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This is the latest version of the presentation used at SXSW, NTC, and other speaking engagements. Visit http://www.101smt.com to download 10 sample tactics, get new ideas, and buy the book.
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* From Charlene Li and Josh Bernoff's book Groundswell:
Winning in a World Transformed by Social Technologies
P = People: Who?
O = Objectives: Goals?
S = Strategies: Outcomes?
T = Technologies: Tools?
The P.O.S.T. method*
Today, T is for “Tactics”
10
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30
15
Use Commenting Tools that Authenticate with Social Accounts
11TACTIC
TACTIC
Publish Photos Under a Creative Commons License
16
TACTIC
Brand Your Facebook Page
6
TACTIC
Brand Your Facebook Page
6
TACTIC
21
Connect with the Top Tweeters in Your Area
TACTIC
26
Start, Join, & Organize Conversations with Hashtags
TACTICUse Facebook Social Plug-ins on Your Site 33
TACTIC
37
Integrate Supporter Photos with Other Channels
TACTIC
43
Livestream Your Events
TACTIC
41Make a Buzzworthy Video
TACTIC
47
Encourage Action on Facebook with a Custom App
TACTIC
Launch a Like Campaign
49
TACTIC
54
Empower Supporters to Take Social Action
TACTIC
57
Engage the Blogging Community
TACTIC
60
Organize a Tweetup
TACTIC
66
Build Stewardship Through Video
TACTIC
69
Create a Flickr Group to Support Your Mission
TACTIC
75
Create Your Own Online Community
TACTIC
62Add Mission-Related Tips on Foursquare
Build Real Relationships with Social Communication
TACTIC
55
TACTIC
77
Encourage Supporters to Make a Wish
TACTIC
Use Video Annotations as Calls to Action
83
TACTIC
84
Enable Social Giving with Peer Fundraising Tools
TACTIC
86
Participate in Social Buying Platforms
TACTIC
88
Ask Supporters to Pledge Social Actions
TACTIC
102
Use Pinterest to Drive Social Commerce
TACTIC
91
Analyze Facebook Activity with Insights
TACTIC
93
Track Referrals from Social Sites
TACTIC
94
Measure New Visitors from Social Channels
TACTIC
Create a Social Media Listening Dashboard
99
TACTIC
Use Social Media Monitoring Services
100
TACTIC
100
Use Social Media Monitoring Services
?QUESTIONS