Vppr roman-phoenix toronto toastmasters 16 july2012

Division “G” Club Officer Training VP Public Relations

July 16th, 2012

Facilitators

Roman Smolak, ACS, OCLSpeaking form Experience Advanced TM ClubPhoenix-Toronto TM Club

Gary Mahony, CCPhoenix-Toronto TM Club

‘The problem with communication is the illusion that it occurred’

George Bernard Shaw

Agenda

What is PRWhat is BrandExerciseWhat is role of Social MediaYour Vision for 2012-2013

www.toastmasters.org

WHAT IS Public Relations?


WHAT IS Public Relations?

… the practice of creating, promoting and maintaining a favorable image of…

PR CIRCLE OF SUCCESS

Club Message

CLUB LEADERSHIP MESSAGE

Objectives

Club events, recognize achievements

Club/Area/Division Contests

D60 ConferencesD60 Club Officer Training (spring & winter)


CLUB MESSAGE

COMMUNICATE WITH MEMBERSCOMMUNICATE WITH PUBLIC

MEMBER’S MESSAGE

Objectives

Agenda

Club events

Recognize achievements, milestones

Supporting materials

“Create own flavour”


CLUB MESSAGE


PUBLIC MESSAGE

Objectives

Create Awareness with Youth

Create Awareness with Elderly

Create Awareness with ‘Target’


CLUB MESSAGE


COMMUNICATE WITH PUBLIC

Possibilities Create Awareness with ‘Target’ How do we get message out to those 25-59?

- Contact Unemployment agencies, ESL Agencies, First Nation Groups, Asian Community (Yan Li’s triumphs)- contact and send press release, stats, or set up meeting to promote TM

Calendar

JULY 2012 YLP SPEECHCRAFT

Find membersTo run YLPEncourage clubs toPromote speechcraftAnd Open HousesEducate YouthAged 18-24

DEC MeetingsWebsiteConference CallEmails

Get Contact InfoRegarging members closeTo ACG

PRO CommitteePRO Commitee

Target YouthPublic

Contact viaPhone and email

High SchoolsSports TeamsDance Studios

AUGUST Media EventC and LLuncheon

Have TM Experts share their knowledge of key social media including Facebook, Linkedin, and TwitterHype nominations so we get world class recipient

D60 WebsiteEmailsDEC MeetingsEmails, Phone Calls

Recruit Social MediaStars of D60!All Members

PRO CommitteePRO Committee

SEPTEMBER Press Coverage ForConferenceContest PR

Approach, Print, Broadcast, and social mediaPromote Contests D60

Phone, Email, meetings etc.Phone, Email etc.

All Appropriate MediaAll Appropriate Media

PRO CommitteePRO Committee

OCTOBER National Job FairYou Tube

10,000 people attend this eventI Love My Club…

Secure exhibit at MTCDEC, emails

Sign up sheet for volunteers in D60 and D86All

PRO 60 AND PRO 86PRO Committee

NOVEMBER Target Elderly Public

Educate Elderly 55 Plus

Phone CallsMeetings

Contact Senior Homes, Bridge Clubs, Lawn Bowl Clubs

PRO Committee


WHAT IS A BRAND?

A brand is an exclusive


and desirable ideaidea

places, services, people and experiences.

embodied in products,

change perception, influence preferenceinfluence preference and command loyalty.

A great brand has the power to


TOASTMASTERS INTERNATIONAL

TOASTMASTERSDISTRICT A

TOASTMASTERSDISTRICT B

TOASTMASTERSDISTRICT C

TOASTMASTERSDISTRICT D

TOASTMASTERSCLUB 1

TOASTMASTERSCLUB 2

TOASTMASTERSCLUB 3

TOASTMASTERSCLUB 4

TOASTMASTERSCLUB 5

TOASTMASTERSCLUB 16

TOASTMASTERSCLUB 7

TOASTMASTERSCLUB 8

WHY A NEW BRAND? WHAT THE RESEARCH SHOWED


TOASTMASTERS INTERNATIONAL

WHY A NEW BRAND? WHAT THE RESEARCH SHOWED


WEBSITES


Online Banners and E-mail


POWERPOINT TEMPLATE


LOGO


COLOR PALETTE


TYPOGRAPHY


IMAGERY

Newly branded photography showcases Toastmasters audiences participating in meetings and activities as well as utilizing the skills gained through their experience within the organization. When selected and applied correctly, photography can add a valuable dimension to any Toastmasters International communication.


BROCHURES AND FLIERS


PATH TO MEMBERSHIP

NEW MEMBER

AUDIENCEORGANIZATION

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INTRODUCTION

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ENGAGEMENT


HOW DOES THE NEW TOASTMASTERS BRAND IMPACT YOUR ROLE AS A MEMBER?

• Increased awareness that your club is a part of a much bigger, globally recognized and respected organization – Toastmasters International.

• Club objectives will be easier to achieve because the brand promise is clear.

• The benefits of Toastmasters will be communicated consistently and broadly. The likelihood of attracting members you did not expect to reach will increase through positive, consistent word of mouth.

Exercise

What are the best qualities of Toastmasters?

Servus servorum

‘...the servant of servants...’

Lead by helping or enabling others

Learning about service leadership

Core Values

HOW WHAT WHO WHY

Organize Knowledge Teamwork LeadershipQuality Overview Roles

(individual)Service Examples

Prepared Discussions TM Club (team) Higher Qualities

Smooth Democratic TM Int’l (corporation)

Understand motivation

Trainers Creative Effort - Dynamics Enable others

Workshops Experience Problem solving Recognize growth

Information Understand resources

Consensus building Create opportunities

Take-aways Convergence Build contacts Show appreciation

Exercise

Creating the Message Core values The 5 W’s Target Audience

Process

Outcome

PresentationPurposePositionPerspective

Example

Identify what service is provided.Is the message effective?How can it be improved?

Call for Workshop Presenters

Looking for an opportunity to deliver a workshop?

Need to complete your ACG?

Do you have skills to share?

Period:8 dates are scheduled thru 2012-2013

Facilitated by:Marina Papic, Div G Education Ambassador

To Register:Obtain information and register by email.

Contact:[email protected]

Seeking Presenters to Conduct and Deliver Toastmasters Workshops

Gain valuable experience from leading a TM success/leadership program.

Available educational modules include:•How to Conduct Productive Meetings•Characteristics of Effective Leaders•Improving Your Management Skills•The Art of Effective Evaluation•Building Your Thinking Power•From Speaker to Trainer


What is Role of Social Media?

Role of Social Media

Tumblr Blog

Organize Resources

Your Vision for Public Relations



THE CLUB’S ROLE

• Apply the new brand through materials across the club – refer to the brand portal, use the new agenda, update the club website, etc.

• Reinforce the new brand through consistent application of your club’s messaging and visual communications.

• Share your leadership story with your fellow members!

WHERELEADERSARE MADE