quickly zoom-in on relevant results
• Quick access to full text and OPAC functionality
• Highlight favorite results
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Personalization
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PERSONALIZATION
ONE SIZE DOESN’T FIT ALL | UNDERSTAND PERSONAS
WHAT DOES IT MEAN IN THE WORLD OF DISCOVERY?
• Discipline
• Recency
• Materials type
• Degree
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Serendipity
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WHAT DOES IT MEAN IN THE WORLD OF DISCOVERY?
• Recommendations
• Citation trails
• Browse
“PLEASANT SURPRISES” | ADDRESS RELATED NEEDS | WISDOM OF THE CROWD | TRAILS
SERENDIPITY
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Selecting the Right Technology for a Great Experience and
Optimal Performance
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Native Vs. Responsive
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TECHNOLOGY
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The Right Technology for Addressing Requirements
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CLIENT SIDE VS. SERVER SIDE | REST APIS | SINGLE PAGE APPLICATIONS | ACCESSIBILITY | SECURITY & PRIVACY
TECHNOLOGY
WHAT DOES IT MEAN IN THE WORLD OF DISCOVERY?
• Single page application –performance
• Endless scrolling vs. pagination
• Regulatory requirements
© 2015 Ex Libris | Confidential & Proprietary 18
UX in Action: The Primo New User
Interface
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Primo User Interface: Discovery On the Go from Any Device
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HTML 5, responsive design
Desktop, mobile and tablet
Click for Demo
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Clear, Intuitive Design
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Gradual Exposure of Information
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Action Menu: One Click from the Result List
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Favorites Screen: A Consistent Display for all Workflows
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THANK YOU