Download ppt - What is Social Media & Ways to Use it To Promote Your business

What is Social Media & Ways To Use It To Promote Your Businesswww.brilliantwebdesign.com.au

www.nataliealaimo.com

What is Social Media &

Ways To Use It To Promote Your Business

http://www.brilliantwebdesign.com.au/

http://www.nataliealaimo.com/

Presented By

Natalie AlaimoBrilliant Web Design

www.nataliealaimo.comwww.facebook.com/NatalieAlaimoPage

www.twitter.com/nalaimohttp://au.linkedin.com/in/nataliealaimo/




http://www.facebook.com/NatalieAlaimoPage

http://www.twitter.com/nalaimo

http://au.linkedin.com/in/nataliealaimo/





What is Social Media?





What is media ?

• Definition of media: A broadcast means of communication to reach or influence people.

• What is media: Any kind of data including graphics, images, audio and video. Multimedia is a collection of different types of media.





What is Social Media?



“The web is at a really important turning point right now. Up until recently, the default on the web has been that most things aren’t social and most things don’t use your real

identity. We’re building toward a web where the default is social.”Mark Zuckerberg

Social Media is using these means of communication in a social manner to reach or influence people



Traditional Marketing



•You broadcast the message•Market receives the information •One Way Communication•They can’t communicate back



New “Social Media” Marketing



Advertising on the web is less about just hitting someone with a message... it's about engagement.

Mark Zuckerberg

•You broadcast the message•Market receives the information •You engage them •They communicate back



Why Social Media?



Social Media is a logical extension of what we have been doing for years. The technology has changed but the fact remains that as humans we want•To Connect•To Learn•To Express •To Share•To Interact



But what about business?

Business is one human connecting with another human





VCP Formula



Visibility + Credibility = Profitability•Social Media tools & platforms provide you with an opportunity to be visible

•The information & media you share builds your credibility

•You can then move your fans/followers off Social Media to your website or blog where they enter your sales process and end up in the profitability zone



Social Media Sales Funnel





Why Social Media?

Managed and Set Up Correctly Social Media

can achieve all of this for you.





Why Social Media?









Big 3





What is



•Facebook allows you to share your life and business with friends, family, clients and potential clients. You share via Facebook using a mixture of media, from status updates, notes, links, videos, images and so much more.

•Facebook has a mixture of accounts from personal profiles, community pages to official pages and groups. The right one for you will depend on your business and objectives.



Facebook





What is



•Sharing your life in 140 characters called a Tweet•Twitter is a relaxed style where users share a mixture of social, personal and business content.•Allows sharing of content very easily via the “reTweet” feature•Twitter provides the opportunity to share brief snippets of information with your customers allowing them to view and read what they are interested in. •It allows you to quickly share information with people interested in you and your company.



Twitter





What is



•LinkedIn is a business orientated social networking site. •It has similar features to Facebook in terms of “friends” called “connections” and status updates. •Its main use is for business networking and recruitment.•LinkedIn has a very professional, white collar feel, where users interact by using status updates, groups and discussions.•LinkedIn is purely professional based and doesn’t have the fun factor.•LinkedIn users can get recommendations from their connections



LinkedIn





Who Is Your Target Market?

• Be as specific as possible

• Think of your current clients (the ones you like)

• Think of the industries you deal with

• Which position in the companies

• Age, gender, income, interests/hobbies

• Complete the worksheet





Where is Your Target Market?





Summary• Statistics vary from source to source• Fastest growing demographic on

Facebook – Females 55 – 65• LinkedIn has a higher average age than

other sites• Females dominate Facebook, Twitter &

FourSquare• Males dominate LinkedIn & YouTube• Average age is 38





Social Media Strategy

• Three Specific Strategies– Brand Awareness– Build A Community– Gaining Sales

• Two Overall Benefits– Visibility & Credibility– Search Engine Optimisation





Social Media Strategy• Sharing High Quality Information• Sharing Valuable Information• Engaging Your Clients• Using a variety of media – written, audio, video• Using a variety of tools and platforms –

Facebook, Blog, Forums, Review Sites



You can buy attention (advertising), you can beg for attention from the media (PR). You can bug people one at a time to get attention (Sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free. David Meerman Scott



Brand Awareness

• Building your Brand Name

• Getting your Brand Known in Your Niche

• Visible to your target market

• Get people talking about You – Personal Branding

• Get people talking about Your Brand





Brand Awareness





Blendtec



The first videos went on the company’s website on Nov 2, and after only 1 day the site had received 23,000 hits. After being released on YouTube the videos exploded, with their version of a ‘golf ball smoothie’ receiving over 1.7 million views. “Ten days ago, I didn’t even know what YouTube was,” said Dickson with a chuckle. “I’m learning real fast.”

For around $50 (the cost of the items the blender has destroyed) the company has managed to reach an international audience of millions. “We have built a top-of-mind brand recognition awareness of this company in a matter of days,” Wright said.

Read more: Case Study: Blendtec – The Power of Viral Marketing | ineedhits http://blog.ineedhits.com/small-business-news/case-study-blendtec-the-power-of-viral-marketing-27432274.html#ixzz0zrj5ywI6



Build A Community

Women In Business





Build A Community





Build A Community• Zarraffa’s Coffee





Gaining Sales

• Isn’t this the reason we are in business?

• Adding more prospects into your sales funnel

• Gaining more sales (online)





Gaining Sales





Gaining Sales





Benefits Of Social Media

• Increased Visibility– Consistency in posting– Vary posting times to capture varied audiences

• Increased Credibility– Quality information– Relevant information– Valuable information

• Increased Search Engine Rankings– Selecting correct usernames– Using keywords where possible– Posting frequently– Posting Consistently





Setting Objectives

• Should be based on goals, strategy and business

• Set Objectives per platform– x amount of friends/followers by a certain time– x amount of interaction (comments, likes)– % increase in traffic to your website– x amount of friends sharing your information

with their friends– status updates x times per week





Mistakes to Avoid

• Large amount of fans but not your target market – quality vs quantity

• Lack of Advertising – advertise your social media profiles offline

• Giving up after a short time– Social Media is a long term strategy

• Relevant Content – 80/20 business/personal– If someone lands on your page will they find updates

which will increase or decrease your credibility?





Mistakes To Avoid• Too Many Accounts

– Either integrate accounts or only open what you can manage– Don’t build up a following and then abandon account – Boost

Juice

• Lack of Engagement– Engage first then sell– Answer and respond to questions/feedback

• Not linking back to website/resources– Build creditability by linking back to more information

• Lack of Monitoring– Check in daily or every few days– Restaurant who started an account and then left it – had people

wanting to book on their page but they never respondedWhat is Social Media & Ways To Use It To Promote Your Business

www.brilliantwebdesign.com.auwww.nataliealaimo.com



Boost Juice





Linking To Marketing

• Should form part of your marketing strategy

• Move from Advertising (blasting model) to Social Media (engagement model)

• Providing content instead of sales• Position your brand and you as the expert• Encourage offline to connect online

– Most users don’t see it as opt in marketing when liking pages, following and connecting





Link to Website

• Build a database– to continue the marketing process– Social Media platforms could be gone tomorrow

• Link back to your website/blog• Website should have fresh, original & new

content• Integrate with Social Media both ways

– Plugins and badges on website– Links from social media platforms to read more









Editorial Brainstorm• Breaking your business down into bite size

pieces

• Start with the big topics – then deeper

• Think of:– Commonly asked questions– Interesting or unusual facts– Commonly forgotten things

• Complete Worksheet





Editorial Schedule

• Objectives & Goals– How often can you post?– Which platform works best for your market?– Which media works best for your market?

• Complete Worksheet





Facebook • Personal Profile

• Official Page





Twitter • Business Profile





LinkedIn• Personal Profile

• Company Page





YouTube • Create your own channel





FourSquare• Location Based

• Users “Check In” when visiting

• Can offer promotions based on number of Check Ins

• Excellent for creating repeat purchases for location based business

• Mainly Females





Forums & Discussions



• Search for Forums & Discussion boards on your topics

• Register and join in the conversation

• Add your website to your signature to gain link backs to your website

• It’s about engagement and sharing information, not selling



Forums





Slide Share





Scribd



Digg





Podbean





Flickr



Wikipedia



HootSuite



• Manage all accounts in one place

• Schedule updates in advance

• Web based

• Monitor with statistics



HootSuite





Let’s Complete Your Blueprint



What’s Next?

• Set Up Your Social Media Accounts

• Set Up Your Blog

• Complete Your Editorial Brainstorm

• Complete Your Editorial Schedule



Get Started, Build Relationships, Increase Your Business

